| dc.contributor.advisor | 苑守慈 | zh_TW |
| dc.contributor.advisor | Yuan, Soe Tsyr | en_US |
| dc.contributor.author (Authors) | 鄭光杰 | zh_TW |
| dc.contributor.author (Authors) | Cheng, Kuang Chieh | en_US |
| dc.creator (作者) | 鄭光杰 | zh_TW |
| dc.creator (作者) | Cheng, Kuang Chieh | en_US |
| dc.date (日期) | 2008 | en_US |
| dc.date.accessioned | 14-Sep-2009 09:51:01 (UTC+8) | - |
| dc.date.available | 14-Sep-2009 09:51:01 (UTC+8) | - |
| dc.date.issued (上傳時間) | 14-Sep-2009 09:51:01 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0096933005 | en_US |
| dc.identifier.uri (URI) | https://ah.lib.nccu.edu.tw/item?item_id=32612 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理碩士班(IMBA) | zh_TW |
| dc.description (描述) | 96933005 | zh_TW |
| dc.description (描述) | 97 | zh_TW |
| dc.description.abstract (摘要) | 銷售技術諮詢服務給台灣微軟的合作伙伴與客戶 | zh_TW |
| dc.description.abstract (摘要) | Since the late 1990’s, Microsoft IT has been putting a great deal of effort into transforming its globally decentralized organization into to a highly centralized one. From years of experience in executing IT projects and initiatives, the organization has acquired extensive technical competency and competitive strength in managing global IT operations.\r\nAs part of this global organization, Microsoft Taiwan IT team has also evolved from functioning in a purely operational role to playing a strategically important role in the local subsidiary. As Microsoft IT continues to seek new business opportunities that enable it to sell its technical expertise more aggressively to external customers, Microsoft Taiwan IT team as well as its regional headquarter managers are looking for creative and practical ideas to expand its business to any high potential areas.\r\nThis thesis consists of three sections: a business plan for launching a new IT technical service to external customers, a case study of Microsoft IT’s transformation during the last decade, and a final discussion and conclusion about the feasibility of implementing the business plan. Firstly, the proposed business plan uses the author’s work experience in Microsoft IT to elaborate on a practical business model, its business scope, and the necessary steps of launching a new IT technical service to external business partners and customers in Taiwan. Secondly, the case study describes Microsoft IT’s role at different stages in its history by using the IT Strategic Grid to identify each stage of the organization’s transformation and further identifies the root causes of Microsoft IT’s past success and failure in its efforts to explore new external business opportunities. The conclusion uses Porter’s Five Forces Analysis to identify the current market situation and provide suggestions for Microsoft Taiwan IT organization in preparation for launching this new business plan. \r\nIn addition to secondary information collected from the Microsoft and other internet websites, a few interviews were also conducted with several Microsoft Regional IT former and incumbent staff members to collect authentic information for the history and background section presented in the case study. A survey was also used to get feedback from local business partners and identify their interest in the proposed IT Technical Advisory service. \r\n\r\nKeyword List:\r\nDecentralized organization, centralized organization, supportive role, global direction, technical service, transformation, new business opportunities, stages, history background, analysis, market situation, suggestion. | en_US |
| dc.description.abstract (摘要) | I. Executive Summary 8\r\nService Overview 11\r\nObjectives 13\r\nMicrosoft Taiwan IT team mission statement 14\r\nMicrosoft Taiwan IT team business model 15\r\nCost Considerations: 18\r\nThe team 20\r\nThe proposal and time frame: 21\r\nFinancial projections 22\r\nII. A case study of Microsoft IT’s background and history 26\r\nDecentralized IT organization across the globe 27\r\nAwareness of the need to centralize the global IT structure 29\r\nMicrosoft Regional IT organization 30\r\nKey initiatives to promote Microsoft IT’s business value 32\r\nMicrosoft IT’s effort in helping product improvement 36\r\nAn initial approach to business growth 40\r\nThe first and formal business approach – MMS Program 42\r\nLeadership changes 44\r\nCase Analysis using the IT Strategic Grid 45\r\nSuccess and failure analysis of the MMS service 48\r\nQualitative and Quantitative analysis 50\r\nIII. Final discussion and conclusion 52\r\nConclusion 58\r\nAppendix1 60\r\nAppendix2 61\r\nAppendix3 63\r\nAppendix4 67\r\nAppendix5 68\r\nAppendix6 69\r\nAppendix7 70\r\nGlossary 72 | - |
| dc.description.tableofcontents | I. Executive Summary 8\r\nService Overview 11\r\nObjectives 13\r\nMicrosoft Taiwan IT team mission statement 14\r\nMicrosoft Taiwan IT team business model 15\r\nCost Considerations: 18\r\nThe team 20\r\nThe proposal and time frame: 21\r\nFinancial projections 22\r\nII. A case study of Microsoft IT’s background and history 26\r\nDecentralized IT organization across the globe 27\r\nAwareness of the need to centralize the global IT structure 29\r\nMicrosoft Regional IT organization 30\r\nKey initiatives to promote Microsoft IT’s business value 32\r\nMicrosoft IT’s effort in helping product improvement 36\r\nAn initial approach to business growth 40\r\nThe first and formal business approach – MMS Program 42\r\nLeadership changes 44\r\nCase Analysis using the IT Strategic Grid 45\r\nSuccess and failure analysis of the MMS service 48\r\nQualitative and Quantitative analysis 50\r\nIII. Final discussion and conclusion 52\r\nConclusion 58\r\nAppendix1 60\r\nAppendix2 61\r\nAppendix3 63\r\nAppendix4 67\r\nAppendix5 68\r\nAppendix6 69\r\nAppendix7 70\r\nGlossary 72 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0096933005 | en_US |
| dc.subject (關鍵詞) | 銷售技術諮詢服務 | zh_TW |
| dc.title (題名) | 銷售技術諮詢服務給台灣微軟的合作伙伴與客戶 | zh_TW |
| dc.title (題名) | SELLING TECHNICAL ADVISORY SERVICES TO MICROSOFT TAIWAN BUSINESS PARTNERS AND CUSTOMERS | en_US |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | None | zh_TW |
