| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (Authors) | 周君霞 | zh_TW |
| dc.contributor.author (Authors) | Chou, Vivian | en_US |
| dc.creator (作者) | 周君霞 | zh_TW |
| dc.creator (作者) | Chou, Vivian | en_US |
| dc.date (日期) | 2008 | en_US |
| dc.date.accessioned | 14-Sep-2009 09:52:37 (UTC+8) | - |
| dc.date.available | 14-Sep-2009 09:52:37 (UTC+8) | - |
| dc.date.issued (上傳時間) | 14-Sep-2009 09:52:37 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0919330131 | en_US |
| dc.identifier.uri (URI) | https://ah.lib.nccu.edu.tw/item?item_id=32628 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理碩士班(IMBA) | zh_TW |
| dc.description (描述) | 91933013 | zh_TW |
| dc.description (描述) | 97 | zh_TW |
| dc.description.abstract (摘要) | 代理及在台灣地區銷售波蘭品牌保養品之營運企劃書 | zh_TW |
| dc.description.abstract (摘要) | Business Plan for Gaining the Distribution Rights and Launching of a Poland Branded Cosmetics in Taiwan\r\nBy Vivian Chou\r\nThis paper presents an overview of a newly start up business project on how to be successful and profitable. The business plan begins with a brief summary of the project following with a market analyse and financial projection. This business also states out the current market status and a detailed description of the products and services, following by the sales and marketing strategies, risk analyse and concludes with management team financial summary. With this plan, we hope to start a business that could bring love and hope, besides profitability to the market by helping people in maintaining a healthy skin. | en_US |
| dc.description.abstract (摘要) | 1.\r\nExecutive Summary…………………………………………………….\r\n1\r\n1.1 Objectives…………………………………………………………………………\r\n1.2 Mission……………………………………………………………………………\r\n1.3 Background of vendor: Oceanic Cosmetics Company……………………………\r\n1.4 Keys to Success…………………………………………………………………...\r\n2\r\n2\r\n2\r\n3\r\n2.\r\nCompany Summary……………………………………………………\r\n4\r\n2.1 Company Ownership……………………………………………………………...\r\n2.2 Start-up Summary…………………………………………………………………\r\n4\r\n4\r\n3.\r\nProducts and Services…………………………………………………..\r\n6\r\n3.1 Product and Service Description………………………………………………….\r\n3.2 Product Line and its Features……………………………………………………..\r\n6\r\n8\r\n4.\r\nMarket Analysis Summary……………………………………………..\r\n13\r\n4.1 Target Markets…………………………………………………………………….\r\n4.2 Market Segment………………………………………………………………...\r\n4.3 Industry Analysis………………………………………………………………….\r\n4.3.1 Industry Participants………………………………………………………...\r\n4.3.2 Main Competition…………………………………………………………...\r\n13\r\n13\r\n15\r\n15\r\n18\r\n5.\r\nImplementation Summary…………………………………………...\r\n30\r\n5.1 Marketing Strategy………..………………………………………………………\r\n5.1.1 Product Positioning……………………………………………………….\r\n5.1.2 Pricing Strategy…………………………………………………………...\r\n5.1.3 Promotion Strategy………………………………………………………….\r\n5.1.4 Distribution Channels……………………………………………………….\r\n5.2 Sales Strategy…………………………………………………………………...\r\n5.2.1 Sales Forecast……………………………………………………………….\r\n5.3 Milestones………………………………………………………………………\r\n30\r\n30\r\n30\r\n31\r\n31\r\n32\r\n33\r\n37\r\n6.\r\nPotential Risks…………………………………………………………..\r\n38\r\n7.\r\nManagement Summary………………………………………………\r\n40\r\n7.1 Organizational Structure………………………………………………..................\r\n7.2 Personnel Plan…………………………………………………………………..\r\n40\r\n40\r\n8.\r\nFinancial Plan…………………………………………………………...\r\n42\r\n8.1 Break-even Analysis………………………………………………………………\r\n8.2 Projected Profit and Loss……………………………………………………….\r\n8.3 Projected Cash Flow………………………………………………………………\r\n42\r\n44\r\n45\r\n9.\r\nConclusion……………………………………………………………….\r\n46 | - |
| dc.description.tableofcontents | 1.\r\nExecutive Summary…………………………………………………….\r\n1\r\n1.1 Objectives…………………………………………………………………………\r\n1.2 Mission……………………………………………………………………………\r\n1.3 Background of vendor: Oceanic Cosmetics Company……………………………\r\n1.4 Keys to Success…………………………………………………………………...\r\n2\r\n2\r\n2\r\n3\r\n2.\r\nCompany Summary……………………………………………………\r\n4\r\n2.1 Company Ownership……………………………………………………………...\r\n2.2 Start-up Summary…………………………………………………………………\r\n4\r\n4\r\n3.\r\nProducts and Services…………………………………………………..\r\n6\r\n3.1 Product and Service Description………………………………………………….\r\n3.2 Product Line and its Features……………………………………………………..\r\n6\r\n8\r\n4.\r\nMarket Analysis Summary……………………………………………..\r\n13\r\n4.1 Target Markets…………………………………………………………………….\r\n4.2 Market Segment………………………………………………………………...\r\n4.3 Industry Analysis………………………………………………………………….\r\n4.3.1 Industry Participants………………………………………………………...\r\n4.3.2 Main Competition…………………………………………………………...\r\n13\r\n13\r\n15\r\n15\r\n18\r\n5.\r\nImplementation Summary…………………………………………...\r\n30\r\n5.1 Marketing Strategy………..………………………………………………………\r\n5.1.1 Product Positioning……………………………………………………….\r\n5.1.2 Pricing Strategy…………………………………………………………...\r\n5.1.3 Promotion Strategy………………………………………………………….\r\n5.1.4 Distribution Channels……………………………………………………….\r\n5.2 Sales Strategy…………………………………………………………………...\r\n5.2.1 Sales Forecast……………………………………………………………….\r\n5.3 Milestones………………………………………………………………………\r\n30\r\n30\r\n30\r\n31\r\n31\r\n32\r\n33\r\n37\r\n6.\r\nPotential Risks…………………………………………………………..\r\n38\r\n7.\r\nManagement Summary………………………………………………\r\n40\r\n7.1 Organizational Structure………………………………………………..................\r\n7.2 Personnel Plan…………………………………………………………………..\r\n40\r\n40\r\n8.\r\nFinancial Plan…………………………………………………………...\r\n42\r\n8.1 Break-even Analysis………………………………………………………………\r\n8.2 Projected Profit and Loss……………………………………………………….\r\n8.3 Projected Cash Flow………………………………………………………………\r\n42\r\n44\r\n45\r\n9.\r\nConclusion……………………………………………………………….\r\n46 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0919330131 | en_US |
| dc.subject (關鍵詞) | 波蘭品牌保養品 | zh_TW |
| dc.title (題名) | 代理及在台灣地區銷售波蘭品牌保養品之營運企劃書 | zh_TW |
| dc.title (題名) | Business plan for gaining the distribution rights and launching of a poland branded cosmetics in Taiwan | en_US |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | None | zh_TW |
