| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.author (Authors) | 賈桂洛 | zh_TW |
| dc.creator (作者) | 賈桂洛 | zh_TW |
| dc.date (日期) | 2007 | en_US |
| dc.date.accessioned | 14-Sep-2009 09:54:15 (UTC+8) | - |
| dc.date.available | 14-Sep-2009 09:54:15 (UTC+8) | - |
| dc.date.issued (上傳時間) | 14-Sep-2009 09:54:15 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0959330431 | en_US |
| dc.identifier.uri (URI) | https://ah.lib.nccu.edu.tw/item?item_id=32643 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理碩士班(IMBA) | zh_TW |
| dc.description (描述) | 95933043 | zh_TW |
| dc.description (描述) | 96 | zh_TW |
| dc.description.abstract (摘要) | 在尼加拉瓜新設亞洲料理餐廳的商業規則 | zh_TW |
| dc.description.abstract (摘要) | I Executive Summary………………………………………………. 5\r\nStatement of Purpose……………………………………………. 5\r\nDescription of Business…………………………………………. 5\r\nIndustry………………………………………………………….. 5\r\nManagement and Organization………………………………….. 5\r\nProduct and Services…………………………………………… 6\r\nStrategies and Goals………………………………………..……. 6\r\nFinancial Overview……………………………………………… 6\r\n\r\nII The Business\r\n\r\nDescription of Business……………………………………………..… 8\r\nName, Status and Business Concept…………………………..… 8\r\nOwnership and Legal …………………………………………… 8 Geographic Sales Area………………………………………..…. 9\r\nLocation……………………………………………………….…. 9\r\nFacility ………………………………………………………….. 10\r\n\r\nIndustry Analysis…………………………………………………….. 11\r\nIndustry Description…………………………………………..... 11\r\nIndustry Size and Maturity……………………………………... 11\r\nIndustry Trends and Factors……………………………...…… 12\r\nIndustry Standards………………………………………………. 12\r\nIndustry obstacles………………………………………………. 13\r\nIndustry opportunities………………………………………….. 14\r\n\r\nMarket and Competition…………………………………………... 15\r\nMarket Description – Size and Target Market …………………. 15\r\nMarket Trends………………………………………………… 16 \r\nCompetition Identification and Main Competitors…………… 17 \r\nMarket Share …………………………………………………… 20\r\nMarket Growth Potential……………………………………… 20 \r\nMarket Obstacles and Opportunities…………………………… 21\r\n\r\nStrategies and Goals……………………………………………..… 22\r\nLong-Range Goals and Strategies ………………………….... 22\r\nBusiness Objectives and Growth Strategy…………………… 23\r\n\r\nProduct and Services………………………………………………… 23 \r\nProduct Description……………………………………………. 23\r\nProduct Positioning ……………………………………………. 25\r\nMarketing and Sales…………………………………………………. 27\r\nMarketing Strategy…………………………………………….. 27 \r\nMarketing Plan……………………………………………….... 27\r\nMarketing Budget and Advertising Plan……………………….. 28\r\n\r\nManagement………………………………………………………… 29\r\nManagement Team……………………………………………… 29 \r\nKey Personnel Responsibilities and Duties…………………….. 30\r\nKey Personnel Incentives………………………………………. 31 \r\nPersonnel Plan………………………………………………… 32\r\n\r\nOperations………………………………………………………...… 32\r\nOperations…………………………………………………… 32\r\nControl & Procedures………………………………………... 34\r\nSupply……………………………………………………… 35\r\nCustomer Service Policy……………………………………… 35 \r\nInventory Control……………………………………………… 35\r\nCash Flow Control…………………………………………….. 36 \r\n\r\nIII Financial Data……………………………………………………. 37\r\nImportant Assumptions…………………………………………. 37\r\nCapital Requirements……………………………………….… 38\r\nRepayment…………………………………………………….. 38\r\nConclusion……………………………………………………… 38\r\n\r\nPro formas…………………...……………………………………… 39\r\nFive Year Pro forma Balance Sheet…………………………….. 39\r\nFirst-Year Pro forma Income Statement……………………… 41\r\nBreakeven Analysis……………………………………………... 42\r\nFive-Year Pro forma Income Statement……………………….. 43\r\nFirst-Year Pro forma Statement of Cash Flows……………….... 45\r\nFive-Year Pro forma Statement of Cash Flow………………….. 46\r\n\r\nAppendixes……………………………………………………………. 47\r\nAppendix 1……………………………………………………… 47\r\nRotonda Bello Horizonte Commercial Area \r\nAppendix 2……………………………………………………… 48\r\nMulticentro Las Americas Shopping Center Layout Design \r\nFood Court Photos\r\nAppendix 3……………………………………………………… 50\r\nMulticentro Las Americas’ Food Court Outdoors \r\nAppendix 4 …………………………………………………... 51\r\nTeppanyaki Japanese Restaurant Benchmark Layout Design | - |
| dc.description.tableofcontents | I Executive Summary………………………………………………. 5\r\n Statement of Purpose……………………………………………. 5\r\n Description of Business…………………………………………. 5\r\n Industry………………………………………………………….. 5\r\n Management and Organization………………………………….. 5\r\n Product and Services…………………………………………… 6\r\n Strategies and Goals………………………………………..……. 6\r\n Financial Overview……………………………………………… 6\r\n\r\nII The Business\r\n\r\nDescription of Business……………………………………………..… 8\r\n Name, Status and Business Concept…………………………..… 8\r\n Ownership and Legal …………………………………………… 8 Geographic Sales Area………………………………………..…. 9\r\n Location……………………………………………………….…. 9\r\n Facility ………………………………………………………….. 10\r\n\r\nIndustry Analysis…………………………………………………….. 11\r\n Industry Description…………………………………………..... 11\r\n Industry Size and Maturity……………………………………... 11\r\n Industry Trends and Factors……………………………...…… 12\r\n Industry Standards………………………………………………. 12\r\n Industry obstacles………………………………………………. 13\r\n Industry opportunities………………………………………….. 14\r\n\r\nMarket and Competition…………………………………………... 15\r\nMarket Description – Size and Target Market …………………. 15\r\nMarket Trends………………………………………………… 16 \r\nCompetition Identification and Main Competitors…………… 17 \r\nMarket Share …………………………………………………… 20\r\nMarket Growth Potential……………………………………… 20 \r\nMarket Obstacles and Opportunities…………………………… 21\r\n\r\nStrategies and Goals……………………………………………..… 22\r\nLong-Range Goals and Strategies ………………………….... 22\r\nBusiness Objectives and Growth Strategy…………………… 23\r\n\r\nProduct and Services………………………………………………… 23 \r\nProduct Description……………………………………………. 23\r\nProduct Positioning ……………………………………………. 25\r\nMarketing and Sales…………………………………………………. 27\r\nMarketing Strategy…………………………………………….. 27 \r\nMarketing Plan……………………………………………….... 27\r\nMarketing Budget and Advertising Plan……………………….. 28\r\n\r\nManagement………………………………………………………… 29\r\nManagement Team……………………………………………… 29 \r\nKey Personnel Responsibilities and Duties…………………….. 30\r\nKey Personnel Incentives………………………………………. 31 \r\nPersonnel Plan………………………………………………… 32\r\n\r\nOperations………………………………………………………...… 32\r\nOperations…………………………………………………… 32\r\nControl & Procedures………………………………………... 34\r\nSupply……………………………………………………… 35\r\nCustomer Service Policy……………………………………… 35 \r\nInventory Control……………………………………………… 35\r\nCash Flow Control…………………………………………….. 36 \r\n\r\nIII Financial Data……………………………………………………. 37\r\nImportant Assumptions…………………………………………. 37\r\nCapital Requirements……………………………………….… 38\r\nRepayment…………………………………………………….. 38\r\nConclusion……………………………………………………… 38\r\n\r\nPro formas…………………...……………………………………… 39\r\nFive Year Pro forma Balance Sheet…………………………….. 39\r\nFirst-Year Pro forma Income Statement……………………… 41\r\nBreakeven Analysis……………………………………………... 42\r\nFive-Year Pro forma Income Statement……………………….. 43\r\nFirst-Year Pro forma Statement of Cash Flows……………….... 45\r\nFive-Year Pro forma Statement of Cash Flow………………….. 46\r\n\r\nAppendixes……………………………………………………………. 47\r\nAppendix 1……………………………………………………… 47\r\nRotonda Bello Horizonte Commercial Area \r\nAppendix 2……………………………………………………… 48\r\nMulticentro Las Americas Shopping Center Layout Design \r\nFood Court Photos\r\nAppendix 3……………………………………………………… 50\r\nMulticentro Las Americas’ Food Court Outdoors \r\n Appendix 4 …………………………………………………... 51\r\nTeppanyaki Japanese Restaurant Benchmark Layout Design | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0959330431 | en_US |
| dc.subject (關鍵詞) | 尼加拉瓜 | zh_TW |
| dc.title (題名) | 在尼加拉瓜新設亞洲料理餐廳的商業規則 | zh_TW |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | 無 | zh_TW |
