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題名 在尼加拉瓜新設亞洲料理餐廳的商業規則
作者 賈桂洛
貢獻者 吳文傑
賈桂洛
關鍵詞 尼加拉瓜
日期 2007
上傳時間 14-Sep-2009 09:54:15 (UTC+8)
摘要 在尼加拉瓜新設亞洲料理餐廳的商業規則
I Executive Summary………………………………………………. 5
     Statement of Purpose……………………………………………. 5
     Description of Business…………………………………………. 5
     Industry………………………………………………………….. 5
     Management and Organization………………………………….. 5
     Product and Services…………………………………………… 6
     Strategies and Goals………………………………………..……. 6
     Financial Overview……………………………………………… 6
     
     II The Business
     
     Description of Business……………………………………………..… 8
     Name, Status and Business Concept…………………………..… 8
     Ownership and Legal …………………………………………… 8 Geographic Sales Area………………………………………..…. 9
     Location……………………………………………………….…. 9
     Facility ………………………………………………………….. 10
     
     Industry Analysis…………………………………………………….. 11
     Industry Description…………………………………………..... 11
     Industry Size and Maturity……………………………………... 11
     Industry Trends and Factors……………………………...…… 12
     Industry Standards………………………………………………. 12
     Industry obstacles………………………………………………. 13
     Industry opportunities………………………………………….. 14
     
     Market and Competition…………………………………………... 15
     Market Description – Size and Target Market …………………. 15
     Market Trends………………………………………………… 16
     Competition Identification and Main Competitors…………… 17
     Market Share …………………………………………………… 20
     Market Growth Potential……………………………………… 20
     Market Obstacles and Opportunities…………………………… 21
     
     Strategies and Goals……………………………………………..… 22
     Long-Range Goals and Strategies ………………………….... 22
     Business Objectives and Growth Strategy…………………… 23
     
     Product and Services………………………………………………… 23
     Product Description……………………………………………. 23
     Product Positioning ……………………………………………. 25
     Marketing and Sales…………………………………………………. 27
     Marketing Strategy…………………………………………….. 27
     Marketing Plan……………………………………………….... 27
     Marketing Budget and Advertising Plan……………………….. 28
     
     Management………………………………………………………… 29
     Management Team……………………………………………… 29
     Key Personnel Responsibilities and Duties…………………….. 30
     Key Personnel Incentives………………………………………. 31
     Personnel Plan………………………………………………… 32
     
     Operations………………………………………………………...… 32
     Operations…………………………………………………… 32
     Control & Procedures………………………………………... 34
     Supply……………………………………………………… 35
     Customer Service Policy……………………………………… 35
     Inventory Control……………………………………………… 35
     Cash Flow Control…………………………………………….. 36
     
     III Financial Data……………………………………………………. 37
     Important Assumptions…………………………………………. 37
     Capital Requirements……………………………………….… 38
     Repayment…………………………………………………….. 38
     Conclusion……………………………………………………… 38
     
     Pro formas…………………...……………………………………… 39
     Five Year Pro forma Balance Sheet…………………………….. 39
     First-Year Pro forma Income Statement……………………… 41
     Breakeven Analysis……………………………………………... 42
     Five-Year Pro forma Income Statement……………………….. 43
     First-Year Pro forma Statement of Cash Flows……………….... 45
     Five-Year Pro forma Statement of Cash Flow………………….. 46
     
     Appendixes……………………………………………………………. 47
     Appendix 1……………………………………………………… 47
     Rotonda Bello Horizonte Commercial Area
     Appendix 2……………………………………………………… 48
     Multicentro Las Americas Shopping Center Layout Design
     Food Court Photos
     Appendix 3……………………………………………………… 50
     Multicentro Las Americas’ Food Court Outdoors
     Appendix 4 …………………………………………………... 51
     Teppanyaki Japanese Restaurant Benchmark Layout Design
參考文獻 
描述 碩士
國立政治大學
國際經營管理碩士班(IMBA)
95933043
96
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0959330431
資料類型 thesis
dc.contributor.advisor 吳文傑zh_TW
dc.contributor.author (Authors) 賈桂洛zh_TW
dc.creator (作者) 賈桂洛zh_TW
dc.date (日期) 2007en_US
dc.date.accessioned 14-Sep-2009 09:54:15 (UTC+8)-
dc.date.available 14-Sep-2009 09:54:15 (UTC+8)-
dc.date.issued (上傳時間) 14-Sep-2009 09:54:15 (UTC+8)-
dc.identifier (Other Identifiers) G0959330431en_US
dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/31385-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理碩士班(IMBA)zh_TW
dc.description (描述) 95933043zh_TW
dc.description (描述) 96zh_TW
dc.description.abstract (摘要) 在尼加拉瓜新設亞洲料理餐廳的商業規則zh_TW
dc.description.abstract (摘要) I Executive Summary………………………………………………. 5
     Statement of Purpose……………………………………………. 5
     Description of Business…………………………………………. 5
     Industry………………………………………………………….. 5
     Management and Organization………………………………….. 5
     Product and Services…………………………………………… 6
     Strategies and Goals………………………………………..……. 6
     Financial Overview……………………………………………… 6
     
     II The Business
     
     Description of Business……………………………………………..… 8
     Name, Status and Business Concept…………………………..… 8
     Ownership and Legal …………………………………………… 8 Geographic Sales Area………………………………………..…. 9
     Location……………………………………………………….…. 9
     Facility ………………………………………………………….. 10
     
     Industry Analysis…………………………………………………….. 11
     Industry Description…………………………………………..... 11
     Industry Size and Maturity……………………………………... 11
     Industry Trends and Factors……………………………...…… 12
     Industry Standards………………………………………………. 12
     Industry obstacles………………………………………………. 13
     Industry opportunities………………………………………….. 14
     
     Market and Competition…………………………………………... 15
     Market Description – Size and Target Market …………………. 15
     Market Trends………………………………………………… 16
     Competition Identification and Main Competitors…………… 17
     Market Share …………………………………………………… 20
     Market Growth Potential……………………………………… 20
     Market Obstacles and Opportunities…………………………… 21
     
     Strategies and Goals……………………………………………..… 22
     Long-Range Goals and Strategies ………………………….... 22
     Business Objectives and Growth Strategy…………………… 23
     
     Product and Services………………………………………………… 23
     Product Description……………………………………………. 23
     Product Positioning ……………………………………………. 25
     Marketing and Sales…………………………………………………. 27
     Marketing Strategy…………………………………………….. 27
     Marketing Plan……………………………………………….... 27
     Marketing Budget and Advertising Plan……………………….. 28
     
     Management………………………………………………………… 29
     Management Team……………………………………………… 29
     Key Personnel Responsibilities and Duties…………………….. 30
     Key Personnel Incentives………………………………………. 31
     Personnel Plan………………………………………………… 32
     
     Operations………………………………………………………...… 32
     Operations…………………………………………………… 32
     Control & Procedures………………………………………... 34
     Supply……………………………………………………… 35
     Customer Service Policy……………………………………… 35
     Inventory Control……………………………………………… 35
     Cash Flow Control…………………………………………….. 36
     
     III Financial Data……………………………………………………. 37
     Important Assumptions…………………………………………. 37
     Capital Requirements……………………………………….… 38
     Repayment…………………………………………………….. 38
     Conclusion……………………………………………………… 38
     
     Pro formas…………………...……………………………………… 39
     Five Year Pro forma Balance Sheet…………………………….. 39
     First-Year Pro forma Income Statement……………………… 41
     Breakeven Analysis……………………………………………... 42
     Five-Year Pro forma Income Statement……………………….. 43
     First-Year Pro forma Statement of Cash Flows……………….... 45
     Five-Year Pro forma Statement of Cash Flow………………….. 46
     
     Appendixes……………………………………………………………. 47
     Appendix 1……………………………………………………… 47
     Rotonda Bello Horizonte Commercial Area
     Appendix 2……………………………………………………… 48
     Multicentro Las Americas Shopping Center Layout Design
     Food Court Photos
     Appendix 3……………………………………………………… 50
     Multicentro Las Americas’ Food Court Outdoors
     Appendix 4 …………………………………………………... 51
     Teppanyaki Japanese Restaurant Benchmark Layout Design
-
dc.description.tableofcontents I Executive Summary………………………………………………. 5
      Statement of Purpose……………………………………………. 5
      Description of Business…………………………………………. 5
      Industry………………………………………………………….. 5
      Management and Organization………………………………….. 5
      Product and Services…………………………………………… 6
      Strategies and Goals………………………………………..……. 6
      Financial Overview……………………………………………… 6
     
     II The Business
     
     Description of Business……………………………………………..… 8
      Name, Status and Business Concept…………………………..… 8
      Ownership and Legal …………………………………………… 8 Geographic Sales Area………………………………………..…. 9
      Location……………………………………………………….…. 9
      Facility ………………………………………………………….. 10
     
     Industry Analysis…………………………………………………….. 11
      Industry Description…………………………………………..... 11
      Industry Size and Maturity……………………………………... 11
      Industry Trends and Factors……………………………...…… 12
      Industry Standards………………………………………………. 12
      Industry obstacles………………………………………………. 13
      Industry opportunities………………………………………….. 14
     
     Market and Competition…………………………………………... 15
     Market Description – Size and Target Market …………………. 15
     Market Trends………………………………………………… 16
     Competition Identification and Main Competitors…………… 17
     Market Share …………………………………………………… 20
     Market Growth Potential……………………………………… 20
     Market Obstacles and Opportunities…………………………… 21
     
     Strategies and Goals……………………………………………..… 22
     Long-Range Goals and Strategies ………………………….... 22
     Business Objectives and Growth Strategy…………………… 23
     
     Product and Services………………………………………………… 23
     Product Description……………………………………………. 23
     Product Positioning ……………………………………………. 25
     Marketing and Sales…………………………………………………. 27
     Marketing Strategy…………………………………………….. 27
     Marketing Plan……………………………………………….... 27
     Marketing Budget and Advertising Plan……………………….. 28
     
     Management………………………………………………………… 29
     Management Team……………………………………………… 29
     Key Personnel Responsibilities and Duties…………………….. 30
     Key Personnel Incentives………………………………………. 31
     Personnel Plan………………………………………………… 32
     
     Operations………………………………………………………...… 32
     Operations…………………………………………………… 32
     Control & Procedures………………………………………... 34
     Supply……………………………………………………… 35
     Customer Service Policy……………………………………… 35
     Inventory Control……………………………………………… 35
     Cash Flow Control…………………………………………….. 36
     
     III Financial Data……………………………………………………. 37
     Important Assumptions…………………………………………. 37
     Capital Requirements……………………………………….… 38
     Repayment…………………………………………………….. 38
     Conclusion……………………………………………………… 38
     
     Pro formas…………………...……………………………………… 39
     Five Year Pro forma Balance Sheet…………………………….. 39
     First-Year Pro forma Income Statement……………………… 41
     Breakeven Analysis……………………………………………... 42
     Five-Year Pro forma Income Statement……………………….. 43
     First-Year Pro forma Statement of Cash Flows……………….... 45
     Five-Year Pro forma Statement of Cash Flow………………….. 46
     
     Appendixes……………………………………………………………. 47
     Appendix 1……………………………………………………… 47
     Rotonda Bello Horizonte Commercial Area
     Appendix 2……………………………………………………… 48
     Multicentro Las Americas Shopping Center Layout Design
     Food Court Photos
     Appendix 3……………………………………………………… 50
     Multicentro Las Americas’ Food Court Outdoors
      Appendix 4 …………………………………………………... 51
     Teppanyaki Japanese Restaurant Benchmark Layout Design
zh_TW
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0959330431en_US
dc.subject (關鍵詞) 尼加拉瓜zh_TW
dc.title (題名) 在尼加拉瓜新設亞洲料理餐廳的商業規則zh_TW
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) zh_TW