| dc.contributor.advisor | 莊委桐 | zh_TW |
| dc.contributor.advisor | Juang, Wei Torng | en_US |
| dc.contributor.author (Authors) | 黃久晏 | zh_TW |
| dc.contributor.author (Authors) | Huang,Chiu Yen | en_US |
| dc.creator (作者) | 黃久晏 | zh_TW |
| dc.creator (作者) | Huang,Chiu Yen | en_US |
| dc.date (日期) | 2006 | en_US |
| dc.date.accessioned | 14-Sep-2009 13:28:46 (UTC+8) | - |
| dc.date.available | 14-Sep-2009 13:28:46 (UTC+8) | - |
| dc.date.issued (上傳時間) | 14-Sep-2009 13:28:46 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0094258008 | en_US |
| dc.identifier.uri (URI) | https://ah.lib.nccu.edu.tw/item?item_id=33498 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 經濟研究所 | zh_TW |
| dc.description (描述) | 94258008 | zh_TW |
| dc.description (描述) | 95 | zh_TW |
| dc.description.abstract (摘要) | 過去認為賣家評價對於價格是正、統計上顯著地影響價格，但是這影響卻不大，我們建立一個模型去解釋是兩種正負關係互相抵消，造成觀察到的結果是很小的情況。具體的說，賣家需要高評價分數去銷售高單價商品，而累積評價分數快速又低成本的方法就是利用低單價商品，利用降低低單價商品價格，讓銷售量增加的更快，銷售量增加快，評價就會增加快速。所以評價對於低價商品是一種負的關係，對於高單價商品才是正的關係。 | zh_TW |
| dc.description.abstract (摘要) | It has been recognized empirically that in internet auctions, seller`s reputation has a positive, statistically significant, but small impact on the price. We construct a model on internet auctions and delineate this small impact with two opposite forces. To be specific, it needs higher reputation for sellers to sell high-price goods and a cheap way to achieve this objective is to lower the price of low-price goods. By this way one can raise the sale volume of low-price commodities to increase reputation score quickly, which benefits the sale of high-price goods. Therefore, reputation imposes positive impact on prices of \"expensive\" goods and negative impact on prices of \"cheap\" ones. | en_US |
| dc.description.tableofcontents | 1.INTRODUCTION.........................................3\r\n \r\n2. LITERATURE DISCUSSION SURVEY........................9\r\n \r\n3. BASIC MODEL.........................................11\r\n \r\n 3.1 Traders` Behavior...........................11\r\n \r\n 3.2 Commodities and Reputation .................14\r\n \r\n 3.2.1 Low Price Commodity....................14\r\n \r\n 3.2.2 High Price Commodity...................15\r\n \r\n 3.2.3 Reputation and Sales Volume............15\r\n \r\n4. MAIN RESULTS........................................16\r\n \r\n5. FURTHER EXTENSION AND DISCUSSION....................24\r\n \r\n 5.1 The Extensive Form of High Price Sale Volume...24\r\n \r\n 5.2 When Sellers Have Sufficiently High Reputation.24\r\n \r\n6. CONCLUSION...........................................28\r\n \r\nREFERENCES...............................................29 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0094258008 | en_US |
| dc.subject (關鍵詞) | 網路拍賣 | zh_TW |
| dc.subject (關鍵詞) | 評價 | zh_TW |
| dc.subject (關鍵詞) | 定價策略 | zh_TW |
| dc.subject (關鍵詞) | AUCTIONS | en_US |
| dc.subject (關鍵詞) | REPUTATION | en_US |
| dc.subject (關鍵詞) | PRICING STRATEGY | en_US |
| dc.title (題名) | 賣方拍賣策略分析:評價效果 | zh_TW |
| dc.title (題名) | A Dynamic Analysis of Auction with Reputation Effects | en_US |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | [1]Anderson, S., Friedman, D., Milam, G., and Singh, N. (2004), \"Seller Strategies on eBay\" UCSC Working paper. | zh_TW |
| dc.relation.reference (參考文獻) | [2]Budish, E.B. and Takeyama L.N. (2001), \"Buy Price in Online Auctions: Irrationality on the Internet?\" Economics Letters, 72, 325-33. | zh_TW |
| dc.relation.reference (參考文獻) | [3]Houser, D and Wooders, J.(2005), \"Reputation in Auctions: Theory, and Evidence from eBay\" University of Arizona Working paper. | zh_TW |
| dc.relation.reference (參考文獻) | [4]Kirkegaard, R. and Overgaard, P.B.(2007), \"Buy-Out Prices in Auctions: Seller Competition and Multi-Unit Demand,\" Brock University, Canada Working paper. | zh_TW |
| dc.relation.reference (參考文獻) | [5]Livingson, J.A. (2005), \"How Valuable is a Good Reputation? A Simple Selection Model of Internet Auctions,\" Review of Economics and Statistics, 87, 453-65. | zh_TW |
| dc.relation.reference (參考文獻) | [6]Mathews, T. (2004), \"The Impact of Discounting on an Auction with a Buy-out Option: a Theoretical Analysis Motivated by eBay`s But-It-Now Feature,\" Journal of Economics, 81, 25-52. | zh_TW |
| dc.relation.reference (參考文獻) | [7]Mathews, T. and B. Katzman (2006), \"The Role of Varying Risk Attitudes in an Auction with a Buyout Option,\" Economic Theory, 27, 597-613. | zh_TW |
| dc.relation.reference (參考文獻) | [8]Melnik, M. and Alm, J. (2002), \"Does A Seller`s Ecommerce Reputation Matter? Evidence from eBay Auctions,\" Journal of Industrial Economics, 50, 337-349. | zh_TW |
| dc.relation.reference (參考文獻) | [9]Shapiro, C. (1983), \"Premiums for High Quality Products as Returns to Reputation,\" Quarterly Journal of Economics 98, 659-680. | zh_TW |
