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| Title | 中國與瑞典之電子商務比較研究 The Comparison of E-commerce in China and Sweden |
| Creator | 康熙華 Marcus,Olov Kateby |
| Contributor | 黃仁德 Hwang ,Jen-Te 康熙華 Marcus,Olov Kateby |
| Key Words | 電子商務 網際網路 中國 瑞典 E-commerce Internet China Sweden |
| Date | 2006 |
| Date Issued | 14-Sep-2009 13:35:36 (UTC+8) |
| Summary | The purpose of this master thesis “The Comparison of E-commerce in China and Sweden” is to investigate if there is evidence to suggest that there are differences between Chinese internet users and Swedish internet users attitude, values and actions in relation to e-commerce. To increase the knowledge and identify differences that could be of service for Chinese/Swedish internet shops that would like to expand to the Swedish/Chinese market. Or for Chinese/Swedish internet shops that just learn more about their own home market. The investigation was made in the form of internet questionnaire directed toward Chinese and Swedish internet users. The total number of respondents where 298, with 149 respondents from each country. Among the major findings was that Chinese internet users thinks that a low price is more important then their Swedish counterparts and Swedish internet users thinks that security is a more important issue then the Chinese internet users. Chinese internet users also shows a tendency to be more nationalistic in their attitudes to e-commerce. Internet and e-commerce is a fast changing field and the number of Chinese internet users is growing extremely fast. While the Swedish internet users is more a mature community. The Chinese internet community will soon be the biggest in the world, and a hugh market for internet shops. This makes the questions that this master thesis is investigating important. The final part of the thesis contains practical policy recommendations for internet shops that want to expand to China from Sweden or from a Sweden to China. The purpose of this master thesis “The Comparison of E-commerce in China and Sweden” is to investigate if there is evidence to suggest that there are differences between Chinese internet users and Swedish internet users attitude, values and actions in relation to e-commerce. To increase the knowledge and identify differences that could be of service for Chinese/Swedish internet shops that would like to expand to the Swedish/Chinese market. Or for Chinese/Swedish internet shops that just learn more about their own home market. The investigation was made in the form of internet questionnaire directed toward Chinese and Swedish internet users. The total number of respondents where 298, with 149 respondents from each country. Among the major findings was that Chinese internet users thinks that a low price is more important then their Swedish counterparts and Swedish internet users thinks that security is a more important issue then the Chinese internet users. Chinese internet users also shows a tendency to be more nationalistic in their attitudes to e-commerce. Internet and e-commerce is a fast changing field and the number of Chinese internet users is growing extremely fast. While the Swedish internet users is more a mature community. The Chinese internet community will soon be the biggest in the world, and a hugh market for internet shops. This makes the questions that this master thesis is investigating important. The final part of the thesis contains practical policy recommendations for internet shops that want to expand to China from Sweden or from a Sweden to China. |
| 參考文獻 | ACNielsen (2005), “Global Online Shopping Habits”. ACNielsen Global Online: available at: http://www2.acnielsen.com/press/data_onlineshopping.shtml (Accessed 3 December 2006) ACNielsen. (2005), “Online Shopping is Catching On in China,” available at http://cn.en.acnielsen.com/news/20051110.shtml (Accessed 3 January 2007) Alreck, P. L. and B. S. Robert (1994), The Survey Research Handboo, 2nd ed. New York: McGraw-Hill. AuctionBytes.com (2006), “eBay`s China Competitor Alibaba Launches Ecommerce Software”. available at http://www.auctionbytes.com/cab/abn/y07/m01/i09/s03 (Accessed 3 January 2007) Bengtsson B-A and H. Bengtsson. (1995), Forskningsboken: om konsten att arbeta på ett undersökande och kundskapande sätt. Uppsala: Alqvist Wiksell Förlag AB. Boston Consulting Group (2000), “Winning the online consumer insights into online consumer behavior” available at: www.bcg.com/new_ideas /new_ideas_sub4_order.asp (Accessed 3 May 2006) Boston Consulting Group (2002), “Profitability within reach for online retailers that master all elements of customer satisfaction”, available at: www.bcg.com/media_center/media_press_release_subpage40.asp (Accessed 3 May 2006) China Daily (2006), “E-commerce booms in China,” available at http://english.people.com.cn/200602/20/eng20060220_244285.html (Accessed 3 January 2007) CNNIC (2006), “18th Statistical Survey Report on the Internet Development in China”, available at http://www.cnnic.net.cn/download/2006/18threport-en.pdf (Accessed 3 January 2007) CNNIC (2006), “China C2C Online Shopping Market Survey Report 2006”, available at http://www.cnnic.cn/html/Dir/2006/05/23/3840.htm (Accessed 3 January 2007) CNNMoney.com (2006), “Chinese Net stocks to watch“ available at http://money.cnn.com/2006/11/16/technology/chinese_net/index.htm (Accessed 3January 2007) Computer Sweden. (2007), “Det går trögt för e-handeln”, available at http://computersweden.idg.se/2.139/1.80153, (Accessed 3 January 2007) Dahmström, K. (2005), Från datainsamling till rapport : att göra en statistisk undersökning. Sverige: Studentlitteratur. Dillman, D. A. (2006), Mail and Internet Surveys: The Tailored Design Method, 2nd ed. New York: Wiley-Interscience. Groves, M, F. Fowler, M. Couper, J. Lepkowski., E. Singer, J. Tourangeau. (2004), Survey Methodology. New York: Wiley-Interscience. Handelns Utredningsinstitut (2006), “E-handeln fortsatt stark”, available at http://www.hui.se/LitiumInformation/site/page.asp?Page=11&IncPage=3158&Destin ation=3151&PKNews=1164 (Accessed 3 January 2007) Internet World Stats (2007) “Internet Usage in Asia,” available at http://www.internetworldstats.com/stats3.htm (Accessed 6 May 2007) Internet World Stats (2007) “Sweden Internet Usage Stats and Telecom Reports,” available at http://www.internetworldstats.com/eu/se.htm (Accessed 6 May 2007) Jayawardhene, C. and P. Foley (1998), “Overcoming constraints on electronic commerce-Internet payment systems”, Journal of General Management, 24:2, pp. 66-82. Jupiter Research. (2006), “Retail Web Site Performance, Consumer Reaction to a Poor Online Shopping Experience.” Knight, G.A & Calantone, R.J (1999) “A flexible model of consumer country of origin perceptions,” Internetional Marketing Review, 17:2, pp.127-145. Körner, S. (1993), Praktisk Statistik. Lund: Studentlitteratur Loh, P. (2004), Emarketing to China: A Cultural Approach. New York: Knowledgeworks Consultants. Rea, L, & Parker. R, (1997), Designing and Conducting Survey Research: A Comprehensive Guide, 2nd ed. New York: Jossey-Bass. Riaz. A, and Yang. D, (2004) “Internet Banking, A comparative study from Sweden and China” University of Luleå (Sweden). Schonlau, M. (2002), Conducting Research Surveys Via E-Mail and The Web. New York:RAND Corporation. Statistiska centralbyrån. (2006). “Andel personer i åldern 16-74 år som köpt eller beställt varor eller tjänster via Internet för privat bruk efter ålder och kön, procent”. available at http://www.scb.se/templates/tableOrChart____154548.asp, (Accessed 3 January 2007) StatPac Inc (2005), “Statistical Significance” available at http://www.statpac.com/surveys/statistical-significance.htm (Accessed 3 January 2007) Tai, Z. (2006), The Internet in China. Oxford: Routledge Studies in New Media and Cyberculture, Oxford: Routledge. The Guardian (2006), “US internet giants fail to break into the lucrative Chinese market” available at http://technology.guardian.co.uk/weekly/story/0,,1975952,00.html (Accessed 3 January 2007) United States Department of Commerce. (2006), “Estimated Quarterly U.S. Retail Ecommerce Sales as a Percent of Total Quarterly Retail Sales: 4th Quarter 1999–3rd Quarter 2006”, available at http://www.census.gov/mrts/www/data/html/06Q3.html, (Accessed 3 January 2007) Yang, Z. and M. Jun. (2002), “Consumer perception of e-service quality: from Internet purchaser and non-purchaser perspectives” Journal of Business Strategies, 19:1, pp.19-41. |
| Description | 碩士 國立政治大學 中國大陸研究英語碩士學程(IMCS) 94925041 95 |
| 資料來源 | http://thesis.lib.nccu.edu.tw/record/#G0094925041 |
| Type | thesis |
| dc.contributor.advisor | 黃仁德 | zh_TW |
| dc.contributor.advisor | Hwang ,Jen-Te | en_US |
| dc.contributor.author (Authors) | 康熙華 | zh_TW |
| dc.contributor.author (Authors) | Marcus,Olov Kateby | en_US |
| dc.creator (作者) | 康熙華 | zh_TW |
| dc.creator (作者) | Marcus,Olov Kateby | en_US |
| dc.date (日期) | 2006 | en_US |
| dc.date.accessioned | 14-Sep-2009 13:35:36 (UTC+8) | - |
| dc.date.available | 14-Sep-2009 13:35:36 (UTC+8) | - |
| dc.date.issued (上傳時間) | 14-Sep-2009 13:35:36 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0094925041 | en_US |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/32289 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 中國大陸研究英語碩士學程(IMCS) | zh_TW |
| dc.description (描述) | 94925041 | zh_TW |
| dc.description (描述) | 95 | zh_TW |
| dc.description.abstract (摘要) | The purpose of this master thesis “The Comparison of E-commerce in China and Sweden” is to investigate if there is evidence to suggest that there are differences between Chinese internet users and Swedish internet users attitude, values and actions in relation to e-commerce. To increase the knowledge and identify differences that could be of service for Chinese/Swedish internet shops that would like to expand to the Swedish/Chinese market. Or for Chinese/Swedish internet shops that just learn more about their own home market. The investigation was made in the form of internet questionnaire directed toward Chinese and Swedish internet users. The total number of respondents where 298, with 149 respondents from each country. Among the major findings was that Chinese internet users thinks that a low price is more important then their Swedish counterparts and Swedish internet users thinks that security is a more important issue then the Chinese internet users. Chinese internet users also shows a tendency to be more nationalistic in their attitudes to e-commerce. Internet and e-commerce is a fast changing field and the number of Chinese internet users is growing extremely fast. While the Swedish internet users is more a mature community. The Chinese internet community will soon be the biggest in the world, and a hugh market for internet shops. This makes the questions that this master thesis is investigating important. The final part of the thesis contains practical policy recommendations for internet shops that want to expand to China from Sweden or from a Sweden to China. | zh_TW |
| dc.description.abstract (摘要) | The purpose of this master thesis “The Comparison of E-commerce in China and Sweden” is to investigate if there is evidence to suggest that there are differences between Chinese internet users and Swedish internet users attitude, values and actions in relation to e-commerce. To increase the knowledge and identify differences that could be of service for Chinese/Swedish internet shops that would like to expand to the Swedish/Chinese market. Or for Chinese/Swedish internet shops that just learn more about their own home market. The investigation was made in the form of internet questionnaire directed toward Chinese and Swedish internet users. The total number of respondents where 298, with 149 respondents from each country. Among the major findings was that Chinese internet users thinks that a low price is more important then their Swedish counterparts and Swedish internet users thinks that security is a more important issue then the Chinese internet users. Chinese internet users also shows a tendency to be more nationalistic in their attitudes to e-commerce. Internet and e-commerce is a fast changing field and the number of Chinese internet users is growing extremely fast. While the Swedish internet users is more a mature community. The Chinese internet community will soon be the biggest in the world, and a hugh market for internet shops. This makes the questions that this master thesis is investigating important. The final part of the thesis contains practical policy recommendations for internet shops that want to expand to China from Sweden or from a Sweden to China. | en_US |
| dc.description.tableofcontents | CHAPTER 1 Introduction…………………………………………. 1 1.1 Motivation..…………………………………. 2 1.2 Trends of E-Commerce……………………… 2 1.3 Research Hypotheses ………………………. 9 1.4 Literature Review …………………………… 9 CHAPTER 2 Methodology………………………………………... 11 2.1 Limitations of Study ………………………... 11 2.2 Sampling Process…… ……….………….…… 11 2.3 Questionnaire Design ………………………… 12 2.4 The Content of the Questionnaire…….. ……. 14 2.5 Summary………….. ………………………... 17 CHAPTER 3 Results of the Questionnaire Sweden……………….... 18 3.1 Questionnaire Section A…………………... … 18 3.2 Questionnaire Section A: Gender Difference… 20 3.3 Questionnaire Section A: Age Differences…... 21 3.4 Questionnaire Sweden – Section B…………… 23 3.5 Questionnaire Sweden – Section C…………… 35 3.6 Questionnaire Sweden- Section D……………. 37 3.6.1 Questionnaire Sweden- Section D: Statements.. 39 3.6.2 Questionnaire Sweden- Section D: Statements.. 40 3.7 Questionnaire Sweden – Section E…………… 41 3.8 Questionnaire Sweden – Section F…………… 44 3.9 Summary………….. ………………………... 44 CHAPTER 4 Questionnaire to the Internet Users in China………. 46 4.1 Questionnaire China – Section A……… ….. 46 4.2 Questionnaire China – Section A: Age….. 48 4.3 Questionnaire China – Section B………….. 49 4.4 Questionnaire China– Section C…………… 58 4.5 Questionnaire China – Section D…………. 60 4.5.1 Questionnaire China – Section D: Statements 63 4.5.2 Questionnaire China – Section D: Statements 64 4.6 Questionnaire China – Section E………….. 65 4.7 Questionnaire China – Section F………….. 67 4.8 Summary………….. ………………………... 67 CHAPTER 5 Comparison Results Internet Users China /Sweden.. 69 5.1 Questionnaire China/Sweden Section A…… 69 5.2 Questionnaire China/Sweden Section A…… 71 5.3 Questionnaire China/Sweden – Section B…. 72 5.3.1 Questionnaire China/Sweden – Section B…. 74 5.3.2 Questionnaire China/Sweden – Section B…. 76 5.4 Questionnaire China/Sweden – Section C….. 77 5.5 Questionnaire China/Sweden – Section D…. 79 5.6 Questionnaire Sweden/China – Section E….. 80 5.7 Questionnaire Sweden/China – Section F……. 83 5.8 Summary………….. ………………………... 84 CHAPTER 6 Conclusion …………….………………………….. 85 6.1 Research Conclusions……………………… 85 6.2 Policy Recommendations………………… 87 REFERENCES……………………………………………………………. 92 Appendix Appendix 1: Questionnaire (China)………………… 95 Appendix 2: Questionnaire (Sweden)………..……... 106 Table 3-1 Factors of Relative Importance– Sweden……............. 18 Table 3-2 Factors of Relative Importance– Sweden Female…… 20 Table 3-3 Factors of Relative Importance– Sweden Male……… 21 Table 3-4 Male Respondents over 30 Years in Sweden………… 22 Table 3-5 Female Respondents over 30 Years in Sweden……… 22 Table 3-6 Value of E-commerce Aspects in Sweden Male…… .. 24 Table 3-7 Value of E-commerce Aspects in Sweden Female… . 28 Table 3-8 Value of E-commerce Aspects in Sweden All…….… 31 Table 3-9 Highest Ranking E-commerce Aspects in Sweden….. 34 Table 3-10 Lowest Ranking E-commerce Aspects in Sweden…... 35 Table 3-11 Most Important Subcategories Sweden……………… 36 Table 3-12 Least Important Subcategories Sweden……………… 37 Table 3-13 Statements about E-commerce Sweden Male…….… 38 Table 3-14 Statements about E-commerce Sweden Female…….. 39 Table 3-15 Statements about E-commerce Sweden All…….…… 39 Table 3-16 Highest Ranking Statements Sweden…………….… 40 Table 3-17 Lowest Ranking Statements Sweden…………….… 41 Table 4-1 Factors of Relative Importance– Chinese Male….… 46 Table 4-2 Factors of Relative Importance– Chinese Female…. 47 Table 4-3 Factors of Relative Importance– Chinese All……… 47 Table 4-4 Respondents over 30 Years in China………………. 49 Table 4-5 Respondents over 30 Years China Female……….... 49 Table 4-6 Value of E-commerce Aspects in China Male……... 50 Table 4-7 Value of E-commerce Aspects in China Female….… 51 Table 4-8 Value of E-commerce Aspects in China All…….….. 52 Table 4-9 Highest Ranking E-commerce Aspects in China….… 57 Table 4-10 Lowest Ranking E-commerce Aspects in China.…… 58 Table 4-11 Most Important Factors China……………….…….. 59 Table 4-12 Least Important Factors China……………………… 60 Table 4-13 Statements about E-commerce China Male……..….. 62 Table 4-14 Statements about E-commerce China Female…….... 62 Table 4-15 Statements about E-commerce China All……….….. 62 Table 4-16 Highest Ranking Statements China…………..……. 63 Table 4-17 Lowest Ranking Statements China………….……… 64 Table 5-1 Comparison of the Total Respondents Ranking in A.. 69 Table 5-2 China top 5……………………………………….… 73 Table 5-3 Sweden top 5…………………………………..…… 73 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0094925041 | en_US |
| dc.subject (關鍵詞) | 電子商務 | zh_TW |
| dc.subject (關鍵詞) | 網際網路 | zh_TW |
| dc.subject (關鍵詞) | 中國 | zh_TW |
| dc.subject (關鍵詞) | 瑞典 | zh_TW |
| dc.subject (關鍵詞) | E-commerce | en_US |
| dc.subject (關鍵詞) | Internet | en_US |
| dc.subject (關鍵詞) | China | en_US |
| dc.subject (關鍵詞) | Sweden | en_US |
| dc.title (題名) | 中國與瑞典之電子商務比較研究 | zh_TW |
| dc.title (題名) | The Comparison of E-commerce in China and Sweden | en_US |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | ACNielsen (2005), “Global Online Shopping Habits”. ACNielsen Global Online: | zh_TW |
| dc.relation.reference (參考文獻) | available at: http://www2.acnielsen.com/press/data_onlineshopping.shtml (Accessed | zh_TW |
| dc.relation.reference (參考文獻) | 3 December 2006) | zh_TW |
| dc.relation.reference (參考文獻) | ACNielsen. (2005), “Online Shopping is Catching On in China,” available at | zh_TW |
| dc.relation.reference (參考文獻) | http://cn.en.acnielsen.com/news/20051110.shtml (Accessed 3 January 2007) | zh_TW |
| dc.relation.reference (參考文獻) | Alreck, P. L. and B. S. Robert (1994), The Survey Research Handboo, 2nd ed. New York: | zh_TW |
| dc.relation.reference (參考文獻) | McGraw-Hill. | zh_TW |
| dc.relation.reference (參考文獻) | AuctionBytes.com (2006), “eBay`s China Competitor Alibaba Launches Ecommerce | zh_TW |
| dc.relation.reference (參考文獻) | Software”. available at http://www.auctionbytes.com/cab/abn/y07/m01/i09/s03 | zh_TW |
| dc.relation.reference (參考文獻) | (Accessed 3 January 2007) | zh_TW |
| dc.relation.reference (參考文獻) | Bengtsson B-A and H. Bengtsson. (1995), Forskningsboken: om konsten att arbeta på | zh_TW |
| dc.relation.reference (參考文獻) | ett undersökande och kundskapande sätt. Uppsala: Alqvist Wiksell Förlag AB. | zh_TW |
| dc.relation.reference (參考文獻) | Boston Consulting Group (2000), “Winning the online consumer insights into online | zh_TW |
| dc.relation.reference (參考文獻) | consumer behavior” available at: www.bcg.com/new_ideas | zh_TW |
| dc.relation.reference (參考文獻) | /new_ideas_sub4_order.asp (Accessed 3 May 2006) | zh_TW |
| dc.relation.reference (參考文獻) | Boston Consulting Group (2002), “Profitability within reach for online retailers that | zh_TW |
| dc.relation.reference (參考文獻) | master all elements of customer satisfaction”, available at: | zh_TW |
| dc.relation.reference (參考文獻) | www.bcg.com/media_center/media_press_release_subpage40.asp (Accessed 3 May | zh_TW |
| dc.relation.reference (參考文獻) | 2006) | zh_TW |
| dc.relation.reference (參考文獻) | China Daily (2006), “E-commerce booms in China,” available at | zh_TW |
| dc.relation.reference (參考文獻) | http://english.people.com.cn/200602/20/eng20060220_244285.html (Accessed 3 | zh_TW |
| dc.relation.reference (參考文獻) | January 2007) | zh_TW |
| dc.relation.reference (參考文獻) | CNNIC (2006), “18th Statistical Survey Report on the Internet Development in China”, | zh_TW |
| dc.relation.reference (參考文獻) | available at http://www.cnnic.net.cn/download/2006/18threport-en.pdf (Accessed 3 | zh_TW |
| dc.relation.reference (參考文獻) | January 2007) | zh_TW |
| dc.relation.reference (參考文獻) | CNNIC (2006), “China C2C Online Shopping Market Survey Report 2006”, available at | zh_TW |
| dc.relation.reference (參考文獻) | http://www.cnnic.cn/html/Dir/2006/05/23/3840.htm (Accessed 3 January 2007) | zh_TW |
| dc.relation.reference (參考文獻) | CNNMoney.com (2006), “Chinese Net stocks to watch“ available at | zh_TW |
| dc.relation.reference (參考文獻) | http://money.cnn.com/2006/11/16/technology/chinese_net/index.htm (Accessed 3January 2007) | zh_TW |
| dc.relation.reference (參考文獻) | Computer Sweden. (2007), “Det går trögt för e-handeln”, available at | zh_TW |
| dc.relation.reference (參考文獻) | http://computersweden.idg.se/2.139/1.80153, (Accessed 3 January 2007) | zh_TW |
| dc.relation.reference (參考文獻) | Dahmström, K. (2005), Från datainsamling till rapport : att göra en statistisk | zh_TW |
| dc.relation.reference (參考文獻) | undersökning. Sverige: Studentlitteratur. | zh_TW |
| dc.relation.reference (參考文獻) | Dillman, D. A. (2006), Mail and Internet Surveys: The Tailored Design Method, 2nd ed. | zh_TW |
| dc.relation.reference (參考文獻) | New York: Wiley-Interscience. | zh_TW |
| dc.relation.reference (參考文獻) | Groves, M, F. Fowler, M. Couper, J. Lepkowski., E. Singer, J. Tourangeau. (2004), | zh_TW |
| dc.relation.reference (參考文獻) | Survey Methodology. New York: Wiley-Interscience. | zh_TW |
| dc.relation.reference (參考文獻) | Handelns Utredningsinstitut (2006), “E-handeln fortsatt stark”, available at | zh_TW |
| dc.relation.reference (參考文獻) | http://www.hui.se/LitiumInformation/site/page.asp?Page=11&IncPage=3158&Destin | zh_TW |
| dc.relation.reference (參考文獻) | ation=3151&PKNews=1164 (Accessed 3 January 2007) | zh_TW |
| dc.relation.reference (參考文獻) | Internet World Stats (2007) “Internet Usage in Asia,” available at | zh_TW |
| dc.relation.reference (參考文獻) | http://www.internetworldstats.com/stats3.htm (Accessed 6 May 2007) | zh_TW |
| dc.relation.reference (參考文獻) | Internet World Stats (2007) “Sweden Internet Usage Stats and Telecom Reports,” | zh_TW |
| dc.relation.reference (參考文獻) | available at http://www.internetworldstats.com/eu/se.htm (Accessed 6 May 2007) | zh_TW |
| dc.relation.reference (參考文獻) | Jayawardhene, C. and P. Foley (1998), “Overcoming constraints on electronic | zh_TW |
| dc.relation.reference (參考文獻) | commerce-Internet payment systems”, Journal of General Management, 24:2, pp. | zh_TW |
| dc.relation.reference (參考文獻) | 66-82. | zh_TW |
| dc.relation.reference (參考文獻) | Jupiter Research. (2006), “Retail Web Site Performance, Consumer Reaction to a Poor | zh_TW |
| dc.relation.reference (參考文獻) | Online Shopping Experience.” | zh_TW |
| dc.relation.reference (參考文獻) | Knight, G.A & Calantone, R.J (1999) “A flexible model of consumer country of origin | zh_TW |
| dc.relation.reference (參考文獻) | perceptions,” Internetional Marketing Review, 17:2, pp.127-145. | zh_TW |
| dc.relation.reference (參考文獻) | Körner, S. (1993), Praktisk Statistik. Lund: Studentlitteratur | zh_TW |
| dc.relation.reference (參考文獻) | Loh, P. (2004), Emarketing to China: A Cultural Approach. New York: | zh_TW |
| dc.relation.reference (參考文獻) | Knowledgeworks Consultants. | zh_TW |
| dc.relation.reference (參考文獻) | Rea, L, & Parker. R, (1997), Designing and Conducting Survey Research: A | zh_TW |
| dc.relation.reference (參考文獻) | Comprehensive Guide, 2nd ed. New York: Jossey-Bass. | zh_TW |
| dc.relation.reference (參考文獻) | Riaz. A, and Yang. D, (2004) “Internet Banking, A comparative study from Sweden and | zh_TW |
| dc.relation.reference (參考文獻) | China” University of Luleå (Sweden). | zh_TW |
| dc.relation.reference (參考文獻) | Schonlau, M. (2002), Conducting Research Surveys Via E-Mail and The Web. New York:RAND Corporation. | zh_TW |
| dc.relation.reference (參考文獻) | Statistiska centralbyrån. (2006). “Andel personer i åldern 16-74 år som köpt eller beställt | zh_TW |
| dc.relation.reference (參考文獻) | varor eller tjänster via Internet för privat bruk efter ålder och kön, procent”. available | zh_TW |
| dc.relation.reference (參考文獻) | at http://www.scb.se/templates/tableOrChart____154548.asp, (Accessed 3 January | zh_TW |
| dc.relation.reference (參考文獻) | 2007) | zh_TW |
| dc.relation.reference (參考文獻) | StatPac Inc (2005), “Statistical Significance” available at | zh_TW |
| dc.relation.reference (參考文獻) | http://www.statpac.com/surveys/statistical-significance.htm (Accessed 3 January | zh_TW |
| dc.relation.reference (參考文獻) | 2007) | zh_TW |
| dc.relation.reference (參考文獻) | Tai, Z. (2006), The Internet in China. Oxford: Routledge Studies in New Media and | zh_TW |
| dc.relation.reference (參考文獻) | Cyberculture, Oxford: Routledge. | zh_TW |
| dc.relation.reference (參考文獻) | The Guardian (2006), “US internet giants fail to break into the lucrative Chinese market” | zh_TW |
| dc.relation.reference (參考文獻) | available at http://technology.guardian.co.uk/weekly/story/0,,1975952,00.html | zh_TW |
| dc.relation.reference (參考文獻) | (Accessed 3 January 2007) | zh_TW |
| dc.relation.reference (參考文獻) | United States Department of Commerce. (2006), “Estimated Quarterly U.S. Retail Ecommerce | zh_TW |
| dc.relation.reference (參考文獻) | Sales as a Percent of Total Quarterly Retail Sales: | zh_TW |
| dc.relation.reference (參考文獻) | 4th Quarter 1999–3rd Quarter 2006”, available at | zh_TW |
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