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題名 中國與瑞典之電子商務比較研究
The Comparison of E-commerce in China and Sweden
作者 康熙華
Marcus,Olov Kateby
貢獻者 黃仁德
Hwang ,Jen-Te
康熙華
Marcus,Olov Kateby
關鍵詞 電子商務
網際網路
中國
瑞典
E-commerce
Internet
China
Sweden
日期 2006
上傳時間 14-Sep-2009 13:35:36 (UTC+8)
摘要 The purpose of this master thesis “The Comparison of E-commerce in China and Sweden” is to investigate if there is evidence to suggest that there are differences between
     Chinese internet users and Swedish internet users attitude, values and actions in relation to e-commerce. To increase the knowledge and identify differences that could be of
     service for Chinese/Swedish internet shops that would like to expand to the Swedish/Chinese market. Or for Chinese/Swedish internet shops that just learn more about their own home market.
     The investigation was made in the form of internet questionnaire directed toward Chinese and Swedish internet users. The total number of respondents where 298, with
     149 respondents from each country.
     Among the major findings was that Chinese internet users thinks that a low price is more important then their Swedish counterparts and Swedish internet users thinks that
     security is a more important issue then the Chinese internet users. Chinese internet users also shows a tendency to be more nationalistic in their attitudes to e-commerce.
     Internet and e-commerce is a fast changing field and the number of Chinese internet users is growing extremely fast. While the Swedish internet users is more a mature community.
     The Chinese internet community will soon be the biggest in the world, and a hugh market for internet shops. This makes the questions that this master thesis is investigating
     important. The final part of the thesis contains practical policy recommendations for internet shops that want to expand to China from Sweden or from a Sweden to China.
The purpose of this master thesis “The Comparison of E-commerce in China and Sweden” is to investigate if there is evidence to suggest that there are differences between
     Chinese internet users and Swedish internet users attitude, values and actions in relation to e-commerce. To increase the knowledge and identify differences that could be of
     service for Chinese/Swedish internet shops that would like to expand to the Swedish/Chinese market. Or for Chinese/Swedish internet shops that just learn more about their own home market.
     The investigation was made in the form of internet questionnaire directed toward Chinese and Swedish internet users. The total number of respondents where 298, with
     149 respondents from each country.
     Among the major findings was that Chinese internet users thinks that a low price is more important then their Swedish counterparts and Swedish internet users thinks that
     security is a more important issue then the Chinese internet users. Chinese internet users also shows a tendency to be more nationalistic in their attitudes to e-commerce.
     Internet and e-commerce is a fast changing field and the number of Chinese internet users is growing extremely fast. While the Swedish internet users is more a mature community.
     The Chinese internet community will soon be the biggest in the world, and a hugh market for internet shops. This makes the questions that this master thesis is investigating
     important. The final part of the thesis contains practical policy recommendations for internet shops that want to expand to China from Sweden or from a Sweden to China.
參考文獻 ACNielsen (2005), “Global Online Shopping Habits”. ACNielsen Global Online:
available at: http://www2.acnielsen.com/press/data_onlineshopping.shtml (Accessed
3 December 2006)
ACNielsen. (2005), “Online Shopping is Catching On in China,” available at
http://cn.en.acnielsen.com/news/20051110.shtml (Accessed 3 January 2007)
Alreck, P. L. and B. S. Robert (1994), The Survey Research Handboo, 2nd ed. New York:
McGraw-Hill.
AuctionBytes.com (2006), “eBay`s China Competitor Alibaba Launches Ecommerce
Software”. available at http://www.auctionbytes.com/cab/abn/y07/m01/i09/s03
(Accessed 3 January 2007)
Bengtsson B-A and H. Bengtsson. (1995), Forskningsboken: om konsten att arbeta på
ett undersökande och kundskapande sätt. Uppsala: Alqvist Wiksell Förlag AB.
Boston Consulting Group (2000), “Winning the online consumer insights into online
consumer behavior” available at: www.bcg.com/new_ideas
/new_ideas_sub4_order.asp (Accessed 3 May 2006)
Boston Consulting Group (2002), “Profitability within reach for online retailers that
master all elements of customer satisfaction”, available at:
www.bcg.com/media_center/media_press_release_subpage40.asp (Accessed 3 May
2006)
China Daily (2006), “E-commerce booms in China,” available at
http://english.people.com.cn/200602/20/eng20060220_244285.html (Accessed 3
January 2007)
CNNIC (2006), “18th Statistical Survey Report on the Internet Development in China”,
available at http://www.cnnic.net.cn/download/2006/18threport-en.pdf (Accessed 3
January 2007)
CNNIC (2006), “China C2C Online Shopping Market Survey Report 2006”, available at
http://www.cnnic.cn/html/Dir/2006/05/23/3840.htm (Accessed 3 January 2007)
CNNMoney.com (2006), “Chinese Net stocks to watch“ available at
http://money.cnn.com/2006/11/16/technology/chinese_net/index.htm (Accessed 3January 2007)
Computer Sweden. (2007), “Det går trögt för e-handeln”, available at
http://computersweden.idg.se/2.139/1.80153, (Accessed 3 January 2007)
Dahmström, K. (2005), Från datainsamling till rapport : att göra en statistisk
undersökning. Sverige: Studentlitteratur.
Dillman, D. A. (2006), Mail and Internet Surveys: The Tailored Design Method, 2nd ed.
New York: Wiley-Interscience.
Groves, M, F. Fowler, M. Couper, J. Lepkowski., E. Singer, J. Tourangeau. (2004),
Survey Methodology. New York: Wiley-Interscience.
Handelns Utredningsinstitut (2006), “E-handeln fortsatt stark”, available at
http://www.hui.se/LitiumInformation/site/page.asp?Page=11&IncPage=3158&Destin
ation=3151&PKNews=1164 (Accessed 3 January 2007)
Internet World Stats (2007) “Internet Usage in Asia,” available at
http://www.internetworldstats.com/stats3.htm (Accessed 6 May 2007)
Internet World Stats (2007) “Sweden Internet Usage Stats and Telecom Reports,”
available at http://www.internetworldstats.com/eu/se.htm (Accessed 6 May 2007)
Jayawardhene, C. and P. Foley (1998), “Overcoming constraints on electronic
commerce-Internet payment systems”, Journal of General Management, 24:2, pp.
66-82.
Jupiter Research. (2006), “Retail Web Site Performance, Consumer Reaction to a Poor
Online Shopping Experience.”
Knight, G.A & Calantone, R.J (1999) “A flexible model of consumer country of origin
perceptions,” Internetional Marketing Review, 17:2, pp.127-145.
Körner, S. (1993), Praktisk Statistik. Lund: Studentlitteratur
Loh, P. (2004), Emarketing to China: A Cultural Approach. New York:
Knowledgeworks Consultants.
Rea, L, & Parker. R, (1997), Designing and Conducting Survey Research: A
Comprehensive Guide, 2nd ed. New York: Jossey-Bass.
Riaz. A, and Yang. D, (2004) “Internet Banking, A comparative study from Sweden and
China” University of Luleå (Sweden).
Schonlau, M. (2002), Conducting Research Surveys Via E-Mail and The Web. New York:RAND Corporation.
Statistiska centralbyrån. (2006). “Andel personer i åldern 16-74 år som köpt eller beställt
varor eller tjänster via Internet för privat bruk efter ålder och kön, procent”. available
at http://www.scb.se/templates/tableOrChart____154548.asp, (Accessed 3 January
2007)
StatPac Inc (2005), “Statistical Significance” available at
http://www.statpac.com/surveys/statistical-significance.htm (Accessed 3 January
2007)
Tai, Z. (2006), The Internet in China. Oxford: Routledge Studies in New Media and
Cyberculture, Oxford: Routledge.
The Guardian (2006), “US internet giants fail to break into the lucrative Chinese market”
available at http://technology.guardian.co.uk/weekly/story/0,,1975952,00.html
(Accessed 3 January 2007)
United States Department of Commerce. (2006), “Estimated Quarterly U.S. Retail Ecommerce
Sales as a Percent of Total Quarterly Retail Sales:
4th Quarter 1999–3rd Quarter 2006”, available at
http://www.census.gov/mrts/www/data/html/06Q3.html, (Accessed 3 January 2007)
Yang, Z. and M. Jun. (2002), “Consumer perception of e-service quality: from Internet
purchaser and non-purchaser perspectives” Journal of Business Strategies, 19:1,
pp.19-41.
描述 碩士
國立政治大學
中國大陸研究英語碩士學程(IMCS)
94925041
95
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0094925041
資料類型 thesis
dc.contributor.advisor 黃仁德zh_TW
dc.contributor.advisor Hwang ,Jen-Teen_US
dc.contributor.author (Authors) 康熙華zh_TW
dc.contributor.author (Authors) Marcus,Olov Katebyen_US
dc.creator (作者) 康熙華zh_TW
dc.creator (作者) Marcus,Olov Katebyen_US
dc.date (日期) 2006en_US
dc.date.accessioned 14-Sep-2009 13:35:36 (UTC+8)-
dc.date.available 14-Sep-2009 13:35:36 (UTC+8)-
dc.date.issued (上傳時間) 14-Sep-2009 13:35:36 (UTC+8)-
dc.identifier (Other Identifiers) G0094925041en_US
dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/32289-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 中國大陸研究英語碩士學程(IMCS)zh_TW
dc.description (描述) 94925041zh_TW
dc.description (描述) 95zh_TW
dc.description.abstract (摘要) The purpose of this master thesis “The Comparison of E-commerce in China and Sweden” is to investigate if there is evidence to suggest that there are differences between
     Chinese internet users and Swedish internet users attitude, values and actions in relation to e-commerce. To increase the knowledge and identify differences that could be of
     service for Chinese/Swedish internet shops that would like to expand to the Swedish/Chinese market. Or for Chinese/Swedish internet shops that just learn more about their own home market.
     The investigation was made in the form of internet questionnaire directed toward Chinese and Swedish internet users. The total number of respondents where 298, with
     149 respondents from each country.
     Among the major findings was that Chinese internet users thinks that a low price is more important then their Swedish counterparts and Swedish internet users thinks that
     security is a more important issue then the Chinese internet users. Chinese internet users also shows a tendency to be more nationalistic in their attitudes to e-commerce.
     Internet and e-commerce is a fast changing field and the number of Chinese internet users is growing extremely fast. While the Swedish internet users is more a mature community.
     The Chinese internet community will soon be the biggest in the world, and a hugh market for internet shops. This makes the questions that this master thesis is investigating
     important. The final part of the thesis contains practical policy recommendations for internet shops that want to expand to China from Sweden or from a Sweden to China.		zh_TW
dc.description.abstract (摘要) The purpose of this master thesis “The Comparison of E-commerce in China and Sweden” is to investigate if there is evidence to suggest that there are differences between
     Chinese internet users and Swedish internet users attitude, values and actions in relation to e-commerce. To increase the knowledge and identify differences that could be of
     service for Chinese/Swedish internet shops that would like to expand to the Swedish/Chinese market. Or for Chinese/Swedish internet shops that just learn more about their own home market.
     The investigation was made in the form of internet questionnaire directed toward Chinese and Swedish internet users. The total number of respondents where 298, with
     149 respondents from each country.
     Among the major findings was that Chinese internet users thinks that a low price is more important then their Swedish counterparts and Swedish internet users thinks that
     security is a more important issue then the Chinese internet users. Chinese internet users also shows a tendency to be more nationalistic in their attitudes to e-commerce.
     Internet and e-commerce is a fast changing field and the number of Chinese internet users is growing extremely fast. While the Swedish internet users is more a mature community.
     The Chinese internet community will soon be the biggest in the world, and a hugh market for internet shops. This makes the questions that this master thesis is investigating
     important. The final part of the thesis contains practical policy recommendations for internet shops that want to expand to China from Sweden or from a Sweden to China.		en_US
dc.description.tableofcontents CHAPTER 1 Introduction…………………………………………. 1
     1.1 Motivation..…………………………………. 2
     1.2 Trends of E-Commerce……………………… 2
     1.3 Research Hypotheses ………………………. 9
     1.4 Literature Review …………………………… 9
     CHAPTER 2 Methodology………………………………………... 11
     2.1 Limitations of Study ………………………... 11
     2.2 Sampling Process…… ……….………….…… 11
     2.3 Questionnaire Design ………………………… 12
     2.4 The Content of the Questionnaire…….. ……. 14
     2.5 Summary………….. ………………………... 17
     CHAPTER 3 Results of the Questionnaire Sweden……………….... 18
     3.1 Questionnaire Section A…………………... … 18
     3.2 Questionnaire Section A: Gender Difference… 20
     3.3 Questionnaire Section A: Age Differences…... 21
     3.4 Questionnaire Sweden – Section B…………… 23
     3.5 Questionnaire Sweden – Section C…………… 35
     3.6 Questionnaire Sweden- Section D……………. 37
     3.6.1 Questionnaire Sweden- Section D: Statements.. 39
     3.6.2 Questionnaire Sweden- Section D: Statements.. 40
     3.7 Questionnaire Sweden – Section E…………… 41
     3.8 Questionnaire Sweden – Section F…………… 44
     3.9 Summary………….. ………………………... 44
     CHAPTER 4 Questionnaire to the Internet Users in China………. 46
     4.1 Questionnaire China – Section A……… ….. 46
     4.2 Questionnaire China – Section A: Age….. 48
     4.3 Questionnaire China – Section B………….. 49
     4.4 Questionnaire China– Section C…………… 58
     4.5 Questionnaire China – Section D…………. 60
     4.5.1 Questionnaire China – Section D: Statements 63
     4.5.2 Questionnaire China – Section D: Statements 64
     4.6 Questionnaire China – Section E………….. 65
     4.7 Questionnaire China – Section F………….. 67
     4.8 Summary………….. ………………………... 67
     CHAPTER 5 Comparison Results Internet Users China /Sweden.. 69
     5.1 Questionnaire China/Sweden Section A…… 69
     5.2 Questionnaire China/Sweden Section A…… 71
     5.3 Questionnaire China/Sweden – Section B…. 72
     5.3.1 Questionnaire China/Sweden – Section B…. 74
     5.3.2 Questionnaire China/Sweden – Section B…. 76
     5.4 Questionnaire China/Sweden – Section C….. 77
     5.5 Questionnaire China/Sweden – Section D…. 79
     5.6 Questionnaire Sweden/China – Section E….. 80
     5.7 Questionnaire Sweden/China – Section F……. 83
     5.8 Summary………….. ………………………... 84
     CHAPTER 6 Conclusion …………….………………………….. 85
     6.1 Research Conclusions……………………… 85
     6.2 Policy Recommendations………………… 87
     REFERENCES……………………………………………………………. 92
     Appendix Appendix 1: Questionnaire (China)………………… 95
     Appendix 2: Questionnaire (Sweden)………..……... 106
     
     Table 3-1 Factors of Relative Importance– Sweden……............. 18
     Table 3-2 Factors of Relative Importance– Sweden Female…… 20
     Table 3-3 Factors of Relative Importance– Sweden Male……… 21
     Table 3-4 Male Respondents over 30 Years in Sweden………… 22
     Table 3-5 Female Respondents over 30 Years in Sweden……… 22
     Table 3-6 Value of E-commerce Aspects in Sweden Male…… .. 24
     Table 3-7 Value of E-commerce Aspects in Sweden Female… . 28
     Table 3-8 Value of E-commerce Aspects in Sweden All…….… 31
     Table 3-9 Highest Ranking E-commerce Aspects in Sweden….. 34
     Table 3-10 Lowest Ranking E-commerce Aspects in Sweden…... 35
     Table 3-11 Most Important Subcategories Sweden……………… 36
     Table 3-12 Least Important Subcategories Sweden……………… 37
     Table 3-13 Statements about E-commerce Sweden Male…….… 38
     Table 3-14 Statements about E-commerce Sweden Female…….. 39
     Table 3-15 Statements about E-commerce Sweden All…….…… 39
     Table 3-16 Highest Ranking Statements Sweden…………….… 40
     Table 3-17 Lowest Ranking Statements Sweden…………….… 41
     Table 4-1 Factors of Relative Importance– Chinese Male….… 46
     Table 4-2 Factors of Relative Importance– Chinese Female…. 47
     Table 4-3 Factors of Relative Importance– Chinese All……… 47
     Table 4-4 Respondents over 30 Years in China………………. 49
     Table 4-5 Respondents over 30 Years China Female……….... 49
     Table 4-6 Value of E-commerce Aspects in China Male……... 50
     Table 4-7 Value of E-commerce Aspects in China Female….… 51
     Table 4-8 Value of E-commerce Aspects in China All…….….. 52
     Table 4-9 Highest Ranking E-commerce Aspects in China….… 57
     Table 4-10 Lowest Ranking E-commerce Aspects in China.…… 58
     Table 4-11 Most Important Factors China……………….…….. 59
     Table 4-12 Least Important Factors China……………………… 60
     Table 4-13 Statements about E-commerce China Male……..….. 62
     Table 4-14 Statements about E-commerce China Female…….... 62
     Table 4-15 Statements about E-commerce China All……….….. 62
     Table 4-16 Highest Ranking Statements China…………..……. 63
     Table 4-17 Lowest Ranking Statements China………….……… 64
     Table 5-1 Comparison of the Total Respondents Ranking in A.. 69
     Table 5-2 China top 5……………………………………….… 73
     Table 5-3 Sweden top 5…………………………………..…… 73		zh_TW
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0094925041en_US
dc.subject (關鍵詞) 電子商務zh_TW
dc.subject (關鍵詞) 網際網路zh_TW
dc.subject (關鍵詞) 中國zh_TW
dc.subject (關鍵詞) 瑞典zh_TW
dc.subject (關鍵詞) E-commerceen_US
dc.subject (關鍵詞) Interneten_US
dc.subject (關鍵詞) Chinaen_US
dc.subject (關鍵詞) Swedenen_US
dc.title (題名) 中國與瑞典之電子商務比較研究zh_TW
dc.title (題名) The Comparison of E-commerce in China and Swedenen_US
dc.type (資料類型) thesisen
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