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題名 兩岸新聞交流之模式與挑戰:以東森電視公司為例
Modes of and challenges to the cross-strait news exchanges: A Case study of the eastern broadcasting company
作者 祝仲康
Zhu, Zhong Kang
貢獻者 耿 曙
Keng, Shu
祝仲康
Zhu, Zhong Kang
關鍵詞 兩岸新聞交流
交流模式
交流挑戰
東森電視公司
大陸電視台
新聞報導
the cross-Strait news exchanges
news exchange modes
exchange challenges
EBC (the Eastern Broadcasting Company)
the mainland TV stations
news coverage and report
日期 2007
上傳時間 14-Sep-2009 13:36:36 (UTC+8)
摘要 兩岸新聞交流密切且頻繁,但是總因政治之故而蒙上陰影並益顯複雜,因此不失為一研究之好題材。學界與坊間不乏與此有關之文獻,惜乎大抵以報紙間之交流為主,至於電視台之交流則僅聊備一格。為補遺珠之憾兼鼓勵來者,本作者嚐試一探究竟,並尋求改善交流之道與化解挑戰之方。
     本研究係以東森電視公司之新聞部為研究單位。方法則為深度訪談,資料蒐集與分析以及文獻回顧。
     文分五章,計為:緒論,文獻回顧,交流模式,交流挑戰,結論與建議。
     東森與大陸之間的新聞交流密切、多樣且規律。惟其品質與內容深受政治影響,尤以大陸之影響為最。
     展望未來,台灣媒體需“寄希望於大陸當局”,則兩岸新聞交流之正常化庶幾有望。
Though close and frequent, the cross-strait news exchanges are shrouded and made complicated by politics, which makes it a good topic for scholars to research. Articles and papers related to it are many. However, exchanges in newspaper sector are what people are interested in, those in TV sector are largely ignored. To make the picture more complete and encourage potential researchers, this writer tries to explore the modes of and challenges to the cross-strait news exchanges in TV outlets, and to find ways to better the exchanges and ease those challenges.
     Methodology for conducting this research comprises 3 measures: the in-depth interview, data analysis and literature review.
     This thesis consists of five chapters: introduction, literature review, modes of news exchanges, challenges to news exchanges and conclusion.
     News exchanges between EBC and the mainland are close, diverse and regular. However, the quality and contents of the exchanges are heavily influenced by political consideration coming largely from the mainland side.
     Looking into the future, Taiwan media should “rest hopes upon CPC” to normalize the cross-strait news exchanges.
參考文獻 Article, Book and Master’s Thesis
1.   Chang, Long (張瓏). 2003. Xinwen Meiti zai liang’an guanxi zhong de jiaose yu gongneng (新聞媒體在兩岸關係中的角色與功能, The role and function of the media in shaping the relationship between Taiwan and mainland China). A master’s thesis submitted to the Graduate Institute of China Studies, Tamkang University, Taiwan.
2. Chen, Ping-Hung (陳炳宏). 2006. “Taiwan meiti qiye zhi zhongguodalu shichang jinru moshi ji qi juece yingxiang yinsu yanjiu” (台灣媒體企業之中國大陸市場進入模式及其決策影響因素研究, Market entry modes and determinants of Taiwanese media firms into mainland China). Xinwenxue yanjiu (新聞學研究, Mass Communication Research) (Taipei) 89, (October): 37-80 [inclusive pages].
3. Cheng, Bor-Shiuan, and Kuolung Huang (鄭伯壎, 黃國隆). 1999. “Xiangsi huo xiangyi: haixia liang’an zuzhi wenhua zhi bijiao” (相似或相異:海峽兩岸組織文化之比較, Same or different: A comparison of the organizational cultures both in Taiwan and in the mainland). Bentu xinlixue yanjiu (本土心理學研究, Indigenous Psychological Research in Chinese Societies) (Taipei) 11, (June): 3-58 [inclusive pages].
4. Dongsen baobao bianji xiaozu (東森報報編輯小組, Eastern Group editing team). 2006. Zhenqing ai Taiwan Dongsen dengfeng zhilu (真情愛台灣 東森登峰之路, A sincere love to Taiwan Dongsen’s way to zenith). Taipei: Ding-Sen International Management and Consulting Co., Ltd.
5. Frederick, Howard H. 1993. Global Communication and International Relations. Belmont, Calif.: Wadsworth Publishing Company.
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9. Hsiao, Chen-mei (蕭真美). 2000. “Liang’an yinshua meiti jiaoliu yu hudong zhi tantao” (兩岸印刷媒體交流與互動之探討, The role of print media in cross-Strait exchanges). Zhongguo dalu yanjiu (中國大陸研究, Mainland China Studies) (Taipei) 43, no. 9 (September): 103-116 [inclusive pages].
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11. Hsu, Chih-Chia (許志嘉). 2004. “Zhongguo dalu xinwen shiye” (中國大陸新聞事業, News business in mainland China). In Zhongguo dalu dazhong chuanbo shiye jiqi guanli gaikuang (中國大陸大眾傳播事業及其管理概況, Mainland China’s mass communication business and its management), edited by Government Information Office, ROC, 33-108 [inclusive pages]. Taipei: Government Information Office, Executive Yuan, ROC.
12. Hu, Zhengrong, and Hong Li (胡正榮,李宏). 2008. “China’s Television in Transition.” In Television and Public Policy: change and continuity in an era of global liberalization, edited by David Ward, 89-114 [inclusive pages]. New York: Lawrence Erlbaum Associates.
13. Huang, Siwei (黃思瑋). 2004. Taiwan waipai zhongguo renyuan zhi wenhua shiying tantao (台灣外派中國人員之文化適應探討, An Exploratory Study of Taiwanese Expatriates’ Cultural Adjustment in China). A master’s thesis submitted to Department of Management Science, National Chiao Tung University, Taiwan.
14. Huang, Yu, and Jen Wei (黃煜,魏然). 1998. ‘Cong “houshe” dao dangying shiye’ (從「喉舌」到黨營事業, From “mouthpieces” to party-run enterprises). Dongya jikan (東亞季刊, East Asia Quarterly) (Taipei) 29, no.3 (summer): 76-92 [inclusive pages].
15. Jiang, Minxun (江敏勳). 2007. Cong zhenghe lilun fenxi fanfenlieguojiafa dui liang’an tongyi zhi yingxiang (從整合理論分析反分裂國家法對兩岸統一之影響, An analysis of the impact of anti-secession law on the cross-Strait reunification-from the perspective of the integration theory). A master’s thesis submitted to the master program in national security and mainland China studies, College of International Affairs, National Chengchi University, Taiwan.
16. Keng, Shu (耿曙). 2007. “Understanding the Political Consequences of People-to-People Relations across the Taiwan Strait: Towards an Analytical Framework.” Chinese History and Society, no. 32 (June): 63-80 [inclusive pages].
17. Kuo, Chia-ying (郭佳瑛). 2006. Zhongguo rushi hou zhi meiti kaifang yanjiu-Meiguo kuaguo chuanmei jituan zai Zhongguo de buju yu shijian (中國入世後之媒體開放研究, The research of media industry unrestricted in China after attending WTO — The disposition and practice of American transnation media group in China). A master’s thesis submitted to the Mainland China Studies, National Sun Yat-Sen University, Taiwan.
18. Lan, Yaxin (蘭雅馨). 2002. Kua wenhua xunlian shishi chengdu、paiwai renyuan nengli yu haiwai shiying zhi guanlianxing yanjiou---yi Taishang paizhu dalu renyuan weili (跨文化訓練實施程度、派外人員能力與海外適應之關連性研究---以台商派駐大陸人員為例, A study on the relationships among the cross-cultural training, expatriate skill and expatriate adjustment). A master’s thesis submitted to Department of Business Administration, Chung Yuan Christian University, Taiwan.
19. Li, Yongde, and Lu Xu (李永得,徐璐). 1987. Lishi Xing•Dalu Xing (歷史性•大陸行, Mainland expedition: a historic moment). Taipei: Independence Evening News.
20. Liu, Wenbin (劉文斌). 2005. Taiwan guojia rentong bianqian xia de liang’an guanxi (台灣國家認同變遷下的兩岸關係, The cross-Strait relations under the transition of Taiwan’s national identity). Taipei: Wenjintang (問津堂).
21. McCormick, Barrett L. 2003. “Recent Trends in Mainland China’s Media: Political Implications of Commercialization.” Issues & Studies 38, no. 4/39, no. 1 (December 2002-March 2003): 175-215 [inclusive pages].
22. Ngok, Ma. 2007. “State-Press Relationship in Post 1997 Hong Kong: Constant Negotiation amidst Self-Restraint.” The China Quarterly 192, (December): 949-970 [inclusive pages].
23. Polumbaum, Judy. 2001. “China’s Media: Between Politics and the Market.” Current History, (September): 269-277 [inclusive pages].
24. Polumbaum, Judy. 1990. “The Tribulations of China’s Journalists after a Decade of Reform.” In Voices of China, edited by Chin-Chuan Lee (李金銓), 33-68 [inclusive pages]. New York: The Guilford Press.
25. Schein, Edgar H. 1992. Organizational Culture and Leadership, 2nd ed. San Francisco: Jossey-Bass Publisers.
26. Shih, Chih-yu (石之瑜). 1994. “Sheide xinwen ziyu? Sheide guojia anquan-Liang’an guanxi zhong de meiti yu diyi” (誰的新聞自由?誰的國家安全—兩岸關係中的媒體與敵意, Whose Press Freedom? Whose National Interests?). Taida xinwen luntan (台大新聞論壇, Journalist Forum, National Taiwan University) (Taipei) 1, no. 2 (winter): 29-47 [inclusive pages].
27. Su, Chi (蘇起). 2003. Weixian bianyuan--Cong liangguolun dao yibianyiguo (危險邊緣--從兩國論到一邊一國, Brinkmanship: from two-states-theory to “one country on each side”). Taipei: Commonwealth (天下遠見出版公司).
28. Taishi Sanshi Nian bianji weiyuanhui (台視卅年編輯委員會, Editing committee for TTV’s 30th anniversary). 1992. Taishi sanshi nian (台視卅年, Thirty years of TTV). Taipei: Taiwan Television Enterprise, Ltd.
29. Walt, Stephen M. 1987. The Origin of Alliances. Ithaca, NY: Cornell University Press.
30. Wang, Kunyi (王崑義). 2006. Yulunzhan (輿論戰, Public Opinion War). Taipei: Hauyang wen jiao(華揚文教, Huayang culture and education company).
31. Wei, Chi-Hung (韋奇宏). 2002. Liang’an xinwen caifang jiaoliu de jiegou yu bianqian (1979--2001)--Xinzhidulun de fenxi (兩岸新聞採訪交流的結構與變遷--新制度論的分析, Media exchange across the Taiwan Strait- An Analysis of New Institutionalism). A master’s thesis submitted to the Department of Politics, National Chengchi University, Taiwan.
32. Wei, Yung (魏鏞). 1997. ‘From “Multi-System Nations” to “Linkage Communities”: A New Conceptual Scheme for the Integration of Divided Nations.’ Issues and Studies 33, no. 10 (October): 1-19 [inclusive pages].
33. Wu, Yu-Shan (吳玉山). 2000. “Theorizing on Relations across the Taiwan Strait: nine contending approaches.” Journal of Contemporary China 9, no. 25 (November): 407-428 [inclusive pages].
34. Wu, Xiaoli, Yanxi Ping, and Zhiqun Song (吳小莉,平燕曦,宋執群). 2001. Shengming ershi xiaoshi (生命20小時, Rescuing life in twenty hours). Nanjing: Jiangsu jiaoyu chubanshe (江蘇教育出版社, Education Publish, Jiangsu province).
35. Yu, Ching-Shan (游青山). 2005. Zhonggong dianshi meiti xuanchuan celue zhi yanjiu—Yi Zhongyang dianshitai --《haixia liang’an》 jiemu wei li (中共電視媒體宣傳策略之研究—以中央電視台--《海峽兩岸》節目為例, The study of the media propaganda strategies of People`s Republic of China: CCTV`s `Cross Straits` as an example). A master’s thesis submitted to the Graduate Institute of Communications, Shih Hsin University, Taiwan.
36. Zhao, Yuezhi (趙月枝). 2008. Communication in China: political economy, power, and conflict. Lanham, Md: Rowman & Littlefield.
Newspaper
1. Independence Evening News, Dec. 07 1988.
2. Economic Daily News, May 5, 2008
3. United Daily News, Jul. 11, 2008
Website
1. BBC NEWS:
http://news.bbc.co.uk/2/hi/science/nature/6996121.stm
2. EBC:
http://www.ettv.com.tw/ettv2003/05/index5-6.htm
3. ET today:
http://www.ettoday.com/2003/05/09/1043-489605.htm
http://www.ettoday.com/2004/11/16/11250-1714410.htm http://www.ettoday.com/2004/12/21/1060-1493158.htm
http://www.ettoday.com/2004/12/21/1042-1727099.htm
http://ettoday.com.tw/2002/08/15/10845-1340528.htm
4. Government Information Office, ROC: http://www.gio.gov.tw/ct.asp?xItem=38016&ctNode=2462&mp=807
http://info.gio.gov.tw/ct.asp?xItem=28938&ctNode=3529
5. Laws and Regulations Database , ROC: http://law.moj.gov.tw/eng/Fnews/FnewsContent.asp?msgid=1885&msgType=en&keyword=television%26radio
6. Mainland Affairs Council, Executive Yuan, ROC: http://www.mac.gov.tw/big5/mlpolicy/mwreport/88/8801.htm
http://www.mac.gov.tw/
http://www.mac.gov.tw/index.htm
7. Ming Chuan University:
http://mol.mcu.edu.tw/data/2003041203.ppt
8. Military News, R.O.C:
http://news.gpwb.gov.tw/mags.php?css=5&rtype=1&nid=1457
9. National Policy Foundation:
http://www.npf.org.tw/particle-3238-3.html
10. People’s Network: http://unn.people.com.cn/BIG5/channel2567/2577/2578/200303/15/249019.html
http://media.people.com.cn/BIG5/40628/3918989.html
11. Radio Taiwan International:
http://www.rti.org.tw/News/NewsContentHome.aspx?NewsID=114095&t=1
12. Regional Office for the Western Pacific, the World Health Organization: http://www.wpro.who.int/NR/rdonlyres/C5A0B72E-5041-469D-BC92-654F4DA38348/0/2007ChinaTobaccoControlReportChi.pdf
13. Shanghai Media Group:
http://www.smg.cn
14. Statistics Bureau of the State Council, PRC: http://www.stats.gov.cn/tjsj/ndsj/2007/indexch.htm
15. The Central People’s Government, PRC:
http://www.gov.cn/zwgk/2008-03/25/content_928129.htm
http://www.gov.cn/jrzg/2007-05/13/content_613049.htm
http://www.5dka.cn/banshi/2006-12/27/content_480937.htm
http://big5.gov.cn/gate/big5/www.gov.cn/gongbao/content/2005/content_63224.htm
16. The President Office, ROC: http://www.president.gov.tw/php-bin/prez/shownews.php4?issueDate=&issueYY=&issueMM=&issueDD=&title=&content=%A4%A4%B0%EA%ACO%BC%C4%B0%EA&_section=3&_pieceLen=50&_orderBy=issueDate%2Crid&_desc=1&_recNo=0
17. The State Council, PRC:
http://www.gwytb.gov.cn/fwxm/cfgd.htm
http://www.gwytb.gov.cn:82/jlwl/lajl0.asp?lajl_m_id=1055
18. The Taiwan Affairs Office of the State Council, PRC:
http://www.gwytb.gov.cn:82/16d/xcbd.htmhttp://www.gwytb.gov.cn:82/16d/xcbd.htm
19. Tzu Chi Monthly, Vol. 359:
http://taipei.tzuchi.org.tw/monthly/359/359c7-2.htm
20. Xinhua Net:
http://news.xinhuanet.com/english/2005-10/15/content_4727518.htm http://news.xinhuanet.com/newmedia/2006-08/22/content_4991201.htm
http://big5.xinhuanet.com/gate/big5/news.xinhuanet.com/newmedia/2005-09/20/content_3515204.htm
描述 碩士
國立政治大學
中國大陸研究英語碩士學程(IMCS)
95925007
96
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0095925007
資料類型 thesis
dc.contributor.advisor 耿 曙zh_TW
dc.contributor.advisor Keng, Shuen_US
dc.contributor.author (Authors) 祝仲康zh_TW
dc.contributor.author (Authors) Zhu, Zhong Kangen_US
dc.creator (作者) 祝仲康zh_TW
dc.creator (作者) Zhu, Zhong Kangen_US
dc.date (日期) 2007en_US
dc.date.accessioned 14-Sep-2009 13:36:36 (UTC+8)-
dc.date.available 14-Sep-2009 13:36:36 (UTC+8)-
dc.date.issued (上傳時間) 14-Sep-2009 13:36:36 (UTC+8)-
dc.identifier (Other Identifiers) G0095925007en_US
dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/32296-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 中國大陸研究英語碩士學程(IMCS)zh_TW
dc.description (描述) 95925007zh_TW
dc.description (描述) 96zh_TW
dc.description.abstract (摘要) 兩岸新聞交流密切且頻繁,但是總因政治之故而蒙上陰影並益顯複雜,因此不失為一研究之好題材。學界與坊間不乏與此有關之文獻,惜乎大抵以報紙間之交流為主,至於電視台之交流則僅聊備一格。為補遺珠之憾兼鼓勵來者,本作者嚐試一探究竟,並尋求改善交流之道與化解挑戰之方。
     本研究係以東森電視公司之新聞部為研究單位。方法則為深度訪談,資料蒐集與分析以及文獻回顧。
     文分五章,計為:緒論,文獻回顧,交流模式,交流挑戰,結論與建議。
     東森與大陸之間的新聞交流密切、多樣且規律。惟其品質與內容深受政治影響,尤以大陸之影響為最。
     展望未來,台灣媒體需“寄希望於大陸當局”,則兩岸新聞交流之正常化庶幾有望。
zh_TW
dc.description.abstract (摘要) Though close and frequent, the cross-strait news exchanges are shrouded and made complicated by politics, which makes it a good topic for scholars to research. Articles and papers related to it are many. However, exchanges in newspaper sector are what people are interested in, those in TV sector are largely ignored. To make the picture more complete and encourage potential researchers, this writer tries to explore the modes of and challenges to the cross-strait news exchanges in TV outlets, and to find ways to better the exchanges and ease those challenges.
     Methodology for conducting this research comprises 3 measures: the in-depth interview, data analysis and literature review.
     This thesis consists of five chapters: introduction, literature review, modes of news exchanges, challenges to news exchanges and conclusion.
     News exchanges between EBC and the mainland are close, diverse and regular. However, the quality and contents of the exchanges are heavily influenced by political consideration coming largely from the mainland side.
     Looking into the future, Taiwan media should “rest hopes upon CPC” to normalize the cross-strait news exchanges.
en_US
dc.description.tableofcontents 1. Introduction…………………………………………………………1
     1.1 Review of the Cross-Strait News Exchanges...……….2
     1.2 Motivation and Purpose…………………………………………4
     1.3 Methodology………………………………………………………….5
     1.4 Hypothesis……………………………………………………………6
     1.5 Limitations………………………………………………………….6
     2. Literature Review…………………………………………………8
     2.1 Literatures about the Cross-Strait Exchanges…………8
     2.2 Literatures about the Mainland Media……………………12
     2.3 Literatures about Politics across the Taiwan Strai....................................................15
     2.4 Literatures about Cultural Difference…………………19
     2.5 Literatures about Expatriates in the Mainland…….20
     3. Modes of EBC’s News Exchanges with the Mainland…22
     3.1 Exchange Modes with Fee………………………………………22
     3.2 Exchange Modes without Fee………………………………….25
     3.3 Spillover……………………………………………………………37
     3.4 Analysis of Exchange Modes………………………………….37
     4. Challenges to EBC’s News Exchanges with the Mainl....................................................45
     4.1 Regulatory Challenges…………………………………………45
     4.2 Cultural Challenges……………………………………………48
     4.3 Political Challenges……………………………………………53
     4.4 Hardware Challenge………………………………………………59
     4.5 Analysis of Exchange Challenges………………………….59
     5. Conclusion and Suggestion……………………………………63
     5.1 Conclusion………………………………………………………….63
     5.2 Suggestion………………………………………………………….65
     6. References………………………………………………………….67
     7. Appendix………………………………………………………………76
zh_TW
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0095925007en_US
dc.subject (關鍵詞) 兩岸新聞交流zh_TW
dc.subject (關鍵詞) 交流模式zh_TW
dc.subject (關鍵詞) 交流挑戰zh_TW
dc.subject (關鍵詞) 東森電視公司zh_TW
dc.subject (關鍵詞) 大陸電視台zh_TW
dc.subject (關鍵詞) 新聞報導zh_TW
dc.subject (關鍵詞) the cross-Strait news exchangesen_US
dc.subject (關鍵詞) news exchange modesen_US
dc.subject (關鍵詞) exchange challengesen_US
dc.subject (關鍵詞) EBC (the Eastern Broadcasting Company)en_US
dc.subject (關鍵詞) the mainland TV stationsen_US
dc.subject (關鍵詞) news coverage and reporten_US
dc.title (題名) 兩岸新聞交流之模式與挑戰:以東森電視公司為例zh_TW
dc.title (題名) Modes of and challenges to the cross-strait news exchanges: A Case study of the eastern broadcasting companyen_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) Article, Book and Master’s Thesiszh_TW
dc.relation.reference (參考文獻) 1.   Chang, Long (張瓏). 2003. Xinwen Meiti zai liang’an guanxi zhong de jiaose yu gongneng (新聞媒體在兩岸關係中的角色與功能, The role and function of the media in shaping the relationship between Taiwan and mainland China). A master’s thesis submitted to the Graduate Institute of China Studies, Tamkang University, Taiwan.zh_TW
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