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題名 框架效應、個人與工作適配度、認知需求對工作預期與求職吸引力之影響
作者 林千甯
Lin ,Chiien-Ning
貢獻者 林邦傑
林千甯
Lin ,Chiien-Ning
關鍵詞 工作預期
求職吸引力
框架效應
個人認知需求
個人與工作適配度
applicant attractiveness
need for cognition
framing effect
P-J fit
日期 2004
上傳時間 17-Sep-2009 13:22:50 (UTC+8)
摘要 本研究欲探討以個人認知需求為調節變項,考量框架效應和個人與工作適配度,是否對工作預期和求職吸引力產生影響。先前Buda和Charnov (2003)的研究僅闡釋低認知需求較易受框架效應影響,而本研究則欲進一步瞭解,是否高認知需求者在評估求職吸引力時,受個人與工作適配度影響較大。本研究採2x2 x2受試者間之實驗設計,所操弄獨變項為:框架效應(正負相框架訊息)。依變項為「求職吸引力」,「認知需求」為調節變項。
本研究之受試者為204位大學生,研究結果顯示個人與工作適配度與求職吸引力有正相關,當個人與工作適配度愈高,求職吸引力愈高。當應徵者為高認知需求者,個人與工作適配度與求職吸引力間的關係高於應徵者為低認知需求者。研究者分別就結果加以討論,提出可能的解釋,並檢討本研究之限制與貢獻。
參考文獻 中文部分
白勝明(民84)。投入程度、認知需求對廣告說服效果之影響—ELM模式之實證研究。國立政治大學國際貿易研究所碩士論文。
邱耀初(民92)。框架效應存在嗎?籌碼效應對風險決策之影響。中華心理學刊,45,171-182。
高泉豐(民83)。認知需求的概念與測量。中華心理學刊,36,1-20。
陳俊傑(民89)。訊息典型性、訊息正反性與認知需求對消費者品牌態度之影響。國立台灣大學商學研究所碩士論文。
許凱榮(民89)。消費者之涉入程度、認知需求對購買決策之影響—以行動電話系統門號為例。國立交通大學經營管理研究所碩士論文。
賴建民(民88)。電子郵件的網路廣告效果—以網路行銷研究法調查。國立台灣大學商學研究所碩士論文。
顏淑鈴(民93)。個人涉入和事件風險對目標框架的影響。中原大學心理研究所碩士論文。
顏麗真(民91)。人力資源管理制度對組織人才吸引力之影響:交互作用之探討。國立台灣科技大學企業管理系碩士論文。
蘇倍儀(民94)。變動薪資對組織吸引力之影響—風險知覺之中介效果。國立政治大學心理研究所碩士論文。
英文部分
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描述 碩士
國立政治大學
心理學研究所
92752013
93
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0927520131
資料類型 thesis
dc.contributor.advisor 林邦傑zh_TW
dc.contributor.author (Authors) 林千甯zh_TW
dc.contributor.author (Authors) Lin ,Chiien-Ningen_US
dc.creator (作者) 林千甯zh_TW
dc.creator (作者) Lin ,Chiien-Ningen_US
dc.date (日期) 2004en_US
dc.date.accessioned 17-Sep-2009 13:22:50 (UTC+8)-
dc.date.available 17-Sep-2009 13:22:50 (UTC+8)-
dc.date.issued (上傳時間) 17-Sep-2009 13:22:50 (UTC+8)-
dc.identifier (Other Identifiers) G0927520131en_US
dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/32544-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 心理學研究所zh_TW
dc.description (描述) 92752013zh_TW
dc.description (描述) 93zh_TW
dc.description.abstract (摘要) 本研究欲探討以個人認知需求為調節變項,考量框架效應和個人與工作適配度,是否對工作預期和求職吸引力產生影響。先前Buda和Charnov (2003)的研究僅闡釋低認知需求較易受框架效應影響,而本研究則欲進一步瞭解,是否高認知需求者在評估求職吸引力時,受個人與工作適配度影響較大。本研究採2x2 x2受試者間之實驗設計,所操弄獨變項為:框架效應(正負相框架訊息)。依變項為「求職吸引力」,「認知需求」為調節變項。
本研究之受試者為204位大學生,研究結果顯示個人與工作適配度與求職吸引力有正相關,當個人與工作適配度愈高,求職吸引力愈高。當應徵者為高認知需求者,個人與工作適配度與求職吸引力間的關係高於應徵者為低認知需求者。研究者分別就結果加以討論,提出可能的解釋,並檢討本研究之限制與貢獻。
zh_TW
dc.description.tableofcontents 第一章 緒論……………………………………………………1
第一節 研究動機與目的............................................................................1
第二節 重要名詞釋義................................................................................4
第二章 文獻探討 6
第一節 組織吸引力.....................................................................................6
第二節 真實工作告.................................................................................... 7
第三節 框架效應.......................................................................................10
第四節 個人認知需求...............................................................................14
第五節 個人與工作適配.......................................................................... 18
第三章 研究方法……………………………………………20
第一節 研究架構.......................................................................................20
第二節 研究對象………………………………………………………...20
第三節 研究程序.......................................................................................20
第四節 變項測量.......................................................................................23
第五節 資料分析方法...............................................................................26
第四章 研究結果……………………………………………27
第一節 操弄變項之檢驗..........................................................................27
第二節 各變項之描述統計......................................................................29
第三節 研究假設之驗證......................................................................... 31



第五章 討論與建議 38
第一節 討論..............................................................................................38
第二節 研究限制......................................................................................43
第三節 後續研究建議..............................................................................45
第四節 研究貢獻......................................................................................47
參考文獻 49
附錄一 問卷說明 57
附錄二 工作說明 58
附錄三 研究問卷 60

圖目錄

圖1□膍s架構圖..............................................20
圖2□q表填寫順序圖..........................................23
圖6-1□{知需求和個人與工作適配度對求職吸引力交互作用圖......36
圖6-2□茪H與工作適配度和學院別對求職吸引力交互作用圖....... 36










表目錄

表1 三種框架類型的差異摘要表... ............................... 12
表2-1 高、低認知者之t檢定................. ....... ............... 27
表2-2 框架訊息在「因為很多人都喜歡這份工作」題目上之t檢定. ....... 28
表2-3 個人與工作適配度在「因為我可以勝任這份工作」題目之t檢定..... 28
表2-4 個人與工作適配度在「因為我無法勝任這份工作」題目之t檢定..... 28
表3 U僆信度及相關分析...................................... 30
表4-1 受試者對求職吸引力的整體分析平均值................ ........ 31
表4-2 受試者在求職吸引力之三因子變異數分析摘要表... ............. 32
表5-1 受試者對工作之預期的整體分析平均值........................ 33
表5-2 受試者「在框架效應呈現後之工作預期」之三因子變異數分析摘要表.... 33
表6 組織吸牏O之回歸分析...................................... 35
表7 研究假設與結果對應表...................................... 37
zh_TW
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dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0927520131en_US
dc.subject (關鍵詞) 工作預期zh_TW
dc.subject (關鍵詞) 求職吸引力zh_TW
dc.subject (關鍵詞) 框架效應zh_TW
dc.subject (關鍵詞) 個人認知需求zh_TW
dc.subject (關鍵詞) 個人與工作適配度zh_TW
dc.subject (關鍵詞) applicant attractivenessen_US
dc.subject (關鍵詞) need for cognitionen_US
dc.subject (關鍵詞) framing effecten_US
dc.subject (關鍵詞) P-J fiten_US
dc.title (題名) 框架效應、個人與工作適配度、認知需求對工作預期與求職吸引力之影響zh_TW
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) 中文部分zh_TW
dc.relation.reference (參考文獻) 白勝明(民84)。投入程度、認知需求對廣告說服效果之影響—ELM模式之實證研究。國立政治大學國際貿易研究所碩士論文。zh_TW
dc.relation.reference (參考文獻) 邱耀初(民92)。框架效應存在嗎?籌碼效應對風險決策之影響。中華心理學刊,45,171-182。zh_TW
dc.relation.reference (參考文獻) 高泉豐(民83)。認知需求的概念與測量。中華心理學刊,36,1-20。zh_TW
dc.relation.reference (參考文獻) 陳俊傑(民89)。訊息典型性、訊息正反性與認知需求對消費者品牌態度之影響。國立台灣大學商學研究所碩士論文。zh_TW
dc.relation.reference (參考文獻) 許凱榮(民89)。消費者之涉入程度、認知需求對購買決策之影響—以行動電話系統門號為例。國立交通大學經營管理研究所碩士論文。zh_TW
dc.relation.reference (參考文獻) 賴建民(民88)。電子郵件的網路廣告效果—以網路行銷研究法調查。國立台灣大學商學研究所碩士論文。zh_TW
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