| dc.contributor.advisor | 張卿卿 | zh_TW |
| dc.contributor.advisor | Chang,Ching Ching | en_US |
| dc.contributor.author (Authors) | 黃聖哲 | zh_TW |
| dc.contributor.author (Authors) | Huang,Sheng Jer | en_US |
| dc.creator (作者) | 黃聖哲 | zh_TW |
| dc.creator (作者) | Huang,Sheng Jer | en_US |
| dc.date (日期) | 2002 | en_US |
| dc.date.accessioned | 17-Sep-2009 15:31:46 (UTC+8) | - |
| dc.date.available | 17-Sep-2009 15:31:46 (UTC+8) | - |
| dc.date.issued (上傳時間) | 17-Sep-2009 15:31:46 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0089452012 | en_US |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/33109 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 廣告研究所 | zh_TW |
| dc.description (描述) | 89452012 | zh_TW |
| dc.description (描述) | 91 | zh_TW |
| dc.description.abstract (摘要) | 首先我要譴責你！就是你！正在看這本論文打算印這篇摘要的你！我知道你懶得看完整本論文，所以只想印這篇摘要應付了事，哈！我偏不寫，看你怎麼辦？！其實這篇論文整本都是精華，字字珠璣，是無法摘要的。 | zh_TW |
| dc.description.tableofcontents | 第一章 緒論……………………………1第二章 文獻探討………………………5第三章 研究架構與假設………………24第四章 研究方法………………………28第五章 研究結果………………………39第六章 研究結論………………………51參考書目 ………………………………57附件A.B.C. ……………………………64 | zh_TW |
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| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0089452012 | en_US |
| dc.subject (關鍵詞) | 產品知識 | zh_TW |
| dc.subject (關鍵詞) | 說服知識 | zh_TW |
| dc.subject (關鍵詞) | 操弄意圖推論 | zh_TW |
| dc.subject (關鍵詞) | 比較式 | zh_TW |
| dc.subject (關鍵詞) | 廣告手法 | zh_TW |
| dc.subject (關鍵詞) | 廣告態度 | zh_TW |
| dc.subject (關鍵詞) | 信念 | zh_TW |
| dc.subject (關鍵詞) | 閱聽人 | zh_TW |
| dc.subject (關鍵詞) | Knowledge | en_US |
| dc.subject (關鍵詞) | Persuasion | en_US |
| dc.subject (關鍵詞) | Tactic | en_US |
| dc.subject (關鍵詞) | attitude | en_US |
| dc.subject (關鍵詞) | PKM | en_US |
| dc.title (題名) | 從產品知識與說服知識的差異，探討比較式手法對閱聽人廣告態度的影響 | zh_TW |
| dc.title (題名) | 一個中介模式的驗證 | zh_TW |
| dc.type (資料類型) | thesis | en |
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