| dc.contributor.advisor | 黃懿慧 | zh_TW |
| dc.contributor.author (Authors) | 張硯迪 | zh_TW |
| dc.creator (作者) | 張硯迪 | zh_TW |
| dc.date (日期) | 2006 | en_US |
| dc.date.accessioned | 17-Sep-2009 15:32:48 (UTC+8) | - |
| dc.date.available | 17-Sep-2009 15:32:48 (UTC+8) | - |
| dc.date.issued (上傳時間) | 17-Sep-2009 15:32:48 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0093452006 | en_US |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/33118 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 廣告研究所 | zh_TW |
| dc.description (描述) | 93452006 | zh_TW |
| dc.description (描述) | 95 | zh_TW |
| dc.description.abstract (摘要) | 台灣地區的公共關係學界相當缺乏效果研究之文獻，故本研究嘗試以實驗法進行危機溝通之效果研究。本研究採2(組織表現歷史的正/負)X 2(和解/防衛策略)X 2(回應的一致/不一致)三因子受試者間設計。研究發現，組織表現歷史的正/負，在組織遭遇危機時對於，組織聲譽會有很大的影響，擁有越正面的組織表現，則組織越易修復形象；另外，當組織分為兩階段回應時，第二階段的回應策略，將對組織聲譽產生較大的影響；回應的一致性之主效果在本研究中則為產生顯著影響。 除了三自變項的主效果外，本研究亦探討變項間之交互作用，研究發現組織表現歷史將調節第一階段的和解/防衛策略對組織聲譽的影響，此外，組織表現歷史也會調節回應一致性效果對於組織聲譽的影響。 | zh_TW |
| dc.description.tableofcontents | 第壹章、緖論.......................................................................................1第一節 研究緣起...................................................................... 1第二節 研究目的.......................................................................5第貳章、文獻探考..............................................................................11第一節 組織表現歷史.............................................................12第二節 「和解」與「防衛」策略 .......................................14第三節 回應一致性…….........................................................20第四節 共變項-其他可能影響組織形象修復的因子....................................................................................................22第五節 形象修復效果的測量..................................................26第六節 研究假設......................................................................28第叁章、研究設計...............................................................................33第肆章、結果與分析...........................................................................45第一節 前測...............................................................................45第二節 量表信度檢測..............................................................47第三節 假設驗證......................................................................50第伍章、結論........................................................................................71第一節 主要發現與討論..........................................................71第二節 研究限制.......................................................................80第三節 研究貢獻.......................................................................82第四節 未來研究與建議...........................................................84參考文獻................................................................................................86附錄........................................................................................................92 | zh_TW |
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| dc.format.mimetype | application/pdf | - |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0093452006 | en_US |
| dc.subject (關鍵詞) | 組織表現歷史 | zh_TW |
| dc.subject (關鍵詞) | 和解 | zh_TW |
| dc.subject (關鍵詞) | 防衛 | zh_TW |
| dc.subject (關鍵詞) | 一致性 | zh_TW |
| dc.subject (關鍵詞) | 效果研究 | zh_TW |
| dc.subject (關鍵詞) | 公共關係 | zh_TW |
| dc.subject (關鍵詞) | 危機 | zh_TW |
| dc.title (題名) | 組織表現歷史、和解與防衛策略及回應一致性對組織形象修復之效果研究 | zh_TW |
| dc.type (資料類型) | thesis | en |
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