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題名 2005年縣長與縣市議員選舉候選人網站與部落格分析
An Analysis and Critique of 2005 Taiwan Candidate Websites and Blogs
作者 黃毓茹
貢獻者 鄭自隆
黃毓茹
關鍵詞 政治傳播
競選網站
部落格
選舉
內容分析
深度訪談
political communication
camaign website
blog
election
content analysis
in-depth interciew
日期 2005
上傳時間 17-Sep-2009 15:35:35 (UTC+8)
摘要 本研究主要以2005年縣市長與縣市議員選舉為研究對象，增補過去網站評估指標之不足，以重新建構之親切性、互動性、資訊性、工具性、連結性、動員性、與涉入性七大指標，先以「內容分析法」針對候選人競選網站之呈現與候選人角色進行比較分析，探究選舉類型、候選人特質、政黨等因素在網站表現上是否呈現差異；其次，針對台北縣長候選人競選網站與部落格，「深度訪談」其建置者，比照北縣長候選人網站與部落格實際表現情形。

研究發現，「選舉類型」與「政黨類別」是影響網站表現的二個因素，縣市長候選人網站在親切性、資訊性表現均較縣市議員精彩；此外，候選人網站與部落格的表現出之差異與特色如下：一、政治性的網站，去政治化的部落格；二、部落格文章多以感性、正面為主；三、部落格較具候選人個人化色彩；四、候選人網站與部落格均以直接形象呈現為主；五、候選人部落格超連結運用情形仍未普遍；六、線上捐款尚未盛行。

本研究並發現，候選人部落格（Candidate Blog）普遍具有混雜（hybrid）的特質， 因此不適用於過去部落格之「非個人即議題」或「非議題即個人」全然武斷的劃分，建議後續在探討部落格時，應視「候選人部落格」為一獨立子題予以討論。
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描述 碩士
國立政治大學
廣告研究所
93452002
94
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0934520021
資料類型 thesis
dc.contributor.advisor 鄭自隆zh_TW
dc.contributor.author (Authors) 黃毓茹zh_TW
dc.creator (作者) 黃毓茹zh_TW
dc.date (日期) 2005en_US
dc.date.accessioned 17-Sep-2009 15:35:35 (UTC+8)-
dc.date.available 17-Sep-2009 15:35:35 (UTC+8)-
dc.date.issued (上傳時間) 17-Sep-2009 15:35:35 (UTC+8)-
dc.identifier (Other Identifiers) G0934520021en_US
dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/33142-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 廣告研究所zh_TW
dc.description (描述) 93452002zh_TW
dc.description (描述) 94zh_TW
dc.description.abstract (摘要) 本研究主要以2005年縣市長與縣市議員選舉為研究對象，增補過去網站評估指標之不足，以重新建構之親切性、互動性、資訊性、工具性、連結性、動員性、與涉入性七大指標，先以「內容分析法」針對候選人競選網站之呈現與候選人角色進行比較分析，探究選舉類型、候選人特質、政黨等因素在網站表現上是否呈現差異；其次，針對台北縣長候選人競選網站與部落格，「深度訪談」其建置者，比照北縣長候選人網站與部落格實際表現情形。

研究發現，「選舉類型」與「政黨類別」是影響網站表現的二個因素，縣市長候選人網站在親切性、資訊性表現均較縣市議員精彩；此外，候選人網站與部落格的表現出之差異與特色如下：一、政治性的網站，去政治化的部落格；二、部落格文章多以感性、正面為主；三、部落格較具候選人個人化色彩；四、候選人網站與部落格均以直接形象呈現為主；五、候選人部落格超連結運用情形仍未普遍；六、線上捐款尚未盛行。

本研究並發現，候選人部落格（Candidate Blog）普遍具有混雜（hybrid）的特質， 因此不適用於過去部落格之「非個人即議題」或「非議題即個人」全然武斷的劃分，建議後續在探討部落格時，應視「候選人部落格」為一獨立子題予以討論。		zh_TW
dc.description.tableofcontents 第一章 研究緣起 1
第一節 研究動機 1
第二節 研究目的與問題 5
第二章 文獻探討 7
第一節 網路傳播之特性與革新 7
第二節 網際網路與政治傳播 8
一、網際網路運用於政治傳播－優勢與特點 8
二、網路媒體對選戰之具體意涵 14
三、競選網站之特性與類型 16
四、網站政治行銷－限制與反思 18
第三節 新網路應用－部落格（BLOG）與競選網站之結合 19
一、BLOG定義與發展紀要 19
二、部落格類型 23
三、政治議題與部落格 25
四、部落格特性與架結構 29
五、部落格之趨勢與影響力 32
第四節 國內外政治網站架設之演進與概況 34
一、美國方面 34
二、國內方面 37
第三章 研究方法 42
第一節 內容分析法 42
第二節 研究架構 44
第三節 研究設計 44
一、形成研究問題 44
二、界定母群體與樣本 45
三、建立分析單位 45
四、類目建構與量化系統 45
第四節 個案研究法 55
第四章 研究結果與發現 58
第一節 統計檢驗 58
一、2005年候選人網站與候選人特質 60
二、網站個別類目 61
三、網站呈現構面分數 73
四、小結 84
第二節 北縣候選人網站建置與經營 84
一、訪談背景說明 84
二、網站沿革 87
三、競選組織 91
四、網站運作與管理 95
五、建議與評估 127
第三節 北縣候選人部落格探討 132
一、2005年縣市長候選人部落格總攬 132
二、北縣候選人部落格發展與經營 135
三、「瑋哥部落格」事件 153
四、建議 158
五、小結 160
第五章 討論與建議 163
第一節 研究發現 163
一、候選人網站評估指標重新建構 163
二、選舉層級影響 164
三、2005年候選人網站與部落格特色 165
四、實務建議 169
第二節 研究限制 173
一、內容分析方面 173
二、訪談方面 173
第三節 研究建議 175
一、網站部分 175
二、部落格部分 175
三、具體執行方面 176
參考書目 177
附錄1：編碼須知（CODING INSTRUCTION） 190
附錄2：編碼表（CODING SHEET） 195
附錄3：訪談題綱－周錫瑋陣營 198
附錄4：訪談題綱－羅文嘉陣營 201		zh_TW
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dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0934520021en_US
dc.subject (關鍵詞) 政治傳播zh_TW
dc.subject (關鍵詞) 競選網站zh_TW
dc.subject (關鍵詞) 部落格zh_TW
dc.subject (關鍵詞) 選舉zh_TW
dc.subject (關鍵詞) 內容分析zh_TW
dc.subject (關鍵詞) 深度訪談zh_TW
dc.subject (關鍵詞) political communicationen_US
dc.subject (關鍵詞) camaign websiteen_US
dc.subject (關鍵詞) blogen_US
dc.subject (關鍵詞) electionen_US
dc.subject (關鍵詞) content analysisen_US
dc.subject (關鍵詞) in-depth interciewen_US
dc.title (題名) 2005年縣長與縣市議員選舉候選人網站與部落格分析zh_TW
dc.title (題名) An Analysis and Critique of 2005 Taiwan Candidate Websites and Blogsen_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) 一、中文部分zh_TW
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