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題名 台 灣 數 位 無 線 電 視 共 同 傳 輸 公 司 的 建構內涵與發展類型：一個新制度論觀點的探究
作者 李洋
Lee，Yang
貢獻者 曾國峰<br>程宗明
<br>
李洋
Lee，Yang
關鍵詞 新制度論
數位無線電視
共同傳輸公司
共同營運公司
公共廣電媒體
New Institutionalism
Digital terrestrial television
Transmission Company
public service broadcasting.
日期 2003
上傳時間 17-Sep-2009 15:41:46 (UTC+8)
摘要 做為新制度流派之一的歷史制度論認為：一政策的成形，乃為情境中各要角(actor)勢力的競逐過程。研究者則在探討，做為競逐場域的共同傳輸公司，各要角勢力的競逐態勢，又將對未來台灣數位無線電視的樣貌，產生什麼樣的影響？

本研究提出，要探討台灣共同傳輸公司的建構意涵，需回到歐洲公共廣電媒體數位化的發展脈絡進行考察，並再回到台灣的情境脈絡中，定義共同傳輸公司於台灣的建置意涵為何。

研究者從八國（英國、瑞典、西班牙、法國、荷蘭、芬蘭、愛爾蘭、義大利）歐洲公共廣電媒體數位化的過程，歸納出三套共同傳輸公司的類型，包括：「既有獨佔型」、「準公共事業型」，及「市場競爭型」。本研究除分析這三種傳輸公司類型移植台灣的意義為何，並進一步評估其移植的可行性。另外，本研究亦針對共同傳輸公司議題，對未來「NCC作用法」的修法方向提出建議。
The goal of Historical Institutionalism is one of the sects of New Institutionalism. It focus on finding, measuring and tracing patterns and sequences of social, political, economic behavior and change across time and space. Historical Institutionalism argue that the actors involved in the social context are the important variables for understanding political outcomes.

This study try to find out the process of transmission company construction in Taiwan based on the viewpoint of historical institutionalism. Taiwan government plans to switch of the analog terrestrial television before 2010. Government try to stop the vertical integration of terrestrial television. Then also plan to construct the transmission company.

This study compares with the process of digitalization of European public service broadcasting, and typologies 3 forms of transmission company, including ‘Existing-monopoly Type’, ‘Quasi-public service Type’ and ‘Market-competition Type’. After that, continuing thinking about the adaptability of three types in Taiwan. And also interprets the connotation of development of transmission company in Taiwan.
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描述 碩士
國立政治大學
廣播電視學研究所
92453004
92
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0924530042
資料類型 thesis
dc.contributor.advisor 曾國峰<br>程宗明zh_TW
dc.contributor.advisor <br>en_US
dc.contributor.author (Authors) 李洋zh_TW
dc.contributor.author (Authors) Lee，Yangen_US
dc.creator (作者) 李洋zh_TW
dc.creator (作者) Lee，Yangen_US
dc.date (日期) 2003en_US
dc.date.accessioned 17-Sep-2009 15:41:46 (UTC+8)-
dc.date.available 17-Sep-2009 15:41:46 (UTC+8)-
dc.date.issued (上傳時間) 17-Sep-2009 15:41:46 (UTC+8)-
dc.identifier (Other Identifiers) G0924530042en_US
dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/33177-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 廣播電視學研究所zh_TW
dc.description (描述) 92453004zh_TW
dc.description (描述) 92zh_TW
dc.description.abstract (摘要) 做為新制度流派之一的歷史制度論認為：一政策的成形，乃為情境中各要角(actor)勢力的競逐過程。研究者則在探討，做為競逐場域的共同傳輸公司，各要角勢力的競逐態勢，又將對未來台灣數位無線電視的樣貌，產生什麼樣的影響？

本研究提出，要探討台灣共同傳輸公司的建構意涵，需回到歐洲公共廣電媒體數位化的發展脈絡進行考察，並再回到台灣的情境脈絡中，定義共同傳輸公司於台灣的建置意涵為何。

研究者從八國（英國、瑞典、西班牙、法國、荷蘭、芬蘭、愛爾蘭、義大利）歐洲公共廣電媒體數位化的過程，歸納出三套共同傳輸公司的類型，包括：「既有獨佔型」、「準公共事業型」，及「市場競爭型」。本研究除分析這三種傳輸公司類型移植台灣的意義為何，並進一步評估其移植的可行性。另外，本研究亦針對共同傳輸公司議題，對未來「NCC作用法」的修法方向提出建議。		zh_TW
dc.description.abstract (摘要) The goal of Historical Institutionalism is one of the sects of New Institutionalism. It focus on finding, measuring and tracing patterns and sequences of social, political, economic behavior and change across time and space. Historical Institutionalism argue that the actors involved in the social context are the important variables for understanding political outcomes.

This study try to find out the process of transmission company construction in Taiwan based on the viewpoint of historical institutionalism. Taiwan government plans to switch of the analog terrestrial television before 2010. Government try to stop the vertical integration of terrestrial television. Then also plan to construct the transmission company.

This study compares with the process of digitalization of European public service broadcasting, and typologies 3 forms of transmission company, including ‘Existing-monopoly Type’, ‘Quasi-public service Type’ and ‘Market-competition Type’. After that, continuing thinking about the adaptability of three types in Taiwan. And also interprets the connotation of development of transmission company in Taiwan.		en_US
dc.description.tableofcontents 第壹章 共同傳輸公司議題的崛起............................p. 01
第一節 楔子：要角(actors)..............................p.01
第二節 起源於歐洲的共同傳輸公司........................p.04
第三節 走向數位，歐洲與台灣的對比......................p.08

第貳章 新制度論與傳播科技政策研究...........................p.11
第一節 應用於傳播科技政策分析的新制度論................p.11
第二節 概念化分析指標（一）：
歐洲無線廣電頻譜規劃之爭議...............p.15
第三節 概念化分析指標（二）：
做為台灣勢力競逐場域的「製播分離」議題...p.23
第四節 外部變數？再探無線電視公共化議題：
2001年-2005年..................p.27
第五節 設立研究問題........................p.31
第六節 研究概念、方法與結構................p.32

第參章 比較歐洲共同傳輸公司的建構內涵.....................p.35
第一節 歐盟傳播政策解析：
無線電頻譜及傳輸基礎建設議題................... p.35
第二節 歐洲數位無線電視政策（一）：
數位頻譜規劃與共同傳輸公司發展...................p.42
第三節 歐洲數位無線電視政策（二）：
模式歸納與分析...................................p.61
第四節 共同傳輸公司的公共性與頻譜規劃的政治性......p.65

第肆章 耙梳台灣共同傳輸公司議題的發展脈絡.................p.71
第一節 台灣共同傳輸公司發展現況：
硬體建設與政策規範...............................p.72
第二節 政商之爭....................................p.86
第三節 近程台灣數位無線電視政策發展分析............p.94

第伍章 歐洲與台灣傳輸公司的類型建構與分析..............p.101
第一節 勢力競逐與類型建構..........................p.101
第二節 台灣傳輸公司類型建立與分析..................p.105
第三節 結語........................................p.114

參考書目................................................p.120		zh_TW
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dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0924530042en_US
dc.subject (關鍵詞) 新制度論zh_TW
dc.subject (關鍵詞) 數位無線電視zh_TW
dc.subject (關鍵詞) 共同傳輸公司zh_TW
dc.subject (關鍵詞) 共同營運公司zh_TW
dc.subject (關鍵詞) 公共廣電媒體zh_TW
dc.subject (關鍵詞) New Institutionalismen_US
dc.subject (關鍵詞) Digital terrestrial televisionen_US
dc.subject (關鍵詞) Transmission Companyen_US
dc.subject (關鍵詞) public service broadcasting.en_US
dc.title (題名) 台 灣 數 位 無 線 電 視 共 同 傳 輸 公 司 的 建構內涵與發展類型：一個新制度論觀點的探究zh_TW
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