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題名 從運動產業複合體看運動節目的性別偏差－以SBL及WSBL為例
作者 連思晨
貢獻者 翁秀琪
連思晨
關鍵詞 運動產業複合體
運動商品化
運動全球化
性別偏差
sport/industry complex
sport commercialization
sport globalization
gender disproportion
SBL
WSBL
日期 2007
上傳時間 17-Sep-2009 15:50:17 (UTC+8)
摘要 　本論文旨在探討台灣運動節目性別偏差之成因，從運動產業複合體運作過程的角度切入，了解運動產業中資本流動對於節目性別偏差的影響為何。本論文主要有兩個研究問題：（一）了解台灣的運動產業複合體的運作情況；（二）台灣的運動產業複合體架構對運動節目性別偏差之影響。本論文所採用的研究方法為深度訪談法，來了解運動產業複合體三者（運動組織－媒體組織－企業組織）之間的互動關係，針對性別偏差的部分則是以文本分析為主、深度訪談為輔。

　本論文以SBL及WSBL為研究案例。研究結果發現，台灣運動產業複合體的運作邏輯，大致符合西方文獻中所述的運動與資本的關係，三者間的資金流動造成其相互依賴；而性別偏差的部分，從量與質兩大面向的分析結果，發現台灣運動轉播節目確實有性別偏差的現象，且造成此一現象的原因，是因為運動產業三者間存有「群眾≒利潤」的思考邏輯，使得運動組織、媒體組織、企業組織皆以男籃為主、忽視女籃，而形成了節目偏異的結果。
　This paper purposes to discuss the reasons of the gender disproportion of the sports programs in Taiwan. The main direction of this paper is the sport/industry complex, and this paper tried to understand how the capital circulating in the complex effects the gender disproportion of sports programs. The two main questions include: (1) How the Taiwan sport/industry complex works? (2) How the framework of Taiwan sport/industry complex influences the gender disproportion of sports programs? I used the method of in-depth interviewing to find out the relationship within the three parts of sport/industry complex (sport organizations-media organizations-enterprise organizations). Text analysis is the major method to analyze the gender deviation, and the secondary method is in-depth interviewing.

　The study cases are SBL and WSBL in this paper. The result reveals that the logic of working sport/industry complex approximately conforms with the relationship of sport and capital described in the west literature. From two directions of quality and quantity, the observing results show that there is gender disproportion in Taiwan sport programs. More important, the logic “audience≒profit” within the three kinds of organizations is the reason of gender deviation. It also makes the sport, media, enterprise organizations put their resources on the male basketball games and ignore the female basketball games. Therefore, the gender disproportion in the Taiwan sport programs forms.
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描述 碩士
國立政治大學
新聞研究所
94451015
96
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0094451015
資料類型 thesis
dc.contributor.advisor 翁秀琪zh_TW
dc.contributor.author (Authors) 連思晨zh_TW
dc.creator (作者) 連思晨zh_TW
dc.date (日期) 2007en_US
dc.date.accessioned 17-Sep-2009 15:50:17 (UTC+8)-
dc.date.available 17-Sep-2009 15:50:17 (UTC+8)-
dc.date.issued (上傳時間) 17-Sep-2009 15:50:17 (UTC+8)-
dc.identifier (Other Identifiers) G0094451015en_US
dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/33228-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 新聞研究所zh_TW
dc.description (描述) 94451015zh_TW
dc.description (描述) 96zh_TW
dc.description.abstract (摘要) 　本論文旨在探討台灣運動節目性別偏差之成因，從運動產業複合體運作過程的角度切入，了解運動產業中資本流動對於節目性別偏差的影響為何。本論文主要有兩個研究問題：（一）了解台灣的運動產業複合體的運作情況；（二）台灣的運動產業複合體架構對運動節目性別偏差之影響。本論文所採用的研究方法為深度訪談法，來了解運動產業複合體三者（運動組織－媒體組織－企業組織）之間的互動關係，針對性別偏差的部分則是以文本分析為主、深度訪談為輔。

　本論文以SBL及WSBL為研究案例。研究結果發現，台灣運動產業複合體的運作邏輯，大致符合西方文獻中所述的運動與資本的關係，三者間的資金流動造成其相互依賴；而性別偏差的部分，從量與質兩大面向的分析結果，發現台灣運動轉播節目確實有性別偏差的現象，且造成此一現象的原因，是因為運動產業三者間存有「群眾≒利潤」的思考邏輯，使得運動組織、媒體組織、企業組織皆以男籃為主、忽視女籃，而形成了節目偏異的結果。		zh_TW
dc.description.abstract (摘要) 　This paper purposes to discuss the reasons of the gender disproportion of the sports programs in Taiwan. The main direction of this paper is the sport/industry complex, and this paper tried to understand how the capital circulating in the complex effects the gender disproportion of sports programs. The two main questions include: (1) How the Taiwan sport/industry complex works? (2) How the framework of Taiwan sport/industry complex influences the gender disproportion of sports programs? I used the method of in-depth interviewing to find out the relationship within the three parts of sport/industry complex (sport organizations-media organizations-enterprise organizations). Text analysis is the major method to analyze the gender deviation, and the secondary method is in-depth interviewing.

　The study cases are SBL and WSBL in this paper. The result reveals that the logic of working sport/industry complex approximately conforms with the relationship of sport and capital described in the west literature. From two directions of quality and quantity, the observing results show that there is gender disproportion in Taiwan sport programs. More important, the logic “audience≒profit” within the three kinds of organizations is the reason of gender deviation. It also makes the sport, media, enterprise organizations put their resources on the male basketball games and ignore the female basketball games. Therefore, the gender disproportion in the Taiwan sport programs forms.		en_US
dc.description.tableofcontents 第一章 緒論
第一節 研究動機與研究目的------------------------------1
第二節 研究架構---------------------------------------3
第二章 文獻探討與問題意識
第一節 職業運動興起-----------------------------------5
第二節 運動商品化-------------------------------------6
第三節 運動產業複合體---------------------------------10
第四節 運動全球化------------------------------------37
第五節 運動與性別------------------------------------43
第三章 研究方法
第一節 質性研究--------------------------------------60
第二節 研究對象--------------------------------------62
第三節 訪談對象與訪談大綱-----------------------------66
第四章 研究結果
第一節 運動產業複合體在台灣----------------------------74
第二節 台灣運動節目之性別偏差--------------------------90
第五章 結論與建議
第一節 研究發現與結論--------------------------------108
第二節 研究限制與建議--------------------------------117

參考文獻---------------------------------------------119
附錄-------------------------------------------------137		zh_TW
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dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0094451015en_US
dc.subject (關鍵詞) 運動產業複合體zh_TW
dc.subject (關鍵詞) 運動商品化zh_TW
dc.subject (關鍵詞) 運動全球化zh_TW
dc.subject (關鍵詞) 性別偏差zh_TW
dc.subject (關鍵詞) sport/industry complexen_US
dc.subject (關鍵詞) sport commercializationen_US
dc.subject (關鍵詞) sport globalizationen_US
dc.subject (關鍵詞) gender disproportionen_US
dc.subject (關鍵詞) SBLen_US
dc.subject (關鍵詞) WSBLen_US
dc.title (題名) 從運動產業複合體看運動節目的性別偏差－以SBL及WSBL為例zh_TW
dc.type (資料類型) thesisen
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