| dc.contributor.advisor | 金溥聰 | zh_TW |
| dc.contributor.author (作者) | 曾如瑩 | zh_TW |
| dc.creator (作者) | 曾如瑩 | zh_TW |
| dc.date (日期) | 2003 | en_US |
| dc.date.accessioned | 17-九月-2009 15:53:00 (UTC+8) | - |
| dc.date.available | 17-九月-2009 15:53:00 (UTC+8) | - |
| dc.date.issued (上傳時間) | 17-九月-2009 15:53:00 (UTC+8) | - |
| dc.identifier (其他 識別碼) | G0904510191 | en_US |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/33247 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 新聞研究所 | zh_TW |
| dc.description (描述) | 90451019 | zh_TW |
| dc.description (描述) | 92 | zh_TW |
| dc.description.abstract (摘要) | 本研究在研究期間正好適逢2004年總統大選，藉此選舉，以民意調查瞭解當人們使用錯誤資訊時，很容易產生誤知意見氣候的情形，形成不同的感知意見形式，例如多數無知和看鏡效果等。除此之外本研究也希望再次探究沈默螺旋是否在選舉議題上發酵。 研究者選取「總統選舉的投票取向」、「選民對前總統李登輝的喜好程度」、「是否贊成320廢票運動」以及「是否贊成320公投和大選一起舉辦」四項議題作為初探民意資訊性和規範性影響的觀察議題。Price & Oshagan(1995)從社會心理學觀點指出，感知意見氣候對人們有兩種功能：規範性(normative)和資訊性(informational)功能。從社會總體層次來說，Price & Oshagan(1995)和Noelle-Neumann認為民意具有整合規範功能，因為害怕孤立或者想得到社會認可的肯定，人會不斷感知意見和瞭解主流意見為何，以確定自己符合主流價值。如果認為自己的意見和主流意見不同，會趨於沈默，反之則樂於發言，這種現象後來稱為沈默螺旋(Spiral of silence)，此為民意規範效果。 然而Price & Oshagan(1995)強調，並不是每項議題都有清楚的主流意見，特別在團體對於何謂主流意見的紛歧情形下，對民意的不確定程度，使得民意的資訊功能發揮作用。為了瞭解當前的混亂的意見趨勢，人會藉著不斷溝通和蒐集資訊，以瞭解社會環境和感知他人意見，作為形成自己意見的參考，此稱為民意的資訊性功能，像是多數無知、看鏡效果，。本文藉著分析分析在「總統選舉的投票取向」、「選民對前總統李登輝的喜好程度」、「是否贊成320廢票運動」以及「是否贊成320公投和大選一起舉辦」四項議題的瞭解民意規範性和資訊性效果，如何在這些議題中運作。研究發現選民看鏡效果、教育程度高低會影響選民對於議題的意見，此外，選民的意見強度、對議題關心程度、年齡都會影響其意見表達意願，並部分支持沈默螺旋假設。 | zh_TW |
| dc.description.tableofcontents | 第一章 導論……………………………………………………………………. 1 第一節 研究動機…………………………………………………………. 1 第二節 研究目的…………………………………………………………..4 第三節 論文架構…………………………………………………………..5第二章 文獻探討………………………………………………………………..6 第一節 民意的規範功能…………………………………………………..7 媒體的規範性角色………………………………………..12第二節 民意的資訊功能…………………………………………………..14 媒體的資訊性角色………………………………………..18第三節 意見感知形式……………………………………………………19 壹 看鏡效果……………………………………………..20 貳 多數無知……………………………………………..22第四節 近期的發展：沈默螺旋和多數無知的結合……………………..31第五節 國內研究…………………………………………………………..33第三章 研究方法………………………………………………………………..37 第一節 議題選擇標準……………………………………………………..37 第二節 資料蒐集和抽樣方法……………………………………………..39 第三節 概念建構和操作…………………………………………………..40 第四節 研究問題和假設…………………………………………………..48 第五節 統計方法…………………………………………………………..55 第六節 樣本檢定和描述…………………………………………………..56第四章 資料分析………………………………………………………………..67 第一節 影響選民感知意見氣候的因素…………………………………..67 壹 投射效果……………………………………………68 貳 選民的媒體使用和感知意見氣候…………………73 參 選民的教育程度對感知意見氣候的影響…………74第二節 議題的多數無知、看鏡效果和意見分享綜合分析……………..78第三節 影響選民表達意願的因素………………………………………..82 壹 沈默螺旋假設………………………………………83 貳 選民的意見強度vs.意見表達意願………………..85 參 選民的媒體使用和意見表達意願…………………88 肆 選民對議題的關心程度和意見表達意願…………91 伍 人口變項對表達意願的影響………………………92第五章 研究結果和建議………………………………………………………..97 第一節 研究結果和討論…………………………………………………..97 第二節 研究建議 ………………………………….……………………..111參考書目………………………………………………………………………….113附錄一：2000年總統選舉民調新聞報導………………………………………117附錄二：研究問卷……………………………………………………………….126 | zh_TW |
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| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0904510191 | en_US |
| dc.subject (關鍵詞) | 意見氣候 | zh_TW |
| dc.subject (關鍵詞) | 多數無知 | zh_TW |
| dc.subject (關鍵詞) | 投射 | zh_TW |
| dc.subject (關鍵詞) | 看鏡效果 | zh_TW |
| dc.subject (關鍵詞) | 沈默螺旋 | zh_TW |
| dc.subject (關鍵詞) | 民意 | zh_TW |
| dc.subject (關鍵詞) | 總統選舉 | zh_TW |
| dc.title (題名) | 意見的感知與表達：以沈默螺旋和多數無知角度觀察意見氣候 | zh_TW |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | 一、中文書目 | zh_TW |
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| dc.relation.reference (參考文獻) | 林淑敏(1991)。《沈默的螺旋理論實證研究》。私立輔仁大學大眾傳播研究所碩士論文。 | zh_TW |
| dc.relation.reference (參考文獻) | 林麗雯(1992)。《沈默的螺旋理論實證研究---以『國中畢業生自願就學方案』之議題為例》。私立輔仁大學大眾傳播研究所碩士論文。 | zh_TW |
| dc.relation.reference (參考文獻) | 周玫楓(2002)。《以沈默螺旋理論探討不同政治立場選民之表達意願因素：以九十年台北縣縣長為例》。國立南華大學傳播管理研究所碩士。 | zh_TW |
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