Publications-Theses

題名 數位權利管理(DRM)系統可行性研究-從技術、法律和管理三面向剖析
A Study on the Feasibility of Digital Rights Management (DRM) Systems-From Technological, Legal and Management Aspects
作者 郭祝熒
Kuo,Melody C.Y.
貢獻者 劉江彬<br>邱仁鈿
Liu,Paul C.B.<br>Chiou,Jen-Diann
郭祝熒
Kuo,Melody C.Y.
關鍵詞 數位權利管理(DRM)
數位版權管理
著作權保護
合理使用
數位內容
價值鏈
互通性
FairPlay
iTunes Store
成本效益
金鑰
解密
Digital Rights Management (DRM)
Copyright Protection
Fair Use
Digital Content
Value Chain
Interoperability
FairPlay
iTunes Store
Cost-Benefit
User Key
Decryption
日期 2007
上傳時間 17-Sep-2009 18:43:13 (UTC+8)
摘要 在數位內容下載市場蓬勃發展的同時,非法傳輸的流量亦不惶多讓,是以DRM機制成為了著作權利人進入網路世界的絕佳後盾,以DRM提高複製的門檻,並據以實施其商業模式,故於各數位內容核心產業皆可見DRM應用之蹤跡,卻同時引發了究竟DRM是Digital “Rights” Management 亦或Digital “Restriction” Management的爭議。是天使?或是惡魔?便形成了人們對於DRM的不同觀感。

本研究係從技術、法律以及管理三個面向分別切入,由技術面看DRM保護著作物之極限何在,由法律面看相關科技保護措施之立法造成何種影響,合理使用的空間是否因DRM之實施而造成限縮,接著由管理面向看DRM在數位內容產業價值鏈中所扮演之角色及其與價值鏈上各端權力角力衝突之關係,最後由標準面看目前DRM相關標準的運作以及互通性標準的發展趨勢。並從個案研究觀察DRM在不同產業情境中的應用。

本研究認為,DRM技術本身是中性的,其關鍵在於商業設計運用。而在盜版問題無法完全根絕之情況下,以DRM作為因應之道將使得受限內容之經濟價值不若自由流通之內容,因為內容產業的發展關鍵在於「人氣」,而盜版永遠無法取代創意與使用者對於內容之需求。因此,既然無法防堵非法傳輸之現象,則不妨與之直接面對面進行作戰,權利人既掌握了關鍵的內容,則可以針對盜版的弱點提供更優質的服務。就我國目前數位內容產業發展之情境來看,現階段或許有採取DRM進行保護的必要性,以便在推動合法消費市場之際,平衡兼顧保護著作權人以及著作利用人之權益。然而,在虛擬世界中欲全面防堵非法散佈有其技術上之侷限性,消費者亦多半養成了免費取得之使用模式與心態,因此長期而言,或許應設法從創新的商業模式來扭轉此態勢。
Though the use of digital rights management (DRM) has been controversial, it is still widely used in the digital world. Advocates think of DRM as an indispensable way to prevent unauthorized duplication and dissemination of copyrighted works while opponents often suggest that the term “rights” should be replaced by “restriction” to best describe how DRM works.

This thesis aims to analyze the issues of DRM from three perspectives. First starting with the technical point of view to see how DRM works and found out that DRM technology does have its limitation for copyright protection. That’s the reason why treaties and legislations such as the WCT, WPPT, and DMCA are needed to build the last ditch in the war with piracy. However, the attempt backfired as companies other than rights holders used it as a way to prevent market competition. As the rights holders can effectively control the access of their work with DRM, there comes another dispute about the “Paracopyright” effect. Most important of all, the use of DRM divests the users of the rights they had in the analog world, such as simply lending a book to a friend. From the perspective of management, a cost benefit analysis indicates that the benefit of using DRM to prevent unauthorized duplication obviously overwhelms by its cost and risk. In the context where the content providers, service providers, and device manufacturers all attempt to dominate the whole value chain, DRM also became one of the most powerful instruments for that purpose. Closed ecosystems are built one after another especially in the online music industry in order to bundle the consumers with specific players and music services and thus caused the antitrust issue.

The online music industry and the e-book industry were chosen as case studies in the fourth chapter of the thesis. Based on different industry context, DRM strategy and its impact would differ and therefore results in a variety of business models. For example, the consumers in the US are relatively more aware of the use of DRM and are more willing to pay for authorized content. In contrast, the awareness of DRM of consumers in Taiwan is much lower and the price they are willing to pay is also far lower than what the music labels can accept. As a result, the streaming model prevails over pay-per-download model in the online music market of Taiwan. And the feasibility and necessity of DRM also varies in different industries. Before the digitalization of books, authors already had libraries providing free copies as piracy do today, and the prevalence of scanning machines and copy machines makes it even harder to prevent illegal file sharing. Accordingly, there is far less reason to use DRM in the e-book industry than in the online music industry.

DRM technology is neutral in itself, and the key point is how it is designed based on different business models. The defect of DRM is neither a technical nor a legal issue, but rather a business issue. As piracy can never be eradicated, coping it with DRM would only make the value of restricted contents much less than freely distributed contents. Popularity is what really matters in the content industry. DRM has its technical limit and causes so many legal issues accompanied with the cost and risk of maintaining such fragile systems. What rights holders have in hand are the creativity and the market’s need for new content, which could never be replaced by piracy. So why not fight it face to face?

Digital content industry is considered one of the most promising industries in Taiwan. However, local consumers have entrenched mindset of “free” contents. In present context, DRM is somehow needed while promoting the growth of legal market, in order to provide sufficient incentive to enrich the society with more and more creativity, and fairly protect both the rights of content providers and content users. But in the long run, a more creative or even subversive business model should be the solution to meet the trend of digital convergence.
參考文獻 壹、 中文
一、學位論文
1.王怡玲,數位時代著作權法之因應—以數位內容之集體管理為核心,逢甲大學財經法律研究所碩士論文,2004。
2.林咏芬,論著作權法中之接觸權,逢甲大學財經法律研究所碩士論文,2006。
3.吳宣函,Open source 架構下數位版權管理之研究,輔仁大學資訊管理學系碩士論文,2005。
4.高珮芳,線上音樂商店系統架構之競爭分析,政治大學智慧財產研究所碩士論文,2004。
5.張憶嬋,開放原始碼軟體商業模式及相關法律問題之探討,政治大學智慧財產研究所碩士論文,2005。
6.黃薇儐,數位音樂產業廠商競爭策略研究—以蘋果電腦、微軟、新力為例,台灣大學商學研究所碩士論文,2004。
7.葉舒菁,線上音樂商店經營模式—從台灣市場需求的觀點,政治大學智慧財產研究所碩士論文,2006。
8.廖文賢,應用數位版權管理於數位內容之研究,東海大學資訊工程與科學系碩士論文,2005。
9.謝長江,iPod, iTunes, 與數位音樂市場,台灣大學經濟學研究所碩士論文,2005。
二、期刊、(翻譯)書目
1.章忠信,著作權法制中「科技保護措施」與「權利管理資訊」之探討,萬國法律,2000/10&2000/12。
2.David D. Friedman著,徐源豐譯,經濟學與法律的對話,初版,2002。
3.馮震宇,數位內容之保護與科技保護措施—法律、產業與政策的考量,月旦法學雜誌,第78期,2001/11。
4.劉江彬、黃俊英,智慧財產管理總論,初版,華泰文化,2004。
5.劉江彬,智慧財產法律與管理 案例評析(四),初版,華泰文化,2006。
6.蔡宜廷、劉育奇、周欣嫻、周丸生,數位音樂產業及其商業模式,政大智慧財產評論,第四卷,第二期,2006/10。
7.盧文祥,從著作財產權授權利用之困境探討創作共享機制之推展,東吳法律學報,2005。
三、專文、新聞及其他
1.Zune推出在即 微軟DRM技術接連遭破解,中國經濟網 ,2006/9/28。
2.朱美虹,科技保護措施對著作權保護之影響---以Lexmark v. Static Control為例。
3.資策會FIND/經濟部技術處「創新資訊應用研究計畫」,資策會MIC,2007/6/11。
4.經濟部智慧財產局,影音著作盜版問題之因應策略及措施研究(第三年),2006。
5.經濟日報A5版,哈利波特點石成金 創商業奇蹟,2007/7/21。
6.陳文賢,數位音樂對音樂產業之影響,行政院新聞局2006出版年鑑,2006。
7.陳家駿,著作權科技保護措施之研究報告,經濟部智慧財產局委託研究專案,2004。
8.湯幟、俞銀燕,DRM串起了內容產業鏈,北京大學計算機科學技術研究所,中國數字版權管理網,2006。
9.余顯強,楊曉農,數位權利管理應用於歷史性新聞報紙之架構研究,世新大學資訊傳播學系,2005。
10.趙國棟,Windows Vista功能全解析及與XP等系統對比,北方網,2006。
11.電子工程專輯,數位版權管理與條件接受技術應用前景展望,2006。
12.數位內容產業推動服務網,2006台灣數位內容產業白皮書,2006。
13.蕭人豪、林欣慧、林金龍、林麗虹,數位浮水印技術發展現況:以數位典藏計畫為例,中央研究院資訊科學研究所,2004。
14.鍾翠玲譯,Rootkit 官司和解,Sony BMG未來禁用,CNET新聞專區,2006。
15.顏嘉南,蘋果新款iPod揭曉,新增觸摸屏、WiFi及遊戲功能,NewsDigest,2007。
四、網站資料
(一)個人部份
1.成功大學,多媒體行動電腦網路—開放行動通訊聯盟,http://www.mmnetlab.csie.ncku.edu.tw/class/mmnet94/presentation/OMA.doc
2.青衿,數位版權管理(DRM)技術廠商各據一方,http://tw.myblog.yahoo.com/ivorwang/articlemid=870&next=868&l=f&fid=8, 2007/6/5。
3.程蘊嘉, DRM數位權利管理與圖書館,http://www.wretch.cc/blog/libnews&article_id=2193130,2005/7/19。
(二)公司組織
1.天下雜誌知識庫,網址http://www.cwk.com.tw/cw/search/sch1.asp
2.美國唱片業協會RIAA,http://www.riaa.com/
3.微軟公司網站,http://www.microsoft.com
4.蘋果公司網站,http://www.apple.com
5.Adobe公司網站,http://www.adobe.com/
6.Billboard網站,http://www.billboard.com/bbcom/index.jsp
7.CinemaNow, http://www.cinemanow.com/
8.Coral Consortium, http://www.coral-interop.org/
9.創用CC-Creative Commons Taiwan,http://creativecommons.org.tw/static/about/cc
10.Digital Transmission Licensing Administrator, http://www.dtcp.com/
11.DVB標準組織網站,http://www.dvb.org/
12.DVD Copy Control Association, http://www.dvdcca.org
13.Hey Apple, Don’t Break My iPod, Petition, http://www.petitiononline.com/r4apple/petition.html
14.Intertrust公司網站,http://www.intertrust.com/main/index.html
15.KKBOX公司網站,http://www.kkbox.com.tw/funky/17_index_6.html
16.PlaysForSure, http://www.playsforsure.com/Default.aspx
17.XML台灣資訊網,http://www.xml.org.tw/Function/Fglossary1.asp?key=XrML
貳、英文部份
一、論文、書籍、雜誌
1.Eberhard Becker, Willms Buhse, Dirk Günnewig, Niels Rump (Eds.), Digital Rights Management-Technological, Economic, Legal and Political Aspects, Springer, 2003.
2.Criminalizing the consumer, Economist, Apr. 27, 2007.
J. Alex Halderman and Edward W. Felten, Lessons from the Sony CD DRM Episode, Center for Information Technology Policy Department of Computer Science, Princeton University, Extended Version, 2006.
3.Rob Koenen, Intellectual Property Management and Protection in MPEG, IPMP in MPEG-W3C DRM Workshop 22/23 Jan. 2001
4.D. K. Lee, H. G. Oh, I. Y. Lee, A Study on Contents Distribution Using Electronic Cash System, IEEE, 2004. 5.Jeff Leeds and Brad Stone, Amazon to Sell Music without Copy Protection, The New York Times, May 17, 2007.
6.Lawrence Lessig, Creative Economies, Occasional Papers in Intellectual Property & Communications Law, Intellectual Property & Communications Law Program Michigan State University College of Law,
2006.
7.Q.Liu, R.S.Naini, N.P. Sheppard, Digital Rights Management for Content Distribution, Australasian information security workshop conference on ACSW frontiers 2003.
8.Felix Oberholzer, Koleman Strumpf, The Effect of File Sharing on Record Sales, ,An Empirical Analysis,Harvard Business School, UNC Chapel Hill, 2004.
9.William Rosenblatt, William Trippe, and Stephen Mooney, Digital Rights Management Business and Technology, M&T Books, 2002.
10.Hal R. Varian, Economics of DRM, UC Berkeley, Mar.8.2007.
二、網路資料
1.82 F. Supp. 2d 211; 2000 U.S. Dist. LEXIS906; 53 U.S.P.Q.2D (BNA) 1780, February 2, 2000, http://www.law.uh.edu/faculty/cjoyce/copyright/release10/Universal.html.
2.Andy Barlow, Protecting Digital Content – The Challenge, W3C, 2004, http://www.w3.org/2000/12/drm-ws/pp/phocis-barlow.ppt
3.Chamberlain Group, Inc. v. Skylink Technologies, Inc., 381 F.3d 1178 (Fed. Cir. 2004).
4.Cornell University Law School, U.S. Code Collection, http://www4.law.cornell.edu/uscode/html/uscode17/usc_sec_17_00001201----000-.html
5.Daniel Eran Dilger, How FairPlay Works: Apple’s iTunes DRM Dilemma, 2007, http://www.roughlydrafted.com/RD/RDM.Tech.Q1.07/2A351C60-A4E5-4764-A083-FF8610E66A46.htm
6.Bill Rosenblatt, 2006 Year in Review: Technology,
www.drmwatch.com/drmtech/article.php/3650401, 2007
7.DRM Watch, Microsoft Extends Windows Media DRM to Non-Windows Devices, http://www.drmwatch.com/drmtech/print.php/3351401
8.DRM Watch, Two New Surveys Show Increased Consumer Acceptance of DRM, available at:
http://drmwatch.com//article.php/3692311
9.Ed Foster, E-Books and DRM, Info World, http://www.gripe2ed.com/scoop/story/2004/2/19/0515/77045,2004.
10.EFF, Electronic Frontier Foundation, Are you Infected by Sony-BMG’s rootkit?, 2005,
http://www.eff.org/deeplinks/archives/004144.php.
11.EFF, Electronic Frontier Foundation, Who Controls Your Television?How the Digital Video Broadcasting Project`s DRM Standards Jeopardize Innovation, Competition, and Consumer Rights, http://www.eff.org/IP/DVB/dvb_briefing_paper.php, 2004.
12.EMI Press release, EMI Music launches DRM-free superior sound quality downloads across its entire digital repertoire, http://www.emigroup.com/Press/2007/press18.htm, 2007.
13.Ken Fisher, Musicload: 75% of customer service problems caused by DRM, ars technical http://arstechnica.com/news.ars/post/20070318-75-percent-customer-problems-caused-by-drm.html, 2007.
14.Kuro5hin, Where do you read your Ebooks?, 2005, http://www.kuro5hin.org/poll/1116267647_bCBaWyXJ
15.Eric Flint, Introducing the Baen Free Library, http://www.baen.com/library/, 2000.
Brian Garrity, Underdog Amazon set to challenge iTunes, New York Post, 2007, http://www.nypost.com/seven/08312007/business/lets_dance_baby.htm
16.Robin Gross, Economist on Steve Job’s Stmt on DRM, Economist.com, 2007, http://mailman.ctyme.com/pipermail/opensyds/2007-February/000073.html.
17.Miguel Helft, Google Courts Small YouTube Deals, and Very Soon, a Larger One, The New York Times, 2007,
http://www.nytimes.com/2007/03/02/technology/02google.html?ei=5070&en=a7994c7c118d06d8&ex=1190001600&pagewanted=all
18.Information Week, Is DRM Doomed? The Case Against Digital-Rights Management, http://www.informationweek.com/security/showArticle.jhtml?articleID=197801668&pgno=3&queryText=#
19.iSuppli, Future of Digital Entertainment at Risk Due to DRM Challenges, iSuppli Warns, http://www.isuppli.com/news/default.asp?id=5923, 2006.
20.macnn, Apple, airlines offer iPod integration, 2006,http://www.macnn.com/articles/06/11/14/ipod.airline.integration/
21.Farhad Manjoo, Aibo Owners Biting Mad at Sony, Wired News, 2001, http://www.wired.com/news/busisness/0,1367,48088,00.html
22.METRO-GOLDWYN-MAYER STUDIO INC. et al. v. GROKSTER, LTD., et al. Morgan Stanley, Internet & Consumer Software, Internet Ecosystem Framework-CQ4 Trends Strong, Though Slower…, 2006, http://www.morganstanley.com/institutional/techresearch/pdfs/internet_ecosystem0306.pdf
23.Jon Noring, The Perils of DRM overkill for large publishers, http://www.teleread.org/publishersdrm.htm, 2004.
24.Felix Oberholzer, Koleman Strumpf, The Effect of File Sharing on Record Sales, An Empirical Analysis, Harvard Business School, UNC Chapel Hill, www.unc.edu/~cigar/papers/FileSharing_March2004.pdf, 2004.
25.RealNetworks v. Streambox, No.C99-2070P, 2000 U.S. Dist. LEXIS 1889(W.D. Wash., Jan.18, 2000).
26.Sony Computer Entm’t, Inc. v. Connectix Corp., 203 F.3d 596 (9th Cir.2000).
27.Sony Computer Entm’t, Am., v. Bleem, LLC, 214 F.3d 1002 (9th Cir.2000).
28.Steve Jobs, Thoughts on Music, Apple Company Website, 2007, http://www.apple.com/hotnews/thoughtsonmusic/s
29.The Economist, Japan’s latest mobile craze : novels delivered to your handset, 2007, http://www.economist.com/business/displaystory.cfm?story_id=9231860
30.Wikipedia, http://en.wikipedia.org/wiki/Main_Page
Yahoo! Asia News, S. Korean E-Book Market Forecast to Grow Over Threefold in 2006, 2006, http://asia.news.yahoo.com/060207/4/2fehb.html
描述 碩士
國立政治大學
智慧財產研究所
94361015
96
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0943610151
資料類型 thesis
dc.contributor.advisor 劉江彬<br>邱仁鈿zh_TW
dc.contributor.advisor Liu,Paul C.B.<br>Chiou,Jen-Diannen_US
dc.contributor.author (Authors) 郭祝熒zh_TW
dc.contributor.author (Authors) Kuo,Melody C.Y.en_US
dc.creator (作者) 郭祝熒zh_TW
dc.creator (作者) Kuo,Melody C.Y.en_US
dc.date (日期) 2007en_US
dc.date.accessioned 17-Sep-2009 18:43:13 (UTC+8)-
dc.date.available 17-Sep-2009 18:43:13 (UTC+8)-
dc.date.issued (上傳時間) 17-Sep-2009 18:43:13 (UTC+8)-
dc.identifier (Other Identifiers) G0943610151en_US
dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/33886-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 智慧財產研究所zh_TW
dc.description (描述) 94361015zh_TW
dc.description (描述) 96zh_TW
dc.description.abstract (摘要) 在數位內容下載市場蓬勃發展的同時,非法傳輸的流量亦不惶多讓,是以DRM機制成為了著作權利人進入網路世界的絕佳後盾,以DRM提高複製的門檻,並據以實施其商業模式,故於各數位內容核心產業皆可見DRM應用之蹤跡,卻同時引發了究竟DRM是Digital “Rights” Management 亦或Digital “Restriction” Management的爭議。是天使?或是惡魔?便形成了人們對於DRM的不同觀感。

本研究係從技術、法律以及管理三個面向分別切入,由技術面看DRM保護著作物之極限何在,由法律面看相關科技保護措施之立法造成何種影響,合理使用的空間是否因DRM之實施而造成限縮,接著由管理面向看DRM在數位內容產業價值鏈中所扮演之角色及其與價值鏈上各端權力角力衝突之關係,最後由標準面看目前DRM相關標準的運作以及互通性標準的發展趨勢。並從個案研究觀察DRM在不同產業情境中的應用。

本研究認為,DRM技術本身是中性的,其關鍵在於商業設計運用。而在盜版問題無法完全根絕之情況下,以DRM作為因應之道將使得受限內容之經濟價值不若自由流通之內容,因為內容產業的發展關鍵在於「人氣」,而盜版永遠無法取代創意與使用者對於內容之需求。因此,既然無法防堵非法傳輸之現象,則不妨與之直接面對面進行作戰,權利人既掌握了關鍵的內容,則可以針對盜版的弱點提供更優質的服務。就我國目前數位內容產業發展之情境來看,現階段或許有採取DRM進行保護的必要性,以便在推動合法消費市場之際,平衡兼顧保護著作權人以及著作利用人之權益。然而,在虛擬世界中欲全面防堵非法散佈有其技術上之侷限性,消費者亦多半養成了免費取得之使用模式與心態,因此長期而言,或許應設法從創新的商業模式來扭轉此態勢。
zh_TW
dc.description.abstract (摘要) Though the use of digital rights management (DRM) has been controversial, it is still widely used in the digital world. Advocates think of DRM as an indispensable way to prevent unauthorized duplication and dissemination of copyrighted works while opponents often suggest that the term “rights” should be replaced by “restriction” to best describe how DRM works.

This thesis aims to analyze the issues of DRM from three perspectives. First starting with the technical point of view to see how DRM works and found out that DRM technology does have its limitation for copyright protection. That’s the reason why treaties and legislations such as the WCT, WPPT, and DMCA are needed to build the last ditch in the war with piracy. However, the attempt backfired as companies other than rights holders used it as a way to prevent market competition. As the rights holders can effectively control the access of their work with DRM, there comes another dispute about the “Paracopyright” effect. Most important of all, the use of DRM divests the users of the rights they had in the analog world, such as simply lending a book to a friend. From the perspective of management, a cost benefit analysis indicates that the benefit of using DRM to prevent unauthorized duplication obviously overwhelms by its cost and risk. In the context where the content providers, service providers, and device manufacturers all attempt to dominate the whole value chain, DRM also became one of the most powerful instruments for that purpose. Closed ecosystems are built one after another especially in the online music industry in order to bundle the consumers with specific players and music services and thus caused the antitrust issue.

The online music industry and the e-book industry were chosen as case studies in the fourth chapter of the thesis. Based on different industry context, DRM strategy and its impact would differ and therefore results in a variety of business models. For example, the consumers in the US are relatively more aware of the use of DRM and are more willing to pay for authorized content. In contrast, the awareness of DRM of consumers in Taiwan is much lower and the price they are willing to pay is also far lower than what the music labels can accept. As a result, the streaming model prevails over pay-per-download model in the online music market of Taiwan. And the feasibility and necessity of DRM also varies in different industries. Before the digitalization of books, authors already had libraries providing free copies as piracy do today, and the prevalence of scanning machines and copy machines makes it even harder to prevent illegal file sharing. Accordingly, there is far less reason to use DRM in the e-book industry than in the online music industry.

DRM technology is neutral in itself, and the key point is how it is designed based on different business models. The defect of DRM is neither a technical nor a legal issue, but rather a business issue. As piracy can never be eradicated, coping it with DRM would only make the value of restricted contents much less than freely distributed contents. Popularity is what really matters in the content industry. DRM has its technical limit and causes so many legal issues accompanied with the cost and risk of maintaining such fragile systems. What rights holders have in hand are the creativity and the market’s need for new content, which could never be replaced by piracy. So why not fight it face to face?

Digital content industry is considered one of the most promising industries in Taiwan. However, local consumers have entrenched mindset of “free” contents. In present context, DRM is somehow needed while promoting the growth of legal market, in order to provide sufficient incentive to enrich the society with more and more creativity, and fairly protect both the rights of content providers and content users. But in the long run, a more creative or even subversive business model should be the solution to meet the trend of digital convergence.
en_US
dc.description.tableofcontents 目錄

第一章 緒論 6
第一節 研究背景與動機 8
第二節 研究目的 10
第三節 研究方法與限制 11
第四節 研究架構 13
第二章 文獻探討 15
第一節 數位權利管理(DRM)概論 15
壹、何謂DRM 15
貳、DRM系統基本功能架構 18
參、DRM系統之關鍵要素 22
肆、DRM系統之衡量指標 24
第二節 DRM之發展與應用概況 27
壹、DRM產業概況 27
貳、DRM之應用概況 32
第三節 DRM之現有運作模式與困境 44
壹、DRM之現有運作模式 44
貳、DRM現有運作模式之困境 46
第四節 DRM之改革趨勢—互通性(interoperability) 52
第五節 小結 54
第三章 從科技、法律、管理、標準看DRM之問題與可行性 57
第一節 DRM之科技面問題 57
壹、DRM技術 57
貳、互通性問題(Interoperability) 60
參、DRM技術之發展方向 63
肆、DRM技術能否解決盜版問題 64
伍、小結 68
第二節DRM之法律面問題 69
壹、立法面向 69
貳、權利執行面向 82
參、DRM衍生之其他法律議題 83
肆、小結 92
第三節 DRM之管理面問題 93
壹、數位內容產業之DRM建置 94
貳、DRM於數位內容產業扮演之角色 100
參、商業模式的創新 108
肆、小結 109
第四節 DRM之標準面問題 110
壹、概況 110
貳、(垂直式)利基市場DRM標準組織—Open Mobile Alliance(OMA) 113
參、(水平式)DRM互通性標準組織—Coral Consortium 114
肆、小結 118
第五節 小結—DRM之可行性 119
壹、利益衝突與衡平 119
貳、DRM之可行性 120
第四章 DRM可行性之個案研究 121
第一節 數位音樂產業 121
壹、iTunes Store之運作架構 121
貳、FairPlay與蘋果公司之關係 125
參、數位音樂產業中DRM之存在必要性 132
肆、台灣數位音樂市場狀況與DRM應用之必要性 134
第二節 電子圖書產業 138
壹、電子圖書產業之DRM應用 140
貳、DRM與電子圖書產業之關係 141
參、電子圖書產業中DRM之存在必要性 145
肆、台灣電子圖書市場狀況與DRM應用之必要性 147
第三節 小結 148
第五章 研究發現、結論與建議 151
第一節 研究發現 151
第二節 研究結論 156
第三節 研究建議 159
第四節 後續研究建議 165
附錄一 參考文獻 166
附錄二 KKBOX訪談紀錄 173

圖目錄
圖1-1 我國經常上網人口成長情況 4
圖1-2 智慧財產三構面與DRM之關係 7
圖1-3 本研究基本概念架構圖 8
圖2-1 數位內容交易基本元素與保護機制 12
圖2-2 DRM基本功能架構 14
圖2-3 數位權利管理運作之角色及作業流程 16
圖2-4 條件接收/數位權利管理技術市場發展預測 23
圖2-5 數位權利管理成為內容供應商、服務供應商和平台製造商之匯聚點 24
圖2-6 內容、服務和設備平台供應商的DRM相關領域 25
圖2-7 我國內容軟體產業產值預測 (2005-2008) 26
圖2-8 微軟PlaysForSure認證示意圖 43
圖3-1 Windows Media Rights Manager金鑰機制 53
圖3-2 Coral 生態系統示意圖 57
圖3-3 科技保護措施規範對於合理使用之間接限制示意圖 74
圖3-4 著作利用人與著作權利人之權益衡平機制示意圖 76
圖3-5 DRM技術授權契約間接限縮合理使用範圍示意圖 79
圖3-6 全球DVD區碼分布圖 92
圖3-7 數位內容產業之價值鏈與DRM建置 95
圖3-8 Coral基礎架構運作圖示 112
圖4-1 使用者帳號與授權示意圖 117
圖4-2 FairPlay運作示意圖 119
圖4-3 美國批發通路市場電子書銷售收益圖 134
圖5-1 消費者滿意度與忠誠度建立要素圖示 157


表目錄
表2-1 內容軟體主要關鍵廠商 27
表2-2 數位音樂產業三大不相容格式 32
表2-3 影音媒體各產業DRM應用概況 37
表3-1 WCT、WPPT、DMCA以及我國著作權法之「科技保護措施」規範 72
表3-2 2004年至2006年網路音樂及電影未購持有率變化表 96
表3-3 美國唱片價值分配表 99
表4-1 蘋果近三年產品銷售淨利及產品銷售量數據 122
表4-2 iTMS累積銷售量及成長率 122
表4-3 2007年上半年全球多媒體播放器市佔一覽 126
表4-4 消費者閱讀習慣調查 131
表4-5 KKBOX會員權益比較表 140
表4-6 國內主要數位出版廠商及其產品表 142
表4-7 數位音樂與電子圖書產業特性與DRM應用比較表 143
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dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0943610151en_US
dc.subject (關鍵詞) 數位權利管理(DRM)zh_TW
dc.subject (關鍵詞) 數位版權管理zh_TW
dc.subject (關鍵詞) 著作權保護zh_TW
dc.subject (關鍵詞) 合理使用zh_TW
dc.subject (關鍵詞) 數位內容zh_TW
dc.subject (關鍵詞) 價值鏈zh_TW
dc.subject (關鍵詞) 互通性zh_TW
dc.subject (關鍵詞) FairPlayzh_TW
dc.subject (關鍵詞) iTunes Storezh_TW
dc.subject (關鍵詞) 成本效益zh_TW
dc.subject (關鍵詞) 金鑰zh_TW
dc.subject (關鍵詞) 解密zh_TW
dc.subject (關鍵詞) Digital Rights Management (DRM)en_US
dc.subject (關鍵詞) Copyright Protectionen_US
dc.subject (關鍵詞) Fair Useen_US
dc.subject (關鍵詞) Digital Contenten_US
dc.subject (關鍵詞) Value Chainen_US
dc.subject (關鍵詞) Interoperabilityen_US
dc.subject (關鍵詞) FairPlayen_US
dc.subject (關鍵詞) iTunes Storeen_US
dc.subject (關鍵詞) Cost-Benefiten_US
dc.subject (關鍵詞) User Keyen_US
dc.subject (關鍵詞) Decryptionen_US
dc.title (題名) 數位權利管理(DRM)系統可行性研究-從技術、法律和管理三面向剖析zh_TW
dc.title (題名) A Study on the Feasibility of Digital Rights Management (DRM) Systems-From Technological, Legal and Management Aspectsen_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) 壹、 中文zh_TW
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dc.relation.reference (參考文獻) 6.Billboard網站,http://www.billboard.com/bbcom/index.jspzh_TW
dc.relation.reference (參考文獻) 7.CinemaNow, http://www.cinemanow.com/zh_TW
dc.relation.reference (參考文獻) 8.Coral Consortium, http://www.coral-interop.org/zh_TW
dc.relation.reference (參考文獻) 9.創用CC-Creative Commons Taiwan,http://creativecommons.org.tw/static/about/cczh_TW
dc.relation.reference (參考文獻) 10.Digital Transmission Licensing Administrator, http://www.dtcp.com/zh_TW
dc.relation.reference (參考文獻) 11.DVB標準組織網站,http://www.dvb.org/zh_TW
dc.relation.reference (參考文獻) 12.DVD Copy Control Association, http://www.dvdcca.orgzh_TW
dc.relation.reference (參考文獻) 13.Hey Apple, Don’t Break My iPod, Petition, http://www.petitiononline.com/r4apple/petition.htmlzh_TW
dc.relation.reference (參考文獻) 14.Intertrust公司網站,http://www.intertrust.com/main/index.htmlzh_TW
dc.relation.reference (參考文獻) 15.KKBOX公司網站,http://www.kkbox.com.tw/funky/17_index_6.htmlzh_TW
dc.relation.reference (參考文獻) 16.PlaysForSure, http://www.playsforsure.com/Default.aspxzh_TW
dc.relation.reference (參考文獻) 17.XML台灣資訊網,http://www.xml.org.tw/Function/Fglossary1.asp?key=XrMLzh_TW
dc.relation.reference (參考文獻) 貳、英文部份zh_TW
dc.relation.reference (參考文獻) 一、論文、書籍、雜誌zh_TW
dc.relation.reference (參考文獻) 1.Eberhard Becker, Willms Buhse, Dirk Günnewig, Niels Rump (Eds.), Digital Rights Management-Technological, Economic, Legal and Political Aspects, Springer, 2003.zh_TW
dc.relation.reference (參考文獻) 2.Criminalizing the consumer, Economist, Apr. 27, 2007.zh_TW
dc.relation.reference (參考文獻) J. Alex Halderman and Edward W. Felten, Lessons from the Sony CD DRM Episode, Center for Information Technology Policy Department of Computer Science, Princeton University, Extended Version, 2006.zh_TW
dc.relation.reference (參考文獻) 3.Rob Koenen, Intellectual Property Management and Protection in MPEG, IPMP in MPEG-W3C DRM Workshop 22/23 Jan. 2001zh_TW
dc.relation.reference (參考文獻) 4.D. K. Lee, H. G. Oh, I. Y. Lee, A Study on Contents Distribution Using Electronic Cash System, IEEE, 2004. 5.Jeff Leeds and Brad Stone, Amazon to Sell Music without Copy Protection, The New York Times, May 17, 2007.zh_TW
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dc.relation.reference (參考文獻) 7.Q.Liu, R.S.Naini, N.P. Sheppard, Digital Rights Management for Content Distribution, Australasian information security workshop conference on ACSW frontiers 2003.zh_TW
dc.relation.reference (參考文獻) 8.Felix Oberholzer, Koleman Strumpf, The Effect of File Sharing on Record Sales, ,An Empirical Analysis,Harvard Business School, UNC Chapel Hill, 2004.zh_TW
dc.relation.reference (參考文獻) 9.William Rosenblatt, William Trippe, and Stephen Mooney, Digital Rights Management Business and Technology, M&T Books, 2002.zh_TW
dc.relation.reference (參考文獻) 10.Hal R. Varian, Economics of DRM, UC Berkeley, Mar.8.2007.zh_TW
dc.relation.reference (參考文獻) 二、網路資料zh_TW
dc.relation.reference (參考文獻) 1.82 F. Supp. 2d 211; 2000 U.S. Dist. LEXIS906; 53 U.S.P.Q.2D (BNA) 1780, February 2, 2000, http://www.law.uh.edu/faculty/cjoyce/copyright/release10/Universal.html.zh_TW
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dc.relation.reference (參考文獻) 3.Chamberlain Group, Inc. v. Skylink Technologies, Inc., 381 F.3d 1178 (Fed. Cir. 2004).zh_TW
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dc.relation.reference (參考文獻) 5.Daniel Eran Dilger, How FairPlay Works: Apple’s iTunes DRM Dilemma, 2007, http://www.roughlydrafted.com/RD/RDM.Tech.Q1.07/2A351C60-A4E5-4764-A083-FF8610E66A46.htmzh_TW
dc.relation.reference (參考文獻) 6.Bill Rosenblatt, 2006 Year in Review: Technology,zh_TW
dc.relation.reference (參考文獻) www.drmwatch.com/drmtech/article.php/3650401, 2007zh_TW
dc.relation.reference (參考文獻) 7.DRM Watch, Microsoft Extends Windows Media DRM to Non-Windows Devices, http://www.drmwatch.com/drmtech/print.php/3351401zh_TW
dc.relation.reference (參考文獻) 8.DRM Watch, Two New Surveys Show Increased Consumer Acceptance of DRM, available at:zh_TW
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dc.relation.reference (參考文獻) 9.Ed Foster, E-Books and DRM, Info World, http://www.gripe2ed.com/scoop/story/2004/2/19/0515/77045,2004.zh_TW
dc.relation.reference (參考文獻) 10.EFF, Electronic Frontier Foundation, Are you Infected by Sony-BMG’s rootkit?, 2005,zh_TW
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dc.relation.reference (參考文獻) 11.EFF, Electronic Frontier Foundation, Who Controls Your Television?How the Digital Video Broadcasting Project`s DRM Standards Jeopardize Innovation, Competition, and Consumer Rights, http://www.eff.org/IP/DVB/dvb_briefing_paper.php, 2004.zh_TW
dc.relation.reference (參考文獻) 12.EMI Press release, EMI Music launches DRM-free superior sound quality downloads across its entire digital repertoire, http://www.emigroup.com/Press/2007/press18.htm, 2007.zh_TW
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dc.relation.reference (參考文獻) 16.Robin Gross, Economist on Steve Job’s Stmt on DRM, Economist.com, 2007, http://mailman.ctyme.com/pipermail/opensyds/2007-February/000073.html.zh_TW
dc.relation.reference (參考文獻) 17.Miguel Helft, Google Courts Small YouTube Deals, and Very Soon, a Larger One, The New York Times, 2007,zh_TW
dc.relation.reference (參考文獻) http://www.nytimes.com/2007/03/02/technology/02google.html?ei=5070&en=a7994c7c118d06d8&ex=1190001600&pagewanted=allzh_TW
dc.relation.reference (參考文獻) 18.Information Week, Is DRM Doomed? The Case Against Digital-Rights Management, http://www.informationweek.com/security/showArticle.jhtml?articleID=197801668&pgno=3&queryText=#zh_TW
dc.relation.reference (參考文獻) 19.iSuppli, Future of Digital Entertainment at Risk Due to DRM Challenges, iSuppli Warns, http://www.isuppli.com/news/default.asp?id=5923, 2006.zh_TW
dc.relation.reference (參考文獻) 20.macnn, Apple, airlines offer iPod integration, 2006,http://www.macnn.com/articles/06/11/14/ipod.airline.integration/zh_TW
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dc.relation.reference (參考文獻) 27.Sony Computer Entm’t, Am., v. Bleem, LLC, 214 F.3d 1002 (9th Cir.2000).zh_TW
dc.relation.reference (參考文獻) 28.Steve Jobs, Thoughts on Music, Apple Company Website, 2007, http://www.apple.com/hotnews/thoughtsonmusic/szh_TW
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