| dc.contributor.advisor | 湯宗益 | zh_TW |
| dc.contributor.advisor | Michael Tang | en_US |
| dc.contributor.author (Authors) | 于文強 | zh_TW |
| dc.creator (作者) | 于文強 | zh_TW |
| dc.date (日期) | 2002 | en_US |
| dc.date.accessioned | 17-Sep-2009 18:50:37 (UTC+8) | - |
| dc.date.available | 17-Sep-2009 18:50:37 (UTC+8) | - |
| dc.date.issued (上傳時間) | 17-Sep-2009 18:50:37 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0090933020 | en_US |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/33929 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理碩士班(IMBA) | zh_TW |
| dc.description (描述) | 90933020 | zh_TW |
| dc.description (描述) | 91 | zh_TW |
| dc.description.abstract (摘要) | Since the emergence of the internet, firms and individuals have quickly adopted and utilized this ubiquitous network to generate profit or enhance social convenience. This paper first discussed the seller side of the internet business; there are numerous ways to make money out of the web, but all can be grouped into 6 business models; they are advertising, content, brokerage, e-Merchant, IT solutions and behind-the-scenes models. Each will be carefully analyzed with clarifying examples. The second part of this paper will focus on the buyer side of the internet; internet has evolved at tremendous rate, about ten percent of the world population now has access to the internet, broadband access is growing worldwide and will become the major type of connection in 5 years. Online spending will increase because users are more willing to buy online or pay for content. Selling advertising will remain the major source of income for the internet content provider, followed by periodic subscription. | zh_TW |
| dc.description.tableofcontents | LIST OF FIGURES 03LIST OF TABLES 04CHAPTER 1 INTRODUCTION 05CHAPTER 2 BUSINESS MODELS ANALYSIS 07 2.1 Advertising Model 09 2.2 Content Model 16 2.3 Brokerage Model 21 2.4 E-Merchant Model 28 2.5 IT Solutions Model 31 2.6 Behind the Scenes Model 34 2.7 Chapter Summary 37CHAPTER 3 INTERNET CONSUMER REVIEW 40 3.1 Internet Users Review 40 3.2 Consumer Behavior 48 3.3 Chapter Summary 54CHAPTER 4 THE TRENDS OF THE INTERNET 56 4.1 Industry Trends 56 4.2 Consumption Trends 65CHAPTER 5 CONCLUSION 71REFERENCE 73 | zh_TW |
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| dc.format.mimetype | application/pdf | - |
| dc.format.mimetype | application/pdf | - |
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| dc.format.mimetype | application/pdf | - |
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| dc.format.mimetype | application/pdf | - |
| dc.format.mimetype | application/pdf | - |
| dc.format.mimetype | application/pdf | - |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0090933020 | en_US |
| dc.subject (關鍵詞) | 電子商務 | zh_TW |
| dc.subject (關鍵詞) | 網路社群 | zh_TW |
| dc.subject (關鍵詞) | 網路消費 | zh_TW |
| dc.subject (關鍵詞) | E-Commerce | en_US |
| dc.subject (關鍵詞) | Online Community | en_US |
| dc.subject (關鍵詞) | Internet Consumption | en_US |
| dc.title (題名) | 網路的生意模式及消費趨勢 | zh_TW |
| dc.type (資料類型) | thesis | en |
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