| dc.contributor.advisor | 張欣綠 | zh_TW |
| dc.contributor.author (Authors) | 黃佳琳 | zh_TW |
| dc.creator (作者) | 黃佳琳 | zh_TW |
| dc.date (日期) | 2006 | en_US |
| dc.date.accessioned | 17-Sep-2009 18:50:54 (UTC+8) | - |
| dc.date.available | 17-Sep-2009 18:50:54 (UTC+8) | - |
| dc.date.issued (上傳時間) | 17-Sep-2009 18:50:54 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0091933009 | en_US |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/33931 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理碩士班(IMBA) | zh_TW |
| dc.description (描述) | 91933009 | zh_TW |
| dc.description (描述) | 95 | zh_TW |
| dc.description.abstract (摘要) | 身為台灣中小企業一員的汽車零配件貿易公司，在面對(汽車)產業大環境的劇烈轉變與中國大陸供應商的強勢競爭下，為了不被市場淘汰，透過建置其策略地圖、商品分類與顧客分析，重新檢視企業本身的資訊管理策略，計劃相關專案，並配合該公司所重視的營運指標與其資訊執行能力程度，做為判斷各專案的優先順序的依據，進而分配各相關專案預算；確保從規劃企業資訊策略到執行專案的所有步驟，皆以符合策略地圖上所描述”創造企業競爭優勢和策略價值”為目的。 | zh_TW |
| dc.description.abstract (摘要) | Being one of Taiwanese small and medium enterprises, an Auto Parts and Accessories trading company, suffers from the rapid change of the market and the fierce competitions from Chinese suppliers. In order to survive in the business environment, the company sets up the Strategy Map, makes the Product Categorization and Customer Portfolios Analyses, to get the best IT planning and initiate several IT projects to support its internal management processes. Also, according to its Business Criticality and Technology Maturity indicators, the company makes the priority for its IT projects and allocates the budgets. These actions are taken as the accomplishments of differentiating from market competitions and creating the strategic values just like the goals of its Strategy Map described. | en_US |
| dc.description.tableofcontents | Chapter 1：Research Background 41.1 Industry Background 41.1.1 Global Automobile Market Situation 41.1.2 After Market 51.1.3 Taiwan Auto Parts and Accessories Market 51.1.4 Small and Medium Enterprises in Auto Parts and Accessories Industry. 61.2 Why IT Portfolios Management is Important in Auto Parts and Accessories Industry 71.2.1 Research Questions & Tasks 8Chapter 2：Theoretical Foundation - Strategy Map 102.1 Four Perspectives 102.2 Financial Perspective 112.3 Customer Perspective 112.4 Internal Perspective 112.5 Learning and Growth Perspective 12Chapter 3：Research Methodology 14Chapter 4：Case Analysis 154.1 Basic Information of the Case 154.1.1 Sales Team and Its Performance 154.1.2 Re-Positioning 164.1.3 Marketing Approach and Spending 164.1.4 Technology Infrastructure 174.1.5 Projects and Issues 184.2 Set up the Strategy Map of Space Gear Industrial Ltd. 204.2.1 The Sales Nature 204.2.2 Choose the Information Capital to be the Strategic Key of Learning and Growth Perspective 214.2.3 The Strategy Map of Space Gear Industrial Ltd. 224.3 Product Categorization Analysis 254.4 Customer Portfolios Analysis 264.5 Key concerns of individual customer segment. 294.6 IT Planning and Tools 314.7 Strategic Project Identification 324.7.1 Technology Maturity 324.7.2 Business Criticality 334.8 Set up the Project Priority List: Applying Aggregate Project Map 354.9 Budgets Allocation of Information Technology Projects 36Chapter 5：Conclusions & Discussion 39References: 40 | zh_TW |
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| dc.format.mimetype | application/pdf | - |
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| dc.format.mimetype | application/pdf | - |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0091933009 | en_US |
| dc.subject (關鍵詞) | 策略地圖 | zh_TW |
| dc.subject (關鍵詞) | 資訊策略 | zh_TW |
| dc.subject (關鍵詞) | 中小企業 | zh_TW |
| dc.subject (關鍵詞) | 汽車零配件業 | zh_TW |
| dc.subject (關鍵詞) | Strategy Map | en_US |
| dc.subject (關鍵詞) | IT Strategy | en_US |
| dc.subject (關鍵詞) | Small and Medium Enterprises | en_US |
| dc.subject (關鍵詞) | Auto Parts and Accessories Industry | en_US |
| dc.title (題名) | 應用策略地圖檢視企業資訊策略—汽車零配件供應商之研究個案 | zh_TW |
| dc.title (題名) | Applying Strategy Map to Manage Enterprise IT Strategy: An Evidence from an Auto Parts and Accessories Supplier | en_US |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | 1. 陳正平等 (譯) 2004【民93】。策略地圖：串聯組織策略從形成到徹底實施的動態管理工具Strategy maps – Converting intangible assets into tangible outcomes.。初版。臉譜出版：城邦文化發行。(Robert S. Kaplan & David P. Norton，2003). | zh_TW |
| dc.relation.reference (參考文獻) | 2. 吳安妮 (2007，5月)。平衡計分卡─整合性的管理制度。經理人月刊Manager Today，No.30，157-165 | zh_TW |
| dc.relation.reference (參考文獻) | 3. 羅若蘋 (譯) 2005 【民94】。握著滑鼠當老闆The ultimate guide to electronic marketing for small business: Low-cost / high return tools and techniques that rally work.。初版。高寶國際出版：希代發行。(Tom Antion，2005) | zh_TW |
| dc.relation.reference (參考文獻) | 4. 2007, Auto Parts & Remodeling Accessories (ttnet.net trading magazine), VOL.2, 62 | zh_TW |
| dc.relation.reference (參考文獻) | 5. Richard Wise & David Morrison (2000, November-December)。Beyond the exchange. The Future of B2B。Harvard Business Review，November-December，86-96 | zh_TW |
| dc.relation.reference (參考文獻) | 6. Robert S.Kaplan & David P. Norton (2004, February) 。Measuring the strategic readiness of intangible assets。Harvard Business Review，February，52-63 | zh_TW |
| dc.relation.reference (參考文獻) | 7. Steven C. Wheelwright & Kim B. Clark (2003, September) 。Creating project plans to focus product development。Harvard Business Review，September，1-14 | zh_TW |
| dc.relation.reference (參考文獻) | 8. Steven Kaplan & Mohanbir Sawhney (2000, May-June)。E-Hubs: The new B2B marketplaces。Harvard Business Review，May-June，97-103 | zh_TW |
| dc.relation.reference (參考文獻) | Global Auto Market Situation Reference: | zh_TW |
| dc.relation.reference (參考文獻) | 9. 2007/01/27, http://www.epochtimes.com/b5/7/1/27/n1604441.htm | zh_TW |
| dc.relation.reference (參考文獻) | 10. 2007/01/28, http://big5.xinhuanet.com/gate/big5/news.xinhuanet.com/auto/2007-01/29/contentet_5666513.htm | zh_TW |
| dc.relation.reference (參考文獻) | 11. 2007/01/26 http://tw.autos.yahoo.com/auto_information_article2/url/d/a/070117/7/1129.html | zh_TW |
| dc.relation.reference (參考文獻) | 12. 2006/01/16 Reference: http://www.japanresearch.org.tw/hotnews-3593.asp | zh_TW |
| dc.relation.reference (參考文獻) | 13. Aftermarket (automotive) - Wikipedia, the free encyclopedia. | zh_TW |
| dc.relation.reference (參考文獻) | Retrieved from http://en.wikipedoa.org/wiki/Aftermarket_%28automotive%29 | zh_TW |
| dc.relation.reference (參考文獻) | Aftermarket Factbook, 2005 | zh_TW |
| dc.relation.reference (參考文獻) | 14. Taiwan Auto Parts and Accessories Market Reference: http://www.ttvma.org.tw/cht/industrial-survey.php# | zh_TW |
| dc.relation.reference (參考文獻) | 15. IT packages/tools reference: | zh_TW |
| dc.relation.reference (參考文獻) | http://www.logicalware.com/ ; Oracle Business Intelligence etc. | zh_TW |
