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題名 開設Khana Ready印度餐廳之企畫書
作者 海邁翰
Himansu Sekhar Das
貢獻者 吳文傑
海邁翰
Himansu Sekhar Das
關鍵詞 印度餐廳
日期 2007
上傳時間 17-Sep-2009 18:54:26 (UTC+8)
摘要 開設Khana Ready印度餐廳之企畫書
Introduction
As India is moving towards global standards, Indian food is not far behind. Indian food has charmed the taste of consumers all over the world and continuing to do so. Taiwanese food market is pretty diversified. Taiwanese consumers like to have different cuisine. Indian food already has made a big impact on Taiwanese consumers to make it one of the most lovable cuisines currently in Taiwan. Usage of herbs imported from India makes the Indian food more lovable and very special.

It’s about 20 years when the first Indian restaurant opened in Taipei. Since then it started mushrooming. Currently Indian food business became a lucrative model in this region. As a normal idea about Indian food in Taiwan is “it’s delicious and no comparisons to this but it’s expensive”. So the consumers prefer it only on the special occasion or business meals. Although it’s one of the most lovable foods, most of the consumer populations are untouched.

I have gone through a small research process to come out with this business plan. On the basis of the result I got, I pen down this business plan. In this business plan I am going to put a proposal to start an Indian food store. This talks about the existing market situation, potential risks, competitors and consumer behaviors. This business plan includes on the revenue calculation, pricing strategy, promotion strategy and break even analysis. This intention of this business model is to bring the Indian food to the consumer at an affordable price with convenience. This is to create a new level for Indian food in existing Taiwan food market.
描述 碩士
國立政治大學
國際經營管理碩士班(IMBA)
95933027
96
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0095933027
資料類型 thesis
dc.contributor.advisor 吳文傑zh_TW
dc.contributor.author (Authors) 海邁翰zh_TW
dc.contributor.author (Authors) Himansu Sekhar Dasen_US
dc.creator (作者) 海邁翰zh_TW
dc.creator (作者) Himansu Sekhar Dasen_US
dc.date (日期) 2007en_US
dc.date.accessioned 17-Sep-2009 18:54:26 (UTC+8)-
dc.date.available 17-Sep-2009 18:54:26 (UTC+8)-
dc.date.issued (上傳時間) 17-Sep-2009 18:54:26 (UTC+8)-
dc.identifier (Other Identifiers) G0095933027en_US
dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/33955-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理碩士班(IMBA)zh_TW
dc.description (描述) 95933027zh_TW
dc.description (描述) 96zh_TW
dc.description.abstract (摘要) 開設Khana Ready印度餐廳之企畫書zh_TW
dc.description.abstract (摘要) Introduction
As India is moving towards global standards, Indian food is not far behind. Indian food has charmed the taste of consumers all over the world and continuing to do so. Taiwanese food market is pretty diversified. Taiwanese consumers like to have different cuisine. Indian food already has made a big impact on Taiwanese consumers to make it one of the most lovable cuisines currently in Taiwan. Usage of herbs imported from India makes the Indian food more lovable and very special.

It’s about 20 years when the first Indian restaurant opened in Taipei. Since then it started mushrooming. Currently Indian food business became a lucrative model in this region. As a normal idea about Indian food in Taiwan is “it’s delicious and no comparisons to this but it’s expensive”. So the consumers prefer it only on the special occasion or business meals. Although it’s one of the most lovable foods, most of the consumer populations are untouched.

I have gone through a small research process to come out with this business plan. On the basis of the result I got, I pen down this business plan. In this business plan I am going to put a proposal to start an Indian food store. This talks about the existing market situation, potential risks, competitors and consumer behaviors. This business plan includes on the revenue calculation, pricing strategy, promotion strategy and break even analysis. This intention of this business model is to bring the Indian food to the consumer at an affordable price with convenience. This is to create a new level for Indian food in existing Taiwan food market.		en_US
dc.description.tableofcontents Table of Contents
I. Introduction …………………………………………...1
II. Executive Summary …………………………………...2
The Market …………………………………………..2
The Company………………………………………...2
Objectives ……………………………………………3
Mission Statement……………………………………4
Team Members ………………………………………5
The Proposal …………………………………………5
III. Company Overview and Strategy …………………….7
Name of the Store ……………………………………7
Product Offering ……………………………………..8
Food Preparation ……………………………………..8
Research and Development Plan …………………….9
Service ……………………………………………….9
Staff ………………………………………………….9
Entry and Growth Strategy ………………………….9
Key Company growth milestone ……………………10
Location ……………………………………………..10
Sourcing …………………………………………......11
Pricing Strategy …………………………………......11
Sales Strategy ……………………………………….12
Promotion and advertising strategy ………………....12
IV. Market Review ……………………………………..…14
Authentic Food Industry of Taiwan ………………...14
Taiwanese Consumer …………………………….....14
Survey Findings ………………………………….....14
Competitive Environment ………………………….16
Business Economics in terms of profitability ……...18
V. Potential Risks ……………………………………….19
VI. Financial Protection …………………………………21
Projected Cash flow Statement …………………….21
2009 Monthly Cash flow …………………..………22
Cash flow 2010 by Month …………………………23
Break Even Analysis ………………………………25
VII. Conclusion……………………………………………..27
Appendix 1 ……………………………………………………29
Description of the product offering ……………………..29
Appendix 2 ……………………………………………………31
Store space and arrangement plan ………………………31
Appendix 3 ……………………………………………………32
Campaign Policy ………………………………………..32		zh_TW
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dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0095933027en_US
dc.subject (關鍵詞) 印度餐廳zh_TW
dc.title (題名) 開設Khana Ready印度餐廳之企畫書zh_TW
dc.type (資料類型) thesisen