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題名 建立網站以促進宏都拉斯的農產企業發展
作者 艾瓦瑞
貢獻者 山弗克來夫
艾瓦瑞
關鍵詞 宏都拉斯
農產企業發展
日期 2008
上傳時間 17-Sep-2009 18:54:35 (UTC+8)
摘要 建立網站以促進宏都拉斯的農產企業發展
This thesis is both theoretical and pragmatic; it has the components of a business plan including concepts, proposals and theory to support the contents of each section. The subject of study is AGROBOLSA, which is a company with a commodity exchange system in Honduras and the most important goal of this paper is to examine the possibility to develop a new business line to generate revenues through online auctions, and at the same time facilitate the business process for agricultural producers and industrial companies.
Research Motivation
In Honduras, it is well known that cornering is one of the most important problems to solve in order to reduce prices and allow the producers to merchandise their products obtaining fair prices.
Another important aspect to consider is the supply chain Management; both components define the prices to wholesalers and retailers in the Honduran domestic market, therefore I consider it is necessary to implement alternative business models through private companies; the emphasis is made on efficiency and Information Technology with the objective to modernize the market. I also would like to put into practice what I’ve learnt throughout my two years in the IMBA program.
Research Objectives
The objectives of this research are as follows:
1. Delineate a new supply chain structure within the Honduran agricultural market.
2. Implement online auctions in order to achieve higher levels of efficiency in the business process.
3. Improve the usage of Information Technology by companies in Honduras using both B2B and B2C model.
4. Utilize theoretical components to describe the methods and/or techniques utilized in the different sections of a business plan.
Research Questions
1. How a re-engineering of the supply chain affect the demand of the end customers of agricultural products?
2. What’s the importance of introduce IT in the business processes?
3. To what extend the usage of online auctions would increase the interaction among customers and their profits?
4. Would the online auctions contribute to reduce costs of operation through simplified business practices?

Methodology
This thesis covers the sections of a business plan, marketing, research & development, operations, risks and finance. There’s a theoretical approach and/or explanations and applications of concepts in every section, thus the nature of this paper has the research component of a typical thesis and the practical focus of a business plan. The goal is to properly explain the usage of e-commerce related tools within agribusiness in Honduras.
The limitations encountered while doing the research are a lack of financial information, specifically the financial statements of previous years, which weren’t available in order to make a forecast of the revenues in real economic terms. Therefore the financial section is composed of hypothetical pro forma statements with the objective to reflect the financial situation of the company.






Outline
This paper has all the basic components of a business plan and the necessary theoretical background in each section, the contents are organized as follows:
1. Marketing Strategy
2. Supply Chain Management
3. Research and Development
4. Operations
5. Risks
6. Finance
7. Conclusions
8. References
9. Appendix
參考文獻 1. Gary P. Schneider. 2007. Electronic Commerce, seventh edition (Thomson Learning Inc.) pages 107, 122, 265-266, 194-196
2. Rajiv Lal, John A. Quelch and V. Kasturi Rangan. 2005. Marketing Management Text and Cases, International Edition. (McGraw- Hill/Irwin) pages 3-10, 17
3. David M. Upton, Virginia A. Fuller. 2004. Rev. January 15. The ITC eChoupal Initiative. (Harvard Business School 9-604-016) pages 6-7
4. Vittorio Chiesa. 2001. R&D Strategy and Organisation. Managing Technical Change in Dynamic Contexts. (Imperial College Press.) page 3
5. Charles K. Summers.1999. ADSL Standards, Implementation and Architecture. (CRC Press LLC.) page 11
6. Phil Bradley. 2007. How to Use Web 2.0 in your Library. (Facet Publishing) pages1 -3, 7-10, 36-41, 110
7. Donald Walters. 2003. Logistics, An Introduction to Supply Chain Management. (Palgrave McMillan) pages 4-6, 9
8. Ivan Png. 2005. Managerial Economics, Asia Pacific Edition. (Prentice Hall/Pearson Education South Asia Pte Ltd.) pages 13-15, 31
9. J.O. Irukwu. 1991. Risk Management in Developing Countries. (OMEGA MICRONICS Ltd.) page 3
10. Harold D. Skipper, W. Jean Kwon. 2007. Risk Management and Insurance – Perspectives in a Global Economy. (Blackwell Publishing) pages 20-22
11. Ross, Westerfield, Jaffe, Jordan. 2007. Core Principles and Applications of Corporate Finance. (McGraw-Hill Irwin) pages, 13, 66-70
12. Rick Antle, Stanley J. Gartska. 2004. Financial Accounting, Second Edition. (Thomsom Learning) page 46
13. Charles W. L. Hill. 2007. International Business -Competing in the Global Markplace. Sixth Edition (McGraw- Hill International Edition) pages 542-543
14. Web site of AGROBOLSA www.agrobolsa.org and general information provided by the company.
15. Web site of the Central Intelligence Agency www.cia.gov
16. Web site of the Foreign Trade Information System www.sice.org
17. Web site of the Central Bank of Honduras www.bch.hn, Honduras in cifras 2002 – 2006 (Honduras in figures 2002 – 2006)
18. EIA. 2008. User’s Manual. EIA system 3. Module, Income Tax, Net Assets, Joint Temporary Contribution. Version 3 (Manual de Usuario, sistema DET 3, Modulo Renta, Activo Neto y Aportacion Solidaria Temporal ISR-AN-AST-PJ Versión 3) page 5. Website of the Income Executive Agency of Honduras (DEI) www.dei.gob.hn,
19. Central American Department of Economic Integration. 2008. Situation of the Central American Economic Situation. Pages 3-5- 8-9
(Secretaria de Integración Económica Centroamericana).
20. rw ActionPro. 2007. Administration Manual. Pages 4-7, 78-80
描述 碩士
國立政治大學
國際經營管理碩士班(IMBA)
95933042
97
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0095933042
資料類型 thesis
dc.contributor.advisor 山弗克來夫zh_TW
dc.contributor.author (Authors) 艾瓦瑞zh_TW
dc.creator (作者) 艾瓦瑞zh_TW
dc.date (日期) 2008en_US
dc.date.accessioned 17-Sep-2009 18:54:35 (UTC+8)-
dc.date.available 17-Sep-2009 18:54:35 (UTC+8)-
dc.date.issued (上傳時間) 17-Sep-2009 18:54:35 (UTC+8)-
dc.identifier (Other Identifiers) G0095933042en_US
dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/33956-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理碩士班(IMBA)zh_TW
dc.description (描述) 95933042zh_TW
dc.description (描述) 97zh_TW
dc.description.abstract (摘要) 建立網站以促進宏都拉斯的農產企業發展zh_TW
dc.description.abstract (摘要) This thesis is both theoretical and pragmatic; it has the components of a business plan including concepts, proposals and theory to support the contents of each section. The subject of study is AGROBOLSA, which is a company with a commodity exchange system in Honduras and the most important goal of this paper is to examine the possibility to develop a new business line to generate revenues through online auctions, and at the same time facilitate the business process for agricultural producers and industrial companies.
Research Motivation
In Honduras, it is well known that cornering is one of the most important problems to solve in order to reduce prices and allow the producers to merchandise their products obtaining fair prices.
Another important aspect to consider is the supply chain Management; both components define the prices to wholesalers and retailers in the Honduran domestic market, therefore I consider it is necessary to implement alternative business models through private companies; the emphasis is made on efficiency and Information Technology with the objective to modernize the market. I also would like to put into practice what I’ve learnt throughout my two years in the IMBA program.
Research Objectives
The objectives of this research are as follows:
1. Delineate a new supply chain structure within the Honduran agricultural market.
2. Implement online auctions in order to achieve higher levels of efficiency in the business process.
3. Improve the usage of Information Technology by companies in Honduras using both B2B and B2C model.
4. Utilize theoretical components to describe the methods and/or techniques utilized in the different sections of a business plan.
Research Questions
1. How a re-engineering of the supply chain affect the demand of the end customers of agricultural products?
2. What’s the importance of introduce IT in the business processes?
3. To what extend the usage of online auctions would increase the interaction among customers and their profits?
4. Would the online auctions contribute to reduce costs of operation through simplified business practices?

Methodology
This thesis covers the sections of a business plan, marketing, research & development, operations, risks and finance. There’s a theoretical approach and/or explanations and applications of concepts in every section, thus the nature of this paper has the research component of a typical thesis and the practical focus of a business plan. The goal is to properly explain the usage of e-commerce related tools within agribusiness in Honduras.
The limitations encountered while doing the research are a lack of financial information, specifically the financial statements of previous years, which weren’t available in order to make a forecast of the revenues in real economic terms. Therefore the financial section is composed of hypothetical pro forma statements with the objective to reflect the financial situation of the company.






Outline
This paper has all the basic components of a business plan and the necessary theoretical background in each section, the contents are organized as follows:
1. Marketing Strategy
2. Supply Chain Management
3. Research and Development
4. Operations
5. Risks
6. Finance
7. Conclusions
8. References
9. Appendix		en_US
dc.description.tableofcontents 1. Business Description………………………………………………1
1.1 Background………………………………………………………..1
1.2 E-Commerce Introduction of the Business………………………..5
2. Marketing Strategy……………………………………………….. 6
2.1Service and Product………………………………………………. 6
2.2 Market Selection…………………………………………………..8
2.2.1 Market Segmentation……………………………………………9
2.2.2 Competition…………………………………………………….11
2.3Market Communications...………………………………………..12
2.4Elements of Branding……………………………………………..13
2.4.1Differentiation…………………………………………………..13
2.4.2Relevance…………….. .……………………………………….14
2.4.3Perceived Value………………………………………………...15
2.5 Supply Chain Management ……………………………………..16
2.5.1Structure of the Supply Chain…………………………………..18
3. Research & Development…………………………………………20
3.1Internet Resources…………………………………………………23
3.1.2 Web Portal Modifications……………………………………….23
3.1.3 Web 2.0………………………………………………………….23
3.1.4 The Web as a Platform…………………………………………. .24
3.1.5 Weblogs…………………………………………………………. 25
3.1.6 Basic Criteria Regarding Weblogs……………………………… 25
3.2 Creating Weblogs…………………………………………………..28
3.2.1 Differences Between a Traditional Web portal and those
available with Web 2.0 environment…………………………………. .28
3.2.2 Online auctions sofware……………………………………….. ..29
4. Operations………………………………………………………….. 30
5. Risks………………………………………………………………... 35
5.1 Financial Risks……………………………………………………. 34
5.1.2 Credit/Counterparty Risks……………………………………. ....36
5.1.3 Price Risk………………………………………………………... 38
5.2 Operational Risk……………………………………………………39
5.3 Strategic Risks……………………………………………………...39
6. Finance………………………………………………………………40
6.1 Income Statement…………………………………………………..41
6.1.2 The Balance Sheet………………………………………………..43
6.1.3 Change in Assets from Current Period...........................................45
7. Conclusions………………………………………………………….47
References……………………………………………………………..48
List of Figures
Figure 1 Geographic Location of Honduras………………………….1
Figure 2 Target Market……………………………………………...11
Figure 3 Cycle of Supply and Demand……………………………...16
Figure 4 New proposed Structure of the Supply Chain……………..20
Figure 5 Production Plan of Corn and Sorghum…………………….31
Figure 6 Financial Links……………………………………………..38
List of Tables
Table 1 Central American Trade with the World…………………….56
Table 2 Central America: Main Goods Exported to the World
2007………………………………………………………………….56
Appendix 1...........................................................................................51
Appendix 2...........................................................................................53
Appendix 3...........................................................................................54
Appendix 4...........................................................................................55
Appendix 5...........................................................................................55
Appendix 6...........................................................................................58
Appendix 7...........................................................................................61
Appendix 8…………………………………………………………...65		zh_TW
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dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0095933042en_US
dc.subject (關鍵詞) 宏都拉斯zh_TW
dc.subject (關鍵詞) 農產企業發展zh_TW
dc.title (題名) 建立網站以促進宏都拉斯的農產企業發展zh_TW
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) 1. Gary P. Schneider. 2007. Electronic Commerce, seventh edition (Thomson Learning Inc.) pages 107, 122, 265-266, 194-196zh_TW
dc.relation.reference (參考文獻) 2. Rajiv Lal, John A. Quelch and V. Kasturi Rangan. 2005. Marketing Management Text and Cases, International Edition. (McGraw- Hill/Irwin) pages 3-10, 17zh_TW
dc.relation.reference (參考文獻) 3. David M. Upton, Virginia A. Fuller. 2004. Rev. January 15. The ITC eChoupal Initiative. (Harvard Business School 9-604-016) pages 6-7zh_TW
dc.relation.reference (參考文獻) 4. Vittorio Chiesa. 2001. R&D Strategy and Organisation. Managing Technical Change in Dynamic Contexts. (Imperial College Press.) page 3zh_TW
dc.relation.reference (參考文獻) 5. Charles K. Summers.1999. ADSL Standards, Implementation and Architecture. (CRC Press LLC.) page 11zh_TW
dc.relation.reference (參考文獻) 6. Phil Bradley. 2007. How to Use Web 2.0 in your Library. (Facet Publishing) pages1 -3, 7-10, 36-41, 110zh_TW
dc.relation.reference (參考文獻) 7. Donald Walters. 2003. Logistics, An Introduction to Supply Chain Management. (Palgrave McMillan) pages 4-6, 9zh_TW
dc.relation.reference (參考文獻) 8. Ivan Png. 2005. Managerial Economics, Asia Pacific Edition. (Prentice Hall/Pearson Education South Asia Pte Ltd.) pages 13-15, 31zh_TW
dc.relation.reference (參考文獻) 9. J.O. Irukwu. 1991. Risk Management in Developing Countries. (OMEGA MICRONICS Ltd.) page 3zh_TW
dc.relation.reference (參考文獻) 10. Harold D. Skipper, W. Jean Kwon. 2007. Risk Management and Insurance – Perspectives in a Global Economy. (Blackwell Publishing) pages 20-22zh_TW
dc.relation.reference (參考文獻) 11. Ross, Westerfield, Jaffe, Jordan. 2007. Core Principles and Applications of Corporate Finance. (McGraw-Hill Irwin) pages, 13, 66-70zh_TW
dc.relation.reference (參考文獻) 12. Rick Antle, Stanley J. Gartska. 2004. Financial Accounting, Second Edition. (Thomsom Learning) page 46zh_TW
dc.relation.reference (參考文獻) 13. Charles W. L. Hill. 2007. International Business -Competing in the Global Markplace. Sixth Edition (McGraw- Hill International Edition) pages 542-543zh_TW
dc.relation.reference (參考文獻) 14. Web site of AGROBOLSA www.agrobolsa.org and general information provided by the company.zh_TW
dc.relation.reference (參考文獻) 15. Web site of the Central Intelligence Agency www.cia.govzh_TW
dc.relation.reference (參考文獻) 16. Web site of the Foreign Trade Information System www.sice.orgzh_TW
dc.relation.reference (參考文獻) 17. Web site of the Central Bank of Honduras www.bch.hn, Honduras in cifras 2002 – 2006 (Honduras in figures 2002 – 2006)zh_TW
dc.relation.reference (參考文獻) 18. EIA. 2008. User’s Manual. EIA system 3. Module, Income Tax, Net Assets, Joint Temporary Contribution. Version 3 (Manual de Usuario, sistema DET 3, Modulo Renta, Activo Neto y Aportacion Solidaria Temporal ISR-AN-AST-PJ Versión 3) page 5. Website of the Income Executive Agency of Honduras (DEI) www.dei.gob.hn,zh_TW
dc.relation.reference (參考文獻) 19. Central American Department of Economic Integration. 2008. Situation of the Central American Economic Situation. Pages 3-5- 8-9zh_TW
dc.relation.reference (參考文獻) (Secretaria de Integración Económica Centroamericana).zh_TW
dc.relation.reference (參考文獻) 20. rw ActionPro. 2007. Administration Manual. Pages 4-7, 78-80zh_TW