| dc.contributor.advisor | 張力元 | zh_TW |
| dc.contributor.author (Authors) | 張伯揚 | zh_TW |
| dc.creator (作者) | 張伯揚 | zh_TW |
| dc.date (日期) | 2007 | en_US |
| dc.date.accessioned | 17-Sep-2009 18:54:43 (UTC+8) | - |
| dc.date.available | 17-Sep-2009 18:54:43 (UTC+8) | - |
| dc.date.issued (上傳時間) | 17-Sep-2009 18:54:43 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0095933045 | en_US |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/33957 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理碩士班(IMBA) | zh_TW |
| dc.description (描述) | 95933045 | zh_TW |
| dc.description (描述) | 96 | zh_TW |
| dc.description.abstract (摘要) | 美國印地安那州辦事處在中、台、港、新的行销策略 | zh_TW |
| dc.description.abstract (摘要) | Marketing to attract FDI to Indiana from Greater China | en_US |
| dc.description.tableofcontents | TABLE OF CONTENTS1 Introduction ………………………………………………….….………..………12 Topical Overview ……………………………..………….……….….….……32.1 Literature review ………………………….………..…….….…..………42.1.1 The IEDC ………………………….………..…….….…..………42.1.2 FDI ………………………………………..……..….………………92.1.3 Marketing …………………………………………..….…..…....202.2 Interviews ……………………………………………………...….…..….242.2.1 Interview methodology ……………………………….…..……..242.2.2 Event-marketing professional in Shanghai, Celia Lin ….......…..252.2.3 State trade office Taiwan director, Anonymous ………..…......272.2.4 State trade office Taiwan director, Anonymous ……....…..…..292.2.5 IEDC Taiwan Director, Jeff Wang ….…………….….…….....312.3 Field observation ………………………………………...…..…....…....322.3.1 IEDC Taiwan …………………………………..…..……......…322.4 Conclusions and research questions ………………….…….…...…...…..333 Background ………………………………………………..……….…....……...353.1 Indiana ….………………………………………..……….….…..……353.2 Greater China …………………………………….…..…….…..……......363.2.1 China ……………………………………….……….…………..373.2.2 Taiwan ………………………………………....….…..………….383.2.3 Hong Kong ………………………………....…….….………….393.2.4 Singapore ………………………………….…..……..…………403.2.5 Cross-strait relations …....………………..….…….……………...404 Methodology …..…………………………………………….…….……………424.1 Site location chart ………………………………………………….……424.2 IEDC marketing matrix …………………….……………………….……524.3 Results …………………………………………………………….…….…555 Conclusion .……………………………………………………….…….….…..575.1 Marketing IEDC in East Asia; diffusion and localization …………..…..¬¬575.2 Recommendation ……………………………….….….…………..…....586 References ……………………………………………………………..………637 Appendix……………………………..………………….………….…...………667.1 Samples and examples ……………………………….……...………667.2 Additional materials ………..…………………………….……...………71LIST OF EXHIBITS, DIAGRAMS, AND TABLES1.1 Chart 1: Indiana exports to Greater China ……………………..……..8 Chart 2: Total FDI flows, 1996-2006………………………….…..…17 Chart 3: FDI flows for Greater China and Japan, 2005 ……….........18 Chart 4: Outbound FDI as a percentage of GDP, 1996-2006…….......65 Chart 5: Outbound FDI average, 2001-20006……………….…….....47 Chart 6: FDI stocks growth rates, 2001-2006……………………......48 Chart 7: Investment matrix: Greater China outbound FDI ……….…49 Table 1: Greater China countries’ Outward FDI as % of GDP ….…..18 Table 2: Investment matrix data table…………………………….…48 Table 3: Other service drivers…………………………….…..…..….51 Table 4: Site location decision model. …………………….………...51 Table 5: Cost of living indexes………………………………….…...53 Table 6: Site location model results and cost of living data…….…...69 Table 7: IEDC marketing matrix. ………………………….………..69 Flow Chart 1: Methodology overview ………………….…………43 Flow Chart 2: Site location model ……………………………………44 Flow Chart 3 Refined site location model ……………….…………..45 Flow Chart 4: IEDC marketing matrix ……………….………………52 Exhibit 1: Interview questions………………………………….….…..66 Exhibit 2: IEDC marketing matrix……………………………..…..…..67 Exhibit 3: Boston Consulting investment matrix………………...….…68 Map 1: Map of Greater China………………………………...….…69 Map 2: China, Hong Kong, and Taiwan….……………….….….….70 Map 3: Hong Kong, Guangzhou, and Shenzhen……………...….…70 | zh_TW |
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| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0095933045 | en_US |
| dc.subject (關鍵詞) | 美國印地安那州辦事處 | zh_TW |
| dc.title (題名) | 美國印地安那州辦事處在中、台、港、新的行销策略 | zh_TW |
| dc.title (題名) | Marketing to attract FDI to Indiana from Greater China | en_US |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | 6 References | zh_TW |
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