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政大圖書館

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題名 企劃書：創設諮詢機構協助台灣學生申請德國大學
Business plan: Starting up an agency providing services to Taiwanese students for University application in Germany
作者 何若白
貢獻者 詹滿容
何若白
關鍵詞 企劃書
日期 2006
上傳時間 17-Sep-2009 18:56:44 (UTC+8)
摘要 創設諮詢機構協助台灣學生申請德國大學
Over two years ago the author of this business plan moved to the Republic of China, Taiwan, to earn an MBA degree at the National Chengchi University. On one of his first days in Taipei he was talking with some German friends and the topic of potential demand among Taiwanese and Chinese students for opportunities to study in Germany came up.

The objective of this thesis is to evaluate whether an agency providing application processing services to Taiwanese people who intend to study in Germany would be feasible. The number of Taiwanese students studying abroad has been increasing. However, Germany accounts for less than two percent of the total market. This thesis assumes that in addition to a low amount of interest in the German language, the lack of information regarding the application process and the absence of promotion material are also reasons for a low rate of application to German universities.

It is believed that by offering a service where all information is on hand, it will be possible to attract significantly more students to study at Germany universities. The service will consist of two essential parts: providing the necessary assistance for application; and communicating the process to students.
參考文獻 - Adams, James, 2005, Analyze Your Company Using SWOTs, Supply House Times, Vol. 48 Issue 7
- Constantelou, Anastasia, October 2002, Emerging Trends in Customer Relation Management Using ICT: the Travel Industry, Issue Report N. 22 National Technical University of Athens
- Cummings, William K.,and Wing-Cheung So, August 2005, The preference of Asian overseas students for the United States: An examination of the context, Higher Education, Volume 14, Number 4
- Daniels, John D.,Lee H. Radebraugh and Daniel P. Sullivan, 2004,10th Edition, International Business Environments and Operations,
- Hansen, Don R. and Marynne M. Mowen, 2000, Management Accounting,
- Hill, Terry and Westbrook, Roy, 1997, SWOT Analysis: It`s Time for a Product Recall, Long Range Planning, Vol. 30 Issue 1
- Houben, Lenie, Vanhoof, 1999, A knowledge-based SWOT-analysis system as an instrument for strategic planning in small and medium sized enterprises, Decision Support Systems Volume 26, Number 2
- Kim W. Chan and Renée Mauborgne, 2005, Blue Ocean Strategy, Harvard Business School Press
- Ke-Wei Huang and Arun Sundararajan, November 2005, Pricing Models for On-Demand Computing, Working Paper CeDER-05-26, Leonhard N. Stern School of Business, New York University
- Constantin Markides: Summer 1999, Six Principles of Breakthrough Strategy, Business Strategy Review, Vol. 10, No. 2.
- Mintzberg, Henry,1987, Crafting Strategy, Harvard Business Review, November-December
- Morrison, Alison and Conrad Lashley, September 2003, A franchise: a resource-rich small service firm?, Service Industries Journal, p. 135- 149.
- Nagele, Thomas T. and Holden Reed K., 2002 Third Edition. The strategy and tactics of pricing.
- Norton, Seth W., April 1988, An Empirical Look at Franchising as an Organizational Form, Journal of Business, Vol. 61, No. 2, pp. 197-218
- Peterson Steve and Jaret, Peter, 2001, Second Edition, Business Plan Kit
- Ono, Hiroshi and Nicola Piper, 2001, Japanese Women studying abroad, The Case of the United States, The European Institute for Japan Studies
- Pee, Lui Mun, 2002, Talent Migration in Taiwan, Nanyang Business School, Nanyang Technological University
- Pett, Malcolm, 2002, Resell for profit. E-Book
- Png, Ivan, 2002, Second Edition, Managerial Economics
- Pickton, W. *and Sheila Wright, December 1998. What is SWOT in strategic analysis, David Strategic Change, Volume 7, Issue 2, pp. 101 – 109
- Pett, Malcolm, 2002, Resell for profit. E-Book
- Png, Ivan, 2002, Second Edition, Managerial Economics
- Rubin, Paul H. April 1978, The Theory of the Firm and the Structure of the Franchise Contract, Journal of Law and Economics, Vol. 21, No. 1, pp. 223-233
- Thisee, Jacques-Francois and Xavier Vives, September 1992, Point Pricing: Competition Versus Collusion Basing, Journal of Industrial Economics, Vol. 40, No. 3, pp. 249-260
- The Entrepreneur Magazine, Small Business Advisor, Second Edition, 1999
描述 碩士
國立政治大學
國際經營管理碩士班(IMBA)
93933023
95
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0939330231
資料類型 thesis
dc.contributor.advisor 詹滿容zh_TW
dc.contributor.author (Authors) 何若白zh_TW
dc.creator (作者) 何若白zh_TW
dc.date (日期) 2006en_US
dc.date.accessioned 17-Sep-2009 18:56:44 (UTC+8)-
dc.date.available 17-Sep-2009 18:56:44 (UTC+8)-
dc.date.issued (上傳時間) 17-Sep-2009 18:56:44 (UTC+8)-
dc.identifier (Other Identifiers) G0939330231en_US
dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/33968-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理碩士班(IMBA)zh_TW
dc.description (描述) 93933023zh_TW
dc.description (描述) 95zh_TW
dc.description.abstract (摘要) 創設諮詢機構協助台灣學生申請德國大學zh_TW
dc.description.abstract (摘要) Over two years ago the author of this business plan moved to the Republic of China, Taiwan, to earn an MBA degree at the National Chengchi University. On one of his first days in Taipei he was talking with some German friends and the topic of potential demand among Taiwanese and Chinese students for opportunities to study in Germany came up.

The objective of this thesis is to evaluate whether an agency providing application processing services to Taiwanese people who intend to study in Germany would be feasible. The number of Taiwanese students studying abroad has been increasing. However, Germany accounts for less than two percent of the total market. This thesis assumes that in addition to a low amount of interest in the German language, the lack of information regarding the application process and the absence of promotion material are also reasons for a low rate of application to German universities.

It is believed that by offering a service where all information is on hand, it will be possible to attract significantly more students to study at Germany universities. The service will consist of two essential parts: providing the necessary assistance for application; and communicating the process to students.		en_US
dc.description.tableofcontents Dedication I
Acknowledgements II
Abstract III
Table of Content IV
Table of Figures VII
1. Introduction 2
1.1 Research objectives and issues 4
1.2 Methodology 4
2. Proposed Business Plan 7
2.1 Company Summary
2.2 Company ownership 7
2.2.1 Biography of founder 8
2.3 Business description 9
2.3.1 Background of the business 9
2.3.2 Mission and objectives of the business 11
3. Market 12
3.1 Current market situation 12
3.2 Market research 14
3.3 Market strategies 15
3.4 Competitive analysis 15
3.5 Competitors in Taiwan 16
3.5.1 Germany 16
3.5.2 United States of America 18
3.5.3 Netherlands 19
3.5.4 Peoples Republic of China 19
4. Services 22
4.1 Requirements for admission 22
4.2 Costs for studying in Germany
4.3 Service description 24
4.3.1 University application 27
4.3.2 University external 27
4.3.3 Language programs 28
4.4 Customer relation management 28
4.5 Future services 30
4.6 Franchising
5. Marketing strategy 34
5.1 Value position 34
5.2 Competitive edge 37
5.3 Pricing strategy 38
5.4 Promotion strategy 39
5.5 Distribution 41
6. Operations and Management 43
6.1 Description of operations 43
6.2 Human resource and organization 44
6.3 Costs of operation 45
6.3.1 Development 45
6.3.2 Fixed costs 46
6.3.3 Variable costs 47
6.4 Supporting parties 47
6.5 Process 47
6.6 Legal requirements 48
7. Financial components 49
7.1 Definition of terms 49
7.2 Financial projections 53
7.3 Financial statements 54
7.4 Financial analysis 60
8 Action Plan and Contingency Analysis 63
8.1 Specific steps to carry out the plan 63
8.1.1 Actions before start phase 63
8.1.2 Actions at start phase 64
8.2 Resource Allocation 65
8.2.1 More budget available 66
8.2.2 Less budget available 66
8.3 Potential liabilities and barriers to success 67
9. Conclusion 69
References 72
Appendix 75








Table of Figures


Gender of visitors at EHEF, 2005 10
Table 1

Percentage of Taiwanese studying abroad 12
Table 2

Countries of interest at EHEF, 2004 14
Table 3

Website of sispc.com 20
Table 4

Wage structure 44
Table 5

Investment plan 45
Table 6

Office expenses 46
Table 7

Depreciation and amortization period 50
Table 8

Intended period of stay at EHEF, 2005 51
Table 9

Sales forecast 52
Table 10

Income statement 56
Table 11



Cash flow statement 57
Table 12

Balance sheet 58
Table 13

Net Present Value 60
Table 14

Internal rate of return 61
Table 15

Mile stones 62
Table 16

Market approach 70
Table 17		zh_TW
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dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0939330231en_US
dc.subject (關鍵詞) 企劃書zh_TW
dc.title (題名) 企劃書：創設諮詢機構協助台灣學生申請德國大學zh_TW
dc.title (題名) Business plan: Starting up an agency providing services to Taiwanese students for University application in Germanyen_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) - Adams, James, 2005, Analyze Your Company Using SWOTs, Supply House Times, Vol. 48 Issue 7zh_TW
dc.relation.reference (參考文獻) - Constantelou, Anastasia, October 2002, Emerging Trends in Customer Relation Management Using ICT: the Travel Industry, Issue Report N. 22 National Technical University of Athenszh_TW
dc.relation.reference (參考文獻) - Cummings, William K.,and Wing-Cheung So, August 2005, The preference of Asian overseas students for the United States: An examination of the context, Higher Education, Volume 14, Number 4zh_TW
dc.relation.reference (參考文獻) - Daniels, John D.,Lee H. Radebraugh and Daniel P. Sullivan, 2004,10th Edition, International Business Environments and Operations,zh_TW
dc.relation.reference (參考文獻) - Hansen, Don R. and Marynne M. Mowen, 2000, Management Accounting,zh_TW
dc.relation.reference (參考文獻) - Hill, Terry and Westbrook, Roy, 1997, SWOT Analysis: It`s Time for a Product Recall, Long Range Planning, Vol. 30 Issue 1zh_TW
dc.relation.reference (參考文獻) - Houben, Lenie, Vanhoof, 1999, A knowledge-based SWOT-analysis system as an instrument for strategic planning in small and medium sized enterprises, Decision Support Systems Volume 26, Number 2zh_TW
dc.relation.reference (參考文獻) - Kim W. Chan and Renée Mauborgne, 2005, Blue Ocean Strategy, Harvard Business School Presszh_TW
dc.relation.reference (參考文獻) - Ke-Wei Huang and Arun Sundararajan, November 2005, Pricing Models for On-Demand Computing, Working Paper CeDER-05-26, Leonhard N. Stern School of Business, New York Universityzh_TW
dc.relation.reference (參考文獻) - Constantin Markides: Summer 1999, Six Principles of Breakthrough Strategy, Business Strategy Review, Vol. 10, No. 2.zh_TW
dc.relation.reference (參考文獻) - Mintzberg, Henry,1987, Crafting Strategy, Harvard Business Review, November-Decemberzh_TW
dc.relation.reference (參考文獻) - Morrison, Alison and Conrad Lashley, September 2003, A franchise: a resource-rich small service firm?, Service Industries Journal, p. 135- 149.zh_TW
dc.relation.reference (參考文獻) - Nagele, Thomas T. and Holden Reed K., 2002 Third Edition. The strategy and tactics of pricing.zh_TW
dc.relation.reference (參考文獻) - Norton, Seth W., April 1988, An Empirical Look at Franchising as an Organizational Form, Journal of Business, Vol. 61, No. 2, pp. 197-218zh_TW
dc.relation.reference (參考文獻) - Peterson Steve and Jaret, Peter, 2001, Second Edition, Business Plan Kitzh_TW
dc.relation.reference (參考文獻) - Ono, Hiroshi and Nicola Piper, 2001, Japanese Women studying abroad, The Case of the United States, The European Institute for Japan Studieszh_TW
dc.relation.reference (參考文獻) - Pee, Lui Mun, 2002, Talent Migration in Taiwan, Nanyang Business School, Nanyang Technological Universityzh_TW
dc.relation.reference (參考文獻) - Pett, Malcolm, 2002, Resell for profit. E-Bookzh_TW
dc.relation.reference (參考文獻) - Png, Ivan, 2002, Second Edition, Managerial Economicszh_TW
dc.relation.reference (參考文獻) - Pickton, W. *and Sheila Wright, December 1998. What is SWOT in strategic analysis, David Strategic Change, Volume 7, Issue 2, pp. 101 – 109zh_TW
dc.relation.reference (參考文獻) - Pett, Malcolm, 2002, Resell for profit. E-Bookzh_TW
dc.relation.reference (參考文獻) - Png, Ivan, 2002, Second Edition, Managerial Economicszh_TW
dc.relation.reference (參考文獻) - Rubin, Paul H. April 1978, The Theory of the Firm and the Structure of the Franchise Contract, Journal of Law and Economics, Vol. 21, No. 1, pp. 223-233zh_TW
dc.relation.reference (參考文獻) - Thisee, Jacques-Francois and Xavier Vives, September 1992, Point Pricing: Competition Versus Collusion Basing, Journal of Industrial Economics, Vol. 40, No. 3, pp. 249-260zh_TW
dc.relation.reference (參考文獻) - The Entrepreneur Magazine, Small Business Advisor, Second Edition, 1999zh_TW