| dc.contributor.advisor | 詹滿容 | zh_TW |
| dc.contributor.author (Authors) | 何若白 | zh_TW |
| dc.creator (作者) | 何若白 | zh_TW |
| dc.date (日期) | 2006 | en_US |
| dc.date.accessioned | 17-Sep-2009 18:56:44 (UTC+8) | - |
| dc.date.available | 17-Sep-2009 18:56:44 (UTC+8) | - |
| dc.date.issued (上傳時間) | 17-Sep-2009 18:56:44 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0939330231 | en_US |
| dc.identifier.uri (URI) | https://ah.lib.nccu.edu.tw/item?item_id=35232 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理碩士班(IMBA) | zh_TW |
| dc.description (描述) | 93933023 | zh_TW |
| dc.description (描述) | 95 | zh_TW |
| dc.description.abstract (摘要) | 創設諮詢機構協助台灣學生申請德國大學 | zh_TW |
| dc.description.abstract (摘要) | Over two years ago the author of this business plan moved to the Republic of China, Taiwan, to earn an MBA degree at the National Chengchi University. On one of his first days in Taipei he was talking with some German friends and the topic of potential demand among Taiwanese and Chinese students for opportunities to study in Germany came up. \n\nThe objective of this thesis is to evaluate whether an agency providing application processing services to Taiwanese people who intend to study in Germany would be feasible. The number of Taiwanese students studying abroad has been increasing. However, Germany accounts for less than two percent of the total market. This thesis assumes that in addition to a low amount of interest in the German language, the lack of information regarding the application process and the absence of promotion material are also reasons for a low rate of application to German universities. \n\nIt is believed that by offering a service where all information is on hand, it will be possible to attract significantly more students to study at Germany universities. The service will consist of two essential parts: providing the necessary assistance for application; and communicating the process to students. | en_US |
| dc.description.tableofcontents | Dedication I \nAcknowledgements II\nAbstract III\nTable of Content IV\nTable of Figures VII\n1. Introduction 2\n1.1 Research objectives and issues 4\n1.2 Methodology 4\n2. Proposed Business Plan 7\n2.1 Company Summary \n2.2 Company ownership 7\n2.2.1 Biography of founder 8\n2.3 Business description 9\n2.3.1 Background of the business 9\n2.3.2 Mission and objectives of the business 11\n3. Market 12\n3.1 Current market situation 12\n3.2 Market research 14\n3.3 Market strategies 15\n3.4 Competitive analysis 15\n3.5 Competitors in Taiwan 16\n3.5.1 Germany 16\n3.5.2 United States of America 18\n3.5.3 Netherlands 19\n3.5.4 Peoples Republic of China 19\n4. Services 22\n4.1 Requirements for admission 22\n4.2 Costs for studying in Germany\n4.3 Service description 24\n4.3.1 University application 27\n4.3.2 University external 27\n4.3.3 Language programs 28\n4.4 Customer relation management 28\n4.5 Future services 30\n4.6 Franchising\n5. Marketing strategy 34\n5.1 Value position 34\n5.2 Competitive edge 37\n5.3 Pricing strategy 38\n5.4 Promotion strategy 39\n5.5 Distribution 41\n6. Operations and Management 43\n6.1 Description of operations 43\n6.2 Human resource and organization 44\n6.3 Costs of operation 45\n6.3.1 Development 45\n6.3.2 Fixed costs 46\n6.3.3 Variable costs 47\n6.4 Supporting parties 47\n6.5 Process 47\n6.6 Legal requirements 48\n7. Financial components 49\n7.1 Definition of terms 49\n7.2 Financial projections 53\n7.3 Financial statements 54\n7.4 Financial analysis 60\n8 Action Plan and Contingency Analysis 63\n8.1 Specific steps to carry out the plan 63\n8.1.1 Actions before start phase 63\n8.1.2 Actions at start phase 64\n8.2 Resource Allocation 65\n8.2.1 More budget available 66\n8.2.2 Less budget available 66\n8.3 Potential liabilities and barriers to success 67\n9. Conclusion 69\nReferences 72\nAppendix 75 \n \n \n\n\n\n\n\n \nTable of Figures\n\n\nGender of visitors at EHEF, 2005 10 \nTable 1\n\nPercentage of Taiwanese studying abroad 12\nTable 2\n\nCountries of interest at EHEF, 2004 14\nTable 3\n\nWebsite of sispc.com 20\nTable 4\n\nWage structure 44\nTable 5\n\nInvestment plan 45\nTable 6\n\nOffice expenses 46\nTable 7\n\nDepreciation and amortization period 50\nTable 8\n\nIntended period of stay at EHEF, 2005 51\nTable 9\n\nSales forecast 52\nTable 10\n\nIncome statement 56\nTable 11\n\n\n\nCash flow statement 57\nTable 12\n\nBalance sheet 58\nTable 13\n\nNet Present Value 60\nTable 14 \n\nInternal rate of return 61\nTable 15\n\nMile stones 62\nTable 16\n\nMarket approach 70\nTable 17 | zh_TW |
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| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0939330231 | en_US |
| dc.subject (關鍵詞) | 企劃書 | zh_TW |
| dc.title (題名) | 企劃書：創設諮詢機構協助台灣學生申請德國大學 | zh_TW |
| dc.title (題名) | Business plan: Starting up an agency providing services to Taiwanese students for University application in Germany | en_US |
| dc.type (資料類型) | thesis | en |
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