| dc.contributor.advisor | 顏錫銘 | zh_TW |
| dc.contributor.author (Authors) | 黃順當 | zh_TW |
| dc.creator (作者) | 黃順當 | zh_TW |
| dc.date (日期) | 2005 | en_US |
| dc.date.accessioned | 17-Sep-2009 19:24:58 (UTC+8) | - |
| dc.date.available | 17-Sep-2009 19:24:58 (UTC+8) | - |
| dc.date.issued (上傳時間) | 17-Sep-2009 19:24:58 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0919327121 | en_US |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/34083 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 財務管理研究所 | zh_TW |
| dc.description (描述) | 91932712 | zh_TW |
| dc.description (描述) | 94 | zh_TW |
| dc.description.abstract (摘要) | 以實質選擇權的方法探討台灣消費性電子產業，在新產品開發過程中的決策點，期望能由其中歸納出適當可以簡易運用的模型供經理人員參考運用。更進ㄧ步藉由模型的結構化特性，以Lint & Penning的新產品開發程序(NPD)模型之結構，幫助經理人員分析各個考慮因素，對於最終決策的影響方向與影響程度加以量化，使經理人員在專案接近決策臨界點，比較模糊的狀況下，仍然能夠經由簡單的量化分析，做出正確的決策。 | zh_TW |
| dc.description.tableofcontents | 第一章 緒論第一節 研究背景與動機 ………………………………………… 6第二節 研究範圍 ………………………………………………… 7第三節 研究目的 ………………………………………………… 7第四節 研究流程及架構 ………………………………………… 8第二章 數位相機產業營運概況第一節 光電產業概況 …………………………………………… 9第二節 全球數位相機產業概況 ………………………………… 10第三章 實質選擇權第一節 實質選擇權起源 ………………………………………… 19第二節 實質選擇權種類及應用 ………………………………… 19第三節 實質選擇權評價的相關文獻 …………………………… 22第四章 個案分析—數位相機產業的研發決策過程與實質選擇權第一節 數位相機產品開發歷程 ………………………………… 28第二節 個案研發決策歷程 ……………………………………… 28第三節 個案數據資料蒐集 ……………………………………… 30第四節 個案實質選擇權分析 …………………………………… 34第五章 結論與建議第一節 主要研究發現 ……………………………….………… 44第二節 研究限制 ………………………………………………. 44參考文獻 ………………………………………………………….. 45附錄一 個案公司背景 …………………………………………...48 | zh_TW |
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| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0919327121 | en_US |
| dc.subject (關鍵詞) | 實質選擇權 | zh_TW |
| dc.subject (關鍵詞) | 數位相機 | zh_TW |
| dc.subject (關鍵詞) | 投資決策 | zh_TW |
| dc.title (題名) | 以實質選擇權評價商業決策—以數位相機專案決策為例 | zh_TW |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | 1. 李紹廷譯 (民93)，”決策聖經”，商周出版，133-134頁。 | zh_TW |
| dc.relation.reference (參考文獻) | 2. 林家永(民91)，“用實質選擇權方法評價加盟連鎖契約—以投資者觀點”，中山大學財務管理研究所碩士論文。 | zh_TW |
| dc.relation.reference (參考文獻) | 3. 林榮達，柯娟娟 (民91)，“實質選擇權之進入與退出投資策略分析: 以乘冪型效用函數為例”，財務金融學術研討會，台灣財務金融學會(中興大學)。 | zh_TW |
| dc.relation.reference (參考文獻) | 4. 顏錫銘、吳明政 (民91)，“存在多項R&D 投資計畫下的實質放棄選擇權評價方法”， 財務金融學術研討會，台灣財務金融學會(中興大學)。 | zh_TW |
| dc.relation.reference (參考文獻) | 5. 顏錫銘、吳明政 (民90)，「創業投資公司投資案價值的評估--採用多重實質選擇權評價方法」，科技管理學刊，第六卷第一期，103-130頁 | zh_TW |
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| dc.relation.reference (參考文獻) | 13. Huchzermeier, A., Loch, C.H. (2001), “Project Management Under Risk: Using the Real Options Approach to Evaluate Flexibility in R&D”. Management Science, Volume: 47, Issue: 1. January 2001, P85-P101. | zh_TW |
| dc.relation.reference (參考文獻) | 14. Hull, J.C., (2000), “Options, Futures, and other Derivatives”, fourth edition. Englewood Cliffs, NJ: Prentice Hall | zh_TW |
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