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題名 中小企業數位落差現況及縮短策略
作者 李銘飛
貢獻者 劉江彬
李銘飛
關鍵詞 數位落差
中小企業
電子商務
數位能力
產業優先
日期 2004
上傳時間 18-Sep-2009 09:20:54 (UTC+8)
摘要   台灣地區在2004年有1,146,352家中小企業,佔所有民營企業總數的97.8%,這種景況在全世界經濟體中所少有,但是更特別的是這些中小企業中,尚有30萬中小企業沒有電腦設備,另外還有34萬有電腦的中小企業未曾寬頻上網,而上網應用電子商務的中小企業,只不到3萬家!這些曾經被全世界肯定,擔當台灣經濟奇蹟式發展驅動力的產業基石,如今正陷入嚴重的數位落差泥淖中!
  上述現象終於引起政府的注意,決定投入資源,採取行動協助中小企業導入數位應用能力,以避免這些曾經克服各種景氣危機,渡過許多經濟風暴的企業,在資訊化的浪潮中翻覆!
  1,146,352家中小企業的數位應用需求,對資訊服務業來說,應該是一個很大的市場拓展機會,為什麼這個看來原是極佳的數位機會,卻變成了數位落差呢?這裡面必定存在著民間企業無法克服的關鍵問題,必須靠政府的政策工具來解決!而政府是利用全國人民的資源,來協助中小企業縮減數位落差,因此必須先診斷出正確的病因,再採取適當有效的策略,對症下藥,這對主管當局是一項挑戰。
  本研究即是針對上述需求而作之一策略研究,研究結果發現,首先中小企業導入e化應用,要的不僅只是「產品」,更需要的是「在地化一路陪伴小企業成長的服務」是重要關鍵;其次簡單而易產生效益的初步應用,是吸引廣大中小企業願意導入e化的重要策略,而以「溝通」為目的之寬頻網路應用策略,符合這項要求!第三則是對有導入意願之企業,予以補助激勵,同時選拔e化應用成功的典範,予以獎勵及廣宣,則最能打動企業主的心,跟進效法。
  而如何將俱有符合溝通策略需求產品的大型資訊服務業者,與能夠一路陪伴中小企業成長的在地小型資訊服務業者,聯盟合作,而使三方各蒙其利,則是本研究另一項重要的策略建議;研究中同時也規畫了產業別及地區優先推動的策略建議,對落實執行縮減中小企業數位落差,是一項確實可行且有效的策略研究!
There are 1,146,352 small and medium-sized enterprises (SMEs) in Taiwan, equals to 97.8 percent of all the private enterprises here. This is an unusual high percentage in any other developed economies in the world. Moreover, there are about 300,000 SMEs (26.1%) do not have any computer in use, and other 340,000 companies’ (29.6%) computers do not have broadband connections. Only less the 30, 000 of them have made use of online e-commerce applications. These small and medium-sized enterprises who together served as industry backbone driving Taiwan to miraculous economic developments in the past decades, now suddenly find themselves trapped in serious digital divide.

The above phenomenon has finally drawn government’s attention. It has decided to inject resources and take actions to help SMEs adapt to IT applications, and to help prevent those who had overcome many difficulties and economic crises in the bad times from overthrown in the wave of digitalization.

The need of IT applications for 1,146,352 small and medium-sized enterprises is supposed to be great business opportunities for information service providers. Why has this digital opportunity which seems to be great turned into something more like digital divide? There must be some critical factors that private sector can’t handle by itself, and should be dealt with government’s supports. Since the government is using national resources to help SMEs shorten the digital divide, it should make proper diagnosis to find out the right causes, and then take appropriate measures to solve the problems. This has presented a challenge to the authority.

This study is positioned to be a strategic research focuses on the need aforementioned. It has discovered that: In the first place, when small and medium-sized enterprises make use of IT technologies, they want not only “products”, but also “localized services to go along with the growth of their business”, the latter is actually a very key point. Secondly, the IT applications which are made easy and productive are very important to appeal to SMEs, and broadband applications aiming at “communication” can help achieve this goal. The third is to offer subsidies to encourage those businesses that are willing to use IT, and in the meantime, select successful examples/cases of using IT applications and give them lots of publicity and rewards. This type of promotion can have greatest influence on the leaders of small and medium-sized enterprises to follow.

Another important suggestion of this study is on how to facilitate cooperation between large information service providers who can offer products to match needs of SMEs and small local providers who can go along with the developments of small and medium-sized enterprises, and then help all three parties enjoy the benefits. The study has also prioritized the strategies based on the industry domains and geographical regions. It is proven to be an efficient and feasible strategy to shorten digital divide for small and medium-sized enterprises.
參考文獻 ●中文文獻:
石淑慧,「資訊社會裡的階級 資料整理」,南華大學教社所,2002年。http://mail.nhu.edu.tw/~society/e-j/20/index.htm
石淑慧,「資本主義式經濟與數位差距」,南華大學教社所,2002年。http://mail.nhu.edu.tw/~society/e-j/19/19-13.htm
李雅萍,「行政院台閩地區九十一年數位落差調查」,資策會ACI-FIND,2004年。http://www.find.org.tw。
林逢慶,「消弭數位落差:政府的責任與對策」,國家政策季刊,第二卷第一期,2003年3月。
江志浩,「解析台灣在世界經濟論壇網路整備指標評比中的表現」,資策會ACI-FIND,2004年。http://www.find.org.tw
黃國俊,「數位落差與資訊國力」,網際空間:資訊通信、法律與社會研討會—網際空間之國家發展議題論文集,2004年。
曾淑芬,「社會公平與數位落差討論」,「資訊與數位落差研討會」彙編,頁32-3,2002年 http://www.iis.sinica.edu.tw/2001-digital-divide-workshop/seminar
趙書洵,「2004年第二季台閩地區數位落差調查出爐」,資策會ACI-FIND,2004年。http://www.find.org.tw
翟本瑞,「終結關於第一序數位落差的討論」,http://mail.nhu.edu.tw/~society/e-j/24/24-21.htm
劉昌德,「資訊革命,是誰搞的鬼?—許勒對於資訊社會的觀點」,2000年。http://www.benla.mymailer.com.tw/study/study-8.htm
劉燕青,「數位資本主義下的數位落差(論文提綱)」,南華社會研究所,2000年。
http://mail.nhu.edu.tw/~society/e-j/25/25-10.htm#_ftnref11
陳井星,「科技發展的政策工具」,科技發展政策論文集,台灣經濟研究院,1993年。
陳至哲,「主要國家縮短數位落差之政策與行動」,資訊社會與數位落差研討會,資策會資訊市場情報中心,2001年12月。
增田米二著、游琬娟譯,「資訊地球村」,台北:天下文化,1994年。
Don Tapscott著、卓秀娟、陳佳伶譯,「數位化經濟時代:全球網路生活新模式」,中國生產力中心,1997年,Don Tapscott , The Digital Economy : Promise and Peril in The Age of Net Worked Intelligence , McGraw-Hill Int`l Enterprises Inc. 1996。
EC研究報告,「數位落差」,CommerceNet Taiwan,2002年3月,http://www.nii.org.tw/cnt/info/Report/20020305_2.htm
行政院主計處「九十年台閩地區工商及服務業普查」。
行政院主計處「九十二年台閩地區電腦應用概況報告」。
行政院研考會91年台灣地區數位落差問題之研究。
行政院研考會93年台閩地區數位落差調查報告。
行政院研考會e政府入口網電子報:「縮短數位落差-人人機會平等」;2004;http://www.gov.tw。
經濟部中小企業處「92年度中小企業白皮書」。
經濟部中小企業處「93年度中小企業白皮書」。
經濟部技術處「92年我國企業連網及資訊應用調查」。
經濟部技術處「93年我國企業連網及資訊應用調查」。
經濟部縮減產業數位落差四年計畫九十四年度先期計畫,2004年。
資訊工業策進會推廣服務處93年資訊服務業分析。
□英文文獻
A Framework for Global Electronic Commerce, White House, 1997/6,
A Nation Online : How Americans Are Expanding Their Use of the Internet, US Department of Commerce. National Telecommunication and Information Administration, 2000,
http : //www.ntia.doc.gov/ntiahome/dn/index.html.html
Clintaon, ED Programs that Help Bridge the Digital Divide, 2000/2,
http://www.ed.gov/Technology/digdiv.html
Digital Divide Disadvantages – Large Segment of the Population, Committee for Economic Development, 2000,
http : //www.apecsec.org.sg/ecotech/hcb.html
Digital Economy 2000, Economics and Statistics Administration Office of policy Development, US Department of Commerce.
Falling Through the Net:A Survey of the "Have Nots" in Rural and Urban America, 1995/7 http://www.ntia.doc.gov/ntiahome/fallingthru.html
Falling Through the Net II:New Data on the Digital Divide, 1998/7 http://www.ntia.doc.gov/ntiahome/net2/
Falling Through the Net:Defining the Digital Divide, 1999/7 http://www.ntia.doc.gov/ntiahome/fttn99/contents.html
Falling Through the Net:Toward Digital Inclusion, 2000/10 http://www.ntia.doc.gov/ntiahome/fttn00/contents00.html
Johnston, D.J. The Digital Economy and the Digital Divide, Secretary-General of the Organization for Economic Co-operation and Development,2001,
http://www.oecd.org
Lyon, David. The Information Society: Issues and Illusions, Oxford, UK: Polity Press, 1988
Porat, Marc. ,The Information Economy: Definition and Measurement, Washington, DC: US Department of Commerce, Office of Telecommunications, publication 77-12 (1). 1977
Schiller, H. Information Inequality, NY: Routledge,1996
描述 碩士
國立政治大學
科技管理研究所
90359034
93
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0090359034
資料類型 thesis
dc.contributor.advisor 劉江彬zh_TW
dc.contributor.author (Authors) 李銘飛zh_TW
dc.creator (作者) 李銘飛zh_TW
dc.date (日期) 2004en_US
dc.date.accessioned 18-Sep-2009 09:20:54 (UTC+8)-
dc.date.available 18-Sep-2009 09:20:54 (UTC+8)-
dc.date.issued (上傳時間) 18-Sep-2009 09:20:54 (UTC+8)-
dc.identifier (Other Identifiers) G0090359034en_US
dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/34310-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 科技管理研究所zh_TW
dc.description (描述) 90359034zh_TW
dc.description (描述) 93zh_TW
dc.description.abstract (摘要)   台灣地區在2004年有1,146,352家中小企業,佔所有民營企業總數的97.8%,這種景況在全世界經濟體中所少有,但是更特別的是這些中小企業中,尚有30萬中小企業沒有電腦設備,另外還有34萬有電腦的中小企業未曾寬頻上網,而上網應用電子商務的中小企業,只不到3萬家!這些曾經被全世界肯定,擔當台灣經濟奇蹟式發展驅動力的產業基石,如今正陷入嚴重的數位落差泥淖中!
  上述現象終於引起政府的注意,決定投入資源,採取行動協助中小企業導入數位應用能力,以避免這些曾經克服各種景氣危機,渡過許多經濟風暴的企業,在資訊化的浪潮中翻覆!
  1,146,352家中小企業的數位應用需求,對資訊服務業來說,應該是一個很大的市場拓展機會,為什麼這個看來原是極佳的數位機會,卻變成了數位落差呢?這裡面必定存在著民間企業無法克服的關鍵問題,必須靠政府的政策工具來解決!而政府是利用全國人民的資源,來協助中小企業縮減數位落差,因此必須先診斷出正確的病因,再採取適當有效的策略,對症下藥,這對主管當局是一項挑戰。
  本研究即是針對上述需求而作之一策略研究,研究結果發現,首先中小企業導入e化應用,要的不僅只是「產品」,更需要的是「在地化一路陪伴小企業成長的服務」是重要關鍵;其次簡單而易產生效益的初步應用,是吸引廣大中小企業願意導入e化的重要策略,而以「溝通」為目的之寬頻網路應用策略,符合這項要求!第三則是對有導入意願之企業,予以補助激勵,同時選拔e化應用成功的典範,予以獎勵及廣宣,則最能打動企業主的心,跟進效法。
  而如何將俱有符合溝通策略需求產品的大型資訊服務業者,與能夠一路陪伴中小企業成長的在地小型資訊服務業者,聯盟合作,而使三方各蒙其利,則是本研究另一項重要的策略建議;研究中同時也規畫了產業別及地區優先推動的策略建議,對落實執行縮減中小企業數位落差,是一項確實可行且有效的策略研究!
zh_TW
dc.description.abstract (摘要) There are 1,146,352 small and medium-sized enterprises (SMEs) in Taiwan, equals to 97.8 percent of all the private enterprises here. This is an unusual high percentage in any other developed economies in the world. Moreover, there are about 300,000 SMEs (26.1%) do not have any computer in use, and other 340,000 companies’ (29.6%) computers do not have broadband connections. Only less the 30, 000 of them have made use of online e-commerce applications. These small and medium-sized enterprises who together served as industry backbone driving Taiwan to miraculous economic developments in the past decades, now suddenly find themselves trapped in serious digital divide.

The above phenomenon has finally drawn government’s attention. It has decided to inject resources and take actions to help SMEs adapt to IT applications, and to help prevent those who had overcome many difficulties and economic crises in the bad times from overthrown in the wave of digitalization.

The need of IT applications for 1,146,352 small and medium-sized enterprises is supposed to be great business opportunities for information service providers. Why has this digital opportunity which seems to be great turned into something more like digital divide? There must be some critical factors that private sector can’t handle by itself, and should be dealt with government’s supports. Since the government is using national resources to help SMEs shorten the digital divide, it should make proper diagnosis to find out the right causes, and then take appropriate measures to solve the problems. This has presented a challenge to the authority.

This study is positioned to be a strategic research focuses on the need aforementioned. It has discovered that: In the first place, when small and medium-sized enterprises make use of IT technologies, they want not only “products”, but also “localized services to go along with the growth of their business”, the latter is actually a very key point. Secondly, the IT applications which are made easy and productive are very important to appeal to SMEs, and broadband applications aiming at “communication” can help achieve this goal. The third is to offer subsidies to encourage those businesses that are willing to use IT, and in the meantime, select successful examples/cases of using IT applications and give them lots of publicity and rewards. This type of promotion can have greatest influence on the leaders of small and medium-sized enterprises to follow.

Another important suggestion of this study is on how to facilitate cooperation between large information service providers who can offer products to match needs of SMEs and small local providers who can go along with the developments of small and medium-sized enterprises, and then help all three parties enjoy the benefits. The study has also prioritized the strategies based on the industry domains and geographical regions. It is proven to be an efficient and feasible strategy to shorten digital divide for small and medium-sized enterprises.
en_US
dc.description.tableofcontents 第一章 緒論
 第一節 研究動機…………………………………………………… 10
 第二節 研究問題…………………………………………………… 12
第二章 文獻探討
 第一節 數位落差的產生…………………………………………. 15
 第二節 產業數位落差……………………………………………. 25
 第三節 中小企業數位能力………………………………………. 30
第三章 研究方法
 第一節 研究架構…………………………………………………  34
 第二節 研究流程設計…………………………………………… 36
 第三節 訪談專家對象…………………………………………… 37
 第四節 研究限制………………………………………………… 39
第四章 台灣地區中小企業e化的需求與供給
 第一節 中小企業電腦、寬頻與電子商務之擁有現況………….. 41
 第二節 中小企業e化所面臨之障礙與基礎需求面分析………... 46
 第三節 中小企業e化服務業供給面分析……………………….. 49
 第四節 小結……………………………………………………..... 60
第五章 縮減台灣區中小企業數位落差之策略
 第一節 整體推動策略…………………………………………… 62
 第二節 基礎應用策略…………………………………………… 63
 第三節 e化服務聯盟……………………………………………. 66
 第四節 產業與區域優先推動策略………………………………. 68
 第五節 小結…………………………………………………….. 73
第六章 結論與建議
 第一節 台灣中小企業的重要性與數位落差的影響…………… 75
 第二節 對各方的建議與期待…………………………………… 76
參考文獻……………………………………………………………... 78
zh_TW
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dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0090359034en_US
dc.subject (關鍵詞) 數位落差zh_TW
dc.subject (關鍵詞) 中小企業zh_TW
dc.subject (關鍵詞) 電子商務zh_TW
dc.subject (關鍵詞) 數位能力zh_TW
dc.subject (關鍵詞) 產業優先zh_TW
dc.title (題名) 中小企業數位落差現況及縮短策略zh_TW
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) ●中文文獻:zh_TW
dc.relation.reference (參考文獻) 石淑慧,「資訊社會裡的階級 資料整理」,南華大學教社所,2002年。http://mail.nhu.edu.tw/~society/e-j/20/index.htmzh_TW
dc.relation.reference (參考文獻) 石淑慧,「資本主義式經濟與數位差距」,南華大學教社所,2002年。http://mail.nhu.edu.tw/~society/e-j/19/19-13.htmzh_TW
dc.relation.reference (參考文獻) 李雅萍,「行政院台閩地區九十一年數位落差調查」,資策會ACI-FIND,2004年。http://www.find.org.tw。zh_TW
dc.relation.reference (參考文獻) 林逢慶,「消弭數位落差:政府的責任與對策」,國家政策季刊,第二卷第一期,2003年3月。zh_TW
dc.relation.reference (參考文獻) 江志浩,「解析台灣在世界經濟論壇網路整備指標評比中的表現」,資策會ACI-FIND,2004年。http://www.find.org.twzh_TW
dc.relation.reference (參考文獻) 黃國俊,「數位落差與資訊國力」,網際空間:資訊通信、法律與社會研討會—網際空間之國家發展議題論文集,2004年。zh_TW
dc.relation.reference (參考文獻) 曾淑芬,「社會公平與數位落差討論」,「資訊與數位落差研討會」彙編,頁32-3,2002年 http://www.iis.sinica.edu.tw/2001-digital-divide-workshop/seminarzh_TW
dc.relation.reference (參考文獻) 趙書洵,「2004年第二季台閩地區數位落差調查出爐」,資策會ACI-FIND,2004年。http://www.find.org.twzh_TW
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