| dc.contributor.advisor | 周德宇 | zh_TW |
| dc.contributor.author (作者) | 謝亨莉 | zh_TW |
| dc.contributor.author (作者) | HSIEH HENG-LI | en_US |
| dc.creator (作者) | 謝亨莉 | zh_TW |
| dc.creator (作者) | HSIEH HENG-LI | en_US |
| dc.date (日期) | 2002 | en_US |
| dc.date.accessioned | 18-九月-2009 10:54:40 (UTC+8) | - |
| dc.date.available | 18-九月-2009 10:54:40 (UTC+8) | - |
| dc.date.issued (上傳時間) | 18-九月-2009 10:54:40 (UTC+8) | - |
| dc.identifier (其他 識別碼) | G0090255002 | en_US |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/34680 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 財政研究所 | zh_TW |
| dc.description (描述) | 90255002 | zh_TW |
| dc.description (描述) | 91 | zh_TW |
| dc.description.abstract (摘要) | 網路經濟體系下，產業競爭方式與政府介入管制保護政策面臨新的挑戰。在分析類似軟體市場這樣一個數位時代新產品的智慧財產非授權複製議題時，必須特別注意其獨特的需求網路外部性內涵。本文藉由現實生活中微軟公司一家獨占軟體市場的實務現象，配合經濟理論模型的推導衍生，發現在網路外部性存在下，著作權保護對均衡廠商利潤有正向貢獻，但由於消費者需求及願付價格是有一極限的，連帶使得此利潤上升力量受到限制，所以對廠商而言最有利的著作權保護水準並不是極大化著作權保護，而是選擇一適度的著作權保護，此外網路外部性對廠商追求利潤極大化亦有正面貢獻。因此，容忍有限的盜版行為可視為一種進行價格歧視的有效方式，是獨占廠商為爭取獲利進一步提升所可採行的策略。在面對盜版行為侵蝕廠商獲利水準的現實環境下，廠商為追求其利潤極大化之目標，將必須在對抗盜版的重要手段—提高著作權保護水準、降低市場價格與增強網路外部性三者間選擇一個平衡點。 | zh_TW |
| dc.description.tableofcontents | 第一章、緒論………………………………………………………………1第一節、前言………………………………………………………………1第二節、研究動機…………………………………………………………3第三節、研究目的…………………………………………………………6第四節、研究方法…………………………………………………………6第五節、研究架構…………………………………………………………7第二章、著作權法產業環境之介紹………………………………………8第一節、著作權法簡介……………………………………………………8第二節、電腦程式之科技類型介紹………………………………………14第三節、軟體市場之近期發展……………………………………………21第三章、文獻回顧…………………………………………………………29第一節、盜版行為的經濟分析—無網路外部性…………………………31第二節、盜版行為的經濟分析—存在網路外部性………………………36第三節、最適著作權的經濟分析—無網路外部性………………………38第四節、最適著作權的經濟分析—存在網路外部性……………………46第四章、網路外部性存在下著作權保護之探討…………………………52第一節、網路外部性存在下消費者的選擇決策模型……………………52第二節、比較靜態分析……………………………………………………61第五章、結論………………………………………………………………78第一節、模型總結…………………………………………………………78第二節、著作權保護之省思………………………………………………78第三節、未來延伸方向……………………………………………………86第四節、結語與未來展望…………………………………………………90參考文獻……………………………………………………………………92 | zh_TW |
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| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0090255002 | en_US |
| dc.subject (關鍵詞) | 網路外部性 | zh_TW |
| dc.subject (關鍵詞) | 著作權保護 | zh_TW |
| dc.subject (關鍵詞) | 最適訂價策略 | zh_TW |
| dc.title (題名) | 網路外部性、著作權保護及軟體廠商最適訂價策略 | zh_TW |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | 一、中文部分： | zh_TW |
| dc.relation.reference (參考文獻) | 1.余德培、邱永和、李揚、胡均立、林淑貞，「智慧財產權保護—執法指標之建構及分析」，台灣經濟學會年會論文集，民國86年。 | zh_TW |
| dc.relation.reference (參考文獻) | 2.周德宇，「新經濟？新智慧財產權？—兼論最適智慧財產權」，國家發展研究，第1卷第1期，民國90年12月，頁117-145。 | zh_TW |
| dc.relation.reference (參考文獻) | 3.高瑞玲，「電腦網路上電腦程式著作權問題之研究」，私立東吳大學法律學研究所碩士論文，民國85年。 | zh_TW |
| dc.relation.reference (參考文獻) | 4.陳錦全，「著作權案例彙編－電腦程式著作篇」，經濟部智慧財產局，民國90年11月。 | zh_TW |
| dc.relation.reference (參考文獻) | 5.許清琦，「電腦的發明、應用及對人類的影響」，歷史月刊，第144期，民國89年1月，頁80-85。 | zh_TW |
| dc.relation.reference (參考文獻) | 6.張彥清，「美國首先將WIPO納入著作財產權內」，電子商務時報，民國91年4月2日。 | zh_TW |
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| dc.relation.reference (參考文獻) | 8.楊佳憲，「網路外部性與競爭規範—微軟之反托拉斯案件研究」，國立政治大財政研究所碩士論文，民國89年6月。 | zh_TW |
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| dc.relation.reference (參考文獻) | 二、英文部分： | zh_TW |
| dc.relation.reference (參考文獻) | 1.Arriola, T. (1994), “Software Copyright Infringement Claims After MAI System v. Peak Computer,” Washington Law Review, April 1994. | zh_TW |
| dc.relation.reference (參考文獻) | 2.Bakos, Y., E. Brynjolfsson and D. Lichtman (1999), “Shard information goods,” Journal of Law and Economics, 42, 117-155. | zh_TW |
| dc.relation.reference (參考文獻) | 3.Benjamin, D.K. and R.C. Kormendi (1974), “The interrelationship between markets for new and used durable goods,” Journal of Law and Economics, 17, 381-401. | zh_TW |
| dc.relation.reference (參考文獻) | 4.Besen, S.M. (1986), “Private copying, reproduction costs, and the supply of intellectual property,” Information Economics and Policy, 2, 5-22. | zh_TW |
| dc.relation.reference (參考文獻) | 5.Besen S.M. and S.N. Kirby (1989), “Private copying, appropriability, and optimal coping royalties,” Journal of Law and Economics, 32, 255-280. | zh_TW |
| dc.relation.reference (參考文獻) | 6.Besen, S.M. and L.J. Raskind (1991), “An introduction to the law and economics of intellectual property,” Journal of Economic perspectives, 5, 3-27. | zh_TW |
| dc.relation.reference (參考文獻) | 7.Choi, J.P. (1993), “Dynamic R&D competition, research line diversity, and intellectual property,” Journal of Economics and Management Strategy, 2-2, 277-297. | zh_TW |
| dc.relation.reference (參考文獻) | 8.Coase, R. (1960), “The Problem of Social Cost,” Journal of Law and Economics, 3, 1-44. | zh_TW |
| dc.relation.reference (參考文獻) | 9.Conner, K. and R. Rumelt (1991), “Software piracy: an analysis of protection strategies,” Management Science, 37, 125-139. | zh_TW |
| dc.relation.reference (參考文獻) | 10.Johnson, W. (1985), “The economics of copying,” Journal of Political Economy, 93, 158-174. | zh_TW |
| dc.relation.reference (參考文獻) | 11.Kaplow, L. (1995), “A model of the optimal complexity of legal rules,” Journal of Law, Economics and Organization, 11-1, 150-163. | zh_TW |
| dc.relation.reference (參考文獻) | 12.Katz, M. L. and C. Shapiro (1985), “Network Externalities, Competition, and Compatibility,” American Economic Review, 75, 424-440. | zh_TW |
| dc.relation.reference (參考文獻) | 13.Katz, M. L. and C. Shapiro (1986), “Technology Adoption in the Presence of Network Externalities,” Journal of Political Economy, 94, 822-841. | zh_TW |
| dc.relation.reference (參考文獻) | 14.Landes, W. and R. Posner (1989), “An economic analysis of copyright law,” Journal of Legal Studies, 18, 325-363. | zh_TW |
| dc.relation.reference (參考文獻) | 15.Liebowitz, S.J. (1981), “The impact of reprography on the copyright system,” Ottawa: Dept. Consumer and Corporate Affairs. | zh_TW |
| dc.relation.reference (參考文獻) | 16.Liebowitz, S.J. (1985), “Copying and indirect appropriability: photocopying of journals,” Journal of Political Economy, 93, 945-957. | zh_TW |
| dc.relation.reference (參考文獻) | 17.Liebowitz, S. J. and S.E. Margolis (1993), “Understanding Network Externalities,” mimeo. | zh_TW |
| dc.relation.reference (參考文獻) | 18.Novos, I.E. and M. Waldman (1984), “The effects of increased copyright protection: an analytic approach,” Journal of Political Economy, 92, 236-246. | zh_TW |
| dc.relation.reference (參考文獻) | 19.OECD (1996), “The Knowledge-Based Economy,” OECD/GD(96)102. OECD, Paris. | zh_TW |
| dc.relation.reference (參考文獻) | 20.Slive, J. and D. Bernhard (1998), “Pirated for profit,” Canadian Journal of Economics, 31- 4, 886-899. | zh_TW |
| dc.relation.reference (參考文獻) | 21.Takeyama, L. (1994), “The welfare implication of unauthorized reproduction of intellectual property in the presence of demand network externalities,” Journal of Industrial Economics, 42, 155-166. | zh_TW |
| dc.relation.reference (參考文獻) | 22.Takeyama, L. (1997), “The intertemporal consequence of unauthorized reproduction of intellectual property,” Journal of Law and Economics, 40, 511-522. | zh_TW |
| dc.relation.reference (參考文獻) | 23.Varian, H. (2000), “Buying, sharing and renting information goods,” Journal of Industrial Economics, 48, 473-488. | zh_TW |
| dc.relation.reference (參考文獻) | 24.Yoon, K. (2002), “The optimal level of copyright protection,” Information Economics and Policy, 14, 327-348. | zh_TW |
| dc.relation.reference (參考文獻) | 三、網站資料： | zh_TW |
| dc.relation.reference (參考文獻) | 1.http://www.microsoft.com/taiwan/ 台灣微軟 | zh_TW |
| dc.relation.reference (參考文獻) | 2.http://www.tipo.gov.tw/index.asp 經濟部智慧財產局 | zh_TW |
| dc.relation.reference (參考文獻) | 3.http://www.ectimes.org.tw/ 電子商務時報 | zh_TW |
| dc.relation.reference (參考文獻) | 4.http://udn.com/NEWS/main.html 聯合新聞網 | zh_TW |
