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題名 台灣B2C ASP(應用軟體租賃服務)經營模式之研究
作者 王超群
貢獻者 黃思明
Hwang, Shi-ming
王超群
關鍵詞 網際網路
電子商務
金流服務
物流服務
經營模式
中小企業
B2C
ASP
日期 2002
上傳時間 18-Sep-2009 13:20:55 (UTC+8)
摘要 台灣網際網路使用人口持續增加，據資策會ECRC-FIND研究群所作的調查截至2003年3月底已達867萬人，其中寬頻用戶達226萬戶，較2002年第四季增加17萬戶，成長率達8%。據IDC的調查報告指出，由於全球網路使用人口快速成長，預估在2005 年將達到十億人，約佔全球總人口的15％，屆時全球電子商務交易金額，也可望從2000 年的3540 億 美元，以70％的複合年成長率增長至5 兆美元。

同時台灣的電子商務市場也因網際網路的普及而快速成長，據資策會估計台灣B2C 線上交易金額將高達新台幣261.5億元，較2002年的157.5億元成長66%，隨著電子商務的成長，各式各樣的線上購物網站相繼成立，而B2C ASP業者提供中小企業一個快速而且易學好用的B2C網路開店平台，讓中小企業可以趕上在線上購物賺錢的熱潮。

台灣的B2C ASP採取不同的經營模式來服務中小企業，本研究在探討台灣B2C ASP的經營模式，我們採用個案訪談及資料收集方式來分析歸納各個B2C ASP 的經營模式，製作B2C ASP業者概況、提供服務功能及價格列表，並對金流服務、物流服務廠商作概要說明，同時比較ICP、ISP及入口網站經營電子商務模式，並且探討中小企業選擇B2C ASP廠商的考量因素，期望對業者及中小企業選擇B2C ASP 廠商有所助益。
The number of the Internet usage has been increased rapidly these years in Taiwan. According to a survey report of ECRC-FIND research group of III (Institute of Information Industry), in the end of the first quarter of 2003, the number of the on line users in Taiwan had been up to 8.67 millions, including 2.26 millions users using broadband to link to the Internet and the number of broadband users had been increased by 8% compared with the statistics of last quarter. Moreover, a survey report from IDC (International Data Corp.) estimates that the Internet population will be up to one billion worldwide in 2005, which will be 15 % share of total world population. Meanwhile, the total revenue of EC (Electronic Commerce) will increase from US$ 354 billions in year 2000 to US$ 5,000 billions in 2005.

In the meantime, the EC market has also been growing very fast because of the rapid growth of Internet usage in Taiwan. A study report of III (September 2002) shows that the revenue of on-line shopping will be increased by 66% from NT$15.75 billions in year 2002 to NT$26.5 billions in 2003, Therefore many on-line stores run business one by one under this hotter and hotter on-line business environment while B2C ASP offers an easy and fast way to open an on-store on the Net.

There are many studies on ASP research recently, but only few studies focus on B2C ASP. We found that different B2C ASP offer different kind of business model to help their clients who are mostly the SME (small medium enterprises) in Taiwan. This thesis focuses on studying the business model of B2C ASP in Taiwan to learn how they are doing business via CASE STUDY Method by interviewing venders and collecting their secondary information from newspapers, magazines, brochures, web-sites and so on. Then we also describe their co-operation and system integration with Internet cash flow process venders, forwarders and their business partners like Portal and ISP to know how they meet with their clients’ requirements. We also study and analyze the criteria of SMEs to select a B2C ASP, and hope this information will be helpful to the SMEs. In the last we also make recommendations to the venders and the authorities in charge.
參考文獻 參考文獻
中文部分:
1.卜一，「政府資訊委外作業，等待良機把握三贏」，資訊與電腦，(1997)。
2.王永正、梁世安、曾煥川、曾聰棠，台灣地區中小企業生產/作業現代化與經營績效（I），中小企業經營現代化之研究，第33-65頁(1998)。
3.王勝宏，「入口網站之顧客認知價值、產品組合特性、與客製化策略關係之研究」，國立政治大學企業管理系碩士班碩士論文，(2000 )。
4.方維琳，「台灣入口網站服務品質的研究」，國立台北科技大學碩士論文，(2001)。
5.林朝賢，資訊高速公路在企業經營顧客服務上之應用研究，國立中山大學資訊管理研究所碩士論文。(1995)
6.呂世傑，「選擇ASP廠商三大法則」，資訊與電腦，(2000)。
7.李坤清，我國公民營機構應用資訊系統軟體委外績效評估之研究-從影響應用軟體資訊系統委外滿意因素角度探討，八十七年度行政院國家科學委員會專體研究計畫成果報告，(1998)。
8.高孔廉，王約成，「台灣中小企業合作經營可行性之研究，」　台灣銀行季刊，第34卷，第3期
9.胡名雯，中小企業的文獻回顧，台北市銀月刊，第22卷，第11期11月號，第55-67頁（1992）。
10.周樹林，我國ERP市場與產品發展趨勢，資策會MIC(2000)
11.陳世運，ｅ時代之網際網路行銷法則，資訊與電腦，11 月號，頁84-87（2000）。
12.張嘉洲，資訊委外與網際網路結合之研究，臺灣大學商學研究所未出版碩士論文，(2000)
13.張肇顯，「以智慧資本為基礎之策略性人力資源管理實務研究－
以台灣地區入口網站為例」，輔仁大學管理學研究所碩士論文。(2000)
14.黃世英，台灣中小企業發展政策之研究--兼論台灣經驗在越南運用之可行性，南華大學亞洲太平洋研究未出版之碩士論文。
15.楊國樞、文崇一、吳聰賢、李亦園《社會及行為科學研究法（上、下冊）》。台北：台灣東華書局股份有限公司。
16.鄭君宏，企業特性與企業使用Internet關係之研究，中山大學資管所碩士論文(1997)
17.蕭逸之，中小型商業合理化與電腦化優先順序之個案研究，國立中山大學資訊管理學系未出版碩士論文，(1996)
18.劉芳梅，企業行動化服務業的機會與挑戰，資策會電子商務應用推廣中心
19.謝安田著，企業研究方法，(1993)。
英文部分:
1.Alba, J., J. Lynch, B. Weitz, and C. Janiszewski, “Interactive Home Shopping：Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces”, Journal of Marketing, Vol.61 (3), pp.38-53. （1997）
2.Arnett, K.P.,and Jones, M.C., Firms that Choose Outsourcing: A Profile, Information & Management, vol.26, pp.179-188
3.Cavinato and Joseph, “How to Make the Outsourcing Decision,” Distribution,, pp84-86. May 1991
4.Choudhury, T. K., Gerhardt, K. O., Mawhinney, T. P.: Environ. Sci.Technol. 1996; 30:3259.
5.Dawna Travis Dewire, “Application Service Providers”, Information Systems Management, pp.14-19, Fall. 2000,
6.Hoffman, D. L. and T. P. Novak, “Marketing in Hypermedia Computer-Mediated　Environments: Conceptual Foundations”, Journal of Marketing, Vol.60 (3), pp.50-68. （1996）
7.Labbs, J.J., “Successful outsourcing depends on critical factors”, Personnel Journal, Oct., pp. 51-60, 1993.
8.Loh, L. & Venkatraman, N., Determines of information technology outsourcing: A cross section analysis, Journal of Management Information System, 9(1), 1992
9.Minoli, D., Analyzing Outsourcing, McGraw-Hill, New York, 1995.
10.Smith, J. Brock, “Selling Alliances, ” Industrial Marketing
Management,Vol.26, pp.149-161. (1997)
11.Strader, T. J. and Shaw, M. J. "Characteristics of Electronic Markets," Decision Support Systems (21), pp.185-198.Nov 1997
12.Takac, P. F., Outsourcing: A key to Controlling Escalation IT Costs, International Journal of Technology Management, Vol. 9, pp.139-155, 1994.
13.Yesil, Magdalena, Creating the Virtual Store, Wiley & Sons. (1997)
14.Zwass, V., “Electronic Commerce: Structures and Issues”, International journal of Electronic Commerce, Fall 1996.
參考網站
1. http://www.aspindustry.org/
2. http://www.asp-outsourcing-center.com/
3. http://www.aspstreet.com
4. http://www.aspnews.com/
5. http://www.atec.org.tw/
6. http://www.eb2b.org.tw
7. http://www.ec.org.tw
8. http://www.ectimes.org.tw/
9. http://www.ecos.org.tw
10. http://www.eds.com/
11. http://www.emarketer.com/
12. http://www.forrester.com/
13. http://www.idc.com/
14. http://www.ibm.com/services/
15. http://itpapers.zdnet.com/
16. http://www.find.org.tw/
17. http://www.marketguide.com/
18. http://www.moeasmea.gov.tw/
19. http://mic.iii.org.tw
20. http://www.nii.org.tw/
21. http://www.pcwebopaedia.com/
22. http://searchasp.techtarget.com/
23. http://www.theaspexchange.com/
24. http://taiwan.cnet.com/
25. http://www.oracle.com/outsourcing/
26. http://www.webmergers.com/
27. http://www.yam.com
28. http://www.anet.net.tw
29. http://shopping.anet.net.tw
30. http://www.web66.com.tw
31. http://www.jetbean.com.tw
32. http://www.etaiwan.com.tw
33. http://www.asponline.com.tw
34. http://emall.asponline.com.tw
35. http://big.bestshop.com.tw
36. http://bestshop.com.tw
37. http://shop.url.com.tw
38. http://www.url.com.tw
39. http://ec.url.com.tw
40. http://www.greenworld.com.tw
41. http://sale.sunup.net
42. http://gomos.sunup.net
43. http://www.hinet.net
44. http://shopping.hinet.net
45. http://eshop.hinet.net
46. http://www.hi178.com
47. http://eshop.hi178.com
48. http://www.hi178mall.com
49. http://www.hipermall.com.tw
50. http://www.imost.com
51. http://www.mega888.com
52. http://club.mega888.com
53. http://www.taconet.com.tw
54. http://www.tacocity.com.tw
55. http://tacoasp.tacomart.com
56. http://tacomart.com
57. http://www.yahoo.com.tw
58. http://tw.shopping.yahoo.com
59. http://www.ec168.com.tw
60. http://www.neweb.com.tw
61. http://www.mythink.com.tw
62. http://www.skyshopping.com.tw
63. http://www.tisnet.net.tw
64. http://www.seed.net.tw
65. http://www.nccc.org.tw
66. http://www.fisc.com.tw
67. http://www.molink.com.tw
68. http://www.okpayment.com.tw
69. http://www.shopping7.com.tw
70. http://www.cvs.com.tw
71. http://www.shopping24.com.tw
72. http://www.apol.com.tw
73. http://unishop.apol.com.tw
74. http://shopping.pchome.tw
75. http://shopping.yam.com
76. http://www.formosa.com.tw
77. http://www.123.com.tw
描述 碩士
國立政治大學
企業管理研究所
88931010
91
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0088931010
資料類型 thesis
dc.contributor.advisor 黃思明zh_TW
dc.contributor.advisor Hwang, Shi-mingen_US
dc.contributor.author (Authors) 王超群zh_TW
dc.creator (作者) 王超群zh_TW
dc.date (日期) 2002en_US
dc.date.accessioned 18-Sep-2009 13:20:55 (UTC+8)-
dc.date.available 18-Sep-2009 13:20:55 (UTC+8)-
dc.date.issued (上傳時間) 18-Sep-2009 13:20:55 (UTC+8)-
dc.identifier (Other Identifiers) G0088931010en_US
dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/34929-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 企業管理研究所zh_TW
dc.description (描述) 88931010zh_TW
dc.description (描述) 91zh_TW
dc.description.abstract (摘要) 台灣網際網路使用人口持續增加，據資策會ECRC-FIND研究群所作的調查截至2003年3月底已達867萬人，其中寬頻用戶達226萬戶，較2002年第四季增加17萬戶，成長率達8%。據IDC的調查報告指出，由於全球網路使用人口快速成長，預估在2005 年將達到十億人，約佔全球總人口的15％，屆時全球電子商務交易金額，也可望從2000 年的3540 億 美元，以70％的複合年成長率增長至5 兆美元。

同時台灣的電子商務市場也因網際網路的普及而快速成長，據資策會估計台灣B2C 線上交易金額將高達新台幣261.5億元，較2002年的157.5億元成長66%，隨著電子商務的成長，各式各樣的線上購物網站相繼成立，而B2C ASP業者提供中小企業一個快速而且易學好用的B2C網路開店平台，讓中小企業可以趕上在線上購物賺錢的熱潮。

台灣的B2C ASP採取不同的經營模式來服務中小企業，本研究在探討台灣B2C ASP的經營模式，我們採用個案訪談及資料收集方式來分析歸納各個B2C ASP 的經營模式，製作B2C ASP業者概況、提供服務功能及價格列表，並對金流服務、物流服務廠商作概要說明，同時比較ICP、ISP及入口網站經營電子商務模式，並且探討中小企業選擇B2C ASP廠商的考量因素，期望對業者及中小企業選擇B2C ASP 廠商有所助益。		zh_TW
dc.description.abstract (摘要) The number of the Internet usage has been increased rapidly these years in Taiwan. According to a survey report of ECRC-FIND research group of III (Institute of Information Industry), in the end of the first quarter of 2003, the number of the on line users in Taiwan had been up to 8.67 millions, including 2.26 millions users using broadband to link to the Internet and the number of broadband users had been increased by 8% compared with the statistics of last quarter. Moreover, a survey report from IDC (International Data Corp.) estimates that the Internet population will be up to one billion worldwide in 2005, which will be 15 % share of total world population. Meanwhile, the total revenue of EC (Electronic Commerce) will increase from US$ 354 billions in year 2000 to US$ 5,000 billions in 2005.

In the meantime, the EC market has also been growing very fast because of the rapid growth of Internet usage in Taiwan. A study report of III (September 2002) shows that the revenue of on-line shopping will be increased by 66% from NT$15.75 billions in year 2002 to NT$26.5 billions in 2003, Therefore many on-line stores run business one by one under this hotter and hotter on-line business environment while B2C ASP offers an easy and fast way to open an on-store on the Net.

There are many studies on ASP research recently, but only few studies focus on B2C ASP. We found that different B2C ASP offer different kind of business model to help their clients who are mostly the SME (small medium enterprises) in Taiwan. This thesis focuses on studying the business model of B2C ASP in Taiwan to learn how they are doing business via CASE STUDY Method by interviewing venders and collecting their secondary information from newspapers, magazines, brochures, web-sites and so on. Then we also describe their co-operation and system integration with Internet cash flow process venders, forwarders and their business partners like Portal and ISP to know how they meet with their clients’ requirements. We also study and analyze the criteria of SMEs to select a B2C ASP, and hope this information will be helpful to the SMEs. In the last we also make recommendations to the venders and the authorities in charge.		en_US
dc.description.tableofcontents 台灣B2C ASP(應用軟體租賃服務)經營模式之研究

目錄

謝　　詞……………………………………………………………… ii
論文摘要……………………………………………………………… iv
英文摘要……………………………………………………………… v
目　錄………………………………………………………………… vii
表目錄………………………………………………………………… ix
圖目錄………………………………………………………………… x

第一章 緒論……………………………………………………… 1
第一節 研究動機……………………………………………… 6
第二節 研究目的與研究問題………………………………… 6
第三節 論文架構及研究流程………………………………… 7

第二章 文獻探討………………………………………………… 9
第一節 中小企業……………………………………………… 9
第二節 資訊系統委外………………………………………… 12
第三節 應用軟體租賃服務ASP……………………………… 22
第四節 電子商務……………………………………………… 25
第五節 中小企業選擇B2C ASP之考量因素………………… 42

第三章 研究方法……………………………………………… 48
第一節 個案研究法…………………………………………… 48
第二節 個案研究程序………………………………………… 51
第三節 訪談對象與訪談問題………………………………… 52
第四節 研究限制……………………………………………… 55
第四章 個案描述與分析………………………………………… 56
第一節 B2C ASP廠商個案訪談及個案說明………………… 56
第二節 其他B2C ASP廠商個案說明………………………… 74
第三節 B2C 購物網站系統建置廠商個案訪談及個案說明… 82
第四節 B2C 金流服務廠商個案說明………………………… 88
第五節 B2C 物流服務廠商個案說明………………………… 96
第六節 結果分析……………………………………………… 99

第五章 結論與建議…………………………………………… 109
第一節 研究結論……………………………………………… 109
第二節 建議…………………………………………………… 110


參考文獻…………………………………………………………… 113		zh_TW
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dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0088931010en_US
dc.subject (關鍵詞) 網際網路zh_TW
dc.subject (關鍵詞) 電子商務zh_TW
dc.subject (關鍵詞) 金流服務zh_TW
dc.subject (關鍵詞) 物流服務zh_TW
dc.subject (關鍵詞) 經營模式zh_TW
dc.subject (關鍵詞) 中小企業zh_TW
dc.subject (關鍵詞) B2Cen_US
dc.subject (關鍵詞) ASPen_US
dc.title (題名) 台灣B2C ASP(應用軟體租賃服務)經營模式之研究zh_TW
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) 參考文獻zh_TW
dc.relation.reference (參考文獻) 中文部分:zh_TW
dc.relation.reference (參考文獻) 1.卜一，「政府資訊委外作業，等待良機把握三贏」，資訊與電腦，(1997)。zh_TW
dc.relation.reference (參考文獻) 2.王永正、梁世安、曾煥川、曾聰棠，台灣地區中小企業生產/作業現代化與經營績效（I），中小企業經營現代化之研究，第33-65頁(1998)。zh_TW
dc.relation.reference (參考文獻) 3.王勝宏，「入口網站之顧客認知價值、產品組合特性、與客製化策略關係之研究」，國立政治大學企業管理系碩士班碩士論文，(2000 )。zh_TW
dc.relation.reference (參考文獻) 4.方維琳，「台灣入口網站服務品質的研究」，國立台北科技大學碩士論文，(2001)。zh_TW
dc.relation.reference (參考文獻) 5.林朝賢，資訊高速公路在企業經營顧客服務上之應用研究，國立中山大學資訊管理研究所碩士論文。(1995)zh_TW
dc.relation.reference (參考文獻) 6.呂世傑，「選擇ASP廠商三大法則」，資訊與電腦，(2000)。zh_TW
dc.relation.reference (參考文獻) 7.李坤清，我國公民營機構應用資訊系統軟體委外績效評估之研究-從影響應用軟體資訊系統委外滿意因素角度探討，八十七年度行政院國家科學委員會專體研究計畫成果報告，(1998)。zh_TW
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