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題名 國際化與產品多角化對績效之影響——台灣製造廠商在大陸投資之實證研究
Internationalization, Product Diversification and Performance：An Examination of Taiwanese Manufacturing Firms in China
作者 陳顗娟
Chen, Yi-chuan
貢獻者 于卓民<br>譚丹琪
Yu, Chow-ming<br>Tan, Dan-chi
陳顗娟
Chen, Yi-chuan
關鍵詞 子公司
資源
國際化
產品多角化
績效
Subsidiary
Resources
Internationalization
Product diversification
Performance
日期 2002
上傳時間 18-九月-2009 13:23:10 (UTC+8)
摘要 廠商國際化與產品多角化程度對績效的影響有其重要性，然而過去的研究多著重於已開發國家，並針對大型多國籍企業之整體績效進行探討。本研究以經濟部統計處所進行的中華民國89年與91年製造業對外投資實況調查為樣本，分別由母公司與子公司角度著眼，探討國際化與產品多角化程度對台灣製造廠商於大陸投資之子公司以及台灣母公司本身績效之影響。

實證結果顯示：子公司之資源對其國際化和產品多角化程度均有正向影響，而國際化與產品多角化對於子公司績效亦分別具正向影響；母公司資源與國際化程度、水平相關的產品多角化程度均具有正向關係，而水平相關的產品多角化程度對於母公司績效亦存在正向影響。亦即，無論由母公司和子公司的角度切入，資源多寡有助於企業從事進一步的國際化和產品多角化策略，而藉由上述兩種成長策略之採行，對於公司的績效亦有提昇之效。惟母公司資源於89年資料分析中，對國際化程度呈現負向影響；而母公司國際化程度對績效也顯示為負向關係，本文研判原因應為實務界的運作中，國際化程度越高的企業越具有操弄績效的便利性，而國際化的指標選擇受限於次級資料之問卷設計，均對上述模型之統計結果有所誤導，相關探討請詳見本論文。此外，針對國際化與產品多角化影響績效之交互效果的分析顯示，產品多角化對於國際化與績效間正向關係的干擾效果不顯著，亦即廠商進行產品多角化策略對於國際化和績效間的正向效果無顯著助益。
There seems to be a paucity of research regarding the interrelationships among internationalization, product diversification and performance, especially on the level of subsidiary. Additionally, past studies mostly described the results of firms from DCs. This research is designed to fill these voids. Based on literature on international business and strategic management, this study examines the relationships of performance with internationalization, product diversification and their interaction on Taiwanese manufacturing firms in 1999 and 2001. The data were from the “Survey of Foreign Direct Investment by Taiwanese Manufacturing Firms” conducted by the Statistics Department of the Ministry of Economic Affairs, R.O.C., annually.

The empirical results showed that：(1) A Taiwanese firm with more than 200 employees tends to engage in internationalization more likely, and is able to exercise higher degree of corporate horizontally related international product diversification (2) A Taiwanese firm with more than 200 employees outperforms those with fewer employees. (3) Subsidiaries with more than 200 employees tend to have more internationalization and product diversification activities, and tend to outperform those with fewer employees. (4) Internationalization and product diversification at the subsidiary level are positively related to subsidiary performance. (5) Horizontally related international product diversification at the corporate level is positively related to corporate performance.

However, the results did not show that internationalization at the corporate level is positively related to corporate performance. Besides, it did not support that product diversifications at both the corporate and subsidiary levels contribute significantly to the relationship between internationalization and performance. In other words, one type of growth strategy (i.e., product diversification) does not significantly change the relationship between another type of growth strategy (i.e., internationalization) and performance.
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描述 碩士
國立政治大學
企業管理研究所
90355011
91
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0090355011
資料類型 thesis
dc.contributor.advisor 于卓民<br>譚丹琪zh_TW
dc.contributor.advisor Yu, Chow-ming<br>Tan, Dan-chien_US
dc.contributor.author (作者) 陳顗娟zh_TW
dc.contributor.author (作者) Chen, Yi-chuanen_US
dc.creator (作者) 陳顗娟zh_TW
dc.creator (作者) Chen, Yi-chuanen_US
dc.date (日期) 2002en_US
dc.date.accessioned 18-九月-2009 13:23:10 (UTC+8)-
dc.date.available 18-九月-2009 13:23:10 (UTC+8)-
dc.date.issued (上傳時間) 18-九月-2009 13:23:10 (UTC+8)-
dc.identifier (其他 識別碼) G0090355011en_US
dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/34942-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 企業管理研究所zh_TW
dc.description (描述) 90355011zh_TW
dc.description (描述) 91zh_TW
dc.description.abstract (摘要) 廠商國際化與產品多角化程度對績效的影響有其重要性，然而過去的研究多著重於已開發國家，並針對大型多國籍企業之整體績效進行探討。本研究以經濟部統計處所進行的中華民國89年與91年製造業對外投資實況調查為樣本，分別由母公司與子公司角度著眼，探討國際化與產品多角化程度對台灣製造廠商於大陸投資之子公司以及台灣母公司本身績效之影響。

實證結果顯示：子公司之資源對其國際化和產品多角化程度均有正向影響，而國際化與產品多角化對於子公司績效亦分別具正向影響；母公司資源與國際化程度、水平相關的產品多角化程度均具有正向關係，而水平相關的產品多角化程度對於母公司績效亦存在正向影響。亦即，無論由母公司和子公司的角度切入，資源多寡有助於企業從事進一步的國際化和產品多角化策略，而藉由上述兩種成長策略之採行，對於公司的績效亦有提昇之效。惟母公司資源於89年資料分析中，對國際化程度呈現負向影響；而母公司國際化程度對績效也顯示為負向關係，本文研判原因應為實務界的運作中，國際化程度越高的企業越具有操弄績效的便利性，而國際化的指標選擇受限於次級資料之問卷設計，均對上述模型之統計結果有所誤導，相關探討請詳見本論文。此外，針對國際化與產品多角化影響績效之交互效果的分析顯示，產品多角化對於國際化與績效間正向關係的干擾效果不顯著，亦即廠商進行產品多角化策略對於國際化和績效間的正向效果無顯著助益。		zh_TW
dc.description.abstract (摘要) There seems to be a paucity of research regarding the interrelationships among internationalization, product diversification and performance, especially on the level of subsidiary. Additionally, past studies mostly described the results of firms from DCs. This research is designed to fill these voids. Based on literature on international business and strategic management, this study examines the relationships of performance with internationalization, product diversification and their interaction on Taiwanese manufacturing firms in 1999 and 2001. The data were from the “Survey of Foreign Direct Investment by Taiwanese Manufacturing Firms” conducted by the Statistics Department of the Ministry of Economic Affairs, R.O.C., annually.

The empirical results showed that：(1) A Taiwanese firm with more than 200 employees tends to engage in internationalization more likely, and is able to exercise higher degree of corporate horizontally related international product diversification (2) A Taiwanese firm with more than 200 employees outperforms those with fewer employees. (3) Subsidiaries with more than 200 employees tend to have more internationalization and product diversification activities, and tend to outperform those with fewer employees. (4) Internationalization and product diversification at the subsidiary level are positively related to subsidiary performance. (5) Horizontally related international product diversification at the corporate level is positively related to corporate performance.

However, the results did not show that internationalization at the corporate level is positively related to corporate performance. Besides, it did not support that product diversifications at both the corporate and subsidiary levels contribute significantly to the relationship between internationalization and performance. In other words, one type of growth strategy (i.e., product diversification) does not significantly change the relationship between another type of growth strategy (i.e., internationalization) and performance.		en_US
dc.description.tableofcontents Table of Contents
Acknowledgement i
Abstract ii
Chapter I：Introduction 1
1.1 Background of the research 1
1.2 Research Questions and definitions of terms 4
1.3 Significance of the Research 6
1.4 The Limitation of the Research 8
1.5 Organization of the Research 9
Chapter II：Literature Review and Hypotheses 10
2.1 Introduction and Research Framework 10
2.2 Resources and Growth Strategies 13
2.2.1 Defining Resources and Growth Strategies 13
2.2.2 The Impact of Resources on Internationalization and Product Diversification 15
2.2.2.1 Corporate Level 15
2.2.2.2 Subsidiary Level 16
2.2.3 Hypotheses 18
2.3 Internationalization and Performance 19
2.3.1 The Definition and Measurement of Internationalization 19
2.3.2 The Relationship between Internationalization and Performance 22
2.3.3 Hypotheses 25
2.4 Product Diversification and Performance 27
2.4.1 The Definition and Measurement of Product Diversification 27
2.4.2 The Relationship between Product Diversification and Performance 28
2.4.3 Hypotheses 31
2.5 The Moderating Effect 34
2.5.1 The Moderator 34
2.5.2 The Influence of the Moderator on the Internationalization－Performance Relationship 35
2.5.3 Hypotheses 36
Chapter III：Research Methodology 37
3.1 Data Source 37
3.2 Measurements 39
3.2.1 Dependent Variable 39
3.2.2 Independent Variables 39
3.2.3 Control Variables 42
3.3 Analyzing Techniques 44
Chapter IV：Empirical Results 45
4.1 Descriptive Statistics 45
4.2 Hypotheses testing：Corporate Level 50
4.3 Hypotheses testing：Subsidiary Level 59
4.4 Discussion 66
4.4.1 Corporate Level 66
4.4.2 Subsidiary Level 71
Chapter V：Conclusions and Implications 74
5.1 Conclusion 74
5.2 Managerial Implications 81
5.3 Suggestions for Future Research 83

References 85
Appendices 101

List of Figures and Tables
【Figure 1.5】 Research Process 9
【Figure 2.1】 Research Framework 12
【Table 2.3.2】 The Empirical Results of Relationship between Internationalization and Performance 23
【Table 2.4.2】 The Empirical Results of Relationship between Product Diversification and Performance 29
【Table 4.1 A】 Descriptive Statistics and Correlations for the Corporate Sample 46
【Table 4.1 B】 Descriptive Statistics and Correlations for the Corporate Sample（2001 Data） 47
【Table 4.1 C】 Descriptive Statistics and Correlations for the Subsidiary Sample 48
【Table 4.1 D】 Descriptive Statistics and Correlations for the Subsidiary Sample（2001 Data） 49
【Table 4.2 A】 Results of Regression on Corporate Internationalization 53
【Table 4.2 B】 Results of Regression on Corporate Product Diversification 54
【Table 4.2 C】 Results of Regression on Corporate Performance 55
【Table 4.2 D】 Results of Regression on Corporate Internationalization（2001 Data） 56
【Table 4.2 E】 Results of Regression on Corporate Product Diversification（2001 Data） 57
【Table 4.2 F】 Results of Regression on Corporate Performance（2001 Data） 58
【Table 4.3 A】 Results of Regression on Subsidiary Internationalization 61
【Table 4.3 B】 Results of Regression on Subsidiary Product Diversification 62
【Table 4.3 C】 Results of Regression on Subsidiary Performance 63
【Table 4.3 E】 Results of Regression on Subsidiary Product Diversification（2001 Data） 64
【Table 4.3 F】 Results of Regression on Subsidiary Performance（2001 Data） 65
【Table 4.4 A】 Foreign subsidiary sales ratio of Taiwanese SMEs and large firms 67
【Table 5.1 A】 The Summary of the Hypotheses Testing Results at Corporate Level 77
【Table 5.1 B】 The Summary of the Hypotheses Testing Results at Subsidiary Level 78		zh_TW
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dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0090355011en_US
dc.subject (關鍵詞) 子公司zh_TW
dc.subject (關鍵詞) 資源zh_TW
dc.subject (關鍵詞) 國際化zh_TW
dc.subject (關鍵詞) 產品多角化zh_TW
dc.subject (關鍵詞) 績效zh_TW
dc.subject (關鍵詞) Subsidiaryen_US
dc.subject (關鍵詞) Resourcesen_US
dc.subject (關鍵詞) Internationalizationen_US
dc.subject (關鍵詞) Product diversificationen_US
dc.subject (關鍵詞) Performanceen_US
dc.title (題名) 國際化與產品多角化對績效之影響——台灣製造廠商在大陸投資之實證研究zh_TW
dc.title (題名) Internationalization, Product Diversification and Performance：An Examination of Taiwanese Manufacturing Firms in Chinaen_US
dc.type (資料類型) thesisen
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