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題名 跨疆域知識移轉之探討--以統一超商為例
作者 吳美惠
Wu, Mei-hui
貢獻者 司徒達賢
Seetoo, Dah Hsian
吳美惠
Wu, Mei-hui
關鍵詞 知識移轉
本土化調適
knowledge transfer
local adaptation
日期 2003
上傳時間 18-Sep-2009 13:27:27 (UTC+8)
摘要 本研究主要探討企業如何透過組織間跨疆域知識移轉，強化組織的核心能耐。其研究方法採行質化研究，以統一超商公司為研究對象，透過深度訪談，詳盡報導統一超商跨疆域知識移轉的活動與過程，並結合文獻探討以及研究者個人理解，發展十三個命題。主要研究結論如下：
(1) 知識特性與移轉模式的關係
經營知識可依內隱性與地區鑲嵌性劃分四個知識群組。知識的內隱性影響移轉媒介，內隱程度高者以人員為主；反之以物件為主。知識的地區鑲嵌程度則影響移轉深度，地區鑲嵌程度較低，知識提供者同時移轉知識架構與知識內容；反之，知識提供者移轉知識架構，知識接受者建構知識內容。
(2) 移轉雙方特質與移轉模式的關係
知識提供者與接受者的目標結合程度會影響知識移轉的涉入程度。當目標結合程度愈高，知識移轉的內容愈具廣度與深度、互動頻率愈高、移轉機制愈多元且參與成員體系愈龐大，愈有利於移轉內隱知識，亦愈需要設置知識移轉的統籌窗口，負責最新營運情報的即時傳遞、個別移轉專案的協調整合、建立知識移轉之責任分工體系與推動計劃性移轉機制。
知識接受者的先前基礎會影響知識的移轉順序。當知識接受者不具先前基礎，知識提供者移轉各項核心營業活動的入門知識。當知識接受者具備先前基礎，知識移轉涉及組織改變，優先移轉快速展現績效的經營知識；又先移轉後勤支援系統，後移轉核心營業活動。
(3) 跨疆域知識移轉之本土化調適
針對外部機構配合問題，可利用知識提供者原有網絡關係加以調適；針對社會型態與消費習慣迥異問題，可透過知識接受者觀摩民情風俗較為相近的第三國做法加以調適。此外，知識接受者可透過內化、共同化、外化與結合之知識螺旋循環，在知識提供者的知識架構下，自行建構與當地社會情境鑲嵌的知識內容。
參考文獻 中文部分
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(15) 張愛華(1995)，便利商店的國際技術移轉，第一屆服務業管理研討會論文集。
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(17) 許強(1999)，「吸收能力、網路關係與企業創新之關聯」，國立政治大學企業管理學系碩士論文。
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(22) 楊子江、王美音譯(1999)，創新求勝—智價企業論(Ikujiro Nonaka & Hirotaka Takeuchi著)，台北，遠流出版。
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(25) 賴宜美(2000)，「技術移轉與組織學習之研究—以中華汽車為例」，國立政治大學企業管理學系碩士論文。
(26) 賴榮仁(1986)，「美、日在台灣企業管理技術移轉之研究」，國立政治大學企研所博士論文。
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(28) 統一超商年度報告書，2003年。
(29) 統一超商致投資法人之通路優勢，2001年。
(30) 統一超商公司簡介，2001年。
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(12) Dixon, N.M. (2001). Common Knowledge: How Companies Thrive by Sharing What They Know. Harvard Business School Press, Boston, MA.
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描述 碩士
國立政治大學
企業管理研究所
91355012
92
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0091355012
資料類型 thesis
dc.contributor.advisor 司徒達賢zh_TW
dc.contributor.advisor Seetoo, Dah Hsianen_US
dc.contributor.author (Authors) 吳美惠zh_TW
dc.contributor.author (Authors) Wu, Mei-huien_US
dc.creator (作者) 吳美惠zh_TW
dc.creator (作者) Wu, Mei-huien_US
dc.date (日期) 2003en_US
dc.date.accessioned 18-Sep-2009 13:27:27 (UTC+8)-
dc.date.available 18-Sep-2009 13:27:27 (UTC+8)-
dc.date.issued (上傳時間) 18-Sep-2009 13:27:27 (UTC+8)-
dc.identifier (Other Identifiers) G0091355012en_US
dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/34969-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 企業管理研究所zh_TW
dc.description (描述) 91355012zh_TW
dc.description (描述) 92zh_TW
dc.description.abstract (摘要) 本研究主要探討企業如何透過組織間跨疆域知識移轉，強化組織的核心能耐。其研究方法採行質化研究，以統一超商公司為研究對象，透過深度訪談，詳盡報導統一超商跨疆域知識移轉的活動與過程，並結合文獻探討以及研究者個人理解，發展十三個命題。主要研究結論如下：
(1) 知識特性與移轉模式的關係
經營知識可依內隱性與地區鑲嵌性劃分四個知識群組。知識的內隱性影響移轉媒介，內隱程度高者以人員為主；反之以物件為主。知識的地區鑲嵌程度則影響移轉深度，地區鑲嵌程度較低，知識提供者同時移轉知識架構與知識內容；反之，知識提供者移轉知識架構，知識接受者建構知識內容。
(2) 移轉雙方特質與移轉模式的關係
知識提供者與接受者的目標結合程度會影響知識移轉的涉入程度。當目標結合程度愈高，知識移轉的內容愈具廣度與深度、互動頻率愈高、移轉機制愈多元且參與成員體系愈龐大，愈有利於移轉內隱知識，亦愈需要設置知識移轉的統籌窗口，負責最新營運情報的即時傳遞、個別移轉專案的協調整合、建立知識移轉之責任分工體系與推動計劃性移轉機制。
知識接受者的先前基礎會影響知識的移轉順序。當知識接受者不具先前基礎，知識提供者移轉各項核心營業活動的入門知識。當知識接受者具備先前基礎，知識移轉涉及組織改變，優先移轉快速展現績效的經營知識；又先移轉後勤支援系統，後移轉核心營業活動。
(3) 跨疆域知識移轉之本土化調適
針對外部機構配合問題，可利用知識提供者原有網絡關係加以調適；針對社會型態與消費習慣迥異問題，可透過知識接受者觀摩民情風俗較為相近的第三國做法加以調適。此外，知識接受者可透過內化、共同化、外化與結合之知識螺旋循環，在知識提供者的知識架構下，自行建構與當地社會情境鑲嵌的知識內容。		zh_TW
dc.description.tableofcontents 謝 辭 I
摘 要 II
目 錄 III
表 次 V
圖 次 VI
第壹章 緒論 1
1.1 研究動機 1
1.2 研究目的 2
1.3 論文結構 2
第貳章 文獻探討 4
2.1 知識移轉 4
2.2 知識特性 13
2.3 知識移轉雙方的特質與關係 26
2.4 跨疆域知識移轉的調適 32
2.5 知識創造 36
第參章 研究方法 42
3.1 研究方法 42
3.2 研究程序 47
3.3 研究架構 52
第肆章 個案介紹 57
4.1 公司背景 57
4.2 知識移轉的活動與過程—知識接受者觀點 66
4.3 知識移轉的活動與過程—知識提供者觀點 77
第伍章 個案分析與命題發展 88
5.1 知識特性與移轉模式的關係 88
5.2 移轉雙方特質與移轉模式的關係 95
5.3 跨疆域知識移轉之本土化調適 108
第陸章 結論與建議 113
6.1 研究結論 113
6.2 管理含意 118
6.3 研究貢獻 120
6.4 研究限制 121
6.5 後續研究方向 121
參考文獻 123
中文部分 123
英文部分 125
附錄一 訪談大綱 132
附錄二 逐字稿編碼 136		zh_TW
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dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0091355012en_US
dc.subject (關鍵詞) 知識移轉zh_TW
dc.subject (關鍵詞) 本土化調適zh_TW
dc.subject (關鍵詞) knowledge transferen_US
dc.subject (關鍵詞) local adaptationen_US
dc.title (題名) 跨疆域知識移轉之探討--以統一超商為例zh_TW
dc.type (資料類型) thesisen
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