| dc.contributor.advisor | 于卓民 | zh_TW |
| dc.contributor.author (作者) | 陳承賢 | zh_TW |
| dc.creator (作者) | 陳承賢 | zh_TW |
| dc.date (日期) | 2005 | en_US |
| dc.date.accessioned | 18-九月-2009 13:42:36 (UTC+8) | - |
| dc.date.available | 18-九月-2009 13:42:36 (UTC+8) | - |
| dc.date.issued (上傳時間) | 18-九月-2009 13:42:36 (UTC+8) | - |
| dc.identifier (其他 識別碼) | G0923550741 | en_US |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/35065 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 企業管理研究所 | zh_TW |
| dc.description (描述) | 92355074 | zh_TW |
| dc.description (描述) | 94 | zh_TW |
| dc.description.abstract (摘要) | 企業成長可能基於外部的機會或內部的資源能耐，需要有適當的配合條件才能成功。集團企業基於共通的能耐資源與經營邏輯，動態回應外部機會，若無法回應，需尋求外部資源或建構新的能耐，以延伸企業核心能耐來制定成長及新事業的投資策略，讓企業建立起持續成長的動力。企業藉由轉投資成立子公司帶來本業或新事業的發展機會，本研究以持有控制權的子公司為研究範疇，包含產銷型態之新事業、策略性投資的新事業及以財務獲利為目的的新事業，但排除控股型態的新事業。另外，隨著公司股票上市，資本市場對企業有高成長動能的期望，因此，企業必須建立有效的新事業投資策略。本研究以國內製造業前一百大的技嘉科技企業集團為個案探討，針對其過去二十餘年的新事業發展歷程，進行深度的個案分析，期能對影響新事業投資策略的決策原因提出適當的解析與建議。本研究發現，投資方向受到本業未來的成長空間、過去的經驗、環境變化等因素影響。科技產業以本業相關的投資為主，國際化多數的原因為尋找新市場及服務當地客戶，強調內部資源能耐的運用與建立，若結合原有的顧客關係，可降低新事業設立的風險。設立新事業有助於蒐集更多新產品與相關產業的機會、取得外部的資源能耐、強化與上下游的關係及呼應競爭對手的策略等。本研究根據命題歸納，建議企業勿過度重視策略性價值而忽略對新事業獲利的要求，做好內部資源規劃，提早投入新領域研發的工作，自行培養人才，以利加速多角化進入新產品市場。強化對新科技能力的培養與通路及品牌的經營，改變產品服務的實用性、價值，貼近實際的社會與經濟需求。 | zh_TW |
| dc.description.tableofcontents | 論 文 摘 要 I誌 謝 II目 錄 III表 目 錄 VI圖 目 錄 VII第一章 緒論 1第一節 研究背景與動機 1第二節 研究目的與問題 2第三節 研究流程與章節說明 3第四節 研究限制 4第二章 文獻探討 6第一節 企業成長策略 6第二節 新事業與集團企業 12第三節 國際化與新事業發展的資源能耐需求 21第四節 小結 26第三章 研究架構及方法 27第一節 初步研究架構 27第二節 研究方法 28第三節 研究對象選擇及訪談說明 30第四章 主機板產業介紹 32 第一節 台灣資訊產業環境的演進 32 第二節 台灣主機板業的類型及通路結構 35 第三節 主機板產業產銷現況暨趨勢分析 37第五章 個案新事業投資分析與命題發展 40第一節 集團簡介 40第二節 新事業公司描述與分析 46 一、 草創時期 46 二、 國際化 48 三、 設廠 61 四、 合資及多角化 64第三節 命題發展 73第六章 結論與建議 83第一節 研究結論 83第二節 研究建議 87參考文獻 90中文文獻 90英文文獻 93附錄A 資訊產業及主機板介紹 99附錄B 訪談問題 105 | zh_TW |
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| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0923550741 | en_US |
| dc.subject (關鍵詞) | 集團企業 | zh_TW |
| dc.subject (關鍵詞) | 新事業 | zh_TW |
| dc.subject (關鍵詞) | 企業成長 | zh_TW |
| dc.subject (關鍵詞) | 投資策略 | zh_TW |
| dc.title (題名) | 新事業投資策略之研究—以科技集團為例 | zh_TW |
| dc.title (題名) | New Business Investment Strategies of a High-Tech Business Group | en_US |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | 中文文獻 | zh_TW |
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