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題名 日本與台灣間影集留言板之跨文化探討
An Exploratory Cross-Cultural Study of Message Board of Sitcom Programs in Japan and Taiwan作者 李雅嵐
Lee, Ya-Lan貢獻者 邱志聖
Chiou, Jyh-shen
李雅嵐
Lee, Ya-Lan關鍵詞 內容分析
跨文化研究
虛擬社群
網路留言板
日本
台灣
電視影集
Content Analysis
Cross-Culture
Virtual Community
Message Board
Japan
Taiwan
Sitcom Program日期 2003 上傳時間 18-Sep-2009 14:16:08 (UTC+8) 摘要 This study tried to have an exploratory study about the cross-cultural effect of the content of the message board by examining the sitcom programs both broadcasted in Japan and Taiwan. The theory of Individualism versus Collectivism from Hofstede is used as a basis of this study. Moreover, the other factors such as country of origin and viewers’ profile have specific effects toward our findings as well. The content analysis was applied to analyze the data collected from the message board.The practical research relates to the objective of customers and the segmentation of products by analyzing the data of a company. There are important implications of cross-cultural customers and marketing practices according to this research. The future research is expected by examining other aspects of relative issues. 參考文獻 Amitay E., Paris C. (2000), “Automatically Summarising Web Sites – is there a way around it?” ACM 9th International Conference On Information and Knowledge Management (CIKM 2000), Washington DC, U.S.A., 173-179.
Anderson, W.T. (1999) “Communities in a world of open systems,” Futures, 31, 457-63
Barcus, F. E. (1959), Communications Content: Analysis of the Research,Unpublished doctor’s dissertation, University of Illinois.
Billing, D. K. (1989), “Individualism and grouporientation,” in Heterogeneity in cross-cultural psychology, D. M. Keats, D. Munroe, and L. Mann (Eds.), Lisse, The Netherlands: Swets and Zeitlinger, 92-103.
Britt, S. H. (1950), “The Strategy of Consumer Motivation”, Journal of Marketing, 14 (5), 666-74.
Budd, R. W. (1964), U.S. news in the press down under, Public Opinion Quart., 8, 39-56
Catterall, Mirlam and Pauline Maclaran (2002), “Researching Consumers in Virtual Worlds: A cyberspace Odyssey”, Journal of Consumer Behavior, 1 (3), 228-36.
Chau, Patrick Y. K., Melissa Cole, Masey, Anne P., Mitzi Montoya-Weiss and O’Keefe, Robert M. (2002), “Cultural Differences in the Online Behavior of Consumers”, Association of Computing Machinery. Communications of the ACM, 45 (October), 138- 43.
Danet, B., Ruedenberg, L., and Rosenbaum-Tamari, Y. (1998). “Hmmm… Where’s that smoke coming from? Writing, play and performance on Internet Relay Chat.” in Network and Netplay: Virtual groups on the Internet, F. Sudweeks, M. McLaughlin, and S. Rafaeli (Eds.), Cambridge, MA: MIT Press, 41-76.
Fellman, M.W. (1999), “Breaking tradition,” Marketing Research, 11 (3), 20-4.
Fion S. L. Lee, Douglas Vogel, Moez Limayem (2003), JITTA : Journal of Information Technology Theory and Application, Hong Kong, 5 (1), 47.
Fiske, A.P. (1990), Structures of Social Life: The Four Elementary Forms of Human Relations, New York: Free Press.
Fiske. A. P. (1992), “The Four Elementary Forms of Sociality: Framework for a Unified Theory of Social relations,” Psychological Review, 99, 689-723.
Fuller, K. and Adams, J. (1999), “Crossing the Respondent Divide,” paper presented at the AQRP Seminar, Association of Qualitative Research Practitioners, London, (June), 1-12.
Greenfild, P. M. (1994), “Independence and interdependence as developmental scripts: Implications for theory, research and practice,” in Cross-cultural roots of minority child development, P. M. Greenfield and R. R. Cocking (Eds.), Hillsdale, New Jersey: Lawarence Erlbaum, 1-37.
Hagel, J. and A. Armstrong. (1997), Net Gain: Expanding Markets through Virtual Communities, Mass: Harvard Business School Press
Hamill, J. (1997), “The Internet and International marketing,” International Marketing Review, 14 (5), 300-323.
Ho, D. Y. F., and Chiu, C. Y. (1994), “Component ideas of individualism, collectivism and social organization: an application in the study of Chinese culture,” in Individualism and collectivism: Theory, method, and applications, U. Kim, H. C. Triandis, C. Kagitcibasi, S. C. Choi, and G. Yoon (Eds.), Thousand Oaks, CA: Sage, 137-156.
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國立政治大學
國際經營與貿易研究所
91351016
92資料來源 http://thesis.lib.nccu.edu.tw/record/#G0913510162 資料類型 thesis dc.contributor.advisor 邱志聖 zh_TW dc.contributor.advisor Chiou, Jyh-shen en_US dc.contributor.author (Authors) 李雅嵐 zh_TW dc.contributor.author (Authors) Lee, Ya-Lan en_US dc.creator (作者) 李雅嵐 zh_TW dc.creator (作者) Lee, Ya-Lan en_US dc.date (日期) 2003 en_US dc.date.accessioned 18-Sep-2009 14:16:08 (UTC+8) - dc.date.available 18-Sep-2009 14:16:08 (UTC+8) - dc.date.issued (上傳時間) 18-Sep-2009 14:16:08 (UTC+8) - dc.identifier (Other Identifiers) G0913510162 en_US dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/35144 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 國際經營與貿易研究所 zh_TW dc.description (描述) 91351016 zh_TW dc.description (描述) 92 zh_TW dc.description.abstract (摘要) This study tried to have an exploratory study about the cross-cultural effect of the content of the message board by examining the sitcom programs both broadcasted in Japan and Taiwan. The theory of Individualism versus Collectivism from Hofstede is used as a basis of this study. Moreover, the other factors such as country of origin and viewers’ profile have specific effects toward our findings as well. The content analysis was applied to analyze the data collected from the message board.The practical research relates to the objective of customers and the segmentation of products by analyzing the data of a company. There are important implications of cross-cultural customers and marketing practices according to this research. The future research is expected by examining other aspects of relative issues. en_US dc.description.tableofcontents ACKNOWLEDGEMENT.................................... IABSTRACT............................................IILIST OF ILLUSTRATIONS...............................IIIChapter PageONE INTRODUCTIONResearch Background ................................1Research Objectives ................................4Research Structure and Research Flow ...............5TWO LITERATURE REVIEW2.1 Introduction ...................................82.2 Virtual Community ..............................8 2.2.1 Definition of Virtual Community ..........9 2.2.2 Characteristics of Virtual Community .....12 2.2.3 Classification of Virtual Community ......152.3 Discussion Forum ...............................182.4 Culture ........................................20 2.4.1 Individualism vs. Collectivism ...........21 2.4.2 The Elementary Forms of Social Behavior...282.5 The Usage of Internet ..........................30THREE RESEARCH METHODOLOGY3.1 Introduction ...................................323.2 Research Methodology ...........................32 3.2.1 The Research Question ....................33 3.2.2 The Target of Message ....................35 3.2.3 Sampling .................................37 3.2.4 Units of Measurement .....................41 3.2.5 Coding ...................................47 3.2.6 Reliability ..............................47FOUR RESEARCH ANALYSIS AND RESULT4.1 Introduction ...................................514.2 Exploratory Discussion Between Two Cultures ....52 4.2.1 The Culture Dimension ....................58 4.2.2 The Viewers’ Profile Dimension ..........60 4.2.3 The Usage of Internet ....................634.3 Percentage Analysis of Different Origins of Drama..64 4.3.1 Brief Introduction of Each Origins of Drama..65 4.3.2 Discussion of the Percentage of Topics Part..66 4.3.3 Discussion of the Percentage of Messages Part694.4 Exploratory Discussion of Different Origins of Drama.72 4.4.1 The Culture Dimension..........................75 4.4.2 The Viewers Profile Dimension..................79 4.4.3 The Popularity of Drama Dimension .............81FIVE CONCLUSIONS5.1 Conclusions .........................................835.2 Marketing Implications ..............................875.3 Limitations and Recommendations......................89REFERENCE................................................91APPENDICES...............................................97Appendix One The Verbatim of Topics Part of Each Drama...97Appendix Two The Verbatim of Messages Part...............108 zh_TW dc.format.extent 81332 bytes - dc.format.extent 84505 bytes - dc.format.extent 67889 bytes - dc.format.extent 130573 bytes - dc.format.extent 147740 bytes - dc.format.extent 326283 bytes - dc.format.extent 67466 bytes - dc.format.extent 830413 bytes - dc.format.mimetype application/pdf - dc.format.mimetype application/pdf - dc.format.mimetype application/pdf - dc.format.mimetype application/pdf - dc.format.mimetype application/pdf - dc.format.mimetype application/pdf - dc.format.mimetype application/pdf - dc.format.mimetype application/pdf - dc.language.iso en_US - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0913510162 en_US dc.subject (關鍵詞) 內容分析 zh_TW dc.subject (關鍵詞) 跨文化研究 zh_TW dc.subject (關鍵詞) 虛擬社群 zh_TW dc.subject (關鍵詞) 網路留言板 zh_TW dc.subject (關鍵詞) 日本 zh_TW dc.subject (關鍵詞) 台灣 zh_TW dc.subject (關鍵詞) 電視影集 zh_TW dc.subject (關鍵詞) Content Analysis en_US dc.subject (關鍵詞) Cross-Culture en_US dc.subject (關鍵詞) Virtual Community en_US dc.subject (關鍵詞) Message Board en_US dc.subject (關鍵詞) Japan en_US dc.subject (關鍵詞) Taiwan en_US dc.subject (關鍵詞) Sitcom Program en_US dc.title (題名) 日本與台灣間影集留言板之跨文化探討 zh_TW dc.title (題名) An Exploratory Cross-Cultural Study of Message Board of Sitcom Programs in Japan and Taiwan en_US dc.type (資料類型) thesis en dc.relation.reference (參考文獻) Amitay E., Paris C. (2000), “Automatically Summarising Web Sites – is there a way around it?” ACM 9th International Conference On Information and Knowledge Management (CIKM 2000), Washington DC, U.S.A., 173-179. zh_TW dc.relation.reference (參考文獻) Anderson, W.T. (1999) “Communities in a world of open systems,” Futures, 31, 457-63 zh_TW dc.relation.reference (參考文獻) Barcus, F. E. (1959), Communications Content: Analysis of the Research,Unpublished doctor’s dissertation, University of Illinois. zh_TW dc.relation.reference (參考文獻) Billing, D. K. (1989), “Individualism and grouporientation,” in Heterogeneity in cross-cultural psychology, D. M. Keats, D. Munroe, and L. Mann (Eds.), Lisse, The Netherlands: Swets and Zeitlinger, 92-103. zh_TW dc.relation.reference (參考文獻) Britt, S. H. (1950), “The Strategy of Consumer Motivation”, Journal of Marketing, 14 (5), 666-74. zh_TW dc.relation.reference (參考文獻) Budd, R. W. (1964), U.S. news in the press down under, Public Opinion Quart., 8, 39-56 zh_TW dc.relation.reference (參考文獻) Catterall, Mirlam and Pauline Maclaran (2002), “Researching Consumers in Virtual Worlds: A cyberspace Odyssey”, Journal of Consumer Behavior, 1 (3), 228-36. zh_TW dc.relation.reference (參考文獻) Chau, Patrick Y. K., Melissa Cole, Masey, Anne P., Mitzi Montoya-Weiss and O’Keefe, Robert M. (2002), “Cultural Differences in the Online Behavior of Consumers”, Association of Computing Machinery. Communications of the ACM, 45 (October), 138- 43. zh_TW dc.relation.reference (參考文獻) Danet, B., Ruedenberg, L., and Rosenbaum-Tamari, Y. (1998). “Hmmm… Where’s that smoke coming from? Writing, play and performance on Internet Relay Chat.” in Network and Netplay: Virtual groups on the Internet, F. Sudweeks, M. McLaughlin, and S. Rafaeli (Eds.), Cambridge, MA: MIT Press, 41-76. zh_TW dc.relation.reference (參考文獻) Fellman, M.W. (1999), “Breaking tradition,” Marketing Research, 11 (3), 20-4. zh_TW dc.relation.reference (參考文獻) Fion S. L. Lee, Douglas Vogel, Moez Limayem (2003), JITTA : Journal of Information Technology Theory and Application, Hong Kong, 5 (1), 47. zh_TW dc.relation.reference (參考文獻) Fiske, A.P. (1990), Structures of Social Life: The Four Elementary Forms of Human Relations, New York: Free Press. zh_TW dc.relation.reference (參考文獻) Fiske. A. P. (1992), “The Four Elementary Forms of Sociality: Framework for a Unified Theory of Social relations,” Psychological Review, 99, 689-723. zh_TW dc.relation.reference (參考文獻) Fuller, K. and Adams, J. (1999), “Crossing the Respondent Divide,” paper presented at the AQRP Seminar, Association of Qualitative Research Practitioners, London, (June), 1-12. zh_TW dc.relation.reference (參考文獻) Greenfild, P. M. (1994), “Independence and interdependence as developmental scripts: Implications for theory, research and practice,” in Cross-cultural roots of minority child development, P. M. Greenfield and R. R. Cocking (Eds.), Hillsdale, New Jersey: Lawarence Erlbaum, 1-37. zh_TW dc.relation.reference (參考文獻) Hagel, J. and A. Armstrong. (1997), Net Gain: Expanding Markets through Virtual Communities, Mass: Harvard Business School Press zh_TW dc.relation.reference (參考文獻) Hamill, J. (1997), “The Internet and International marketing,” International Marketing Review, 14 (5), 300-323. zh_TW dc.relation.reference (參考文獻) Ho, D. Y. F., and Chiu, C. Y. (1994), “Component ideas of individualism, collectivism and social organization: an application in the study of Chinese culture,” in Individualism and collectivism: Theory, method, and applications, U. Kim, H. C. Triandis, C. Kagitcibasi, S. C. Choi, and G. Yoon (Eds.), Thousand Oaks, CA: Sage, 137-156. zh_TW dc.relation.reference (參考文獻) Hofstede, Greet (1980), Culture’s Consequences. Beverly Hills, CA: Sage. zh_TW dc.relation.reference (參考文獻) Hofstede, Geert (1984), Academy of Management. The Academy of Management Review, Briarcliff Manor, 9 (3), 389-99 zh_TW dc.relation.reference (參考文獻) Holsti, O.R. (1969), Content Analysis for the Social Sciences and Humanities. Reading, MA: Addison-Wesley. zh_TW dc.relation.reference (參考文獻) Howard, R. (1993), The Virtual community: Homesteading on the Electronic Frontier, Mass: Addison Wesley. zh_TW dc.relation.reference (參考文獻) ------------------- (1983), “The Culture Relativity of Organizational Practices and Theories,” Journal of International Business Studies, 14 (Fall), 75-89. zh_TW dc.relation.reference (參考文獻) Hui, C. H. (1988), “Measurement of individualism-collectivism,” Journal of Research on Personality, 22, 17-36. zh_TW dc.relation.reference (參考文獻) Imms, M. (1999), “A Reassessment of the Roots and Theoretical Basis of Qualitative Market Research in the UK”, Paper presented at the Market Research Society Conference, Brighton. zh_TW dc.relation.reference (參考文獻) Inkeles, A., and Smith, D. H. (1974), Becoming Modern. Cambridge, MA: Harvard University Press. zh_TW dc.relation.reference (參考文獻) Jones, Q. and S. Rafaeli. (2000), “Time to Split, Virtually:’Discourse Architecture’ and Community Building’ as means to Creating Vibrant Virtual Metropolises,” International Journal of Electronic Commerce and Business Media, 10 (4), 214-223. zh_TW dc.relation.reference (參考文獻) Jones, S. (Ed.) (1999), Doing Internet Research: Critical Issues and Methods for Examining the Net, Sage, Thousand Oaks, CA. zh_TW dc.relation.reference (參考文獻) Kagitcibasi, C. (1994), “A critical appraisal of individualism and collectivism: Toward a new formulation,” in Individualism and collectivism: Theory, method, and applications, Kim H. C. Triandis, C. Kagitcibasi, S. C. Choi, and G. Yoon (Eds.), Thousand Oaks, CA: Sage, 52-65. zh_TW dc.relation.reference (參考文獻) Kaplan, A., and J. M. Goldsen (1949), “The Reliability of Content Analysis Categories,”in The language of politics: Studies in Quantitative Semantics. H. D. Lasswell, N. Leites, R. Fadner, J. M. Goldsen, A. Gary, I. L. Janis, A. Kaplan, D. Kaplan, A. Mintz, I. De Sola Pool, and S. Yakobson,New York: George Steward, 83-112. zh_TW dc.relation.reference (參考文獻) Kassarjian, Harold H. (1977), “Content Analysis in Consumer Research,” Journal of Consumer Research, 4 (June), 8-18 zh_TW dc.relation.reference (參考文獻) Kerlinger, F. N. (1964), Foundations of Behavioral Research: Educational and Psychological Inquiry. New York: Holt, Rinehart, and Winston. zh_TW dc.relation.reference (參考文獻) Kiesler, S., and Sproull, L. (1992). “Group Decision Making and Communication Technology,” Organization Behavior and Human Decision Processes, 52, 96-123. zh_TW dc.relation.reference (參考文獻) Kozinets, R.V. 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