| dc.contributor.advisor | 譚丹琪 | zh_TW |
| dc.contributor.author (Authors) | 陳曉威 | zh_TW |
| dc.creator (作者) | 陳曉威 | zh_TW |
| dc.date (日期) | 2006 | en_US |
| dc.date.accessioned | 18-Sep-2009 14:17:18 (UTC+8) | - |
| dc.date.available | 18-Sep-2009 14:17:18 (UTC+8) | - |
| dc.date.issued (上傳時間) | 18-Sep-2009 14:17:18 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0923510121 | en_US |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/35151 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營與貿易研究所 | zh_TW |
| dc.description (描述) | 92351012 | zh_TW |
| dc.description (描述) | 95 | zh_TW |
| dc.description.abstract (摘要) | 本論文主要探討飯店業中的策略聯盟對於飯店財務績效的影響，飯店業中，策略聯盟可分為兩大類，一為同業間的結盟，如連鎖飯店;另一為異業間的結盟，包括飯店業上下游廠商的結盟。論文中利用Global Vantage資料庫提供的全球69家飯店集團的財務資料及此69家飯店集團官方網站及年度報告提供的資料做實證研究。主要發現如下: 一、加入國際連鎖飯店系統確實對於飯店的財務績效有正面的影響: 二、異業策略聯盟對於飯店財務績效有幫助，然而隨著飯店策略聯盟多樣性的增加其財務績效反而造成負面影響，策略聯盟多樣性與財務績效成倒U型關係。三、在異業策略聯盟當中，以交通類相關的策略聯盟對於財務績效的影響最為顯著。 | zh_TW |
| dc.description.tableofcontents | 第一章 緒論-------------------------------------- 7第一節 研究背景---------------------------------- 7第二節 研究動機---------------------------------- 7第三節 研究問題---------------------------------- 8第四節 研究架構---------------------------------- 9第二章 文獻探討-----------------------------------11第一節 策略聯盟定義------------------------------ 11第二節 策略聯盟動機------------------------------ 13第三節 策略聯盟型態------------------------------ 16第四節 策略聯盟績效------------------------------ 19第五節 飯店業相關文獻---------------------------- 21第三章 飯店產業分析------------------------------ 25第一節 飯店業的定義------------------------------ 25第二節 飯店產業的特性---------------------------- 26第三節 飯店業策略聯盟---------------------------- 29第四章 研究方法--------------------------------- 33第一節 研究假設--------------------------------- 33第二節 研究對象--------------------------------- 38第三節 變數操作與衡量---------------------------- 39第五章 實證分析--------------------------------- 43第一節 敘述性統計------------------------------- 43第二節 同業策略聯盟與績效------------------------ 47第三節 異業策略聯盟與績效------------------------ 49第六章 結論與建議------------------------------- 51第一節 研究結論--------------------------------- 51第二節 研究限制--------------------------------- 52第三節 管理上的建議------------------------------53附錄-------------------------------------------55參考資料--------------------------------------- 57 | zh_TW |
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| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0923510121 | en_US |
| dc.subject (關鍵詞) | 飯店 | zh_TW |
| dc.subject (關鍵詞) | 策略聯盟 | zh_TW |
| dc.subject (關鍵詞) | 績效 | zh_TW |
| dc.title (題名) | 策略聯盟與公司績效關係實證研究-以全球飯店業為例 | zh_TW |
| dc.type (資料類型) | thesis | en |
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