| dc.contributor.advisor | 苑守慈 | zh_TW |
| dc.contributor.advisor | Yuan,Soe-Tsyr | en_US |
| dc.contributor.author (Authors) | 曹瓊方 | zh_TW |
| dc.contributor.author (Authors) | Tsao,Chiung Fang | en_US |
| dc.creator (作者) | 曹瓊方 | zh_TW |
| dc.creator (作者) | Tsao,Chiung Fang | en_US |
| dc.date (日期) | 2004 | en_US |
| dc.date.accessioned | 18-Sep-2009 14:35:39 (UTC+8) | - |
| dc.date.available | 18-Sep-2009 14:35:39 (UTC+8) | - |
| dc.date.issued (上傳時間) | 18-Sep-2009 14:35:39 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0923560031 | en_US |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/35267 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 資訊管理研究所 | zh_TW |
| dc.description (描述) | 92356003 | zh_TW |
| dc.description (描述) | 93 | zh_TW |
| dc.description.abstract (摘要) | 在未來的無線點對點環境中，由於資訊將被賦予金錢上的價值，故核心議題將不在於如何解決資訊便車者問題，而是必須針對有價資訊制定一有效的定價模式以促進個體提供差異化服務的意願。本研究所提出之情境式小額定價模式，以價值導向定價為基礎，除了針對個體本身資源限制考量而設計之外，更考量服務本身之特性(如無形性、不可分割性、異質性與易逝性)，因此可有效地針對個體目前所處的情境需求以協助服務買方與賣方分別制定服務價格策略與價格談判策略，讓買賣雙方可快速地達成協議。本研究期望藉由情境式定價與談判機制的提出，能對WP2P 的無線應用服務發展有所貢獻，並期望讓使用者在動態且即時的環境下，能有效地促進資訊分享的意願與流通，進而能恣意地享受行動服務所帶來的全新生活體驗。 | zh_TW |
| dc.description.abstract (摘要) | In the foreseeable Wireless Peer-to-Peer (WP2P) environments (in which information traded is associated with monetary value), one of the key issues in WP2P will focus on how to build efficient pricing strategies to facilitate the peers’ willingness of offering differentiated services (rather than the status–quo of merely resolving the free rider problems). Accordingly, this paper presents a contextualized micro pricing strategy for e-services operating in distributed WP2P environments. The pricing strategy grounding in the concept of value-based pricing not only takes mobile device restrictions and attributes of the surrounding context (ex. time, location) into account, but also regards the unique features of services (intangibility, inseparability, heterogeneity, perishability) to assist service buyers and sellers to rapidly come to a deal with each other in terms of a lightweight pricing/bargaining process. The contribution of the proposed contextualized micro pricing strategy is to improve peers’ willingness of furnishing differentiated services and to enhance the distribution of the service resources amid the WP2P environments. | en_US |
| dc.description.tableofcontents | 表 次 V圖 次 VI第壹章 緒論 1第一節 研究背景 1第二節 研究動機 2第三節 研究問題 4第四節 研究目的 6第五節 研究流程 9第貳章 文獻探討 10第一節 小額付款(Micropayment) 10第二節 定價策略(Pricing Strategy) 18第三節 協商策略(Negotiation) 26第參章 研究方法 30第一節 Contextualized micro pricing應用環境架構 31第二節 Service Discovery 與Candidate Determination 36第三節 Price Determination 43第四節 Provider Determination與Price Valuation 55第五節 Contextualized micro pricing之運作實例 63第肆章 實驗設計與結果 69第一節 實驗情境設計 69第二節 實驗目的 71第三節 實驗結果評估 74第伍章 系統架構 96第一節 JXTA平台 96第二節 JXTA基本概念 98第三節 情境化小額定價模式系統設計 101第陸章 結論與未來研究方向 108第一節 結論 108第二節 本研究之商業價值 111第三節 未來研究方向 112參考文獻 114表 次表2-2- 1、三種定價策略整理 22表2-3- 1、三種衝突型式整理 28表3-2- 1、CP需求訊息之定義 39表3-2- 2、SP response訊息之定義 39表3-2- 3、Candidate Determination運作方式 40表3-2- 4、RTR格式 41表3-3- 1、SP_bid訊息 43表3-3- 2、無線應用服務定價公式 45表3-3- 3、情境式BP服務分版考量之服務定價 47表3-3- 4、情境化的資訊內容無線應用服務之完整定價 49表3-3- 5、讓步範圍值的區間計算方式 51表3-3- 6、SP的出價公式之計算方式 52表3-3- 7、total payoff計算方式 53表3-3- 8、Seller Price Negotiation演算法 53表3-4- 1、SP服務本身QoS總分計算方式 56表3-4- 2、SP的總積分計算方式 57表3-4- 3、情境式之WTP價格計算方式 59表3-4- 4、讓步範圍值的區間計算方式 61表3-4- 5、CP的出價公式之計算方式 62表3-4- 6、Buyer Price Negotiation演算法 62表4-1- 1、實驗參數一覽表 70圖 次圖1-5- 1、研究程序圖 9圖2-1- 1、PayWord protocol 12圖2-1- 2、改良PayWord的小額付款系統運作方式 17圖2-3- 1、市場架構(Market Framework) 26圖2-3- 2、議價空間的觀念 29圖3-1- 1、Contextualized Micro Pricing應用環境 31圖3-1- 2、Contextualized Micro Pricing Protocol 35圖3-2- 1、Shopping Mall Ontology 37圖3-2- 2、Merchandise Store Ontology 37圖3-2- 3、Food Store Ontology 38圖3-2- 4、Service Discovery與Candidate Determination流程 42圖4-1- 1、賣方服務易逝性情境圖 71圖4-3- 1、SP預測CP服務價格認知之差異程度(BP=HIGH) 76圖4-3- 2、SP預測CP服務價格認知之差異程度(BP=MIDDLE) 76圖4-3- 3、SP預測CP服務價格認知之差異程度(BP=LOW) 77圖4-3- 4、SP與CP服務價格之整體報酬(BP=HIGH) 79圖4-3- 5、SP與CP服務價格之整體報酬(BP=MIDDLE) 79圖4-3- 6、SP與CP服務價格之整體報酬(BP=LOW) 80圖4-3- 7、兩種協商模式之談判次數結果(BP=HIGH) 82圖4-3- 8、兩種協商模式之談判次數結果(BP=MIDDLE) 83圖4-3- 9、兩種協商模式之談判次數結果(BP=LOW) 83圖4-3- 10、兩種協商模式結果之交易整體報酬 (BP=HIGH) 85圖4-3- 11、兩種協商模式結果之交易整體報酬 (BP=MIDDLE) 85圖4-3- 12、兩種協商模式結果之交易整體報酬 (BP=LOW) 86圖4-3- 13、情境分析發展流程 88圖5-1- 1、JXTA軟體架構圖 97圖5-2- 1、Peer Advertisement 99圖5-2- 2、管道(pipe)定址方式 100圖5-2- 3、Pipe Advertisement 101圖5-3- 1、系統運作架構圖 103圖5-3- 2、系統流程說明圖 105圖5-3- 3、JXTA初始設定畫面 105圖5-3- 4、資訊服務格式設定畫面 106圖5-3- 5、定價協定流程執行畫面 107 | zh_TW |
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| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0923560031 | en_US |
| dc.subject (關鍵詞) | 點對點 | zh_TW |
| dc.subject (關鍵詞) | 動態定價 | zh_TW |
| dc.subject (關鍵詞) | 價值導向定價 | zh_TW |
| dc.subject (關鍵詞) | 無線隨意服務 | zh_TW |
| dc.subject (關鍵詞) | P2P | en_US |
| dc.subject (關鍵詞) | dynamic pricing | en_US |
| dc.subject (關鍵詞) | value-based pricing | en_US |
| dc.subject (關鍵詞) | wireless ad-hoc e-services | en_US |
| dc.title (題名) | 無線點對點環境中情境化小額定價模式之研究 | zh_TW |
| dc.type (資料類型) | thesis | en |
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