| dc.contributor.advisor | 管郁君 | zh_TW |
| dc.contributor.author (Authors) | 魏碧梅 | zh_TW |
| dc.creator (作者) | 魏碧梅 | zh_TW |
| dc.date (日期) | 2003 | en_US |
| dc.date.accessioned | 18-Sep-2009 14:38:44 (UTC+8) | - |
| dc.date.available | 18-Sep-2009 14:38:44 (UTC+8) | - |
| dc.date.issued (上傳時間) | 18-Sep-2009 14:38:44 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G91356002-1 | en_US |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/35288 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 資訊管理研究所 | zh_TW |
| dc.description (描述) | 91356002 | zh_TW |
| dc.description (描述) | 92 | zh_TW |
| dc.description.abstract (摘要) | 即時通訊是近年來大受全球網友歡迎的網際網路應用活動，提供使用者和親友進行線上即時互動，然而針對此種以社會關係溝通為訴求的資訊科技，尚未有學者深入去瞭解使用者的接受程度，網際網路使用者對於此種科技所抱持的態度和定位究竟為何？為了研究使用者對此種以社會關係溝通為訴求的資訊科技使用行為，本研究以科技接受模型為研究架構之基礎進行研究，企圖找出影響使用者對即時通訊之認知與使用的關鍵因素，並驗證使用者認知與實際使用間的關係性。 本研究以調查研究法為主，針對台灣地區的網際網路使用者發放網路問卷，所有資料經分析後顯示，系統遲延性與系統穩定性並不影響使用者認知，然而系統穩定性會直接影響即時通訊的實際使用，除此之外，即時通訊使用者的行為尚受到使用意願與主觀規範的強力影響。另一方面，在對即時通訊的態度形成上，認知有用性、認知易用性與認知娛樂性皆具備影響力，其中以認知娛樂性扮演的角色最為重要，影響程度也最高，認知易用性的影響則漸趨薄弱，然而其影響有用性和娛樂性相當大，因此重要性仍不容忽視。 | zh_TW |
| dc.description.tableofcontents | 目錄 I圖目錄 III表目錄 IV第一章 緒論 1第一節 研究背景 1第二節 研究動機 3第三節 研究問題與目的 5第四節 研究流程 5第二章 文獻探討 7第一節 即時通訊 7第二節 理性行為理論 12第三節 科技接受模型 14第四節 系統遲延 20第三章 研究方法 22第一節 研究架構 22第二節 研究方法 25第三節 研究變數與操作型定義 28第四節 研究假說 33第五節 研究設計 35第六節 分析方法 41第四章 資料分析 43第一節 問卷回收情況與信效度檢驗 43第二節 因素分析 57第三節 路徑分析 63第四節 假說驗證 76第五節 研究修正 79第五章 結論與建議 88第一節 研究結論 88第二節 研究建議 92第三節 研究限制 94參考文獻 95中文部份 95英文部份 97附錄A 焦點團體訪談大綱 104附錄B 焦點團體訪談整理 106附錄C 正式問卷 112附錄D 總體有效樣本結構 118附錄E 建構效度之因素分析 120附錄F 男性樣本之路徑分析 123附錄G 女性樣本之路徑分析 129 | zh_TW |
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| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G91356002-1 | en_US |
| dc.subject (關鍵詞) | 即時通訊 | zh_TW |
| dc.subject (關鍵詞) | 科技接受模型 | zh_TW |
| dc.subject (關鍵詞) | 主觀規範 | zh_TW |
| dc.title (題名) | 台灣網際網路使用者對即時通訊之認知與實際使用狀況 | zh_TW |
| dc.type (資料類型) | thesis | en |
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