Publications-Theses

題名 台灣網際網路使用者對即時通訊之認知與實際使用狀況
作者 魏碧梅
貢獻者 管郁君
魏碧梅
關鍵詞 即時通訊
科技接受模型
主觀規範
日期 2003
上傳時間 18-Sep-2009 14:38:44 (UTC+8)
摘要   即時通訊是近年來大受全球網友歡迎的網際網路應用活動,提供使用者和親友進行線上即時互動,然而針對此種以社會關係溝通為訴求的資訊科技,尚未有學者深入去瞭解使用者的接受程度,網際網路使用者對於此種科技所抱持的態度和定位究竟為何?為了研究使用者對此種以社會關係溝通為訴求的資訊科技使用行為,本研究以科技接受模型為研究架構之基礎進行研究,企圖找出影響使用者對即時通訊之認知與使用的關鍵因素,並驗證使用者認知與實際使用間的關係性。
  本研究以調查研究法為主,針對台灣地區的網際網路使用者發放網路問卷,所有資料經分析後顯示,系統遲延性與系統穩定性並不影響使用者認知,然而系統穩定性會直接影響即時通訊的實際使用,除此之外,即時通訊使用者的行為尚受到使用意願與主觀規範的強力影響。另一方面,在對即時通訊的態度形成上,認知有用性、認知易用性與認知娛樂性皆具備影響力,其中以認知娛樂性扮演的角色最為重要,影響程度也最高,認知易用性的影響則漸趨薄弱,然而其影響有用性和娛樂性相當大,因此重要性仍不容忽視。
參考文獻 中文部份
王緒溢、梁仁楷(民92)。MSN Messenger 6中文版帶了就走:即時通訊樣樣精。台北:□峯資訊股份有限公司。
邱皓政(民93)。量化研究與統計分析:SPSS中文視窗版資料分析範例解析。台北:五南。
周文賢(民91)。多變量統計分析:SAS/STAT使用方法。台北:智勝文化。
周倩、林華(民86)。電腦網路與傳播問卷調查。中華傳播學會1997年學術研討會,台灣,台北。
葉忠良(民87)。用ICQ伴你上網。台北:文魁資訊股份有限公司。
黃正瑋(民92)。以科技接受模型探討臺灣網際網路使用者對女性網站的認知與接受程度。國立政治大學資訊管理研究所碩士論文,未出版,台北市。
資訊應用研究室(民92)。網際網路應用快易通。台北:台科大圖書股份有限公司。
蔡銘韓(民92)。線上即時訊息系統之研究。國立交通大學資訊工程研究所碩士論文,未出版,新竹市。
焦點團體:理論與實務(歐素汝譯)(民88)。台北:弘智文化。(原著出版年:1990年)
謝鴻源、張菀倫、張立嵐(民92年4月)。台灣地區ICQ使用者的動機與滿足之初探。古永嘉(主持人),數位生活與學習。2003電子商務與數位生活研討會,劍潭青年活動中心。
財團法人台灣網路資訊中心(2004年2月20日)。2004年台灣寬頻網路使用調查。台北:財團法人台灣網路資訊中心。2004年3月16日,取自:http://www.twnic.net.tw
創市際市場研究顧問- InsightXplorer Limited(2003年09月23日)。台灣即時訊息服務市場現狀。台北:創市際市場研究顧問。2004年1月17日,取自:http://www.insightxplorer.com
經濟部技術處產業電子化指標與標準研究計畫/資策會ACI-FIND(2003年12月25日)。2003年我國家庭資訊通信技術應用概況之調查研究。台北:資策會。2004年1月20日,取自:http://www.find.org.tw/
蕃薯藤網路調查首頁。2003台灣網路使用調查。台北:蕃薯藤。2004年2月15日,取自http://survey.yam.com
蕃薯藤,http://www.yam.com/
騰訊QQ,http://hi.qq.com/
MSN 台灣首頁,http:/www.msn.com.tw/
Yahoo! 奇摩,http://tw.yahoo.com/
英文部份
Adams, D. A., Nelson, R. P., and Todd, P. A. (1992). Perceived usefulness, ease of use, and usage of information technology: a replication. MIS Quarterly, 60(2), 227-247.
Atkinson, M., and Kydd, C. (1997). Individual characteristics associated with World Wide Web use: an empirical study of playfulness and motivation. The DATA BASE for Advances in Information Systems, 28(2), 53-62.
Beard, K. B. (2002). Internet addition: current status and implications for employees. Journal of Employment Counseling, 39(1), 2-11.
Bellman, B., and Johnson, J. T. (2003). Does IM have business value? Business Communication Review, 33(8), 40-45.
Bouras, C., and Konidaris, A. (2001). Web components: A concept for improving personalization and reducing user perceived latency on the World Wide Web. The 2nd International Conference on Internet Computing (IC2001), Monte Carlo Resort, Las Vegas, Nevada, USA. 238-244.
Chau, Patrick Y. K. (1996). An empirical assessment of a modified technology acceptance model. Journal of Management Information Systems, 13(2), 185-204.
Chen, L. D., Gillenson, M. L., and Sherrell, D. L. (2002). Enticing online consumers: an extended technology acceptance perspective. Information and Management, 39(8), 705-719.
Cunningham, P.J. (2003). IM: invaluable new business tool or records management nightmare? Information Management Journal, 37(6), 27-33.
Dasgupta, S., Granger, M., and McGarry, N. (2002). User acceptance of e-collaboration technology: an extension of the technology acceptance model. Group Decision and Negotiation, 11(2), 87-100.
Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319-340.
Davis, F. D., Bagozzi, R. P., and Warshaw, P. R. (1989). User acceptance of computer technology: a comparison of two theoretical models. Management Science, 35(8), 982-1003.
Dishaw, M. T., and Strong, D. M. (1999). Extending the technology acceptance model with task-technology fit constructs. Information and Management, 36(1), 9-21.
Edmunds, H. (1999), The focus group research handbook, Lincolnwood (Chicago): NTC/Contemporary Publishing Group, Inc.
Endo, Y., Wang, Z., Chen, J. B. and Seltzer, M. (1996). Using latency to evaluate interactive system performance. Proceedings of the 1996 Symposium on Operating Systems Design and Implementation, Usenix Assoc, Berkeley, Calif. 185-199.
Fishbein, M., and Ajzen, I. (1975). Belief, attitude, intention, and behavior: an introduction to theory and research, Reading, Mass: Addison-Wesley Publishing company, Inc.
Gefen, D., and Straub, D.W. (1997). Gender differences in the perception and use of E-mail: an extension to the technology acceptance model. MIS Quarterly, 21(4), 389-400.
GVU Center (1998, May 14). Results of GVU`s tenth World Wide Web user survey. Retrieved 2004, February 23, from World Wide Web: http://www.gvu.gatech.edu
Haff, G. (2002, September 19). Latency matters! Retrieved 2004, February 20, from World Wide Web: http://www.illuminata.com
Jackson, L. A., Ervin, K. S., Gardner, P. D., and Schmitt, N. (2001). Gender and the Internet: Women communicating and men searching. Sex Role, 44(5), 363-379.
Johnson, R. A., and Hignite, M. A. (2000). Applying the technology acceptance model to the WWW. Academy of Information and Management Sciences Journal, 3(2), 130-142.
Lederer, A. L., Maupin, D. J., Sena, M. P., and Zhuang, Y. (1998). The role of ease of use, usefulness and attitude in the prediction of World Wide Web usage. Proceedings of the 1998 conference on Computer personnel research, Boston, Massachusetts, United States. 195-204.
Lin, J. C. C., and Lu, H. (2000). Toward an understanding of the behavioral intention to use a web site. International Journal of Information Management, 20(3), 197-208.
Malhotra, Y., and Galletta, D. F. (1999). Extending the technology acceptance model to cccount for social influence: theoretical bases and empirical validation. Proceedings of the 32nd Hawaii International Conference on System Sciences, Maui, Hawaii. 6-14.
Mathieson, K., Peacock, E., and Chin, W. W. (2001). Extending the technology acceptance model: the influence of perceived user resources. The DATA BASE for Advances in Information Systems, 32(3), 86-112.
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Venkatesh, V., and Morris, M. G. (2000). Why don’t men ever stop to ask for directions? gender, social influence, and their role in technology acceptance and usage behavior. MIS Quarterly, 24(1), 115-125.
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描述 碩士
國立政治大學
資訊管理研究所
91356002
92
資料來源 http://thesis.lib.nccu.edu.tw/record/#G91356002-1
資料類型 thesis
dc.contributor.advisor 管郁君zh_TW
dc.contributor.author (Authors) 魏碧梅zh_TW
dc.creator (作者) 魏碧梅zh_TW
dc.date (日期) 2003en_US
dc.date.accessioned 18-Sep-2009 14:38:44 (UTC+8)-
dc.date.available 18-Sep-2009 14:38:44 (UTC+8)-
dc.date.issued (上傳時間) 18-Sep-2009 14:38:44 (UTC+8)-
dc.identifier (Other Identifiers) G91356002-1en_US
dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/35288-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 資訊管理研究所zh_TW
dc.description (描述) 91356002zh_TW
dc.description (描述) 92zh_TW
dc.description.abstract (摘要)   即時通訊是近年來大受全球網友歡迎的網際網路應用活動,提供使用者和親友進行線上即時互動,然而針對此種以社會關係溝通為訴求的資訊科技,尚未有學者深入去瞭解使用者的接受程度,網際網路使用者對於此種科技所抱持的態度和定位究竟為何?為了研究使用者對此種以社會關係溝通為訴求的資訊科技使用行為,本研究以科技接受模型為研究架構之基礎進行研究,企圖找出影響使用者對即時通訊之認知與使用的關鍵因素,並驗證使用者認知與實際使用間的關係性。
  本研究以調查研究法為主,針對台灣地區的網際網路使用者發放網路問卷,所有資料經分析後顯示,系統遲延性與系統穩定性並不影響使用者認知,然而系統穩定性會直接影響即時通訊的實際使用,除此之外,即時通訊使用者的行為尚受到使用意願與主觀規範的強力影響。另一方面,在對即時通訊的態度形成上,認知有用性、認知易用性與認知娛樂性皆具備影響力,其中以認知娛樂性扮演的角色最為重要,影響程度也最高,認知易用性的影響則漸趨薄弱,然而其影響有用性和娛樂性相當大,因此重要性仍不容忽視。
zh_TW
dc.description.tableofcontents 目錄 I
圖目錄 III
表目錄 IV
第一章 緒論 1
第一節 研究背景 1
第二節 研究動機 3
第三節 研究問題與目的 5
第四節 研究流程 5
第二章 文獻探討 7
第一節 即時通訊 7
第二節 理性行為理論 12
第三節 科技接受模型 14
第四節 系統遲延 20
第三章 研究方法 22
第一節 研究架構 22
第二節 研究方法 25
第三節 研究變數與操作型定義 28
第四節 研究假說 33
第五節 研究設計 35
第六節 分析方法 41
第四章 資料分析 43
第一節 問卷回收情況與信效度檢驗 43
第二節 因素分析 57
第三節 路徑分析 63
第四節 假說驗證 76
第五節 研究修正 79
第五章 結論與建議 88
第一節 研究結論 88
第二節 研究建議 92
第三節 研究限制 94
參考文獻 95
中文部份 95
英文部份 97
附錄A 焦點團體訪談大綱 104
附錄B 焦點團體訪談整理 106
附錄C 正式問卷 112
附錄D 總體有效樣本結構 118
附錄E 建構效度之因素分析 120
附錄F 男性樣本之路徑分析 123
附錄G 女性樣本之路徑分析 129
zh_TW
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dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G91356002-1en_US
dc.subject (關鍵詞) 即時通訊zh_TW
dc.subject (關鍵詞) 科技接受模型zh_TW
dc.subject (關鍵詞) 主觀規範zh_TW
dc.title (題名) 台灣網際網路使用者對即時通訊之認知與實際使用狀況zh_TW
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) 中文部份zh_TW
dc.relation.reference (參考文獻) 王緒溢、梁仁楷(民92)。MSN Messenger 6中文版帶了就走:即時通訊樣樣精。台北:□峯資訊股份有限公司。zh_TW
dc.relation.reference (參考文獻) 邱皓政(民93)。量化研究與統計分析:SPSS中文視窗版資料分析範例解析。台北:五南。zh_TW
dc.relation.reference (參考文獻) 周文賢(民91)。多變量統計分析:SAS/STAT使用方法。台北:智勝文化。zh_TW
dc.relation.reference (參考文獻) 周倩、林華(民86)。電腦網路與傳播問卷調查。中華傳播學會1997年學術研討會,台灣,台北。zh_TW
dc.relation.reference (參考文獻) 葉忠良(民87)。用ICQ伴你上網。台北:文魁資訊股份有限公司。zh_TW
dc.relation.reference (參考文獻) 黃正瑋(民92)。以科技接受模型探討臺灣網際網路使用者對女性網站的認知與接受程度。國立政治大學資訊管理研究所碩士論文,未出版,台北市。zh_TW
dc.relation.reference (參考文獻) 資訊應用研究室(民92)。網際網路應用快易通。台北:台科大圖書股份有限公司。zh_TW
dc.relation.reference (參考文獻) 蔡銘韓(民92)。線上即時訊息系統之研究。國立交通大學資訊工程研究所碩士論文,未出版,新竹市。zh_TW
dc.relation.reference (參考文獻) 焦點團體:理論與實務(歐素汝譯)(民88)。台北:弘智文化。(原著出版年:1990年)zh_TW
dc.relation.reference (參考文獻) 謝鴻源、張菀倫、張立嵐(民92年4月)。台灣地區ICQ使用者的動機與滿足之初探。古永嘉(主持人),數位生活與學習。2003電子商務與數位生活研討會,劍潭青年活動中心。zh_TW
dc.relation.reference (參考文獻) 財團法人台灣網路資訊中心(2004年2月20日)。2004年台灣寬頻網路使用調查。台北:財團法人台灣網路資訊中心。2004年3月16日,取自:http://www.twnic.net.twzh_TW
dc.relation.reference (參考文獻) 創市際市場研究顧問- InsightXplorer Limited(2003年09月23日)。台灣即時訊息服務市場現狀。台北:創市際市場研究顧問。2004年1月17日,取自:http://www.insightxplorer.comzh_TW
dc.relation.reference (參考文獻) 經濟部技術處產業電子化指標與標準研究計畫/資策會ACI-FIND(2003年12月25日)。2003年我國家庭資訊通信技術應用概況之調查研究。台北:資策會。2004年1月20日,取自:http://www.find.org.tw/zh_TW
dc.relation.reference (參考文獻) 蕃薯藤網路調查首頁。2003台灣網路使用調查。台北:蕃薯藤。2004年2月15日,取自http://survey.yam.comzh_TW
dc.relation.reference (參考文獻) 蕃薯藤,http://www.yam.com/zh_TW
dc.relation.reference (參考文獻) 騰訊QQ,http://hi.qq.com/zh_TW
dc.relation.reference (參考文獻) MSN 台灣首頁,http:/www.msn.com.tw/zh_TW
dc.relation.reference (參考文獻) Yahoo! 奇摩,http://tw.yahoo.com/zh_TW
dc.relation.reference (參考文獻) 英文部份zh_TW
dc.relation.reference (參考文獻) Adams, D. A., Nelson, R. P., and Todd, P. A. (1992). Perceived usefulness, ease of use, and usage of information technology: a replication. MIS Quarterly, 60(2), 227-247.zh_TW
dc.relation.reference (參考文獻) Atkinson, M., and Kydd, C. (1997). Individual characteristics associated with World Wide Web use: an empirical study of playfulness and motivation. The DATA BASE for Advances in Information Systems, 28(2), 53-62.zh_TW
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