| dc.contributor.advisor | 陳建維 博士 | zh_TW |
| dc.contributor.advisor | Dr. Chien-Wei Chen | en_US |
| dc.contributor.author (Authors) | 徐正穎 | zh_TW |
| dc.contributor.author (Authors) | Cheng-ying Hsu | en_US |
| dc.creator (作者) | 徐正穎 | zh_TW |
| dc.creator (作者) | Cheng-ying Hsu | en_US |
| dc.date (日期) | 2003 | en_US |
| dc.date.accessioned | 18-Sep-2009 14:45:17 (UTC+8) | - |
| dc.date.available | 18-Sep-2009 14:45:17 (UTC+8) | - |
| dc.date.issued (上傳時間) | 18-Sep-2009 14:45:17 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0090932114 | en_US |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/35328 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 經營管理碩士學程(EMBA) | zh_TW |
| dc.description (描述) | 90932114 | zh_TW |
| dc.description (描述) | 92 | zh_TW |
| dc.description.abstract (摘要) | 分析層級程序法在產品刪除決策之應用 | zh_TW |
| dc.description.abstract (摘要) | The recent explosion of product management in consumer packaged goods has highlighted the importance of product assortment decisions. In particular, firms are increasingly faced with the decision of which products to delete from distribution. Upon reflection, there are both strategic and tactical dimensions to this decision. Strategic approaches focus on the development of optimal product assortments as the basis for deletion decisions. Tactical approaches address incremental (i.e., item-by- item) decisions whether to delete any product, and if so, which product.This thesis focuses on tactical approaches and proposes using Analytic Hierarchy Process (AHP) as a systematic and analytic tool that helps to quantify the managerial judgments in identifying the candidates for product deletion. Supported by a practical case study, which illustrates how AHP can be beneficial in quantifying both financial and non-financial product performance rankings for managers’ easier understanding and higher transparency of product deletion decision-making. | en_US |
| dc.description.tableofcontents | Table of ContentsDeclaration iiAcknowledgements iiiAbstract ivTable of Contents vList of Figures viiList of Tables viiiChapter 1 Introduction 11.1 Research Background 21.2 Objectives of the Research 61.3 Organization of the Thesis 6Chapter 2 Literature Review 92.1 Products Proliferation 92.1.1 Potential Pitfalls of Product Proliferation 102.1.2 Effects of Cannibalization 122.1.3 Emergence of Category Management 132.2 Product Deletion 152.2.1 Decision-Making of Product Deletion 152.2.2 The Causes for Product Deletion 182.2.3 Alternatives to Product Deletion 202.3 Reaching the Decision on Product Deletion 222.3.1 Identification of Deletion Candidates 222.3.2 Analysis for Possible Revitalization 262.3.3 Evaluate the Impacts of Product Deletion 272.3.4 The ‘Death Spiral’ of Product Deletion 29Chapter 3 Research Methodology 313.1 The Analytic Hierarchy Process 323.2 The Research Setting 343.3 Structuring the Hierarchy 363.4 Research Design 423.5 Data Collection 43Chapter 4 Findings and Discussion 464.1 Results of Study 1 464.2 Results of Study 2 504.3 Key Findings from the Results 534.4 General Discussions 54Chapter 5 Conclusion 565.1 Managerial Implications 565.2 Limitation of the Current Research 575.3 Directions for Future Research 58References 59List of FiguresFigure 2-1. Schematic Overview of Hart’s Product Deletion Decision-making Model 17Figure 2-2. Framework of Avlonitis’s Weak Product Evaluation Process 25Figure 3-1. AHP Decision Tree for Identifying the Product Deletion Candidates 38Figure 4-1. Performance Sensitivity with Respect to Goal for Study 1 49Figure 4-2. Performance Sensitivity with Respect to Goal for Study 2 52List of TablesTable 2-1. The Causes for Product Deletion 19Table 2-2. Alternatives to Product Deletion 21Table 2-3. Review Criteria for Identifying Deletion Candidates 24Table 2-4. Analytic Methods for Possible Revitalization 27Table 2-5. Evaluation Factors for the Impact of Product Deletion 28Table 3-1. Definition of Abbreviations Used 39Table 3-2. Pairwise Comparisons of Importances of Primary Criteria 44Table 4-1. Overall Synthesized Weights and Ranking of Alternatives for Study 1 47Table 4-2. Overall Synthesized Weights and Ranking of Alternatives for Study 2 51 | zh_TW |
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| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0090932114 | en_US |
| dc.subject (關鍵詞) | Product Deletion | en_US |
| dc.subject (關鍵詞) | Product Elimination | en_US |
| dc.subject (關鍵詞) | Analytic Hierarchy Process (AHP) | en_US |
| dc.subject (關鍵詞) | Multiple Criteria Decision Making (MCDM) Problem | en_US |
| dc.title (題名) | Identifying Candidates for Product Deletion: An Analytic Hierarchy Process Approach | zh_TW |
| dc.title (題名) | 分析層級程序法在產品刪除決策之應用 | zh_TW |
| dc.type (資料類型) | thesis | en |
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