| dc.contributor.advisor | 于卓民 | zh_TW |
| dc.contributor.author (Authors) | 周幸怡 | zh_TW |
| dc.creator (作者) | 周幸怡 | zh_TW |
| dc.date (日期) | 2007 | en_US |
| dc.date.accessioned | 18-Sep-2009 14:45:25 (UTC+8) | - |
| dc.date.available | 18-Sep-2009 14:45:25 (UTC+8) | - |
| dc.date.issued (上傳時間) | 18-Sep-2009 14:45:25 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0090932115 | en_US |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/35329 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 經營管理碩士學程(EMBA) | zh_TW |
| dc.description (描述) | 90932115 | zh_TW |
| dc.description (描述) | 96 | zh_TW |
| dc.description.abstract (摘要) | 本論文之研究動機乃基於全球市場自由化的腳步越來越快，新創國際企業也越來越多。對於台灣而言，貿易依存度高、創業活動頻繁，研究新創國際企業的議題，對台灣整體經濟及個別廠商應具重要之意義。此外，在台灣，策略聯盟一直是廠商間十分常見的一種合作關係。新創國際企業與策略聯盟，都是台灣企業的共同趨勢，所以了解新創國際企業的策略聯盟模式及發展，不但符合台灣企業的需求，亦對台灣企業的未來發展具有參考的價值。 基於上述之研究動機，本研究以台灣新創國際企業為對象，探討下列的問題：(1)台灣新創國際企業的形成原因為何？本研究將探討公司因素、產業環境及創業家等因素之影響；(2)新創國際企業如何進行策略聯盟？本研究將探討策略聯盟的動機、策略聯盟夥伴選擇標準、策略聯盟型態選擇及如何管理策略聯盟等議題。 本論文之研究架構，係由參考相關之文獻推導而成，並依架構中各變數之關係設計出訪談綱要，以訪談之方式，以三家新創國際企業為對象，以了解新創國際企業創業者的動機及歷程、組成策略聯盟的動機、聯盟夥伴選擇、聯盟型態選擇、聯盟管理等議題。經由第四章之個案分析發現，台灣新創國際企業以資源互補為主要動機；另在分析過程中亦發現，明確分工與信任關係是新創國際企業策略聯盟成功的關鍵因素。研究中同時發現，新創國際企業的策略聯盟，由於成立時間較短，績效不易評估。 在研究過程中，已儘量追求結構之完整，逐步撰寫、推導對新創國際企業策略聯盟之分析，惟仍不免有許多主客觀因素，形成本研究之限制。在後續研究上，建議後續研究者可再拉長研究對象之成立年限，以回顧式的方式來看新創國際企業的策略聯盟績效，並進行量化分析，應能有更多的發現與了解，且為台灣新創國際企業找出更好的策略聯盟發展模式。 | zh_TW |
| dc.description.tableofcontents | 第一章 緒論第一節 研究背景與動機第二節 研究問題與目的第三節 研究範圍與限制第四節 研究流程與各章簡述第二章 文獻探討第一節 新創國際企業過去之相關研究第二節 策略聯盟之定義、形成動機與類型第三節 策略聯盟之管理、夥伴選擇準則及績效衡量第三章 研究方法第一節 研究架構第二節 個案研究方法與個案研究程序第四章 個案描述與分析第一節 個案描述第二節 資料分析第五章 結論第一節 研究結論第二節 建議中文參考文獻英文參考文獻 | zh_TW |
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| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0090932115 | en_US |
| dc.subject (關鍵詞) | 新創國際企業 | zh_TW |
| dc.subject (關鍵詞) | 策略聯盟 | zh_TW |
| dc.title (題名) | 新創國際企業的策略聯盟 | zh_TW |
| dc.type (資料類型) | thesis | en |
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