| dc.coverage.temporal | 計畫年度：89 起迄日期：19990801～20000731 | en_US |
| dc.creator (作者) | 張卿卿 | zh_TW |
| dc.date (日期) | 2000 | en_US |
| dc.date.accessioned | 18-Apr-2007 16:32:32 (UTC+8) | en_US |
| dc.date.accessioned | 2008-09-08 | - |
| dc.date.available | 18-Apr-2007 16:32:32 (UTC+8) | en_US |
| dc.date.available | 2008-09-08 | - |
| dc.date.issued (上傳時間) | 18-Apr-2007 16:32:32 (UTC+8) | en_US |
| dc.identifier (Other Identifiers) | 892412H004017SSS.pdf | en_US |
| dc.identifier.uri (URI) | http://tair.lib.ntu.edu.tw:8000/123456789/3584 | en_US |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/3584 | - |
| dc.description (描述) | 核定金額：634400元 | en_US |
| dc.format | applicaiton/pdf | en_US |
| dc.format.extent | bytes | en_US |
| dc.format.extent | 2585 bytes | en_US |
| dc.format.extent | 2585 bytes | - |
| dc.format.extent | 155 bytes | - |
| dc.format.mimetype | application/pdf | en_US |
| dc.format.mimetype | application/pdf | en_US |
| dc.format.mimetype | application/pdf | - |
| dc.format.mimetype | text/plain | - |
| dc.language | zh-TW | en_US |
| dc.language.iso | zh-TW | en_US |
| dc.publisher (Publisher) | 臺北市：國立政治大學廣告學系 | en_US |
| dc.rights (Rights) | 行政院國家科學委員會 | en_US |
| dc.subject (關鍵詞) | 自我基模理論;廣告效果;認知反應;思考可能性模式 | - |
| dc.subject (關鍵詞) | Self-schema;Advertising effects;Cognitive responses;Elaboration likelihood model(ELM) | - |
| dc.title (題名) | 從自我基模理論看廣告效果：實證的研究與模式的建立 | zh_TW |
| dc.title.alternative (其他題名) | Employing Self-Schema Theory to Explore Advertising Effects: Empirical Tests and Model Building | - |
| dc.type (資料類型) | report | en |
