Publications-Theses

題名 金控變革對金融軟體A公司經營模式創新暨專案研究
作者 呂克毅
貢獻者 李仁芳
呂克毅
關鍵詞 金控
金融軟體
經營模式創新
日期 2004
上傳時間 18-Sep-2009 14:54:59 (UTC+8)
摘要 After the law makers in Taiwan passed the bills of “Act of Financial Holding Company” in 2000, the banking industry has been facing tremendous challenges, threats and opportunities caused by internal and external micro economical changes.

By applying Michael Porter’s “Five Forces Analysis”, every participant including commercial banks, investment banks, and securities, insurance companies and financial institutions, and stakeholders including regulators, foreign financial institutions, scholars as well as system service providers, has realized that this industry has been changed; the state of the situation will only evolve faster and reinforced tighter in the future.

The internal market changes are influenced by the rapid mergers and acquisitions. 14 Financial Holding Companies (FHC) have established since early 2001 in Taiwan. The evidence of saturation can be seen from the number of existing FHCs, when it is compared with the market size in both Japan and the United States and their number of FHCs, the density is too high to create the scale of economy. FHC does understand that the essential target is to compete in global financial business. If every FHC’s mission and definition to the “globe competence” is to be the leading financial services company in world only for Chinese society, unfortunately, China, the most risky but last potential emerging market, denied it due to political issues, it is not possible to build a globe competence capabilities like Taiwan’s IT manufacturing does. The base market is too small to sustain these 14 competitors, there is no significant segmentation in market, product and services difference, consequently, only competes in price.
The external threats are from top Fortune 100 companies, which include numerous of the largest financial companies in the world; such as Citigroup, HSBC, ABN AMRO Bank, Credit Suisse First Bank (CSFB). These influential banks can take WTO and financial market deregulations into their advantages in order to penetrate into any countries they are interested including Taiwan. If under no regulatory issues and obstacles, these companies may buy out targeted local banks easily. Subsequently, they can deploy their new products more quickly through the acquired local channels. They can deploy their existing advanced systems in the bases of the bank’s Assets Book which is in compliance with Basel II.
To adequately utilize a minimal amount of capital and allocate properly the risk-weighted economical capital, the banking book addresses new applications in core banking system and the trading book requires sophistic STP systems. This will have a tremendous impact over local bankers, who are eager to start on business reforming and reengineering, and can work in alliance with world-class consulting and technology management firms, such as Accenture and McKinsey. However, there is a trend that consulting firms usually deliver almost identical solutions to all of their clients, because in order to provide clients with a quick solution, firms tend to use the existing business models as the solution. Therefore, reengineering organization structure is based on Citibank or other large financial institutions, and their new plans for investment in technology and assets are also being copied by these banks.

As for building a new core competence in the future, FHCs have made similar strategies. However, one has to ask that does this new core competence have differentiated their services? The answer is no. In the lower margin of the competitive market, banks and FHCs are struggling to develop a new fee-based business which has to be in alignment of goals, and give incentives with adequate business workflow. However, there will be no fruitful yields to the bank, if the top executives’ decision is to acquire a system which has been used in the world-class banks or recruiting an executive officer who may have the expertise and experience working with foreign banks.

The purpose of this paper is trying to analyze an existing solution provider, which will be called “A” company. “A” company has been faced with rapid changes and uncertainties brought by FHCs. A new set of strategies, business objectives and business models have to be developed simultaneously. It is very hard since “A” company’s current core competence has become its core rigidity. “A” company realizes that it needs to prove that it is capable of delivering their tomorrow needs sooner in today. How to develop a new core competence within an existing organization? Although this new core competence aligns with the new organization, new technology, new business flow and new customers, “A” company proceeds to take on the Bills Online Clearing and Settlement Systems (BOSS) to build its next generation business model. According to pervious references and documents, if any initiatives were to project as innovations in the company, it could not be successful unless separating this project from the core business. It seems the uncertain result to be merely expected its return. There are lots of problems in front of the project, a loosely couple project-based matrix organization, unfamiliar technology and an often change specifications and so on, that are all new to “A” company..
“A” company’s challenge is that they knew it is not an incremental, but a radical, business innovation; nevertheless they had no other alternatives. This story describes the mission and vision they have, and how the BOSS project may affect the implementation of their strategies in each phase. Also, to show how the implementation which includes monitoring and check points align with their strategic objectives through the BOSS project.

The final section is to apply the Economy Value-added (EVA) to survey this proceeded project and to see what tangible and intangible values this project brought to the company.
參考文獻 1. 王志傑,陳盈吟,邱豐凱,劉明藩與連煥明 著﹝2003﹞,《作業風險之介紹》,課程期末報告。
2. 李明軒、邱如美 譯﹝2003﹞,波特 著,《競爭優勢》,天下遠見出版,台北。
3. 王美音譯 (1998), Dorothy Leonard – Barton著,《知識創新之泉》,遠流,台北。
4. 吳啟銘 著﹝2000﹞,《企業評價:個案實證分析》,智勝文化事業,台北 。
5. 吳思華 著﹝2000﹞,《策略九說》,臉譜出版,台北 。
6. 吳安妮 著,《化無形資產為具體成果》,《策略地圖 – 專文導讀一 》2004 ,臉譜出版,台北。
7. 周旭華 譯﹝1998﹞,波特 著,《競爭策略》,天下文化出版公司,台北。
8. 上官 譯 ﹝2000﹞,亨利. 閔茲伯格 著,《閔茲伯格談管理 – Mintzberg On Managementinside》,中天, 台北縣新店市
9. 《資策會MIC經濟部ITIS計劃》,2000年2月。
英文文獻
1. Chew, Donald H. Jr.(1993), The New Corporate Finance, where theory meets practice, McGraw-Hill Companies
2. Robert S. Kaplan & David P. Norton, 《Strategy Maps》 (2004), Harvard Business School Publishing Corporation. Boston, U.S.A.
3. Leonard-Barton, Dorothy, & Leonard, Dorothy(1998), Wellsprings of Knowledge, Harvard Business School Press, Boston
4. Mintzburg, Henry (1989), Mintzberg on Management: Inside Our Strange World of Organizations, Free Press, New York
5. Moore, Geoffrey A. (1995), Inside the Tornado : Marketing Strategies from Silicon Valley`s Cutting Edge, Harper, New York
6. Miller, William & Morris, Langdon(1999),4th Generation R&D: Managing Knowledge, Technology, and Innovation, John Wiley & Sons Inc., New York
7. Nonaka, Ikujiro & Takeuchi, Hirotaka (1995),
The Knowledge-Creating Company: How Japanese Companies Create the Dynamics of Innovation, Oxford University Press, New York.
8. Activebank, 2003, Financial Objects plc., London
投影片資料
1. 盧正昕﹝建華金控董事長,2002﹞,“台灣金控未來挑戰”
描述 碩士
國立政治大學
經營管理碩士學程(EMBA)
91932904
93
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0091932904
資料類型 thesis
dc.contributor.advisor 李仁芳zh_TW
dc.contributor.author (Authors) 呂克毅zh_TW
dc.creator (作者) 呂克毅zh_TW
dc.date (日期) 2004en_US
dc.date.accessioned 18-Sep-2009 14:54:59 (UTC+8)-
dc.date.available 18-Sep-2009 14:54:59 (UTC+8)-
dc.date.issued (上傳時間) 18-Sep-2009 14:54:59 (UTC+8)-
dc.identifier (Other Identifiers) G0091932904en_US
dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/35395-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 經營管理碩士學程(EMBA)zh_TW
dc.description (描述) 91932904zh_TW
dc.description (描述) 93zh_TW
dc.description.abstract (摘要) After the law makers in Taiwan passed the bills of “Act of Financial Holding Company” in 2000, the banking industry has been facing tremendous challenges, threats and opportunities caused by internal and external micro economical changes.

By applying Michael Porter’s “Five Forces Analysis”, every participant including commercial banks, investment banks, and securities, insurance companies and financial institutions, and stakeholders including regulators, foreign financial institutions, scholars as well as system service providers, has realized that this industry has been changed; the state of the situation will only evolve faster and reinforced tighter in the future.

The internal market changes are influenced by the rapid mergers and acquisitions. 14 Financial Holding Companies (FHC) have established since early 2001 in Taiwan. The evidence of saturation can be seen from the number of existing FHCs, when it is compared with the market size in both Japan and the United States and their number of FHCs, the density is too high to create the scale of economy. FHC does understand that the essential target is to compete in global financial business. If every FHC’s mission and definition to the “globe competence” is to be the leading financial services company in world only for Chinese society, unfortunately, China, the most risky but last potential emerging market, denied it due to political issues, it is not possible to build a globe competence capabilities like Taiwan’s IT manufacturing does. The base market is too small to sustain these 14 competitors, there is no significant segmentation in market, product and services difference, consequently, only competes in price.
The external threats are from top Fortune 100 companies, which include numerous of the largest financial companies in the world; such as Citigroup, HSBC, ABN AMRO Bank, Credit Suisse First Bank (CSFB). These influential banks can take WTO and financial market deregulations into their advantages in order to penetrate into any countries they are interested including Taiwan. If under no regulatory issues and obstacles, these companies may buy out targeted local banks easily. Subsequently, they can deploy their new products more quickly through the acquired local channels. They can deploy their existing advanced systems in the bases of the bank’s Assets Book which is in compliance with Basel II.
To adequately utilize a minimal amount of capital and allocate properly the risk-weighted economical capital, the banking book addresses new applications in core banking system and the trading book requires sophistic STP systems. This will have a tremendous impact over local bankers, who are eager to start on business reforming and reengineering, and can work in alliance with world-class consulting and technology management firms, such as Accenture and McKinsey. However, there is a trend that consulting firms usually deliver almost identical solutions to all of their clients, because in order to provide clients with a quick solution, firms tend to use the existing business models as the solution. Therefore, reengineering organization structure is based on Citibank or other large financial institutions, and their new plans for investment in technology and assets are also being copied by these banks.

As for building a new core competence in the future, FHCs have made similar strategies. However, one has to ask that does this new core competence have differentiated their services? The answer is no. In the lower margin of the competitive market, banks and FHCs are struggling to develop a new fee-based business which has to be in alignment of goals, and give incentives with adequate business workflow. However, there will be no fruitful yields to the bank, if the top executives’ decision is to acquire a system which has been used in the world-class banks or recruiting an executive officer who may have the expertise and experience working with foreign banks.

The purpose of this paper is trying to analyze an existing solution provider, which will be called “A” company. “A” company has been faced with rapid changes and uncertainties brought by FHCs. A new set of strategies, business objectives and business models have to be developed simultaneously. It is very hard since “A” company’s current core competence has become its core rigidity. “A” company realizes that it needs to prove that it is capable of delivering their tomorrow needs sooner in today. How to develop a new core competence within an existing organization? Although this new core competence aligns with the new organization, new technology, new business flow and new customers, “A” company proceeds to take on the Bills Online Clearing and Settlement Systems (BOSS) to build its next generation business model. According to pervious references and documents, if any initiatives were to project as innovations in the company, it could not be successful unless separating this project from the core business. It seems the uncertain result to be merely expected its return. There are lots of problems in front of the project, a loosely couple project-based matrix organization, unfamiliar technology and an often change specifications and so on, that are all new to “A” company..
“A” company’s challenge is that they knew it is not an incremental, but a radical, business innovation; nevertheless they had no other alternatives. This story describes the mission and vision they have, and how the BOSS project may affect the implementation of their strategies in each phase. Also, to show how the implementation which includes monitoring and check points align with their strategic objectives through the BOSS project.

The final section is to apply the Economy Value-added (EVA) to survey this proceeded project and to see what tangible and intangible values this project brought to the company.
en_US
dc.description.tableofcontents 第一章 序論
第一節 研究背景與動機
第二節 研究問題
第三節 論文結構
第二章 文獻探討
第一節 策略九說
第二節 五力分析
第三節 Nonaka的知識創造模式與創新五階段
第四節 策略地圖
第五節 閔茲伯格談管理
第六節 企業評價
第三章 產業發展
第一節 產業環境改變
第二節 金融控股公司的新資訊系統
第三節 資訊系統(IT)在金融控股成功關鍵因素所扮演的角色
第四章 研究方法
第一節 研究架構
第五章 個案分析研究發現
第一節 個案公司簡介
第二節 產業競爭分析
第三節 公司內部分析
第四節 專案介紹
第五節 執行面分析
第六節 檢視成長策略
第六章 結論與建議
參考文獻
zh_TW
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dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0091932904en_US
dc.subject (關鍵詞) 金控zh_TW
dc.subject (關鍵詞) 金融軟體zh_TW
dc.subject (關鍵詞) 經營模式創新zh_TW
dc.title (題名) 金控變革對金融軟體A公司經營模式創新暨專案研究zh_TW
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) 1. 王志傑,陳盈吟,邱豐凱,劉明藩與連煥明 著﹝2003﹞,《作業風險之介紹》,課程期末報告。zh_TW
dc.relation.reference (參考文獻) 2. 李明軒、邱如美 譯﹝2003﹞,波特 著,《競爭優勢》,天下遠見出版,台北。zh_TW
dc.relation.reference (參考文獻) 3. 王美音譯 (1998), Dorothy Leonard – Barton著,《知識創新之泉》,遠流,台北。zh_TW
dc.relation.reference (參考文獻) 4. 吳啟銘 著﹝2000﹞,《企業評價:個案實證分析》,智勝文化事業,台北 。zh_TW
dc.relation.reference (參考文獻) 5. 吳思華 著﹝2000﹞,《策略九說》,臉譜出版,台北 。zh_TW
dc.relation.reference (參考文獻) 6. 吳安妮 著,《化無形資產為具體成果》,《策略地圖 – 專文導讀一 》2004 ,臉譜出版,台北。zh_TW
dc.relation.reference (參考文獻) 7. 周旭華 譯﹝1998﹞,波特 著,《競爭策略》,天下文化出版公司,台北。zh_TW
dc.relation.reference (參考文獻) 8. 上官 譯 ﹝2000﹞,亨利. 閔茲伯格 著,《閔茲伯格談管理 – Mintzberg On Managementinside》,中天, 台北縣新店市zh_TW
dc.relation.reference (參考文獻) 9. 《資策會MIC經濟部ITIS計劃》,2000年2月。zh_TW
dc.relation.reference (參考文獻) 英文文獻zh_TW
dc.relation.reference (參考文獻) 1. Chew, Donald H. Jr.(1993), The New Corporate Finance, where theory meets practice, McGraw-Hill Companieszh_TW
dc.relation.reference (參考文獻) 2. Robert S. Kaplan & David P. Norton, 《Strategy Maps》 (2004), Harvard Business School Publishing Corporation. Boston, U.S.A.zh_TW
dc.relation.reference (參考文獻) 3. Leonard-Barton, Dorothy, & Leonard, Dorothy(1998), Wellsprings of Knowledge, Harvard Business School Press, Bostonzh_TW
dc.relation.reference (參考文獻) 4. Mintzburg, Henry (1989), Mintzberg on Management: Inside Our Strange World of Organizations, Free Press, New Yorkzh_TW
dc.relation.reference (參考文獻) 5. Moore, Geoffrey A. (1995), Inside the Tornado : Marketing Strategies from Silicon Valley`s Cutting Edge, Harper, New Yorkzh_TW
dc.relation.reference (參考文獻) 6. Miller, William & Morris, Langdon(1999),4th Generation R&D: Managing Knowledge, Technology, and Innovation, John Wiley & Sons Inc., New Yorkzh_TW
dc.relation.reference (參考文獻) 7. Nonaka, Ikujiro & Takeuchi, Hirotaka (1995),zh_TW
dc.relation.reference (參考文獻) The Knowledge-Creating Company: How Japanese Companies Create the Dynamics of Innovation, Oxford University Press, New York.zh_TW
dc.relation.reference (參考文獻) 8. Activebank, 2003, Financial Objects plc., Londonzh_TW
dc.relation.reference (參考文獻) 投影片資料zh_TW
dc.relation.reference (參考文獻) 1. 盧正昕﹝建華金控董事長,2002﹞,“台灣金控未來挑戰”zh_TW