Publications-Theses

題名 台灣電腦相機廠商的創新模式-以A公司為例
作者 江炳彰
貢獻者 吳豐祥
江炳彰
關鍵詞 電腦相機
核心能耐
競爭優勢
創新循環
互補性資產
價值鏈演進理論
破壞性創新理論
日期 2004
上傳時間 18-Sep-2009 14:55:10 (UTC+8)
摘要 台灣消費性電子產業和以往在資通訊電子產業的經驗,有極大的不同。以往廠商只要在Wintel架構下,依循主流設計發展產品,做個快速的跟隨者,只要掌握製造優勢的條件,往往就能創造硬體產品的興盛。然而,對於沒有共同平台、沒有主流設計的消費性電子產業,這些都不足為憑,只有不斷推出令人驚艷的創新產品,才是價值創造的最大根源。因此,消費性電子產品的創新,不僅來自於豐富的專業的創意,更需要仰賴極致的技術和管理開發的效率。
本研究的目的,旨在探討台灣的企業邁向消費性電子產業的產品創新模式,這種模式必須整合不同的技術、發揮想像力、提高產品開發管理能力及運用企業內外資源等要素。其中,尤以培養創新的組織文化,是企業突破窠臼的重要因素。
本研究,透過單一公司的深入分析,將其創新能力的育成,分為內部管理機制及外部技術資源的運用兩個構面,並以國際大廠做為互補性資產,將破壞性創新產品巧妙的與市場連結,而推展到消費者手上的成功經驗。在研究中,內部管理機制方面,分別探討企業內部的創新平台與組織文化;在運用外部技術資源方面,則討論技術吸收的模式與策略夥伴的幫助。最後,對創新成果做進一步的檢驗,並對此一創新模型的複製與應用提出建議,以提供業界進行消費性電子產品創新管理與發展之參考。
There are enormous different experiences between consumer electronic industry and IT Industry in Taiwan. In the past, as long as a maker keep himself as a rapid follower under Wintel design concept and grasping the manufacturing advantages, the make normally can easily create a booming market of hardware products. However, that is not enough for the consumer electronic product as there is no standard platform or main stream to follow, thus the true value can only created by the continuous new shinning products innovation and development. Thus the innovation of consumer product is not only from the creativity, it also relies on the ultimate technology and high efficiency of product development.
The purpose of this research is to investigate the innovation model of Taiwanese enterprises in consumer electronic industry. This model has to integrate the various technologies, to extend the imagination, to manage the ability for product development and to utilize the internal and external resources; especially to cultivate the creative culture is the key factor for a company.
This research adapts the detailed analysis of single company, whose incubates its ability by internal management mechanism and utilization of the external technical resources. To leverage the global firm’s market power as complementary assets, promotes the disruptive innovation product to consumers. In terms of internal management mechanism, discusses the internal innovation platform and organization culture. The other hand of utilizing the external resources, discusses the ways of technical knowledge learning and the support from the strategic partners. In the end, do the further exam on the innovation results, and offer the opinion on the duplication and application for the model. This could be a reference for product innovation and management of consumer electronic industry.
參考文獻 一、中文部分
王秉鈞,(民74),「個案研究法在企業管理之應用與評議」,定性研究研討會論文集。
李仁方、楊晴媚,(民90),「台灣TFT-LCD產業的技術能耐移轉與組織學習」,第十屆產業管理研討會,東海大學。
李仁芳,(民83),「企業如何掌握競爭優勢–競爭策略的組織基礎」,世界經理文摘,第89期。
吳豐祥,(民91),「我國企業研發管理的典範之實證研究-以華碩電腦公司為例」,科技管理學刊,第七卷第二期論文集,191~216頁。
吳豐祥,(民89),「我國企業技術引進與提升的管理分析」,海峽兩岸仲介與成果轉化機制研討會,台北。
吳豐祥,(民89),「我國企業技術創新國際化之時證研究-以台達電子為例」,2000中華民國科技管理研討會論文集,1395~1405頁。
吳豐祥,(民83),「技術合作的模式與趨勢之探討」,第三屆產業管理研討會,輔仁大學主辦。
林英文,(民92),「國內投影機產業進入模式相關的創新活動」,政治大學科技管理研究所碩士論文。
黃哲宏,(民93),「高科技公司組織學習之時正研究-以研華科技為例」,政治大學科技管理研究所碩士論文。
賴義龍,(民90),「台灣軟體產業技術之市網路和組織動態能耐研究:以趨勢科技公司為例」,政治大學科技管理研究所碩士論文。
謝安田,(民82),企業研究方法,台北:謝安田。
盧俊成、蔡義清,(民91),「網際網路平台與系統產品的技術競爭之分析:典範轉移的觀點」。
二、中文翻譯部分
王美音譯(民87),知識創新之泉:智價企業論,源流出版事業股份有限公司。譯自 Leonard-Barton, D., 1995, Wellsprings of Knowledge: Building and Sustaining the Source of Innovation
宋偉民譯(民88),智慧之本:資訊時代的企業利基,智庫股份有限公司。譯自Thomas A. Stewart, 1998, Intellectual Capital: the new wealth of organization
李田樹(譯),「建立公司的核心競爭力」,世界經理文摘。譯自C.K. Prahalad & Gary Hamel, Harvard Business Review, 1990 June~July
李芳齡譯(民94),創新者的修練,天下雜誌股份有限公司。譯自Clayton M. Christensen, Scott D. Anthony & Erik A. Roth, 2004, Seeing What’s Next: Using the Theories of Innovation to Predict Industry Change
陳智凱譯(民92),消費者行為,美商麥格羅•希爾國際股份有限公司。譯自Eric Arnould, Linda Price, George Zinkhan, 2002, Consumers, 2/e
楊子江、王美音譯(民86),創新求勝:智價企業論,遠流出版事業股份有限公司。譯自 Nonaka, I And H. Takeuchi, 1995, The Knowledge Company
劉小梅、劉鴻基譯(民89),模仿是為了創新:南韓經驗:技術學習的典範,遠流出版事業股份有限公司。譯自Linsu Kim, 1998, Imitation to innovation: The dynamics of Korea’s technological learning
三、英文部分
Annabelle Gawer and Michael A. Cusumano, (2002), How Intel, Microsoft, and Cisco Drive Industry Innovation
Cusumano, M.A. & Sellby, R.W., (1995), The Microsoft Secrets: How the Most Powerful Software Company Creates Technology, Shapes Markets, and Manages People
Harryson, Sigvald (1998), Japanese Technology and Innovation Management – From Know-how to Know-who, Edward Elgar Publishing Inc.
Iansiti, M. and K.B. Clark (1994), “Integration and Dynamic Capability: Evidence from Product Development in Automobiles and Mainframe Computers”, Innovation Corporate Change, pp557~605
Michael, J. Lynskey (1999), “The Transfer of Resources and Competencies for Developing Technological Capabilities – The Case of Fujitsu-ICL”, Technology Analysis & Strategic Management, Vol. 11, No. 3
Michel Porter (1993), Research on Technological Innovation, Management & Policy – “The Technological Dimension of Competitive Strategy”, v.1, JAI Press, Inc.(譯:技術面的競爭策略思考)
Mintzberg, H. (1973), The Nature of Managerial Work. New York: Harper and Row
Teece, David J. (1986), “Profiting from Technological Innovation: Implecations for Integration, Collaboration, Licensing and Public Policy”, Research Policy, pp626~627
W.M. Cohen & D.A. Levinthal(1990), “Absorptive Capacity: A New Perspective on Learning and Innovation”, Administrative Science Quarterly, V35, pp.128~152
Yip, R. K. (1989), Case study research-design and methods. Newbury Park, CA:Sage.
描述 碩士
國立政治大學
經營管理碩士學程(EMBA)
91932916
93
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0091932916
資料類型 thesis
dc.contributor.advisor 吳豐祥zh_TW
dc.contributor.author (Authors) 江炳彰zh_TW
dc.creator (作者) 江炳彰zh_TW
dc.date (日期) 2004en_US
dc.date.accessioned 18-Sep-2009 14:55:10 (UTC+8)-
dc.date.available 18-Sep-2009 14:55:10 (UTC+8)-
dc.date.issued (上傳時間) 18-Sep-2009 14:55:10 (UTC+8)-
dc.identifier (Other Identifiers) G0091932916en_US
dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/35396-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 經營管理碩士學程(EMBA)zh_TW
dc.description (描述) 91932916zh_TW
dc.description (描述) 93zh_TW
dc.description.abstract (摘要) 台灣消費性電子產業和以往在資通訊電子產業的經驗,有極大的不同。以往廠商只要在Wintel架構下,依循主流設計發展產品,做個快速的跟隨者,只要掌握製造優勢的條件,往往就能創造硬體產品的興盛。然而,對於沒有共同平台、沒有主流設計的消費性電子產業,這些都不足為憑,只有不斷推出令人驚艷的創新產品,才是價值創造的最大根源。因此,消費性電子產品的創新,不僅來自於豐富的專業的創意,更需要仰賴極致的技術和管理開發的效率。
本研究的目的,旨在探討台灣的企業邁向消費性電子產業的產品創新模式,這種模式必須整合不同的技術、發揮想像力、提高產品開發管理能力及運用企業內外資源等要素。其中,尤以培養創新的組織文化,是企業突破窠臼的重要因素。
本研究,透過單一公司的深入分析,將其創新能力的育成,分為內部管理機制及外部技術資源的運用兩個構面,並以國際大廠做為互補性資產,將破壞性創新產品巧妙的與市場連結,而推展到消費者手上的成功經驗。在研究中,內部管理機制方面,分別探討企業內部的創新平台與組織文化;在運用外部技術資源方面,則討論技術吸收的模式與策略夥伴的幫助。最後,對創新成果做進一步的檢驗,並對此一創新模型的複製與應用提出建議,以提供業界進行消費性電子產品創新管理與發展之參考。
zh_TW
dc.description.abstract (摘要) There are enormous different experiences between consumer electronic industry and IT Industry in Taiwan. In the past, as long as a maker keep himself as a rapid follower under Wintel design concept and grasping the manufacturing advantages, the make normally can easily create a booming market of hardware products. However, that is not enough for the consumer electronic product as there is no standard platform or main stream to follow, thus the true value can only created by the continuous new shinning products innovation and development. Thus the innovation of consumer product is not only from the creativity, it also relies on the ultimate technology and high efficiency of product development.
The purpose of this research is to investigate the innovation model of Taiwanese enterprises in consumer electronic industry. This model has to integrate the various technologies, to extend the imagination, to manage the ability for product development and to utilize the internal and external resources; especially to cultivate the creative culture is the key factor for a company.
This research adapts the detailed analysis of single company, whose incubates its ability by internal management mechanism and utilization of the external technical resources. To leverage the global firm’s market power as complementary assets, promotes the disruptive innovation product to consumers. In terms of internal management mechanism, discusses the internal innovation platform and organization culture. The other hand of utilizing the external resources, discusses the ways of technical knowledge learning and the support from the strategic partners. In the end, do the further exam on the innovation results, and offer the opinion on the duplication and application for the model. This could be a reference for product innovation and management of consumer electronic industry.
en_US
dc.description.tableofcontents 第一章 緒論..........................................1
第一節 研究動機....................................1
第二節 研究目的與問題..............................3
第三節 研究流程....................................4
第四節 論文結構與章節說明..........................5
第二章 文獻探討......................................6
第一節 技術知識的吸收..............................6
第二節 創新研發組織...............................13
第三節 核心能耐和建立競爭優勢.....................22
第四節 知識創新活動之輸入外部知識.................32
第五節 創新循環...................................38
第六節 電腦相機的相關技術.........................46
第七節 本章小結...................................57
第三章 研究方法.....................................59
第一節 研究架構...................................59
第二節 研究方法...................................60
第三節 研究限制...................................63
第四章 個案研究-A公司...............................64
第一節 公司背景簡介...............................64
第二節 A公司的內部管理......................... ..66
第三節 外部技術資源的運用.........................78
第四節 創新表現和績效.............................87
第五節 本章小結...................................96
第五章 個案發現與討論...............................98
第六章 研究結論與建議..............................104
第一節 研究結論..................................104
第二節 建議......................................105
參考文獻............................................107
附錄................................................111
附錄一 PC971 架構…………………………………………111
附錄二 Intel 要求授權的信與軟體授權同意書…………115
附錄三 凌陽科技簡介………………………………………120
附錄四 與 Kodak 技術移轉合約部分內容和移轉內容...123
附錄五 卡西歐 EXILIM 數位相機概念發…………………128
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dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0091932916en_US
dc.subject (關鍵詞) 電腦相機zh_TW
dc.subject (關鍵詞) 核心能耐zh_TW
dc.subject (關鍵詞) 競爭優勢zh_TW
dc.subject (關鍵詞) 創新循環zh_TW
dc.subject (關鍵詞) 互補性資產zh_TW
dc.subject (關鍵詞) 價值鏈演進理論zh_TW
dc.subject (關鍵詞) 破壞性創新理論zh_TW
dc.title (題名) 台灣電腦相機廠商的創新模式-以A公司為例zh_TW
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) 一、中文部分zh_TW
dc.relation.reference (參考文獻) 王秉鈞,(民74),「個案研究法在企業管理之應用與評議」,定性研究研討會論文集。zh_TW
dc.relation.reference (參考文獻) 李仁方、楊晴媚,(民90),「台灣TFT-LCD產業的技術能耐移轉與組織學習」,第十屆產業管理研討會,東海大學。zh_TW
dc.relation.reference (參考文獻) 李仁芳,(民83),「企業如何掌握競爭優勢–競爭策略的組織基礎」,世界經理文摘,第89期。zh_TW
dc.relation.reference (參考文獻) 吳豐祥,(民91),「我國企業研發管理的典範之實證研究-以華碩電腦公司為例」,科技管理學刊,第七卷第二期論文集,191~216頁。zh_TW
dc.relation.reference (參考文獻) 吳豐祥,(民89),「我國企業技術引進與提升的管理分析」,海峽兩岸仲介與成果轉化機制研討會,台北。zh_TW
dc.relation.reference (參考文獻) 吳豐祥,(民89),「我國企業技術創新國際化之時證研究-以台達電子為例」,2000中華民國科技管理研討會論文集,1395~1405頁。zh_TW
dc.relation.reference (參考文獻) 吳豐祥,(民83),「技術合作的模式與趨勢之探討」,第三屆產業管理研討會,輔仁大學主辦。zh_TW
dc.relation.reference (參考文獻) 林英文,(民92),「國內投影機產業進入模式相關的創新活動」,政治大學科技管理研究所碩士論文。zh_TW
dc.relation.reference (參考文獻) 黃哲宏,(民93),「高科技公司組織學習之時正研究-以研華科技為例」,政治大學科技管理研究所碩士論文。zh_TW
dc.relation.reference (參考文獻) 賴義龍,(民90),「台灣軟體產業技術之市網路和組織動態能耐研究:以趨勢科技公司為例」,政治大學科技管理研究所碩士論文。zh_TW
dc.relation.reference (參考文獻) 謝安田,(民82),企業研究方法,台北:謝安田。zh_TW
dc.relation.reference (參考文獻) 盧俊成、蔡義清,(民91),「網際網路平台與系統產品的技術競爭之分析:典範轉移的觀點」。zh_TW
dc.relation.reference (參考文獻) 二、中文翻譯部分zh_TW
dc.relation.reference (參考文獻) 王美音譯(民87),知識創新之泉:智價企業論,源流出版事業股份有限公司。譯自 Leonard-Barton, D., 1995, Wellsprings of Knowledge: Building and Sustaining the Source of Innovationzh_TW
dc.relation.reference (參考文獻) 宋偉民譯(民88),智慧之本:資訊時代的企業利基,智庫股份有限公司。譯自Thomas A. Stewart, 1998, Intellectual Capital: the new wealth of organizationzh_TW
dc.relation.reference (參考文獻) 李田樹(譯),「建立公司的核心競爭力」,世界經理文摘。譯自C.K. Prahalad & Gary Hamel, Harvard Business Review, 1990 June~Julyzh_TW
dc.relation.reference (參考文獻) 李芳齡譯(民94),創新者的修練,天下雜誌股份有限公司。譯自Clayton M. Christensen, Scott D. Anthony & Erik A. Roth, 2004, Seeing What’s Next: Using the Theories of Innovation to Predict Industry Changezh_TW
dc.relation.reference (參考文獻) 陳智凱譯(民92),消費者行為,美商麥格羅•希爾國際股份有限公司。譯自Eric Arnould, Linda Price, George Zinkhan, 2002, Consumers, 2/ezh_TW
dc.relation.reference (參考文獻) 楊子江、王美音譯(民86),創新求勝:智價企業論,遠流出版事業股份有限公司。譯自 Nonaka, I And H. Takeuchi, 1995, The Knowledge Companyzh_TW
dc.relation.reference (參考文獻) 劉小梅、劉鴻基譯(民89),模仿是為了創新:南韓經驗:技術學習的典範,遠流出版事業股份有限公司。譯自Linsu Kim, 1998, Imitation to innovation: The dynamics of Korea’s technological learningzh_TW
dc.relation.reference (參考文獻) 三、英文部分zh_TW
dc.relation.reference (參考文獻) Annabelle Gawer and Michael A. Cusumano, (2002), How Intel, Microsoft, and Cisco Drive Industry Innovationzh_TW
dc.relation.reference (參考文獻) Cusumano, M.A. & Sellby, R.W., (1995), The Microsoft Secrets: How the Most Powerful Software Company Creates Technology, Shapes Markets, and Manages Peoplezh_TW
dc.relation.reference (參考文獻) Harryson, Sigvald (1998), Japanese Technology and Innovation Management – From Know-how to Know-who, Edward Elgar Publishing Inc.zh_TW
dc.relation.reference (參考文獻) Iansiti, M. and K.B. Clark (1994), “Integration and Dynamic Capability: Evidence from Product Development in Automobiles and Mainframe Computers”, Innovation Corporate Change, pp557~605zh_TW
dc.relation.reference (參考文獻) Michael, J. Lynskey (1999), “The Transfer of Resources and Competencies for Developing Technological Capabilities – The Case of Fujitsu-ICL”, Technology Analysis & Strategic Management, Vol. 11, No. 3zh_TW
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