| dc.contributor.advisor | 于卓民 | zh_TW |
| dc.contributor.author (Authors) | 高遠江 | zh_TW |
| dc.creator (作者) | 高遠江 | zh_TW |
| dc.date (日期) | 2006 | en_US |
| dc.date.accessioned | 18-Sep-2009 14:56:55 (UTC+8) | - |
| dc.date.available | 18-Sep-2009 14:56:55 (UTC+8) | - |
| dc.date.issued (上傳時間) | 18-Sep-2009 14:56:55 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0092932509 | en_US |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/35408 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 經營管理碩士學程(EMBA) | zh_TW |
| dc.description (描述) | 92932509 | zh_TW |
| dc.description (描述) | 95 | zh_TW |
| dc.description.abstract (摘要) | 應因國際化趨勢席捲全球，台商應鞏固國內市場外，也必須積極進入國際開發新的商機，台灣位處亞太區域的地理中心置，多數台商選擇該區域為國際化的第一歨，從事研發、製造、行銷、服務等商業活動服務地主國顧客，創造營利貢獻母公司之總成長目標。但面對每一個國家的獨有特性，母公司如何依據地主國的經營環境，制定子公司策略定位；母公司如何分配資源和管理助益子公司績效；子公司如何依據地主國市場特性和顧客需求執行行銷通路策略以及當地化策略，是每一個台商企業國際化的挑戰，實值得探究竟之議題。 本研究共計分為五章，第一章敘述研究動機、問題與目的、研究流程；第二章則探討相關文獻；國際市場進入，開發及選擇策略、國際行銷通路策略、母子關係策略及控管和當地化策略；第三章提出研究方法與架構、訪談綱要與個案公司簡介；第四章為個案描述與分析；第五章結論與建議。 本研究個案的資料分析顯示母公司依地主國環境訂定子公司策略定位並且供給子公司經營之資源，子公司經營團隊發揮自有的特質，利用母公司供給之資源結合地主國環境特性，創新專業技能，強化子公司的角色與能力，也影響母公司之資源分配與管理；子公司發展的創新專業技能回饋母公司與其他子公司扮演內部市場專業貢獻者；母子公司與子公司形成緊密的互賴關係，互通有無提升母公司總體績效。子公司依據地主國環境設立代理商執行第一線行銷，子公司負責培養訓練代理商業務和維修人員並且給予代理商適時適切之支援，強化代理商的專業能力以及競爭力，增加市佔率和營收；子公司持續關注地主國經濟環境和市場之變化以及代理商的表現，採取必要行動調整行銷通路，增加代理商、指定獨家代理商或設立子公司。子公司執行當地化策略之零組件及製造當地化，成功的要件有經營團隊自有之專業技能、主管的強烈企圖心、地主國環境的特色和母公司的資源投入。最後就個案資料分析之結論，建議業者經營亞太區域可依據地主國環境特性設定子公司之策略定位；依據子公司角色與能力和地主國環境特性，對子公司之資源分配與管理彈性採取差異化和個別化。建議子公司持續關注地主國經濟環境變化、分析及採取適當回應調整代理商；利用資源結合地主國環境特色創造新價值及強化能力，可以影響母公司對子公司之資源分配與管理彈性。對政府提出建議建設台灣成為亞太營運中心，增強台灣全面的競爭力，帶領台灣經濟永續成長發展的契機。 | zh_TW |
| dc.description.tableofcontents | 第壹章 緒論 第一節 研究動機……………………………… 1第二節 研究問題與目的……………………… 2第三節 研究流程與章節……………………… 2第四節 研究範圍與限制……………………… 4第貳章 文獻探討第一節 國際市場進入策略及選擇…………… 6第二節 市場行銷通路策略及選擇…………… 14第三節 母子公司關係與子公司績效………… 19第四節 當地化策略人力資源實務…………… 24第叁章 研究方法與架構第一節 初步研究架構及訪談綱要…………… 31第二節 個案研究法…………………………… 33第三節 個案公司簡介………………………… 35 目 錄 頁次第肆章 個案描述與分析第一節 新加坡公司(母公司)………………… 39第二節 台灣子公司…………………………… 47第三節 上海子公司…………………………… 52第四節 韓國子公司…………………………… 56第五節 資料之歸納與分析…………………… 59第伍章 結論與建議第一節 研究結論……………………………… 65第二節 研究建議……………………………… 70 表 目 錄 頁次表一 訪談對象描述………………………………… 33表二 子公司策略定位……………………………… 59 表三 母公司的資源分配及管理…………………… 60表四 行銷通路策略的發展及結果………………… 62表五 當地化策略的發展及結果…………………… 63 圖 目 錄 頁次圖一 研究流程……………………………………… 3圖二 市場進入策略的動態變化…………………… 8圖三 國際化過程的動態模型……………………… 9圖四 進入策略之選擇-交易成本觀點 …………… 10圖五 漸增發展國外市場模式……………………… 11圖六 進入模式之選擇-經營策略觀點 …………… 13圖七 進入，滲透模式和銷售通路………………… 15圖八 多重式銷售通路……………………………… 16圖九 人力資源當地化之實務模式………………… 26圖十 子公司策略之初步研究架構………………… 32圖十一 個案公司亞太區域組織圖 ………………… 38圖十二 本個案研究結論子公司策略之架構…………69 | zh_TW |
| dc.format.extent | 42691 bytes | - |
| dc.format.extent | 71345 bytes | - |
| dc.format.extent | 90741 bytes | - |
| dc.format.extent | 93335 bytes | - |
| dc.format.extent | 133533 bytes | - |
| dc.format.extent | 260373 bytes | - |
| dc.format.extent | 167459 bytes | - |
| dc.format.extent | 250117 bytes | - |
| dc.format.extent | 155615 bytes | - |
| dc.format.extent | 76833 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.format.mimetype | application/pdf | - |
| dc.format.mimetype | application/pdf | - |
| dc.format.mimetype | application/pdf | - |
| dc.format.mimetype | application/pdf | - |
| dc.format.mimetype | application/pdf | - |
| dc.format.mimetype | application/pdf | - |
| dc.format.mimetype | application/pdf | - |
| dc.format.mimetype | application/pdf | - |
| dc.format.mimetype | application/pdf | - |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0092932509 | en_US |
| dc.subject (關鍵詞) | 子公司 | zh_TW |
| dc.subject (關鍵詞) | 策略 | zh_TW |
| dc.title (題名) | 子公司策略:以美商在亞太之子公司為例 | zh_TW |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | 壹、中文部份 | zh_TW |
| dc.relation.reference (參考文獻) | 于卓民，國際企業：環境與管理，台北：華泰出版社，民國89年9月。 | zh_TW |
| dc.relation.reference (參考文獻) | 歐用生，質的研究，台北：師大書苑，民國81年。 | zh_TW |
| dc.relation.reference (參考文獻) | 司徒達賢、于卓民、曾紀幸（民86）環境特性與公司特性對多國籍企 | zh_TW |
| dc.relation.reference (參考文獻) | 業網絡關係之影響-在台外商公司之實證研究. Vol.14：155-176. | zh_TW |
| dc.relation.reference (參考文獻) | 貳、外文部份 | zh_TW |
| dc.relation.reference (參考文獻) | Adler, N.J. and Bartholomew, S.(1992). “Managing Globally | zh_TW |
| dc.relation.reference (參考文獻) | Competent People,” Academy of Management Executive, 6(3), 52-65. | zh_TW |
| dc.relation.reference (參考文獻) | Anderson, E. and Gatignon, H.(1986). “Modes of Foreign Entry A Transaction Cost Analysis and Propositions,” Journey of International Business Studies, 17(3), Fall, 7. | zh_TW |
| dc.relation.reference (參考文獻) | Bartlett, C.A. and Ghoshal, S.(1989).Managing Across Boarder: The Transitional Solution, Boston: Harvard Business School Press. | zh_TW |
| dc.relation.reference (參考文獻) | Birkinshaw, J.(1997). Entrepreneurship in Multinational Corporations: The Characteristics of Subsidiary Initiatives. | zh_TW |
| dc.relation.reference (參考文獻) | Brooke, M.Z.(1986). International Management: A Review of Strategies and Operations, Hutchinson, London, 40. | zh_TW |
| dc.relation.reference (參考文獻) | Burgel, O. and Murray, G.C.(2000).“The International Market Entry Choices of Start-up Companies in High-Technology | zh_TW |
| dc.relation.reference (參考文獻) | Industries,” Journal of International Marketing, 8(2), | zh_TW |
| dc.relation.reference (參考文獻) | 33-62. | zh_TW |
| dc.relation.reference (參考文獻) | Davies, J.R., Hamill, J., Wheeler, C. and Young, S.(1989). | zh_TW |
| dc.relation.reference (參考文獻) | International Market Entry and Development: Strategies | zh_TW |
| dc.relation.reference (參考文獻) | & Management, Herfordshire: Harvester Wheatsheaf. | zh_TW |
| dc.relation.reference (參考文獻) | Doz, Y.L.(1986). Strategic Management in Multinational Companies, Oxford, UK: Pergamon Press. | zh_TW |
| dc.relation.reference (參考文獻) | Dwyer, R.F., Schurr, P.H. and Oh, S.(1987). “Developing Buyer-Seller Relationships” Journal of Marketing, 51(4), 11-27. | zh_TW |
| dc.relation.reference (參考文獻) | Gabrielsson, M(1999). “Sales Channel Strategies for International Expansion: The Case of Large Companies in the European PC Industry,”Doctoral Thesis, Marketing Department, International Business, Helsinki School of Economics, Series A-163 | zh_TW |
| dc.relation.reference (參考文獻) | Gabrielsson, M, Kirpalani, V.M and Luostarinen, R.(2002). “Multiple Channel Strategies in the European Personal Computer Industry,” Journal of International Marketing, 10(3), 73-95. | zh_TW |
| dc.relation.reference (參考文獻) | Gamble,J.(2000). “Localizing Management in Foreign-invested Enterprises in China: Practical, Cultural, and Strategic Perspective,” Journal of Human Resources Management, 11(5), 883-903. | zh_TW |
| dc.relation.reference (參考文獻) | Gates and Egelhoff,S.R.(1986). Centralization in Headquarter-Subsidiary Relationships. | zh_TW |
| dc.relation.reference (參考文獻) | Gupta,A.K.(1987). SBU Strategies, Corporate-SBU Relations and SBU Effectiveness in Strategy Implementation. | zh_TW |
| dc.relation.reference (參考文獻) | Hardy, K.G. and Magrath, A.J.(1988). Marketing Channel Management: Strategic Planning and Tactics, Glenview IL: Scott, Foresman and Company. | zh_TW |
| dc.relation.reference (參考文獻) | Hedlund, G. (1985). The Hpermordern MNC:Heterachy?, Stockholm, Sweden: Institute of International Business, Stockholm School of Economics. | zh_TW |
| dc.relation.reference (參考文獻) | Heenan, D.A. and Perlmutter, H.V.(1979). Multinational Organization Development, Reading, MA: Addison Wesley Publication Company. | zh_TW |
| dc.relation.reference (參考文獻) | Kogut, B. (1985). Designing Global Strategies: Profiting from Operational Flexibility. | zh_TW |
| dc.relation.reference (參考文獻) | Law, S. and Wang, C.S.(1999).“Managing Localization of Human Resources in the PRC: A Practical Model,” Journal of Word Business, 34(1), 26-40. | zh_TW |
| dc.relation.reference (參考文獻) | Lele, M.(1986). “Matching Your Channels to Your Product’s Lifecycle,” Business Marketing, 71(12), 61-69. | zh_TW |
| dc.relation.reference (參考文獻) | Luo, Y.(2002). Capability Exploitation and Building in a Foreign Market: Implications for Multinational Enterprises. | zh_TW |
| dc.relation.reference (參考文獻) | | zh_TW |
| dc.relation.reference (參考文獻) | Luo, Y.(2003). “Market-Seeking MNEs In An Emerging Market: | zh_TW |
| dc.relation.reference (參考文獻) | How Parent-Subsidiary Links Shape Overseas,” Journal of | zh_TW |
| dc.relation.reference (參考文獻) | International Business Studies, 34(3), 290-309. | zh_TW |
| dc.relation.reference (參考文獻) | Luostarinen, R.(1979). International of the Firm: An Empirical | zh_TW |
| dc.relation.reference (參考文獻) | Study of the International of Firms with Small Strategic | zh_TW |
| dc.relation.reference (參考文獻) | Decision-Making, Doctoral Thesis, Marketing Department, | zh_TW |
| dc.relation.reference (參考文獻) | International Marketing, Helsinki School of Economics, | zh_TW |
| dc.relation.reference (參考文獻) | Series A:30 | zh_TW |
| dc.relation.reference (參考文獻) | Luostarinen, R.(1994). Research for Action: | zh_TW |
| dc.relation.reference (參考文獻) | Internationalization of Finnish Firms and their Response | zh_TW |
| dc.relation.reference (參考文獻) | to Global Challenges, Forssa, Finland: UNU Wilder. | zh_TW |
| dc.relation.reference (參考文獻) | Michel and Shaked A.(1986).Multinational Corporation vs Domestic Corporations: Financial Performance and Characteristics. | zh_TW |
| dc.relation.reference (參考文獻) | Moore, G.A.(1991). Crossing the Chasm: Marketing and Selling | zh_TW |
| dc.relation.reference (參考文獻) | High-Tech Products to Mainstream Customers. New York: | zh_TW |
| dc.relation.reference (參考文獻) | Harper Business. | zh_TW |
| dc.relation.reference (參考文獻) | Moriaty, R.T. and Moran, U.(1990). “Managing Hybrid Marketing | zh_TW |
| dc.relation.reference (參考文獻) | Systems,”Harvard Business Review, 68(6), 146-57. | zh_TW |
| dc.relation.reference (參考文獻) | Oliver, C.(1991). Strategic Responses to Institutional | zh_TW |
| dc.relation.reference (參考文獻) | Processes. | zh_TW |
| dc.relation.reference (參考文獻) | Root, F.R.(1987). Entry Strategies for International Markets. Lexington Mass.: Lexington Books, D.C. Heath and Co. | zh_TW |
| dc.relation.reference (參考文獻) | Rosenzweig and Singh, P.M.(1991). Organizational Environments | zh_TW |
| dc.relation.reference (參考文獻) | and The Multinational Enterprise. | zh_TW |
| dc.relation.reference (參考文獻) | Sethuraman, R, Anderson,J.C.and Narus, J.A.(1988). | zh_TW |
| dc.relation.reference (參考文獻) | “Partnership Advantage and Its Determinants in Distributor and Manufacturer Working Relationships,”Journal of Business Research,17(12), 327-47. | zh_TW |
| dc.relation.reference (參考文獻) | Stern, L.W., El-Ansary, A.L.and Brown, J.R.(1989). Management | zh_TW |
| dc.relation.reference (參考文獻) | in Marketing Channels, Englewood Cliffs, NJ: Prentice | zh_TW |
| dc.relation.reference (參考文獻) | Hall International Editions. | zh_TW |
| dc.relation.reference (參考文獻) | Solomon, C.M. (1994). “Success aboard depends on more than just | zh_TW |
| dc.relation.reference (參考文獻) | job skill,” Personnel Journal,73(4),51-54. | zh_TW |
| dc.relation.reference (參考文獻) | Tallman, S.(1992). A Strategic Management Perspective on Host | zh_TW |
| dc.relation.reference (參考文獻) | Country Structure of Multinational Enterprises. | zh_TW |
| dc.relation.reference (參考文獻) | The Economist Intelligence Unit Limited. (1997). “Local | zh_TW |
| dc.relation.reference (參考文獻) | Heroes,” Business China, 6(9), 1-3. | zh_TW |
| dc.relation.reference (參考文獻) | Uhlenbruck, De Castro, K. and J.O.(2000). Foreign Acquisitions | zh_TW |
| dc.relation.reference (參考文獻) | in Central and Eastern Europe; Outcomes of Privatization | zh_TW |
| dc.relation.reference (參考文獻) | in Transitional Economies. | zh_TW |
| dc.relation.reference (參考文獻) | William, O.(1989). The Economics Institutions of Capitalism, | zh_TW |
| dc.relation.reference (參考文獻) | New York: The Free Press. | zh_TW |
| dc.relation.reference (參考文獻) | Yin, R.K. (1994). Case Study Research: Designs and Methods, London: SAGE Publication, | zh_TW |
