| dc.contributor.advisor | 于卓民 | zh_TW |
| dc.contributor.advisor | Yu,Chwo-Ming | en_US |
| dc.contributor.author (Authors) | 黎遠駿 | zh_TW |
| dc.contributor.author (Authors) | Li,Francis | en_US |
| dc.creator (作者) | 黎遠駿 | zh_TW |
| dc.creator (作者) | Li,Francis | en_US |
| dc.date (日期) | 2005 | en_US |
| dc.date.accessioned | 18-Sep-2009 14:57:13 (UTC+8) | - |
| dc.date.available | 18-Sep-2009 14:57:13 (UTC+8) | - |
| dc.date.issued (上傳時間) | 18-Sep-2009 14:57:13 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0092932530 | en_US |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/35410 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 經營管理碩士學程(EMBA) | zh_TW |
| dc.description (描述) | 92932530 | zh_TW |
| dc.description (描述) | 94 | zh_TW |
| dc.description.abstract (摘要) | 隨著全球經濟和社會發展需求的變化，資訊產業的全球性結構調整日益明顯，由硬體主導型的發展轉為向軟體和服務主導型發展。經濟全球化為我國軟體產業發展提供了難得的機遇，我國軟體產業要積極參與國際分工，就必須走向世界，但是在走向世界的同時，也必須仔細思考什麼才是自己國際化的目的、自己企業內部的核心資源是什麼、做好自己的國際化策略或戰略的準備嗎？也因此在國際化動作中，如何選擇正確的海外市場進入策略就顯得格外重要，要採用怎樣的進入策略與企業核心資源、國際化策略、企業服務內容與產品等等之間的關係與互動已不是單純不變的環結，而是隨著市場變動不停變化的，也因此動態性調整就成為一個很重要的課題。 在眼前的日常生活當中，什麼事情已經都脫離不開資訊。也因此作為資訊產業核心的軟體及資訊服務產業，已成為新世紀全球的第一大產業。IDC 在2005年9月的研究報告中顯示全球資訊服務產業在 2003年產值已高達6410億美元，爾後年平均成長率一直保持在 5-9% 之間，可以說是一片欣欣向榮的氣象，到去年 2005年整個產值達到 7400億美元，預期到 2009 年，整個資訊服務產值將到 9250億美元，這也意味著繼工業大革命後的另一個新經濟時代的到來。 在整個產業成長中，又以亞太地區成長最大，從 2003-2009 CGAR 達 9.7%，遠超過全球平均 CGAR 6%。我國因具備良好資訊基礎設施、具備與華人相同語言、文化背景、接近並熟悉亞太市場、充裕資金與高階經營人才、與西方的技術合作經驗、豐富的 PC 軟硬體整合經驗等。充分顯示台灣軟體產業在競爭的市場環境中比起歐美資訊大廠已率先佔據極佳位置。 因此本研究就以進入策略的學術理論做為基礎，再結合個案公司實務上軟體業海外發展經驗，整合一套適於軟體產業的海外市場進入策略供企業參考。以研究結論來看，資訊軟體業因為產品與服務的特性關係，較易偏向採用較高承諾度的資源投入方式，將營業拓展至海外市場；除此之外，在地化的深耕發展也是必需要走的一條路，而且因為隨著地主國市場的投入，對地主國市場的熟悉度也會漸漸增加，也因此會在地主國市場進行一系列動態性的營運策略調整。這裡所謂的營運策略，不僅僅只是產品策略或市場策略，甚至整個市場的進入策略也會隨之調整，譬如說由獨資的進入策略轉變為合資的模式。 | zh_TW |
| dc.description.abstract (摘要) | As today’s global economic and social development needs continue to change，the Information industry’s global economic requirement change has gradually become more obvious；shifting from a hardware-driven type of development，to software and service-lead development。Economic globalization has brought along excellent opportunities to the development of our national software industries；to actively participate one’s software industry in the international division of labor，one will have to proceed toward the outer world；meanwhile，one must also carefully consider the purpose of one’s internationalization，the core resources of one’s inner enterprise，and whether one is prepared with a proper internationalization strategy。Consequently， knowing how to correctly select suitable foreign markets and entry strategies to be incorporated into the strategy is exceptionally critical in the process of internationalization，and in addition to that，the decision as to how the foreign markets should enter into the strategy，the enterprise’s core competence，internationalized strategy，the service content and product of the enterprise and etc. ，the relationship and interactivity between the each are no longer simple and invariable connections；instead，they are now constantly varied in accordance with the market change，and as a result, dynamic adjustment has became a very important topic today。 In today’s society，our everyday lives have become inseparable from the information technology；therefore，as being the core of information industries，software and information service have become one of the worlds top main industries of the new century。In August，2005，research from IDC have shown，that the global information service industries’ industrial output value in 2003 has increased up to 6410 billion USD；from then on，the output value has successfully maintained an annual average rate of 5-9%。Apparently，that was the sign of a long-term prosperity，as last year (2005) the output value has boosted up to 7400 billion USD。Predictions have been made that the value will continue to rise dramatically in the years to come，and in 2009，the output value for information service industries will reach a height of 9250 billion USD；this also meant the arrival of the age of new economics after the industrial revolution。 Within the whole industrial development in general，the Asia Pacific area stand to have the most rapid growth，with a CGAR rate of 9.7% from the year 2003-2009，which highly exceeded the world average rate of the CGAR of 6%。The reason for our outstanding industrial development is basically due to our possession of a good information infrastructure，similarity of the language and cultural background in Asia, familiarity toward the Asia Pacific market，abundant funds and talented individuals with high management skills，and our rich background experiences with the western technical collaboration，PC hardware and software integrations and etc。These qualities all demonstrated that apparently，in today’s competitive market，Taiwan software industries have already exceeded many of Europe and America’s top information manufacturers。 The following study will use the academic theories for the process of foreign market entry strategies as the fundamental base，and on top of that，the practical aspect based on personal experiences of software industry’s foreign market developments；these will be combined into a set that is applicable to software industries for the foreign market entry strategies，suitable for enterprises’ reference。 | en_US |
| dc.description.tableofcontents | 謝 辭.................................................. I論文摘要............................................... II目 錄.................................................. VI圖目錄................................................VIII表目錄.................................................. X第一章 緒論.............................................. 1第一節 研究背景........................................... 1第二節 研究動機........................................... 4第三節 研究問題與目的...................................... 8第四節 研究範圍與對象...................................... 9 第五節 研究流程與章節簡介...................................13第二章 文獻探討........................................... 18第一節 國際市場進入策略相關文獻探討...........................19第二節 核心資源相關文獻探討..................................50第三章 研究方法........................................... 65第一節 研究架構........................................... 65第二節 研究方法........................................... 67第四章 個案描述........................................... 71第一節 鼎新電腦個案分析.................................... 72第二節 加拿大康威科技個案分析............................... 98第三節 中國用友軟件個案分析.................................110第五章 綜合討論與分析..................................... 131第一節 個案公司綜合討論................................... 131第二節 研究發現.......................................... 137第六章 結論.............................................. 155第一節 研究結論.......................................... 155第二節 業者建議.......................................... 162第三節 後續研究建議....................................... 169參考文獻................................................ 171壹、中文部分..............................................171貳、英文部分..............................................172附件.................................................... 177附件一 訪談內容.......................................... 177附件二 鼎新電腦產品進一步資訊.............................. 180附件三 用友軟件產品進一步資訊.............................. 183圖目錄圖 1-1-1 全球軟體市場規模與預測.............................. 2圖 1-1-2 全球軟體市場規模與預測(以區域區分)................... 3圖 1-2-1 中國大陸軟體市場 2004–2009 預測.................... 5圖 1-2-2 2003-2007 我國資訊軟體市場規模(NT$M).............. 6圖 1-5-1 研究流程圖....................................... 13圖 2-1-1 漸進式國際化階段圖................................ 30圖 2-1-2 國際化動態模型圖.................................. 35圖 2-1-3 國際化階段模式與改變形式關聯圖...................... 36圖 2-1-4 Anderson & Gatignon 進入模式決策架構圖............ 44圖 2-1-5 影響進入模式選擇因素關聯圖......................... 48圖 2-2-1 資源基礎理論的資源模式架構圖....................... 51圖 2-2-2 持續競爭優勢架構圖................................ 51圖 2-2-3 資源與策略轉換架構圖.............................. 52圖 2-2-4 競爭力範圍圖..................................... 61圖 3-1-1 軟體企業進入海外市場研究架構圖...................... 65圖 3-2-1 研究方法的組成元素圖.............................. 67圖 4-1-1 神州數碼管理系統有限公司組織結構圖.................. 73圖 4-1-2 鼎新電腦短中期營運策略圖........................... 78圖 4-1-3 鼎新電腦量化複製說明圖............................. 79圖 4-1-4 鼎新電腦營業擴張圖................................ 80圖 4-1-5 鼎新電腦產品建構藍圖.............................. 81圖 4-1-6 鼎新電腦營運機制孕成圖............................. 82圖 4-1-7 鼎新電腦人力專業分佈圖............................. 83圖 4-1-8 鼎新電腦國際化發展策略圖........................... 84圖 4-1-9 鼎新電腦國際市場經營策略圖......................... 91圖 4-1-10 鼎新電腦國際化產品與市場策略圖..................... 93圖 4-1-11 鼎新電腦產品策略孕成圖............................ 94圖 4-1-12 鼎新電腦中國大陸產品與市場策略圖................... 95圖 4-1-13 鼎新電腦國際化過程核心資源移轉圖................... 96圖 4-2-1 康威 Elite32 軟體運作平台 SmartPOS 系統........... 100圖 4-2-2 康威掌上型無線點菜系統............................ 100圖 4-2-3 康威整合式餐飲管理系統架構圖...................... 101圖 4-2-4 康威 Elite32 餐廳管理系統管理畫面範例圖............ 103圖 4-2-5 康威科技與台灣飛雅高科技策略合作模式圖............. 107圖 4-3-1 用友軟件 UFware 架構圖........................... 127圖 6-1-1 地主國環境與國際市場進入模式關係圖................. 156圖 6-1-2 企業特性與國際市場進入模式關係圖................... 158圖 6-1-3 企業全球營運資源管理圖............................ 164圖 6-1-4 企業國際化導入的四步曲圖.......................... 165圖 A-2-1 鼎新電腦產品系列圖............................... 180圖 A-2-2 鼎新電腦完整產業e化(ERPII)解決方案圖.............. 181圖 A-2-3 鼎新電腦企業內外部解決方案圖...................... 182圖 A-3-1 用友 ERP/NC 整體架構圖........................... 184圖 A-3-2 用友 ERP/NC 解決方案圖........................... 185圖 A-3-3 用友 ERP/U8 應用架構圖........................... 185 表目錄表 1-1-1 2002-2008 年全球軟體出貨表........................ 2表 1-2-1 台灣資訊軟體 2008 年目標........................... 7表 1-4-1 台灣軟體產業分類及代表公司......................... 11表 1-5-1 個案研究主要資料來源優缺點比較表.................... 14表 2-1-1 國際市場進入動機與目的彙總表....................... 22表 2-1-2 漸近式國際化理論彙整表............................. 30表 2-1-3 跳躍式國際化理論彙整表............................. 33表 2-1-4 完全控制與分享控制進入模式特性表.................... 40表 2-1-5 相關影響市場進入模式選擇因素研究彙整表............... 42表 2-1-6 海外進入模式決策架構學派彙整比較表.................. 47表 2-2-1 相關資源類型之國內外研究彙整表...................... 54表 3-2-1 不同研究方法要素表................................ 68表 3-2-2 個案研究方法設計.................................. 69表 4-1-1 鼎新電腦公司發展沿革表............................. 74表 4-1-2 鼎新電腦產品及服務項目一覽表....................... 76表 5-1-1 個案公司背景比較表............................... 131表 5-1-2 個案公司主要產品比較表............................ 132表 5-1-3 個案公司營運策略比較表............................ 133表 5-1-4 個案公司核心資源比較表............................ 133表 5-1-5 個案公司國際化策略比較表.......................... 134表 5-1-6 個案公司核心資源與國際化關係比較表................. 136表 5-1-7 個案公司營運策略動態性調整比較表................... 136 | zh_TW |
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| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0092932530 | en_US |
| dc.subject (關鍵詞) | 海外市場 | zh_TW |
| dc.subject (關鍵詞) | 進入策略 | zh_TW |
| dc.subject (關鍵詞) | 營運策略 | zh_TW |
| dc.subject (關鍵詞) | 資訊軟體 | zh_TW |
| dc.subject (關鍵詞) | 動態性 | zh_TW |
| dc.subject (關鍵詞) | Foreign Market | en_US |
| dc.subject (關鍵詞) | Entry Strategies | en_US |
| dc.subject (關鍵詞) | Operation Strategies | en_US |
| dc.subject (關鍵詞) | Software Industry | en_US |
| dc.subject (關鍵詞) | Dynamics | en_US |
| dc.title (題名) | 市場進入策略與營運策略之動態性研究-以資訊軟體產業為例 | zh_TW |
| dc.title (題名) | Foreign Market Entry Strategies & Dynamics of Operation Strategies-The Case of Firms in the Software Industry | en_US |
| dc.type (資料類型) | thesis | en |
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