| dc.contributor.advisor | 季延平 | zh_TW |
| dc.contributor.author (Authors) | 林宗義 | zh_TW |
| dc.creator (作者) | 林宗義 | zh_TW |
| dc.date (日期) | 2007 | en_US |
| dc.date.accessioned | 18-Sep-2009 15:05:41 (UTC+8) | - |
| dc.date.available | 18-Sep-2009 15:05:41 (UTC+8) | - |
| dc.date.issued (上傳時間) | 18-Sep-2009 15:05:41 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0094932415 | en_US |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/35467 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 經營管理碩士學程(EMBA) | zh_TW |
| dc.description (描述) | 94932415 | zh_TW |
| dc.description (描述) | 96 | zh_TW |
| dc.description.abstract (摘要) | 本論文的研究目的是探討國際貿易業策略的採購之關鍵因素，從五力模型(彼特1980)分析貿易公司的競爭優勢，找到產業定位(INDUSTRY POSITIONING)，利用網際網路更廣汎地取得資訊，將市場需求作為策略採購的導引。企業策略面主要著重於促進價值的產生，進而邁向藍海策略。從市場產品的定位與區隔，找出差異化，利用產品成本策略穩固供應鏈的連結，永遠求變的產品創新策略，支撐公司永續發展。資訊策略面主要著重於分割市場知識、商品收集、創新組合、流程控管，營運專業及客戶服務，從多元的角度聚焦執行有效的決策模式。採購策略面主要著重於供應鏈的成果管理，創造最大利益，最小阻力的流程掌控。個案公司在中國改革開放的時代背景下，跨海搜尋不同商品的生產聚落，建立多個地區辦事處，提升策略採購的成效。商品訊息的分析研判替代性材料的開發、創新，是個案公司努力的方向，透過協調、整合、目標設立，希望達成更佳的採購策略。 | zh_TW |
| dc.description.tableofcontents | 目次第一章 研究緒論………………………………………………………1一、 背景與動機……………………………………………1二、 方向與目的……………………………………………2三、 預期貢獻………………………………………………2四、 研究限制………………………………………………3第二章 文獻探討………………………………………………………4一、 全球企業策略之探討…………………………………4二、 策略採購之探討…………………………………… 56三、 轉型與再造之探討………………………………… 57第三章 研究架構與方法…………………………………………… 66一、 研究架構…………………………………………… 66二、 研究方法…………………………………………… 67第四章 個案公司分析……………………………………………… 72一、 個案公司相關資料之說明………………………… 72二、 個案公司之策略分析……………………………… 73三、 個案公司的採購問題……………………………… 86第五章 結論與建議………………………………………………… 91一、 結論………………………………………………… 91二、 建議………………………………………………… 92 | zh_TW |
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| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0094932415 | en_US |
| dc.subject (關鍵詞) | 國際貿易策略採購 | zh_TW |
| dc.title (題名) | 國際貿易業策略採購之研究-以某個案公司為例 | zh_TW |
| dc.type (資料類型) | thesis | en |
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