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題名 台灣國際觀光旅館技術效率之探討
作者 何太森
HE,TAI-SEN
貢獻者 王國樑
WANG,KUO-LIANG
何太森
HE,TAI-SEN
關鍵詞 技術效率
資料包絡分析法
Tobit截斷迴歸模型
日期 2002
上傳時間 18-Sep-2009 15:52:56 (UTC+8)
摘要 由於國際旅客來台人次成長緩慢,而台灣國際觀光旅館之家數卻不斷上升,市場競爭日益激烈,使得其整體獲利率逐年下降,國際觀光旅館業者為求能夠永續經營,提升其經營效率乃當務之急。因此,台灣個別國際觀光旅館經營效率如何評估?影響國際觀光旅館經營效率差異的因素到底有哪些?值得進一步探究。本文以2001年55家台灣國際觀光旅館的普查資料,首先利用資料包絡分析法評估個別國際觀光旅館之技術效率;然後,以Tobit截斷迴歸模型探討可能造成國際觀光旅館技術效率差異之因素。技術效率評估結果顯示:(一)台灣整體國際觀光旅館的規模效率平均值趨近於1,顯示台灣國際觀光旅館的技術無效率主要來自於資源浪費,且在投入資源運用上仍存在相當大的改善空間;(二)絕大多數國際觀光旅館之生產規模處於固定規模報酬階段,而不具規模效率之國際觀光旅館的生產規模均處於遞減規模報酬階段。迴歸實證結果顯示:(一)業務集中度與市場集中度對技術效率具負向關係;(二)旅客類型集中度對技術效率具正向關係;(三)加入國際觀光旅館連鎖集團有助於國際觀光旅館技術效率的提升;(四)位於風景區之國際觀光旅館的技術效率較高;(五)新進者之技術效率低於既有國際觀光旅館的。
參考文獻 中文部分
中華民國九十年台灣地區國際觀光旅館營運分析報告(2001),交通部觀光局印行,台北。
王國樑、翁志強、張美玲(1998),「台灣綜合證券商技術效率探討」,證券市場發展季刊,第10卷第2期,93-116。
吳勉勤(2000),旅館管理-理論與實務,揚智文化,台北。
周明智(2002),餐飲產業管理,華泰文化事業公司,台北。
張靜貞、謝宗權(1995),「台灣地區農會信用部經營效率分析-資料包絡分析法之應用」,台灣經濟學會論文集,411-439。
黃崇興、黃蘭貴(2000),「應用數據包絡法於航空公司航線經營績效之分析」,管理學報,第17卷第1期,149-181。
黃應豪(1995),「台灣國際觀光旅館業經營策略之研究-策略矩陣分析法之應用」,國立政治大學企業管理研究所碩士論文。
葉桂珍、陳昱志(1994),「以DEA評估臺灣銀行經營績效之可行性分析」,證券暨金融市場之理論與實務,555-565。
潘朝達(2001),最新旅館管理實務,水牛出版社,台北。
鄭敏玉(2000),「國際觀光旅館服務品質與效率評估之研究-以台北地區國際觀光旅館為例」,私立銘傳大學管理科學研究所碩士論文。
顏昌華(1997),「台灣地區國際觀光旅館業經營效率評估之研究」,私立文化大學觀光事業研究所碩士論文。
羅紀瓊、石淦生、陳國樑(1996),「醫院效率之衡量-DEA方法之應用」,經濟論文,第24卷第3期,375-396。
英文部分
Afriat, S.N. (1972), “Efficiency Estimation of Production Functions,” International Economic Review, Vol.13, 568-598.
Aly, H. Y., R. Grabowski, C. Pasurka and N. Rangan(1990), “Technical, Scale and Allocative Efficiencies in U.S. Banking: An Empirical Investigation,” Review of Economics and Statistics, Vol. 72, 211-218.
Anderson, R.I., R. Fok and J. Scott(2000), “Hotel Industry Efficiency: An Advanced Linear Programming Examination,” American Business Review, January 2000, 40-48.
Banker, R. D. , A. Charnes, and W.W. Cooper(1984), “Some Models for Estimating Technical and Scale Inefficiencies in Data Envelopment Analysis, ” Management Science, Vol. 30, 1078-1092.
Baum, T. and R. Mudambi (1995), “An Empirical Analysis of Oligopolistic Hotel Pricing,” Annals of Tourism Research,Vol.22, No.3 ,501-516.
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描述 碩士
國立政治大學
經濟研究所
90258001
91
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0090258001
資料類型 thesis
dc.contributor.advisor 王國樑zh_TW
dc.contributor.advisor WANG,KUO-LIANGen_US
dc.contributor.author (Authors) 何太森zh_TW
dc.contributor.author (Authors) HE,TAI-SENen_US
dc.creator (作者) 何太森zh_TW
dc.creator (作者) HE,TAI-SENen_US
dc.date (日期) 2002en_US
dc.date.accessioned 18-Sep-2009 15:52:56 (UTC+8)-
dc.date.available 18-Sep-2009 15:52:56 (UTC+8)-
dc.date.issued (上傳時間) 18-Sep-2009 15:52:56 (UTC+8)-
dc.identifier (Other Identifiers) G0090258001en_US
dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/35732-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 經濟研究所zh_TW
dc.description (描述) 90258001zh_TW
dc.description (描述) 91zh_TW
dc.description.abstract (摘要) 由於國際旅客來台人次成長緩慢,而台灣國際觀光旅館之家數卻不斷上升,市場競爭日益激烈,使得其整體獲利率逐年下降,國際觀光旅館業者為求能夠永續經營,提升其經營效率乃當務之急。因此,台灣個別國際觀光旅館經營效率如何評估?影響國際觀光旅館經營效率差異的因素到底有哪些?值得進一步探究。本文以2001年55家台灣國際觀光旅館的普查資料,首先利用資料包絡分析法評估個別國際觀光旅館之技術效率;然後,以Tobit截斷迴歸模型探討可能造成國際觀光旅館技術效率差異之因素。技術效率評估結果顯示:(一)台灣整體國際觀光旅館的規模效率平均值趨近於1,顯示台灣國際觀光旅館的技術無效率主要來自於資源浪費,且在投入資源運用上仍存在相當大的改善空間;(二)絕大多數國際觀光旅館之生產規模處於固定規模報酬階段,而不具規模效率之國際觀光旅館的生產規模均處於遞減規模報酬階段。迴歸實證結果顯示:(一)業務集中度與市場集中度對技術效率具負向關係;(二)旅客類型集中度對技術效率具正向關係;(三)加入國際觀光旅館連鎖集團有助於國際觀光旅館技術效率的提升;(四)位於風景區之國際觀光旅館的技術效率較高;(五)新進者之技術效率低於既有國際觀光旅館的。zh_TW
dc.description.tableofcontents 目錄 I
圖表目錄 II
摘要 III
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究方法與內容 3
第三節 章節架構 3
第二章 文獻回顧 5
第一節 國際觀光旅館之定義、經營特性與產業發展概況 5
第二節 有關效率評估之理論與實證文獻 10
第三章 實證模型 14
第一節 技術效率評估模型 14
第二節 Tobit截斷迴歸實證模型 18
第四章 實證結果與詮釋 22
第一節 資料說明 22
第二節 技術效率評估結果 24
第三節 Tobit截斷迴歸實證結果 26
第五章 結論與建議 30
參考文獻 32
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dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0090258001en_US
dc.subject (關鍵詞) 技術效率zh_TW
dc.subject (關鍵詞) 資料包絡分析法zh_TW
dc.subject (關鍵詞) Tobit截斷迴歸模型zh_TW
dc.title (題名) 台灣國際觀光旅館技術效率之探討zh_TW
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) 中文部分zh_TW
dc.relation.reference (參考文獻) 中華民國九十年台灣地區國際觀光旅館營運分析報告(2001),交通部觀光局印行,台北。zh_TW
dc.relation.reference (參考文獻) 王國樑、翁志強、張美玲(1998),「台灣綜合證券商技術效率探討」,證券市場發展季刊,第10卷第2期,93-116。zh_TW
dc.relation.reference (參考文獻) 吳勉勤(2000),旅館管理-理論與實務,揚智文化,台北。zh_TW
dc.relation.reference (參考文獻) 周明智(2002),餐飲產業管理,華泰文化事業公司,台北。zh_TW
dc.relation.reference (參考文獻) 張靜貞、謝宗權(1995),「台灣地區農會信用部經營效率分析-資料包絡分析法之應用」,台灣經濟學會論文集,411-439。zh_TW
dc.relation.reference (參考文獻) 黃崇興、黃蘭貴(2000),「應用數據包絡法於航空公司航線經營績效之分析」,管理學報,第17卷第1期,149-181。zh_TW
dc.relation.reference (參考文獻) 黃應豪(1995),「台灣國際觀光旅館業經營策略之研究-策略矩陣分析法之應用」,國立政治大學企業管理研究所碩士論文。zh_TW
dc.relation.reference (參考文獻) 葉桂珍、陳昱志(1994),「以DEA評估臺灣銀行經營績效之可行性分析」,證券暨金融市場之理論與實務,555-565。zh_TW
dc.relation.reference (參考文獻) 潘朝達(2001),最新旅館管理實務,水牛出版社,台北。zh_TW
dc.relation.reference (參考文獻) 鄭敏玉(2000),「國際觀光旅館服務品質與效率評估之研究-以台北地區國際觀光旅館為例」,私立銘傳大學管理科學研究所碩士論文。zh_TW
dc.relation.reference (參考文獻) 顏昌華(1997),「台灣地區國際觀光旅館業經營效率評估之研究」,私立文化大學觀光事業研究所碩士論文。zh_TW
dc.relation.reference (參考文獻) 羅紀瓊、石淦生、陳國樑(1996),「醫院效率之衡量-DEA方法之應用」,經濟論文,第24卷第3期,375-396。zh_TW
dc.relation.reference (參考文獻) 英文部分zh_TW
dc.relation.reference (參考文獻) Afriat, S.N. (1972), “Efficiency Estimation of Production Functions,” International Economic Review, Vol.13, 568-598.zh_TW
dc.relation.reference (參考文獻) Aly, H. Y., R. Grabowski, C. Pasurka and N. Rangan(1990), “Technical, Scale and Allocative Efficiencies in U.S. Banking: An Empirical Investigation,” Review of Economics and Statistics, Vol. 72, 211-218.zh_TW
dc.relation.reference (參考文獻) Anderson, R.I., R. Fok and J. Scott(2000), “Hotel Industry Efficiency: An Advanced Linear Programming Examination,” American Business Review, January 2000, 40-48.zh_TW
dc.relation.reference (參考文獻) Banker, R. D. , A. Charnes, and W.W. Cooper(1984), “Some Models for Estimating Technical and Scale Inefficiencies in Data Envelopment Analysis, ” Management Science, Vol. 30, 1078-1092.zh_TW
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