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題名 Total Cost Analysis of Channel Flow: A Case of Consignment Store
作者 洪國注
Hung,Mark
貢獻者 邱志聖
洪國注
Hung,Mark
關鍵詞 chanel
transaction cost
consignment
日期 2003
上傳時間 18-Sep-2009 18:55:23 (UTC+8)
摘要 This is a case analysis according to the author’s working experience in P&G. This thesis focuses on the consignment stores in the market of home products. The author takes apart the channel functions into eight flows, and uses 4 types of transaction cost to discuss the relationship between manufacturers and retailers.
參考文獻 CHAPTER 6 REFERENCE
• Achrol, Ravi Singh, Torger Reve, and Louis Sten (1983), “The Environment of Marketing Channel Dyads: A Framework for Comparative Analysis,” Journal of Marketing, 47:4 (Fall), 63.
• Anderson, Erin and Barton Weitz (1992), “The Use of Pledges to Build and Sustain Commitment in Distribution Channels,” Journal of Marketing Research, 29 (February), 18-34.
• ---------- and ---------- (1989), “Determinants of Continuity in Conventional Industrial Channel Dyads,” Marketing Science, 8 (Fall), 310-23.
• ---------- and ---------- (1986), “Make or Buy Decisions: Vertical Integration and Marketing Productivity,” Sloan Management Review (Spring), 11
• Anderson, James C. and James Narus (1990), “A Model of Distributor Firm and Manufacturer Firm Working Partnerships,” Journal of Marketing, (January), 42-58.
• Barney, Jay B. and William G. Ouchi (1986), “Organizational Economics,” Jossey-Bass, San Francisco, CA.
• Bowersox, Donald, and M. Bixby Cooper, “Strategic Marketing Channel Management”, Mcgraw-Hill, Internation edition, 1992
• Bowersox, Donald J. (1965), “Changing Channels in the Physical Distribution of Finished Goods,” Marketing and Economic Development, P.D. Bennett, ed., American Marketing Association, Chicago, 711-721
• Bowersox, Donald J., Edward A. Morash (1989), “The Integration pf Marketing Flows in Channels of Distribution,” European Journal of Marketing, 23, 58-67
• Bucklin, Louis P. (1972), “Competition and Evolution in the Distributive Trades,” Prentice-Hall, Englewood Cliffs, NJ.
• Campomar, Marcos Cortez, Marcos Fava Neves, and Peter Zuurbier (2001), “A Model for the Distribution Channels Planning Process,” The Journal of Business & Industrial Marketing, 16, 518-539.
• Chesbrough, H.W. and D.J. Teece (1996), “When is Virtual Virtuous? Organizing for Innovation,” Harvard Business Review, 74, (1): 70
• Chiou, Jyh-Shen (1995), “The Organization and Efficiency of Marketing Flows and Functions”, in Proceedings of The 12th Annual Macromarketing Conference, Sanford L. Grossbart and Dana-Nicoleta Lascu, eds, Richmond, Virginia: University of Richmond, 50-57.
• Chiou, Jyh-Shen (2001), “Strategic Marketing Analysis: Framework & Practical Applications”, Bestwise
• Coase, Ronald H. (1937), “The Nature of The Firm,” Economica N. S., 4, 386-405
• Coughlan, Anne T., Louis W. Stern, and Adel I. El-Ansary (1996), “Marketing Channels”, Prentice Hall, Fifth edition
• Duncan, Gayle and Shari Ann Wortel (1995), “Neilson International in Mexico,” Richard Ivey School of Business (July), 1-16.
• Evans, Kenneth, and Roberta J. Schiltz, “Strategic Collaborative Communication by Key Account Representatives”, The Journal of Personal Selling & Sales Management, Winter 2002, Vol. 22, No. 1, page 23-31
• Gabrielsson, Mika, V H Manek Kirpalani, and Reijo LUostarinen (2002), “Multiple Channel Strategies in the European Personal Computer Industry,” Journal of International Marketing, 10, 73-95
• ------ (2002), “The Basic Information about Supermarket and The Other Retailing Industry,” Taiwan Institute of Economic Research Database
• Goldman, Ralph (1996), “A Theory of Conflict Processes and Organizational Offices,” Journal of Conflict Resolution, 10, 335
• Graham, John L. (1986), “The Problem-Solving Approach to Negotiations in Industrial Marketing,” Journal of Business Research, 14, 549-566.
• Hair, Joseph F. Jr., Charles W. Lamb, Jr., and Carl McDaniel (1996), “Marketing,” South-Western College Publishing.
• Hamel, Gary and C.K. Prahalad (1990), “The Core Competence of the Corporation,” Harvard Business Review, May-June, 79-90.
• Heide, Jan B. (1994), “Interorganizational Governance in Marketing Channels,” Journal of Marketing, 58 (January), 71-85.
• ---------- and Aric Rindfleisch (1997), “Transaction Cost Analysis: Past, Present, and Future Applications”, Journal of Marketing, 61 (October), 30-54
• Heskett, James L. and Louis W. Stern (1969), “Conflict Management in Interorganizational Relations: A Conceptual Framework,” Distribution Channels: Behavior Dimensions, Boston: Houghton Mifflin, 292
• Hitt, Michael A., R. Duane Ireland, Robert E. Hoskisson, W. Glenn Rowe, and Jerry P. Sheppard (2002), “Strategic Management, Competitiveness and Globalization—Concepts,” Nelson Thomson Learning , First Canadian Edition
• Kumar, Nirmalya, “The Power of Trust in Manufacturer-Retailer Relationships”, Harvard Business Review, November-December, 1996, page 96-106
• Malllen, Bruce (1973), “Function Spin-Off: A Key to Anticipating Change in Distribution Structure,” Journal of Marketing, 37 (July), 18-25
• Moorman, Christine, Rohit Deshpande, and Gerald Zaltman (1993), “Factors Affecting Trust in Market Research Relationships,” Journal of Marketing, 57 (1), 81-101.
• ----------- and Gerald Zaltman, and Rohit Deshpande (1992), “Relationships Between Providers and Users of Market Research: The Dynamics of Trust Within and Between Organizations,” Journal of Marketing Research, 29 (3), 314-28.
• Palamountain, Joseph C. Jr. (1955), “The Politics of Distribution,” Cambridge, MA: Harvard University
• Smith, J. Brock and Donald W. Barclay (1997), “The Effects of Organizational Differences and Trust on the Effectiveness of Selling Partner Relationship,” Journal of Marketing, 61 (January), 3-21.
• Stigler, George J. (1951), “The Division of Labor is Limited by the Extent of the Market,” Journal of Political Economy, 54 (June), 185-193
• Taiwan Institute of Economic Research (2002), “The Basic Information about Supermarket and the Other Retailing Industry,” Taiwan Institute of Economic Research Database, http://tie.tier.org.tw/tie/index.jsp
• Vaile, R. S., E.T. Grether, and R. Cox (1952), “Marketing in the American Economy,” The Ronald, NY
• Weld, L. H. D. (1917), “Marketing Functions and Mercantile Organization,” American Economic Review, 2, 306-307
• Williamson, Oliver E. (1975), “Market and Hierarchies: Analysis and Anti-trust Implication,” The Free Press, NY
• ---------- (1979), “Transaction Cost Economics: The governance of Contractual Relations,” Journal of Law and Economics, 22, 223-260
• ---------- (1991), “Strategizing, Economizing, and Economic Organization,” Strategic Management Journal, 12, 75-94
• Wishart, N.A., J. J. Elam, and D. Robey (1996), “Redrawing the Portrait of a learning Organization: Inside Knight-Rider, Inc.,” Academy of Management Executive, (1): 7-20
描述 碩士
國立政治大學
國際經營與貿易研究所
91351004
92
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0091351004
資料類型 thesis
dc.contributor.advisor 邱志聖zh_TW
dc.contributor.author (Authors) 洪國注zh_TW
dc.contributor.author (Authors) Hung,Marken_US
dc.creator (作者) 洪國注zh_TW
dc.creator (作者) Hung,Marken_US
dc.date (日期) 2003en_US
dc.date.accessioned 18-Sep-2009 18:55:23 (UTC+8)-
dc.date.available 18-Sep-2009 18:55:23 (UTC+8)-
dc.date.issued (上傳時間) 18-Sep-2009 18:55:23 (UTC+8)-
dc.identifier (Other Identifiers) G0091351004en_US
dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/36590-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營與貿易研究所zh_TW
dc.description (描述) 91351004zh_TW
dc.description (描述) 92zh_TW
dc.description.abstract (摘要) This is a case analysis according to the author’s working experience in P&G. This thesis focuses on the consignment stores in the market of home products. The author takes apart the channel functions into eight flows, and uses 4 types of transaction cost to discuss the relationship between manufacturers and retailers.en_US
dc.description.tableofcontents Chapter 1. Introduction…………………………………………………...1
      Objective…………………………………………………………….4
      Study Flow…………………………………………………………..5
     
     Chapter 2. Literature Review……………………………………………..8
      Channel Theory Review…………………………………………….8
      Transaction Cost Theory Review………………………………….10
      Total Cost Analysis…………………………………………...14
      Outsourcing………………………………………………………..22
      The Definition of Channel conflict………………………………..25
      Types of Conflict……………………………………………..25
     
     Chapter 3. Methodology………………………………………………...27
     
     Chapter 4. Case Analysis and Proposition Development……………….29
      Introduction for the Case Company………………………………..29
     Case Analysis of Consignment Mode……………………………...35
      Total cost analysis of physical possession……………………35
     Total cost analysis of ownership……………………………...37
     Total cost analysis of promotion……………………………...40
     Total cost analysis of negotiation…………………………….43
     Total cost analysis of risking…………………………………47
     Total cost analysis of financing………………………………49
     Total cost analysis of ordering………………………………..49
     Total cost analysis of payment………………………………..51
     Conclusion…………………………………………………………53
     Proposition Development………………………………………….59
     
     Chapter 5. Marketing Implications and Limitation……………………..65
      Marketing Implication……………………………………………..65
      Limitations and Future Research…………………………………..67
     
     Chapter 6. Reference……………………………………………………69
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     Figures
     Figure 1-1: Study flow…………………………………………………..7
     Figure 4-1: The allocation of flows in wholesaling model (1)………….30
     Figure 4-2: The allocation of flows in wholesaling model (2)………….31
     Figure 4-3: The allocation of flows in key account model……………...33
     Figure 4-4: The allocation of flows in consignment store model……….34
zh_TW
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0091351004en_US
dc.subject (關鍵詞) chanelen_US
dc.subject (關鍵詞) transaction costen_US
dc.subject (關鍵詞) consignmenten_US
dc.title (題名) Total Cost Analysis of Channel Flow: A Case of Consignment Storezh_TW
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) CHAPTER 6 REFERENCEzh_TW
dc.relation.reference (參考文獻) • Achrol, Ravi Singh, Torger Reve, and Louis Sten (1983), “The Environment of Marketing Channel Dyads: A Framework for Comparative Analysis,” Journal of Marketing, 47:4 (Fall), 63.zh_TW
dc.relation.reference (參考文獻) • Anderson, Erin and Barton Weitz (1992), “The Use of Pledges to Build and Sustain Commitment in Distribution Channels,” Journal of Marketing Research, 29 (February), 18-34.zh_TW
dc.relation.reference (參考文獻) • ---------- and ---------- (1989), “Determinants of Continuity in Conventional Industrial Channel Dyads,” Marketing Science, 8 (Fall), 310-23.zh_TW
dc.relation.reference (參考文獻) • ---------- and ---------- (1986), “Make or Buy Decisions: Vertical Integration and Marketing Productivity,” Sloan Management Review (Spring), 11zh_TW
dc.relation.reference (參考文獻) • Anderson, James C. and James Narus (1990), “A Model of Distributor Firm and Manufacturer Firm Working Partnerships,” Journal of Marketing, (January), 42-58.zh_TW
dc.relation.reference (參考文獻) • Barney, Jay B. and William G. Ouchi (1986), “Organizational Economics,” Jossey-Bass, San Francisco, CA.zh_TW
dc.relation.reference (參考文獻) • Bowersox, Donald, and M. Bixby Cooper, “Strategic Marketing Channel Management”, Mcgraw-Hill, Internation edition, 1992zh_TW
dc.relation.reference (參考文獻) • Bowersox, Donald J. (1965), “Changing Channels in the Physical Distribution of Finished Goods,” Marketing and Economic Development, P.D. Bennett, ed., American Marketing Association, Chicago, 711-721zh_TW
dc.relation.reference (參考文獻) • Bowersox, Donald J., Edward A. Morash (1989), “The Integration pf Marketing Flows in Channels of Distribution,” European Journal of Marketing, 23, 58-67zh_TW
dc.relation.reference (參考文獻) • Bucklin, Louis P. (1972), “Competition and Evolution in the Distributive Trades,” Prentice-Hall, Englewood Cliffs, NJ.zh_TW
dc.relation.reference (參考文獻) • Campomar, Marcos Cortez, Marcos Fava Neves, and Peter Zuurbier (2001), “A Model for the Distribution Channels Planning Process,” The Journal of Business & Industrial Marketing, 16, 518-539.zh_TW
dc.relation.reference (參考文獻) • Chesbrough, H.W. and D.J. Teece (1996), “When is Virtual Virtuous? Organizing for Innovation,” Harvard Business Review, 74, (1): 70zh_TW
dc.relation.reference (參考文獻) • Chiou, Jyh-Shen (1995), “The Organization and Efficiency of Marketing Flows and Functions”, in Proceedings of The 12th Annual Macromarketing Conference, Sanford L. Grossbart and Dana-Nicoleta Lascu, eds, Richmond, Virginia: University of Richmond, 50-57.zh_TW
dc.relation.reference (參考文獻) • Chiou, Jyh-Shen (2001), “Strategic Marketing Analysis: Framework & Practical Applications”, Bestwisezh_TW
dc.relation.reference (參考文獻) • Coase, Ronald H. (1937), “The Nature of The Firm,” Economica N. S., 4, 386-405zh_TW
dc.relation.reference (參考文獻) • Coughlan, Anne T., Louis W. Stern, and Adel I. El-Ansary (1996), “Marketing Channels”, Prentice Hall, Fifth editionzh_TW
dc.relation.reference (參考文獻) • Duncan, Gayle and Shari Ann Wortel (1995), “Neilson International in Mexico,” Richard Ivey School of Business (July), 1-16.zh_TW
dc.relation.reference (參考文獻) • Evans, Kenneth, and Roberta J. Schiltz, “Strategic Collaborative Communication by Key Account Representatives”, The Journal of Personal Selling & Sales Management, Winter 2002, Vol. 22, No. 1, page 23-31zh_TW
dc.relation.reference (參考文獻) • Gabrielsson, Mika, V H Manek Kirpalani, and Reijo LUostarinen (2002), “Multiple Channel Strategies in the European Personal Computer Industry,” Journal of International Marketing, 10, 73-95zh_TW
dc.relation.reference (參考文獻) • ------ (2002), “The Basic Information about Supermarket and The Other Retailing Industry,” Taiwan Institute of Economic Research Databasezh_TW
dc.relation.reference (參考文獻) • Goldman, Ralph (1996), “A Theory of Conflict Processes and Organizational Offices,” Journal of Conflict Resolution, 10, 335zh_TW
dc.relation.reference (參考文獻) • Graham, John L. (1986), “The Problem-Solving Approach to Negotiations in Industrial Marketing,” Journal of Business Research, 14, 549-566.zh_TW
dc.relation.reference (參考文獻) • Hair, Joseph F. Jr., Charles W. Lamb, Jr., and Carl McDaniel (1996), “Marketing,” South-Western College Publishing.zh_TW
dc.relation.reference (參考文獻) • Hamel, Gary and C.K. Prahalad (1990), “The Core Competence of the Corporation,” Harvard Business Review, May-June, 79-90.zh_TW
dc.relation.reference (參考文獻) • Heide, Jan B. (1994), “Interorganizational Governance in Marketing Channels,” Journal of Marketing, 58 (January), 71-85.zh_TW
dc.relation.reference (參考文獻) • ---------- and Aric Rindfleisch (1997), “Transaction Cost Analysis: Past, Present, and Future Applications”, Journal of Marketing, 61 (October), 30-54zh_TW
dc.relation.reference (參考文獻) • Heskett, James L. and Louis W. Stern (1969), “Conflict Management in Interorganizational Relations: A Conceptual Framework,” Distribution Channels: Behavior Dimensions, Boston: Houghton Mifflin, 292zh_TW
dc.relation.reference (參考文獻) • Hitt, Michael A., R. Duane Ireland, Robert E. Hoskisson, W. Glenn Rowe, and Jerry P. Sheppard (2002), “Strategic Management, Competitiveness and Globalization—Concepts,” Nelson Thomson Learning , First Canadian Editionzh_TW
dc.relation.reference (參考文獻) • Kumar, Nirmalya, “The Power of Trust in Manufacturer-Retailer Relationships”, Harvard Business Review, November-December, 1996, page 96-106zh_TW
dc.relation.reference (參考文獻) • Malllen, Bruce (1973), “Function Spin-Off: A Key to Anticipating Change in Distribution Structure,” Journal of Marketing, 37 (July), 18-25zh_TW
dc.relation.reference (參考文獻) • Moorman, Christine, Rohit Deshpande, and Gerald Zaltman (1993), “Factors Affecting Trust in Market Research Relationships,” Journal of Marketing, 57 (1), 81-101.zh_TW
dc.relation.reference (參考文獻) • ----------- and Gerald Zaltman, and Rohit Deshpande (1992), “Relationships Between Providers and Users of Market Research: The Dynamics of Trust Within and Between Organizations,” Journal of Marketing Research, 29 (3), 314-28.zh_TW
dc.relation.reference (參考文獻) • Palamountain, Joseph C. Jr. (1955), “The Politics of Distribution,” Cambridge, MA: Harvard Universityzh_TW
dc.relation.reference (參考文獻) • Smith, J. Brock and Donald W. Barclay (1997), “The Effects of Organizational Differences and Trust on the Effectiveness of Selling Partner Relationship,” Journal of Marketing, 61 (January), 3-21.zh_TW
dc.relation.reference (參考文獻) • Stigler, George J. (1951), “The Division of Labor is Limited by the Extent of the Market,” Journal of Political Economy, 54 (June), 185-193zh_TW
dc.relation.reference (參考文獻) • Taiwan Institute of Economic Research (2002), “The Basic Information about Supermarket and the Other Retailing Industry,” Taiwan Institute of Economic Research Database, http://tie.tier.org.tw/tie/index.jspzh_TW
dc.relation.reference (參考文獻) • Vaile, R. S., E.T. Grether, and R. Cox (1952), “Marketing in the American Economy,” The Ronald, NYzh_TW
dc.relation.reference (參考文獻) • Weld, L. H. D. (1917), “Marketing Functions and Mercantile Organization,” American Economic Review, 2, 306-307zh_TW
dc.relation.reference (參考文獻) • Williamson, Oliver E. (1975), “Market and Hierarchies: Analysis and Anti-trust Implication,” The Free Press, NYzh_TW
dc.relation.reference (參考文獻) • ---------- (1979), “Transaction Cost Economics: The governance of Contractual Relations,” Journal of Law and Economics, 22, 223-260zh_TW
dc.relation.reference (參考文獻) • ---------- (1991), “Strategizing, Economizing, and Economic Organization,” Strategic Management Journal, 12, 75-94zh_TW
dc.relation.reference (參考文獻) • Wishart, N.A., J. J. Elam, and D. Robey (1996), “Redrawing the Portrait of a learning Organization: Inside Knight-Rider, Inc.,” Academy of Management Executive, (1): 7-20zh_TW