| dc.contributor.advisor | 邱志聖 | zh_TW |
| dc.contributor.advisor | Chiou, S. C. | en_US |
| dc.contributor.author (Authors) | 李惠敏 | zh_TW |
| dc.contributor.author (Authors) | Lee, Hui-Min | en_US |
| dc.creator (作者) | 李惠敏 | zh_TW |
| dc.creator (作者) | Lee, Hui-Min | en_US |
| dc.date (日期) | 2003 | en_US |
| dc.date.accessioned | 18-Sep-2009 18:55:48 (UTC+8) | - |
| dc.date.available | 18-Sep-2009 18:55:48 (UTC+8) | - |
| dc.date.issued (上傳時間) | 18-Sep-2009 18:55:48 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0091351044 | en_US |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/36593 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營與貿易研究所 | zh_TW |
| dc.description (描述) | 91351044 | zh_TW |
| dc.description (描述) | 92 | zh_TW |
| dc.description.abstract (摘要) | This exploratory study examined the effect of cross-culture on the content of messages on message boards, more specifically through the sitcom programs shown in United States and Taiwan. The theoretical framework is based on the theory of culture: Individualism vs. Collectivism. However as shown in the study factors such as country of origin as well as viewers’ profile will play a role and have its effect in the findings. Content analysis was applied to analyze the data. The results of this study have important implications for cross-cultural consumer studies and marketing practices.The practical research involved analyzing an organization’s data utilizing data mining tools with the objective of customers and products segmentations. The report ends by pointing out areas for future research. | zh_TW |
| dc.description.abstract (摘要) | This exploratory study examined the effect of cross-culture on the content of messages on message boards, more specifically through the sitcom programs shown in United States and Taiwan. The theoretical framework is based on the theory of culture: Individualism vs. Collectivism. However as shown in the study factors such as country of origin as well as viewers’ profile will play a role and have its effect in the findings. Content analysis was applied to analyze the data. The results of this study have important implications for cross-cultural consumer studies and marketing practices.The practical research involved analyzing an organization’s data utilizing data mining tools with the objective of customers and products segmentations. The report ends by pointing out areas for future research. | en_US |
| dc.description.tableofcontents | ACKNOWLEDGEMENT IABSTRACT IILIST OF ILLUSTRATIONS III1. CHAPTER ONE: INTRODUCTION 11.1 Background 11.2 Statement of the Problem 41.3 Significance of the Study 51.4 Research Questions 61.5 Structure of the Report 62. CHAPTER TWO: LITERATURE REVIEW 82.1 Virtual Community 82.2 Discussion Forum 102.3 Culture 102.4 Individualism vs. Collectivism 112.5 Popular Culture and Multicultural Communication 142.6 Propositions 163. CHAPTER THREE: RESEARCH METHODOLOGY 183.1 Content Analysis Research Design 193.2 Identify and Obtain Data 193.3 Coding Scheme 243.4 Coding Reliability 284. CHAPTER FOUR: Results and Findings 344.1 Friends US vs. Friends TW 344.1.1 Topics 354.1.2 Messages 384.2 Friends TW vs. Beauty or Beast JP- Country of Origin 434.2.1 Topics 434.2.2 Messages 464.3 Friends TW vs. Love of Rose TW- TV Rating and Viewers Profile 494.3.1 Topics 494.3.2 Messages 515. CHAPTER FIVE: CONCLUSIONS AND RECOMMENDATIONS 565.1 Discussion and Marketing Implications 565.1.1 The effects of Information-Seeking discussions on message board 565.1.2 The effects of Plot-Related discussions on message board. 575.1.3 The effects of Emotion-related discussions on messageboard. 585.2 Areas for Future Research 59BIBLIOGRAPHY 61APPENDICES 64Appendix A- Topics for Friends US. 64Appendix B- Messages for Friends US. 67 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0091351044 | en_US |
| dc.subject (關鍵詞) | virtual community | en_US |
| dc.subject (關鍵詞) | message board | en_US |
| dc.subject (關鍵詞) | cross-culture | en_US |
| dc.subject (關鍵詞) | content analysis | en_US |
| dc.title (題名) | An Exploratory Cross-Cultural Study of Message Board of Sitcom Programs in United State and Taiwan | zh_TW |
| dc.type (資料類型) | thesis | en |
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| dc.relation.reference (參考文獻) | Friends United States Official Website- Warner Brothers: http://www2.warnerbros.com/friendstv/container.html | zh_TW |
| dc.relation.reference (參考文獻) | Friends Taiwan Website- Yahoo: | zh_TW |
| dc.relation.reference (參考文獻) | http://tw.club.yahoo.com/clubs/FRIENDSForever/ | zh_TW |
| dc.relation.reference (參考文獻) | Beauty or Beast- Videoland: | zh_TW |
| dc.relation.reference (參考文獻) | http://japan.videoland.com.tw/ta.asp?dtype=bob | zh_TW |
| dc.relation.reference (參考文獻) | Love of Rose- PChome | zh_TW |
| dc.relation.reference (參考文獻) | http://club.pchome.com.tw/urs/club_index.html?club_e_name=roselove | zh_TW |
