| dc.contributor.advisor | 邱志聖 | zh_TW |
| dc.contributor.advisor | Chiou,Jyh Shen | en_US |
| dc.contributor.author (Authors) | 林耕毅 | zh_TW |
| dc.contributor.author (Authors) | Lin,Keng Yi | en_US |
| dc.creator (作者) | 林耕毅 | zh_TW |
| dc.creator (作者) | Lin,Keng Yi | en_US |
| dc.date (日期) | 2006 | en_US |
| dc.date.accessioned | 18-Sep-2009 18:56:03 (UTC+8) | - |
| dc.date.available | 18-Sep-2009 18:56:03 (UTC+8) | - |
| dc.date.issued (上傳時間) | 18-Sep-2009 18:56:03 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0094351024 | en_US |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/36595 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營與貿易研究所 | zh_TW |
| dc.description (描述) | 94351024 | zh_TW |
| dc.description (描述) | 95 | zh_TW |
| dc.description.abstract (摘要) | 品牌延伸策略發展至今，成果相當豐碩，過去倚賴母品牌之品牌權益所延伸而成的子品牌，在廠商用心經營之下，也成為可以獨當一面的品牌，這也為品牌延伸相關研究開創了一片新領域，過去延伸方式都是由母品牌向子品牌延伸，創造延伸槓桿，屬於由上往下的延伸關係，而現在當子品牌也建立起自己的品牌權益之後，也可能改變其忠誠顧客對母品牌的態度。 本研究透過實證，提出種子品牌的概念，也就是廠商可以透過顧客對子品牌的態度忠誠，影響其對母品牌的態度，進而影響其購買意願，為了深入探討此概念，本研究以時尚服飾產業作為標的，研究結果發現，消費者真正關心的是服飾產品本身所提供的價值，對於產品本身的滿意會對消費者的信任與總體滿意度造成影響，實體設備以及人員互動對總體滿意度的影響並不顯著，但人員互動的服務品質卻會對信任造成顯著影響；以往學者所討論的信任對總體滿意度造成影響之假設也得到證實；總體滿意度也會對態度忠誠造成影響；態度影響購買意願的假設也同樣得到證實。 本研究也驗證信任在反饋過程中具有相當重要的地位，除了對子品牌的信任會影響消費者對母品牌的態度之外，其對子品牌的態度忠誠也如同本研究的假設，會對母品牌的態度造成正面影響，種子品牌的概念也得到實證結果支持。 | zh_TW |
| dc.description.tableofcontents | 第一章 緒論 6 第一節 研究動機與目的 6 第二節 研究流程 8 第二章 文獻回顧與理論背景 9 第一節 產品屬性滿意度、知覺服務品質與總體滿意度 9 第二節 產品屬性滿意度、知覺服務品質與信任 11 第三節 信任、總體滿意度與態度上的忠誠 12 第四節 整體滿意度、專屬資產與態度忠誠 14 第五節 品牌延伸效果之信任、總體滿意度、態度及購買意願 16 第六節 研究架構 18 第三章 研究方法 19 第一節 研究對象 19 第二節 研究假設 21 第三節 各項變數的定義和衡量 22 第四節 抽樣方法和問卷設計 23 第五節 資料分析方法 25 第六節 信度與效度分析 25 第四章 研究結果 27 第一節 樣本結構 27 第二節 本研究概念模型 30 第三節 實證結果 32 第四節 討論 36 第五章 結論與建議 42 第一節 結論 42 第二節 實務上的建議 45 第三節 理論上的貢獻 46 第四節 研究限制 47 第五節 後續研究與建議 47 表目錄 表格 1 專屬資產分類表 14 表格 2 研究假設相關係數表 21 表格 3 問卷設計 24 表格 4 問卷變數之信度表 25 表格 5 性別分配表 27 表格 6 年齡分配表 27 表格 7 教育程度分配表 28 表格 8 職業分配表 28 表格 9 每月可支配所得分配表 28 表格 10 購買AX時間分配表 29 表格 11 是否購買Armani分配表 29 表格 12 先購買品牌分配表 29 表格 13 相關係數表 30 表格 14 整體模型適配結果 32 圖目錄 圖表 1 研究流程圖 8 圖表 2 研究假設架構圖 18 圖表 3 整體模型適配結果 31 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0094351024 | en_US |
| dc.subject (關鍵詞) | 種子品牌 | zh_TW |
| dc.subject (關鍵詞) | 反饋 | zh_TW |
| dc.subject (關鍵詞) | 品牌延伸 | zh_TW |
| dc.subject (關鍵詞) | 態度忠誠 | zh_TW |
| dc.subject (關鍵詞) | 專屬資產 | zh_TW |
| dc.subject (關鍵詞) | 信任 | zh_TW |
| dc.subject (關鍵詞) | 總體滿意度 | zh_TW |
| dc.subject (關鍵詞) | 知覺服務品質 | zh_TW |
| dc.subject (關鍵詞) | 時尚服飾 | zh_TW |
| dc.subject (關鍵詞) | Armani | en_US |
| dc.subject (關鍵詞) | Armani Exchange | en_US |
| dc.title (題名) | 子品牌態度忠誠之前置因素對母品牌之反饋—以Armani與Armani Exchange為例 | zh_TW |
| dc.title (題名) | Feedback of Endorsed Brand`s Attitudinal Loyalty toward Mother Brand`s — The Case Study of Armani and Armani Exchange | en_US |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | 中文部分 | zh_TW |
| dc.relation.reference (參考文獻) | 邱志聖，策略行銷分析—架構與實務應用，智勝文化，民國九十年。 | zh_TW |
| dc.relation.reference (參考文獻) | 邱志聖，策略行銷分析—架構與實務應用(二版)，智勝文化，民國九十四年。 | zh_TW |
| dc.relation.reference (參考文獻) | 張佩芬，Ipod態度與忠誠度對Apple電腦其他商品之態度影響，政治大學國際貿易所碩士論文，民國九十四年。 | zh_TW |
| dc.relation.reference (參考文獻) | 胡雲輝，顧客對銀行投入企業社會責任的知覺對情感附著與忠誠影響之研究，政治大學國際貿易所碩士論文，民國九十四年。 | zh_TW |
| dc.relation.reference (參考文獻) | 英文部分 | zh_TW |
| dc.relation.reference (參考文獻) | Aaker, D. A. (1996), Building strong brands: Free Press New York. | zh_TW |
| dc.relation.reference (參考文獻) | ---- (1991), Managing brand equity: Free Press [ua]. | zh_TW |
| dc.relation.reference (參考文獻) | ---- (2001), Strategic Marketing Management: Wiley. | zh_TW |
| dc.relation.reference (參考文獻) | Aaker, D. A. and E. Joachimsthaler (2000), Brand leadership: Free Press New York. | zh_TW |
| dc.relation.reference (參考文獻) | Aaker, D. A. and K. L. Keller (1990), "Consumer Evaluations of Brand Extensions," Journal of Marketing, 54 (1), 27-41. | zh_TW |
| dc.relation.reference (參考文獻) | ---- (1993), "Expectations, Performance Evaluation, and Consumers` Perceptions of Quality," Journal of Marketing, 57 (4), 18-34. | zh_TW |
| dc.relation.reference (參考文獻) | Tseng, C. H. and Y. P. Wang (2006), "Does Brand Trust Influence Brand Extension? An Empirical Evidence in Taiwan," Pan Pacific Management Review, 9 (1), 1-23. | zh_TW |
| dc.relation.reference (參考文獻) | Wernerfelt, B. (1988), "Umbrella Branding as a Signal of New Product Quality: An Example of Signalling by Posting a Bond," The RAND Journal of Economics, 19 (3), 458-66. | zh_TW |
| dc.relation.reference (參考文獻) | Westbrook, R. A. (1981), "Sources of consumer satisfaction with retail outlets," Journal of Retailing, 57 (3), 68-85. | zh_TW |
| dc.relation.reference (參考文獻) | White, S. S. and B. Schneider (2000), "Climbing the Commitment Ladder: The Role of Expectations Disconfirmation on Customers` Behavioral Intentions," Journal of Service Research, 2 (3), 240. | zh_TW |
| dc.relation.reference (參考文獻) | Williamson, O. E. (1985), "The Economic Institutions of Capitalism: Firms," Markets, Relational Contracting, New York. | zh_TW |
| dc.relation.reference (參考文獻) | ---- (1991), "Strategizing, Economizing, and Economic Organization," Strategic Management Journal, 12, 75-94. | zh_TW |
| dc.relation.reference (參考文獻) | Woodside, A. G., L. L. Frey, and R. T. Daly (1989), "Linking service quality, customer satisfaction, and behavioral intention," J Health Care Mark, 9 (4), 5-17. | zh_TW |
| dc.relation.reference (參考文獻) | Zeithaml, V. A., L. L. Berry, and A. Parasuraman (1996), "The Behavioral Consequences of Service Quality," Journal of Marketing, 60 (2), 31-46. | zh_TW |
| dc.relation.reference (參考文獻) | Alford, B. L. and D. L. Sherrell (1996), "The role of affect in consumer satisfaction judgments of credence-based services," Journal of Business Research, 37 (1), 71-84. | zh_TW |
| dc.relation.reference (參考文獻) | Anderson, E. W. and M. W. Sullivan (1993), "The Antecedents and Consequences of Customer Satisfaction for Firms," Marketing Science, 12 (2), 125-43. | zh_TW |
| dc.relation.reference (參考文獻) | ---- (1990), "Customer Satisfaction and Retention Across Firms," presentation at the TIMS College of Marketing Special Interest Conference on Services Marketing, Nashville. TN., September. | zh_TW |
| dc.relation.reference (參考文獻) | Anderson, J. C. and J. A. Narus (1990), "A Model of Distributor Firm and Manufacturer Firm Working Partnerships," Journal of Marketing, 54 (1), 42-58. | zh_TW |
| dc.relation.reference (參考文獻) | Beaudoin, P. (1994), "Fashion leaders` ethnocentrism and attitude toward buying domestic and imported apparel," Florida State University. | zh_TW |
| dc.relation.reference (參考文獻) | Bitner, M. J. (1990), "Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses," Journal of Marketing, 54 (2), 69-82. | zh_TW |
| dc.relation.reference (參考文獻) | Bitner, M. J. and A. R. Hubbert (1994), "Encounter satisfaction versus overall satisfaction versus quality," Service Quality: New Directions in Theory and Practice, 72–94. | zh_TW |
| dc.relation.reference (參考文獻) | Blau, P. (1964), "Exchanche and Power in Social Life," New York: Wiley. | zh_TW |
| dc.relation.reference (參考文獻) | Bolton, R. N. (1998), "A Dynamic Model of the Duration of the Customer`s Relationship with a Continuous Service Provider: The Role of Satisfaction," Marketing Science, 17 (1), 45-65. | zh_TW |
| dc.relation.reference (參考文獻) | Bolton, R. N. and J. H. Drew (1991), "A Multistage Model of Customers` Assessments of Service Quality and Value," The Journal of Consumer Research, 17 (4), 375-84. | zh_TW |
| dc.relation.reference (參考文獻) | Bolton, R. N. and K. N. Lemon (1999), "A Dynamic Model of Customers` Usage of Services: Usage as an Antecedent and Consequence of Satisfaction," Journal of Marketing Research, 36 (2), 171-86. | zh_TW |
| dc.relation.reference (參考文獻) | Boulding, W., A. Kalra, R. Staelin, and V. A. Zeithaml (1993), "A dynamic process model of consumer satisfaction: From expectations to behavioral intentions," Journal of Marketing Research, 15 (1), 7–27. | zh_TW |
| dc.relation.reference (參考文獻) | Boush, D. M. and B. Loken (1991), "A Process-Tracing Study of Brand Extension Evaluation," Journal of Marketing Research, 28 (1), 16-28. | zh_TW |
| dc.relation.reference (參考文獻) | Brady, M. and J. Cronin (2001), "Some new thoughts on measuring perceived service quality: a hierarchical approach," Journal of Marketing, 65 (3), 34-49. | zh_TW |
| dc.relation.reference (參考文獻) | Broniarczyk, S. M. and J. W. Alba (1994), "The Importance of the Brand in Brand Extension," Journal of Marketing Research, 31 (2), 214-28. | zh_TW |
| dc.relation.reference (參考文獻) | Brown, S. W. and T. A. Swartz (1989), "A Gap Analysis of Professional Service Quality," Journal of Marketing, 53 (2), 92-98. | zh_TW |
| dc.relation.reference (參考文獻) | Carman, J. M. (1990), "Consumer perceptions of service quality: an assessment of the SERVQUAL dimensions," Journal of Retailing, 66 (1), 33-55. | zh_TW |
| dc.relation.reference (參考文獻) | Chaudhuri, A. and M. B. Holbrook (2001), "The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty," Journal of Marketing, 65 (2), 81-93. | zh_TW |
| dc.relation.reference (參考文獻) | Chiou, J. S. (2000), "Antecedents and moderators of behavioral intention: differences between US and Taiwanese students," Genet Soc Gen Psychol Monogr, 126 (1), 105-24. | zh_TW |
| dc.relation.reference (參考文獻) | Chiou, J. S. and C. Droge (2006), "Service Quality, Trust, Specific Asset Investment, and Expertise: Direct and Indirect Effects in a Satisfaction-Loyalty Framework," Journal of the Academy of Marketing Science, 34 (4), 613. | zh_TW |
| dc.relation.reference (參考文獻) | Cox, D. F. (1967), Risk taking and information handling in consumer behavior: Division of Research, Graduate School of Business Administration, Harvard University Boston. | zh_TW |
| dc.relation.reference (參考文獻) | Cronin Jr, J. J. and S. A. Taylor (1992), "Measuring Service Quality: A Reexamination and Extension," Journal of Marketing, 56 (3), 55-68. | zh_TW |
| dc.relation.reference (參考文獻) | ---- (1994), "SERVPERF versus SERVQUAL: Reconciling Performance-Based and Perceptions-Minus-Expectations Measurement of Service Quality," Journal of Marketing, 58 (1), 125-31. | zh_TW |
| dc.relation.reference (參考文獻) | Das, T. K. and B. S. Teng (2004), "The Risk-Based View of Trust: A Conceptual Framework," Journal of Business and Psychology, 19 (1), 85-116. | zh_TW |
| dc.relation.reference (參考文獻) | Day, G. S. (1969), "A two-dimensional concept of brand loyalty," Journal of Advertising Research, 9 (3), 29-35. | zh_TW |
| dc.relation.reference (參考文獻) | Dick, A. S. and K. Basu (1994), "Customer Loyalty: Toward an Integrated Conceptual Framework," Journal of the Academy of Marketing Science, 22 (2), 99. | zh_TW |
| dc.relation.reference (參考文獻) | Dittmar, H. (1992), The social psychology of material possessions: Harvester Wheatsheaf. | zh_TW |
| dc.relation.reference (參考文獻) | Doney, P. M. and J. P. Cannon (1997), "An Examination of the Nature of Trust in Buyer-Seller Relationships," Journal of Marketing, 61 (2), 35-51. | zh_TW |
| dc.relation.reference (參考文獻) | Doyle, P. (1990), "Building Successful Brands: The Strategic Options," Journal of Consumer Marketing, 7 (2), 5-20. | zh_TW |
| dc.relation.reference (參考文獻) | Dwyer, F. R., P. H. Schurr, and S. Oh (1987), "Developing Buyer-Seller Relationships," Journal of Marketing, 51 (2), 11-27. | zh_TW |
| dc.relation.reference (參考文獻) | Farquhar, P. H. (1989), "Managing Brand Equity," Marketing Research, 1 (3), 24-33. | zh_TW |
| dc.relation.reference (參考文獻) | Fishbein, M. and I. Ajzen (1970), "Attitudinal Variables and Behavior: Three Empirical Studies and a Theoretical Reanalysis." | zh_TW |
| dc.relation.reference (參考文獻) | ---- (1975), Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research: Addison-Wesley. | zh_TW |
| dc.relation.reference (參考文獻) | Fornell, C. (1992), "A National Customer Satisfaction Barometer: The Swedish Experience," Journal of Marketing, 56 (1), 6-21. | zh_TW |
| dc.relation.reference (參考文獻) | Fornell, C., M. D. Johnson, E. W. Anderson, J. Cha, and B. E. Bryant (1996), "The American Customer Satisfaction Index: Nature, Purpose, and Findings," Journal of Marketing, 60 (4), 7-18. | zh_TW |
| dc.relation.reference (參考文獻) | Ganesan, S. (1994), "Determinants of Long-Term Orientation in Buyer-Seller Relationships," Journal of Marketing, 58 (2), 1-19. | zh_TW |
| dc.relation.reference (參考文獻) | Ganesan, S. and R. Hess (1997), "Dimensions and Levels of Trust: Implications for Commitment to a Relationship," Marketing Letters, 8 (4), 439-48. | zh_TW |
| dc.relation.reference (參考文獻) | Gilliland, D. I. and D. C. Bello (2002), "Two Sides to Attitudinal Commitment: The Effect of Calculative and Loyalty Commitment on Enforcement Mechanisms in Distribution Channels," Journal of the Academy of Marketing Science, 30 (1), 24. | zh_TW |
| dc.relation.reference (參考文獻) | Goldsmith, R. E. and J. Emmert (1991), "Measuring product category involvement: a multitrait-multimethod study," Journal of Business Research, 23 (4), 363-71. | zh_TW |
| dc.relation.reference (參考文獻) | Gwinner, K. P., D. D. Gremler, and M. J. Bitner (1998), "Relational Benefits in ServicesIndustries: The Customer`sPerspective," Journal of the Academy of Marketing Science, 26 (2), 101. | zh_TW |
| dc.relation.reference (參考文獻) | Hennig-Thurau, T., K. P. Gwinner, and D. D. Gremler (2002), "Understanding Relationship Marketing Outcomes: An Integration of Relational Benefits and Relationship Quality," Journal of Service Research, 4 (3), 230. | zh_TW |
| dc.relation.reference (參考文獻) | Jap, S. D. and S. Ganesan (2000), "Control Mechanisms and the Relationship Life Cycle: Implications for Safeguarding Specific Investments and Developing Commitment," Journal of Marketing Research, 37 (2), 227-45. | zh_TW |
| dc.relation.reference (參考文獻) | Jarvis, L. P. and J. B. Wilcox (1776), "Repeat Purchasing Behavior and Attitudinal Brand Loyalty: Additional Evidence," Marketing, 1976, 151-2. | zh_TW |
| dc.relation.reference (參考文獻) | Jones, M. A. and J. Suh (2000), "Transaction-specific satisfaction and overall satisfaction: an empirical analysis," Journal of Services Marketing, 14 (2), 147-59. | zh_TW |
| dc.relation.reference (參考文獻) | Joshi, A. W. and R. L. Stump (1999), "The Contingent Effect of Specific Asset Investments on Joint Action in Manufacturer-Supplier Relationships: An Empirical Test of the Moderating Role of Reciprocal Asset Investments, Uncertainty, and Trust," Journal of the Academy of Marketing Science, 27 (3), 291. | zh_TW |
| dc.relation.reference (參考文獻) | Katsanis, L. P. and D. A. Pitta (1995), "Punctuated equilibrium and the evolution of the product manager," Journal of Product and Brand Management, 4 (3), 46-60. | zh_TW |
| dc.relation.reference (參考文獻) | Keaveney, S. M. (1995), "Customer Switching Behavior in Service Industries: An Exploratory Study," Journal of Marketing, 59 (2), 71-82. | zh_TW |
| dc.relation.reference (參考文獻) | Keller, K. L. and D. A. Aaker (1992), "The Effects of Sequential Introduction of Brand Extensions," Journal of Marketing Research, 29 (1), 35-50. | zh_TW |
| dc.relation.reference (參考文獻) | Kotler, P. (1994), "Marketing Management: Analysis," Planning, Implementation and Control, 8. | zh_TW |
| dc.relation.reference (參考文獻) | Laforet, S. and J. Saunders (1994), "Managing Brand Portfolios: How the Leaders Do It," Journal of Advertising Research, 34 (5). | zh_TW |
| dc.relation.reference (參考文獻) | Laurent, G. and J. N. Kapferer (1985), "Measuring Consumer Involvement Profiles," Journal of Marketing Research, 22 (1), 41-53. | zh_TW |
| dc.relation.reference (參考文獻) | Leuthesser, L. and Institute Marketing Science (1988), Defining, Measuring, and Managing Brand Equity: A Conference Summary: Marketing Science Institute. | zh_TW |
| dc.relation.reference (參考文獻) | Mirer, T. W. (1979), "The Wealth-Age Relation among the Aged," The American Economic Review, 69 (3), 435-43. | zh_TW |
| dc.relation.reference (參考文獻) | Moorman, C., R. Deshpande, and G. Zaltman (1993), "Factors Affecting Trust in Market Research Relationships," Journal of Marketing, 57 (1), 81-101. | zh_TW |
| dc.relation.reference (參考文獻) | Morgan, R. M. and S. D. Hunt (1994), "The Commitment-Trust Theory of Relationship Marketing," Journal of Marketing, 58 (3), 20-38. | zh_TW |
| dc.relation.reference (參考文獻) | Muncy, J. A. (1983), "An Investigation of the Two-dimensional Conceptualization of Brand Loyalty," Texas Tech University. | zh_TW |
| dc.relation.reference (參考文獻) | Oliver, C. (1997), "Sustainable Competitive Advantage: Combining Institutional and Resource-Based Views," Strategic Management Journal, 18 (9), 697-713. | zh_TW |
| dc.relation.reference (參考文獻) | Oliver, R. L. (1980), "A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions," Journal of Marketing Research, 17 (4), 460-69. | zh_TW |
| dc.relation.reference (參考文獻) | ---- (1993), "Cognitive, Affective, and Attribute Bases of the Satisfaction Response," The Journal of Consumer Research, 20 (3), 418-30. | zh_TW |
| dc.relation.reference (參考文獻) | ---- (1997), Satisfaction: a behavioral perspective on the consumer: McGraw Hill. | zh_TW |
| dc.relation.reference (參考文獻) | ---- (1999), "Whence Consumer Loyalty?," Journal of Marketing, 63, 33-44. | zh_TW |
| dc.relation.reference (參考文獻) | Parasuraman, A., V. A. Zeithaml, and L. L. Berry (1985), "A Conceptual Model of Service Quality and Its Implications for Future Research," Journal of Marketing, 49 (4), 41-50. | zh_TW |
| dc.relation.reference (參考文獻) | ---- (1994), "Reassessment of Expectations as a Comparison Standard in Measuring Service Quality: Implications for Further Research," Journal of Marketing, 58 (1), 111-24. | zh_TW |
| dc.relation.reference (參考文獻) | ---- (1988), "SERVQUAL: a multi-item scale for measuring consumer perceptions of service quality," Journal of Retailing, 64 (1), 12-40. | zh_TW |
| dc.relation.reference (參考文獻) | Park, C. W., S. Milberg, and R. Lawson (1991), "Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency," The Journal of Consumer Research, 18 (2), 185-93. | zh_TW |
| dc.relation.reference (參考文獻) | Park, Sdcw (1992), "The Effect of Brand Extension on Market Share an Advertising Efficiency," Journal of Marketing Research, 29, 296-313. | zh_TW |
| dc.relation.reference (參考文獻) | Pissarides, C. A. (1980), "The Wealth-Age Relation with Life Insurance," Economica, 47 (188), 451-57. | zh_TW |
| dc.relation.reference (參考文獻) | Pritchard, M. P. (1991), "Development of the Psychological Commitment Instrument (PCI) for Measuring Travel Service Loyalty," University of Oregon. | zh_TW |
| dc.relation.reference (參考文獻) | Pritchard, M. P., M. E. Havitz, and D. R. Howard (1999), "Analyzing the Commitment-Loyalty Link in Service Contexts," Journal of the Academy of Marketing Science, 27 (3), 333. | zh_TW |
| dc.relation.reference (參考文獻) | Rangaswamy, A., R. R. Burke, and T. A. Oliva (1993), "Brand equity and brand names," International Journal of Research in Marketing, 10, 61-75. | zh_TW |
| dc.relation.reference (參考文獻) | Romeo, J. B. (1990), "The effect of brand extensions on a family brand: a categorization theory approach," University of Massachusetts at Amherst. | zh_TW |
| dc.relation.reference (參考文獻) | Rosenberg, M. J. and C. I. Hovland (1960), "Cognitive, affective, and behavioral components of attitudes," Attitude organization and change: An analysis of consistency among attitude components, 1-14. | zh_TW |
| dc.relation.reference (參考文獻) | Rotter, J. B. (1967), "A new scale for the measurement of interpersonal trust," Journal of Personality, 35 (4), 651-65. | zh_TW |
| dc.relation.reference (參考文獻) | Ruyter, K., M. Wetzels, and J. Bloemer (1996), "On the relationship between perceived service quality and behavioral intentions: a cross-sectional perspective," Proceedings 25th EMAC Conference, Budapest. | zh_TW |
| dc.relation.reference (參考文獻) | Selin, S. W., D. R. Howard, E. Udd, and T. Cable (1988), "An analysis of consumer loyalty to municipal recreation programs," Leisure Sciences, 10 (3), 217-23. | zh_TW |
| dc.relation.reference (參考文獻) | Sharp, B. M. (1993), "Managing brand extension," Journal of Consumer Marketing, 10 (3), 11-17. | zh_TW |
| dc.relation.reference (參考文獻) | Singh, J. and D. Sirdeshmukh (2000), "Agency and Trust Mechanisms in Consumer Satisfaction and Loyalty Judgments," Journal of the Academy of Marketing Science, 28 (1), 150. | zh_TW |
| dc.relation.reference (參考文獻) | Smith, J. B. (1997), "Selling Alliances," Industrial Marketing Management, 26, 149-61. | zh_TW |
| dc.relation.reference (參考文獻) | Smith, J. B. and D. W. Barclay (1997), "The Effects of Organizational Differences and Trust on the Effectiveness of Selling Partner Relationships," Journal of Marketing, 61 (1), 3-21. | zh_TW |
| dc.relation.reference (參考文獻) | Snyder, D. R. (1986), "Service loyalty and its measurement: a preliminary investigation," Creativity in Service Marketing: What’s New, What Works, What’s Developing, AMA, Chicago, IL, 44-8. | zh_TW |
| dc.relation.reference (參考文獻) | Spreng, R. A. and R. D. Mackoy (1996), "An empirical examination of a model of perceived service quality and satisfaction," Journal of Retailing, 72 (2), 201-14. | zh_TW |
| dc.relation.reference (參考文獻) | Stauss, B. (2001), "Retention effects of a customer club Bernd Stauss, Klaus Chojnacki, Alexander Decker, Frank Hoffmann The Authors," International Journal of Service Industry Management, 12 (1), 7-19. | zh_TW |
| dc.relation.reference (參考文獻) | Sullivan, M. (1990), "Measuring Image Spillovers in Umbrella-Branded Products," The Journal of Business, 63 (3), 309-29. | zh_TW |
| dc.relation.reference (參考文獻) | Sullivan, M. W. (1992), "Brand Extensions: When to Use Them," Management Science, 38 (6), 793-806. | zh_TW |
| dc.relation.reference (參考文獻) | Swan, J. E., I. F. Trawick, and D. W. Silva (1985), "How industrial salespeople gain customer trust," Industrial Marketing Management, 14 (3), 203-11. | zh_TW |
| dc.relation.reference (參考文獻) | Tauber, E. M. (1981), "Brand franchise extension: new product benefits from existing brand names," Business Horizons, 24 (2), 36-41. | zh_TW |
| dc.relation.reference (參考文獻) | ---- (1988), "Brand Leverage: Strategy for Growth in a Cost-Control World," Journal of Advertising Research, 28 (4), 26-30. | zh_TW |
| dc.relation.reference (參考文獻) | Taylor, S. A. and T. L. Baker (1994), "An assessment of the relationship between service quality and customer satisfaction in the formation of consumers’ purchase intentions," Journal of Retailing, 70 (2), 163-78. | zh_TW |
| dc.relation.reference (參考文獻) | Teas, R. K. (1994), "Expectations as a Comparison Standard in Measuring Service Quality: An Assessment of a Reassessment," Journal of Marketing, 58 (1), 132-39. | zh_TW |
