| dc.contributor.advisor | 溫偉任 | zh_TW |
| dc.contributor.advisor | Wen, Wei-Jen | en_US |
| dc.contributor.author (Authors) | 王淑範 | zh_TW |
| dc.contributor.author (Authors) | Wang, Shu-Fan | en_US |
| dc.creator (作者) | 王淑範 | zh_TW |
| dc.creator (作者) | Wang, Shu-Fan | en_US |
| dc.date (日期) | 2001 | en_US |
| dc.date.accessioned | 18-Sep-2009 18:57:48 (UTC+8) | - |
| dc.date.available | 18-Sep-2009 18:57:48 (UTC+8) | - |
| dc.date.issued (上傳時間) | 18-Sep-2009 18:57:48 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G91NCCU2732012 | en_US |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/36608 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營與貿易研究所 | zh_TW |
| dc.description (描述) | 89351003 | zh_TW |
| dc.description (描述) | 90 | zh_TW |
| dc.description.abstract (摘要) | 無 | zh_TW |
| dc.description.abstract (摘要) | In this thesis, we set up a vertical differentiation model to characterize the pricing strategies for Web sites which first choose the quality of the service (advertising fee) and then compete in prices (subscription fee). Then, we proceed to examine the effect of the economic condition on Web sites` revenue streams and conclude their relationship. | en_US |
| dc.description.tableofcontents | 1 Introduction-----1 2 Literature Review-----4 3 The Basic Model-----6 3.1 Price Competition-----7 3.2 Choice of Quality Levels-----11 4 Comparative Statics: The Economic Condition ｋ-----16 5 Subscription Revenues vs. Advertising Revenues-----20 6 Conclusion-----29 Appendix-----31 Reference-----37 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G91NCCU2732012 | en_US |
| dc.title (題名) | The effect of the economic condition on web sites` revenue streams - a vertical differentiation model | en_US |
| dc.type (資料類型) | thesis | en |
