| dc.contributor.advisor | 陳百齡 | zh_TW |
| dc.contributor.author (Authors) | 陳榮裕 | zh_TW |
| dc.creator (作者) | 陳榮裕 | zh_TW |
| dc.date (日期) | 2008 | en_US |
| dc.date.accessioned | 18-Sep-2009 19:45:36 (UTC+8) | - |
| dc.date.available | 18-Sep-2009 19:45:36 (UTC+8) | - |
| dc.date.issued (上傳時間) | 18-Sep-2009 19:45:36 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0919410151 | en_US |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/36807 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 傳播學院碩士在職專班 | zh_TW |
| dc.description (描述) | 91941015 | zh_TW |
| dc.description (描述) | 97 | zh_TW |
| dc.description.abstract (摘要) | 本文是一個產業催熟的故事，記錄一個台灣原創的數位內容產業創新的過程。在2002年至2006年之間，階梯數位科技公司快速催熟數位學習產品，也快速催熟數位學習市場。個案故事展現的是：在新的產業（數位內容）、新的市場(網路化與大中國市場興起)的環境下，帶著台灣中小企業彈性靈活、勇於冒險性格，也敢於做大夢的創業精神(要做華人的全球品牌)，催生了階梯的事業創新模式，也因而浮現了「催熟」的特殊創新動態過程。在催熟過程中浮現了從創業精神、機會辦識、定位、資源運用、策略選擇，到創造價值的創新脈絡，而這些脈絡，可以從階梯公司之前近三十年的創業歷程中，找到一脈相承卻又有所不同的創新基礎。階梯個案在很短的時間內，創造了數位內容產業創新高峰，階梯ladder100.com線上課程創造了龐大產值，大幅縮短了從機會辦識到價值創造的進程，其中催熟的關鍵是內外部資源的靈活運用，但也因資源管理的問題，導致催熟失控，付出昂貴代價。階梯個案ladder100.com創業浮現過程，也是數位產業發展一堂寳貴的課。階梯在數位學習產業發展的階梯數位學習產業創新「催熟」，以及催熟第四年的創業危機，整個過程可看到的，不但是台灣數位學習產業、數位內容產業的創業個案經驗，同時，台灣知識型產業的機會與挑戰，也在此浮現。關鍵字：數位內容 線上課程 創新產業 催熟 | zh_TW |
| dc.description.abstract (摘要) | This article is a story of ripened industry, keeping track of innovative process of the digital content industry originated from Taiwan. During 2002 to 2006, the ladder digital company were rapidly ripening e-learning products as well as e-learning market. This individual case revealed: under a circumstance of new industry (digital content) and new market (the global network and the rise of Pan-China market), together with the flexible and agile characteristics, Taiwan small and medium enterprises were braved in adventure and dared to have a stunning dream of creating the Chinese’s global brand; with such a ventured spirit, it hastened an innovative model of ladder’s business, so emerged the ripening of the newly and particularly dynamic process. In the ripening process, it emerged from the creative spirit, opportunity identification, orientation, resource application, and strategy option to the new valued innovation contexts, from which the innovative foundation that came down in one continuous line, but also in a different way, can be found from the creative course about thirty years prior to the ladder digital company. Within a very short time, ladder’s individual case had created a high peak of digital content business. The ladder 100.com e-learning course created a massive yield, and substantially shortens the process from opportunity identification to value creation, during which the ripening key point consists in nimble used of internal and external resources. Because of the issue of resource management, therefore, it resulted in the ripening out of control, so as to pay out an expensive cost. In the process of creative emergence of the ladder100.com, it became a precious lessen for the development of digital industry. The ladder digital company created the “hastened the ripening” in the e-learning industry and development, and ripens the 4th year creation crisis. In the whole process, what we may see is not only Taiwan’s e-learning industry and digital-content industry, but also the opportunity and challenge of Taiwan’s knowledge-based industry. Key Words: Digital Content; E-learning Course; Innovation Industry; Ripening | en_US |
| dc.description.tableofcontents | 摘 要 2序 章 數位學習產業100億元的一堂課 4第一章 問題與方法 9一、階梯個案的三個問題 二、創新事業的分析架構三、催熟與數位學習創新產業第二章 影響數位學習產業發展的因素 24一、環境：從邊界位置辦識機會二、資源：產品整合與市場整合三、策略：找人花錢不如找人賺錢四、脈絡：創新發展的基礎脈絡第三章 數位學習產業的創新過程 42一、開展期：十倍速時代的機會二 速成期：三年打造數位學習產業明星 三、劇變期：半年砸掉三十年教育品牌四、休耕期：等待再一次機會第四章 主要因素分析 81一、 不同分期的分析二、 關鍵影響因素分析第五章 結論 91一、主要結論二、催熟個案對數位內容產業發展的影響三、數位學習產業發展的課題四、值得再探討的問題 後 記 103一、父親的一句話二、一個參與者與一個觀察者 參考資料 107 | zh_TW |
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| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0919410151 | en_US |
| dc.subject (關鍵詞) | 數位內容 | zh_TW |
| dc.subject (關鍵詞) | 線上課程 | zh_TW |
| dc.subject (關鍵詞) | 創新產業 | zh_TW |
| dc.subject (關鍵詞) | 催熟 | zh_TW |
| dc.subject (關鍵詞) | Digital Content | en_US |
| dc.subject (關鍵詞) | E-learning Course | en_US |
| dc.subject (關鍵詞) | Innovation Industry | en_US |
| dc.subject (關鍵詞) | Ripening | en_US |
| dc.title (題名) | 催 熟：數位學習產業創新過程—階梯ladder100.com個案 | zh_TW |
| dc.title (題名) | Hastened the ripening: innovative process of digital learning industry-case study: ladder 100.com | en_US |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | 1.網際網路產業的創造力表現，吳思華(2000) | zh_TW |
| dc.relation.reference (參考文獻) | 2.技術創造力特性與開發研究:網際網路產業創新與個人技術創造力有關連之研究。吳思華(2000)政大科管所 | zh_TW |
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| dc.relation.reference (參考文獻) | 14.數位學習產業白皮書，經濟部數位內容產業推動辦公室，2005 | zh_TW |
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| dc.relation.reference (參考文獻) | 16.階梯雜誌，2002年4月至2007年3月。 | zh_TW |
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