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題名 拉丁美洲的電視劇收視：評估拉丁美洲觀眾與阿根廷電視劇的文化距離
Far away, so close. telenovelas viewing in Latin America: Assessing Cultural Distance among Latin American Audiences and Argentinean Telenovelas
作者 龔馬克
Marcos Lionel Gonzalez Gava
貢獻者 汪琪
Wang, Georgette
龔馬克
Marcos Lionel Gonzalez Gava
關鍵詞 Telenovelas
Cultural Proximity
Latin America
日期 2008
上傳時間 18-Sep-2009 19:46:42 (UTC+8)
摘要 The purpose of this study is to deepen the understanding of cultural implications in the trade of telenovelas within Latin America. After performing a literature review on the trade of TV products, it was founded that Chile has been buying the format of Argentinean telenovelas in order to reproduce them for the Chilean audience. From the perspective of cultural proximity (Straubhaar, 1991), it could be expected to see Chile broadcasting the original version of the Argentinean telenovelas, as these countries share a similar cultural background, language, et cetera. However, that is not the case. Additionally, it was found that the Argentinean accent is not welcomed in countries north to Ecuador (Waisbord, 2004) because of cultural reasons.
In order to grasp the role of accents and other cultural factors in these situations, 4 focus groups were organized with participants of 12 Latin American countries, who were inquired about the accents and cultural contents of the Argentinean telenovela “LaLola”, which’s format was bought by Chile. However, its original canned version reached markets beyond Ecuador.
Besides Spanish accents, other variables were introduced to the study to assess if they influence audiences’ perception of foreign telenovelas. These variables are political, historical and territorial quarrels between countries, national images about the country of origin of the telenovela, and discrimination by nationality.
The results showed that the perception of accents is connected to national images, which are constructed both on historical political quarrels and ethnic chauvinism based on nationality. Indeed, historical and political problems, as well as discrimination on the basis of nationality are, in the case of Bolivia and Chile, sources of negative images that affect how viewers interpret the Argentinean intonation.
Moreover, it was found that a country with a good reputation, as well as a positive image and perception within the region, seem to improve the reception of that country’s accent and its chances of selling its telenovelas abroad. The findings also indicated that local culture is of great importance for audiences. In this scenario, the concept of geo-linguistic region as the primary factor in predicting viewing preferences appears to be over-simplistic.
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描述 碩士
國立政治大學
國際傳播英語碩士學程(IMICS)
96461014
97
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0096461014
資料類型 thesis
dc.contributor.advisor 汪琪zh_TW
dc.contributor.advisor Wang, Georgetteen_US
dc.contributor.author (Authors) 龔馬克zh_TW
dc.contributor.author (Authors) Marcos Lionel Gonzalez Gavaen_US
dc.creator (作者) 龔馬克zh_TW
dc.creator (作者) Marcos Lionel Gonzalez Gavaen_US
dc.date (日期) 2008en_US
dc.date.accessioned 18-Sep-2009 19:46:42 (UTC+8)-
dc.date.available 18-Sep-2009 19:46:42 (UTC+8)-
dc.date.issued (上傳時間) 18-Sep-2009 19:46:42 (UTC+8)-
dc.identifier (Other Identifiers) G0096461014en_US
dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/36812-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際傳播英語碩士學程(IMICS)zh_TW
dc.description (描述) 96461014zh_TW
dc.description (描述) 97zh_TW
dc.description.abstract (摘要) The purpose of this study is to deepen the understanding of cultural implications in the trade of telenovelas within Latin America. After performing a literature review on the trade of TV products, it was founded that Chile has been buying the format of Argentinean telenovelas in order to reproduce them for the Chilean audience. From the perspective of cultural proximity (Straubhaar, 1991), it could be expected to see Chile broadcasting the original version of the Argentinean telenovelas, as these countries share a similar cultural background, language, et cetera. However, that is not the case. Additionally, it was found that the Argentinean accent is not welcomed in countries north to Ecuador (Waisbord, 2004) because of cultural reasons.
In order to grasp the role of accents and other cultural factors in these situations, 4 focus groups were organized with participants of 12 Latin American countries, who were inquired about the accents and cultural contents of the Argentinean telenovela “LaLola”, which’s format was bought by Chile. However, its original canned version reached markets beyond Ecuador.
Besides Spanish accents, other variables were introduced to the study to assess if they influence audiences’ perception of foreign telenovelas. These variables are political, historical and territorial quarrels between countries, national images about the country of origin of the telenovela, and discrimination by nationality.
The results showed that the perception of accents is connected to national images, which are constructed both on historical political quarrels and ethnic chauvinism based on nationality. Indeed, historical and political problems, as well as discrimination on the basis of nationality are, in the case of Bolivia and Chile, sources of negative images that affect how viewers interpret the Argentinean intonation.
Moreover, it was found that a country with a good reputation, as well as a positive image and perception within the region, seem to improve the reception of that country’s accent and its chances of selling its telenovelas abroad. The findings also indicated that local culture is of great importance for audiences. In this scenario, the concept of geo-linguistic region as the primary factor in predicting viewing preferences appears to be over-simplistic.		en_US
dc.description.tableofcontents I. Introduction ……………………………………………… ……………… 1
II. Literature review ……………………………………………………………….... 9
2.1.1 Reviewing cultural imperialism …….……………………..................................12
2.1.2 Challenging cultural imperialism theory: the rise of peripheral localities……... 13
2.1.3 The current flow of TV contents ……..……………………………………….. 14
2.1.4 The Cultural proximity approach …..……...……………………………………15
2. 1.5 Geographic dimensions ….…..…………………………………………………18
2.1.6 A glance at Globalization ……..……………….………………………………. 20
2.1.7 The “country of origin” factor ……..…………………….……………………. 23

2.2. Exploring culture ………………………………………………… 27
2.2.1 About Latin American Values ....…..………………………………………...... 28
2.2.2 Hosftede’s measurement of cultural differences ……..……………………….... 29
2.2.3 Critics on Hofstede’s cultural dimensions …..…..……………………………... 30

2.3. Into the world of telenovelas …………………………………………34
2.3.1 Telenovelas’ audiences……..………………………………………………….. 37
2.3.2 Telenovelas international dynamic ……...…………………………………….. 38
2.2.3 The Argentinean case ………………………………………………………….. 39
2.2.4 The post devaluation scenario ……..……………………..……………………. 40
Research question 1, 2 and 3 ……..……………………………………………….. 46
4.5 Historical and political conflicts ……..………………………………………….. 47
Research questions 4 and 5 ……..…………………………………………………. 51
III. Method …………………………………………………………..………… 52
IV. Results ……………………………………………………………………... 58
4.1 Contextualizing the answers ……..……………………………………………… 59
4.2 The accents and their cultural environment ……..………………………………. 60
4.3 The Argentinean accent issue ……..…………………………………………….. 66
4.6 Images lay beneath accent’s perceptions…..…………………………………….. 71
4.5 The country of origin issue ……..……………………………………………….. 73
4.6 Political and social problems vs. telenovelas consumption ………………………79
4.7 Football and discrimination by nationality ……..……………………………….. 83
4.8 The Latin American identity issue ……..……………………………………….. 85

V. Conclusions …….…..……………………………………………………… 95

VI. Appendix ……....……………………………………………………. 105
6.1 Tables…………………………………………………………………………….105
6.2 Footnotes.…..…………………………………………………………………….108

VII. References …….…………………………………………………... 110
7.1 References in English Language ………………….…………………………… 110
7.2 Online references in English Language …..…………………………………….118
7.3 References in Spanish Language ……..……………………………………….. 120
7.4 Online references in Spanish language ……..……………………………………. 122		zh_TW
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dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0096461014en_US
dc.subject (關鍵詞) Telenovelasen_US
dc.subject (關鍵詞) Cultural Proximityen_US
dc.subject (關鍵詞) Latin Americaen_US
dc.title (題名) 拉丁美洲的電視劇收視：評估拉丁美洲觀眾與阿根廷電視劇的文化距離zh_TW
dc.title (題名) Far away, so close. telenovelas viewing in Latin America: Assessing Cultural Distance among Latin American Audiences and Argentinean Telenovelasen_US
dc.type (資料類型) thesisen
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