學術產出-Theses

題名 共生依存關係之協同服務系統設計方法研究
iDesign : Collaborative Service System Design Methodology Underlying Symbiotic Interdependence Relationship
作者 董惟鳳
Tung, Wei Feng
貢獻者 苑守慈
Yuan, Soe Tsyr
董惟鳳
Tung, Wei Feng
關鍵詞 智慧型服務設計
經驗品質模型
智慧型服務機器
系統化服務創新
價值共創
服務生產力
iDesign
E-QUAL
ISM
Systematic servcie innovation
value co-production
service productivity
日期 2007
上傳時間 18-Sep-2009 20:13:39 (UTC+8)
摘要 社會經濟隨著科技的發展而不斷的演變,服務業對於人類生活的重要性也逐漸提升,資訊科技(IT)的力量也大幅提升服務業的營運與績效。IBM提出 「服務科學管理與工程」(Service Science, Management and Engineering; SSME),目的是研究如何透過各領域的結合達到服務創新(Service innovation),包括如何建立新興服務概念設計、如何藉由科技建立量化、標準化、以及系統化的服務設計、服務流程、與服務品質管理協助提升服務生產力(Service productivity)以增進顧客滿意度等議題。由於「服務」相較於「產品」具有不同的特性與內涵,例如服務流程中顧客輸入(Customer input)對於服務程序(Service operation)與服務品質(Service quality)都有關鍵性的影響,且服務內容通常屬於「知識取向」(Knowledge-intensive)為主,服務業較為關注參與者之間的互動與服務交換。然而,服務的「異質性」(Heterogeneity)更存在難以標準化與量化的問題。「智慧型服務設計」(Intelligent Service Design; iDesign)旨在探討如何從服務流程(Service process)中,讓服務提供者(Service provider)與顧客/服務接受者(service receiver)之間的相互共同合作(co-production)來達成互利的服務傳遞(Service delivery)。今日大家期待服務科學這個新領域帶來產業發展機會,尚需要透過更多跨領域的產官學合作。本文將透過一個結合資訊科技、人及服務流程的服務系統範例,來帶領大家探索服務科學的新領域。服務業可以藉由此一參考架構來思考如何可以提供服務生產者與消費者透過科技化的共同生產機制達到共創價值(value co-creation)。本文中所提出的創新服務設計之參考架構與方法論中包含服務的分類、服務系統模式化、以及顧客體驗品質衡量,並彰顯服務業如何從服務科學角度出發,提升服務科技化與創新服務的競爭優勢。
This study is to present an intelligent collaborative service system (CSS) design (iDesign) including the CSS classification, an analysis-design modeling method, and an experience quality evaluation model for systematic service innovation. State-of-the-art information technology can be used to develop the CSS according to three comprehensive procedures, enabling semi-automated value co-production and systematic service innovation that can meet the goals of service productivity and customer satisfaction for service providers and customers. In view of the preceding research purpose, the three major research questions are addressed in this study: What kind of collaborative service systems can be classified and identified based upon the prerequisites of value co-production? How the collaborative service systems can be modeling and automating its cognitive process and knowledge representations using an analysis-design method (i.e. intelligent service machine)? How an evaluation model can measure the experience quality of the service providers and the customers, and embed the model into the CSS in order to perform service quality management? Meanwhile, the evidences to effects of iDesign-based CSS applications that implemented by the three practical service systems of artwork design, for example, a transactional marketplace service system for mediating music content creation (DesignStorming), a collaborative alignment service system for assisting mobile phone design service (iMobileDesign), and a collaborative personalization service system for facilitating interior design service (iInteriorDesign).
According to the research process of design science, this study adopts a single case study to refine the proposed artifact (i.e., iDesign). iInteriorDesign is one of iDesign-based CSS applications, which is analyzed and developed by simple service machine (SSM) and intelligent service machine (ISM) and with the embedded evaluation of E-QUAL based upon one category of classification framework of iDesign. This qualitative study draws the deductive consequence and further proposed a deductive model of theory a (Symbiotic Collaborative Service Model) built by means of the resource dependence theory (RDT) testing. iInteriorDesign envisions an entirely new interior design service experience enabling collaborative interior design provision; architects or interior designers can use the system to effectively communicate with customers based upon symbiotic interdependence relationship behavior to better identify their needs and wants and even attain new inspirations of concept styles from the interactions. The results of case study have conducted the deductive important behavior of symbiotic interdependence relationship within the CSS applications. The results of qualitative research also can further generalize the identical behavior to the adaptability and evolution of value co-production and mutual adaptability within iDesign.
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描述 博士
國立政治大學
資訊管理研究所
93356505
96
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0093356505
資料類型 thesis
dc.contributor.advisor 苑守慈zh_TW
dc.contributor.advisor Yuan, Soe Tsyren_US
dc.contributor.author (Authors) 董惟鳳zh_TW
dc.contributor.author (Authors) Tung, Wei Fengen_US
dc.creator (作者) 董惟鳳zh_TW
dc.creator (作者) Tung, Wei Fengen_US
dc.date (日期) 2007en_US
dc.date.accessioned 18-Sep-2009 20:13:39 (UTC+8)-
dc.date.available 18-Sep-2009 20:13:39 (UTC+8)-
dc.date.issued (上傳時間) 18-Sep-2009 20:13:39 (UTC+8)-
dc.identifier (Other Identifiers) G0093356505en_US
dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/36940-
dc.description (描述) 博士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 資訊管理研究所zh_TW
dc.description (描述) 93356505zh_TW
dc.description (描述) 96zh_TW
dc.description.abstract (摘要) 社會經濟隨著科技的發展而不斷的演變,服務業對於人類生活的重要性也逐漸提升,資訊科技(IT)的力量也大幅提升服務業的營運與績效。IBM提出 「服務科學管理與工程」(Service Science, Management and Engineering; SSME),目的是研究如何透過各領域的結合達到服務創新(Service innovation),包括如何建立新興服務概念設計、如何藉由科技建立量化、標準化、以及系統化的服務設計、服務流程、與服務品質管理協助提升服務生產力(Service productivity)以增進顧客滿意度等議題。由於「服務」相較於「產品」具有不同的特性與內涵,例如服務流程中顧客輸入(Customer input)對於服務程序(Service operation)與服務品質(Service quality)都有關鍵性的影響,且服務內容通常屬於「知識取向」(Knowledge-intensive)為主,服務業較為關注參與者之間的互動與服務交換。然而,服務的「異質性」(Heterogeneity)更存在難以標準化與量化的問題。「智慧型服務設計」(Intelligent Service Design; iDesign)旨在探討如何從服務流程(Service process)中,讓服務提供者(Service provider)與顧客/服務接受者(service receiver)之間的相互共同合作(co-production)來達成互利的服務傳遞(Service delivery)。今日大家期待服務科學這個新領域帶來產業發展機會,尚需要透過更多跨領域的產官學合作。本文將透過一個結合資訊科技、人及服務流程的服務系統範例,來帶領大家探索服務科學的新領域。服務業可以藉由此一參考架構來思考如何可以提供服務生產者與消費者透過科技化的共同生產機制達到共創價值(value co-creation)。本文中所提出的創新服務設計之參考架構與方法論中包含服務的分類、服務系統模式化、以及顧客體驗品質衡量,並彰顯服務業如何從服務科學角度出發,提升服務科技化與創新服務的競爭優勢。zh_TW
dc.description.abstract (摘要) This study is to present an intelligent collaborative service system (CSS) design (iDesign) including the CSS classification, an analysis-design modeling method, and an experience quality evaluation model for systematic service innovation. State-of-the-art information technology can be used to develop the CSS according to three comprehensive procedures, enabling semi-automated value co-production and systematic service innovation that can meet the goals of service productivity and customer satisfaction for service providers and customers. In view of the preceding research purpose, the three major research questions are addressed in this study: What kind of collaborative service systems can be classified and identified based upon the prerequisites of value co-production? How the collaborative service systems can be modeling and automating its cognitive process and knowledge representations using an analysis-design method (i.e. intelligent service machine)? How an evaluation model can measure the experience quality of the service providers and the customers, and embed the model into the CSS in order to perform service quality management? Meanwhile, the evidences to effects of iDesign-based CSS applications that implemented by the three practical service systems of artwork design, for example, a transactional marketplace service system for mediating music content creation (DesignStorming), a collaborative alignment service system for assisting mobile phone design service (iMobileDesign), and a collaborative personalization service system for facilitating interior design service (iInteriorDesign).
According to the research process of design science, this study adopts a single case study to refine the proposed artifact (i.e., iDesign). iInteriorDesign is one of iDesign-based CSS applications, which is analyzed and developed by simple service machine (SSM) and intelligent service machine (ISM) and with the embedded evaluation of E-QUAL based upon one category of classification framework of iDesign. This qualitative study draws the deductive consequence and further proposed a deductive model of theory a (Symbiotic Collaborative Service Model) built by means of the resource dependence theory (RDT) testing. iInteriorDesign envisions an entirely new interior design service experience enabling collaborative interior design provision; architects or interior designers can use the system to effectively communicate with customers based upon symbiotic interdependence relationship behavior to better identify their needs and wants and even attain new inspirations of concept styles from the interactions. The results of case study have conducted the deductive important behavior of symbiotic interdependence relationship within the CSS applications. The results of qualitative research also can further generalize the identical behavior to the adaptability and evolution of value co-production and mutual adaptability within iDesign.
en_US
dc.description.tableofcontents CHAPTER 1 INTRODUCTION 3
1.1 BACKGROUND AND MOTIVATION 6
1.2 RESEARCH QUESTION AND PURPOSE 7
1.3 RESEARCH METHOD 9
1.4 CONTENT ORGANIZATION 10
CHAPTER 2 STATE-OF-THE-ART SYSTEMATIC SERVICE INNOVATION 13
2.1 RESEARCH BACKGROUND 13
2.1.1 Towards The Experience Economy 13
2.1.2 The Emerging Service Science, Management and Engineering (SSME) 14
2.2 SERVICE SYSTEM ENGINEERING 17
2.2.1 Towards Collaborative Service Systems 17
2.2.2 Collaborative Service Exchange with Value Co-Production 20
2.3 SERVICE SYSTEM MANAGEMENT 22
2.3.1 Service Classification 22
2.3.2 Service Quality Management 23
2.3.3 Experience Quality Assessment 26
2.4 DISCUSSION 27
CHAPTER 3 INTELLIGENT COLLABORATIVE SERVICE SYSTEM DESIGN (IDESIGN) 29
3.1 THE PURPOSE OF IDESIGN 29
3.2 ANALOGIES ─ FROM METAPHORICAL INSIGHTS TO SCIENTIFIC MODELS 31
3.3 BLENDS IN SOFTWARE ENGINEERING 33
3.4 THREE-PHASE IDESIGN 35
CHAPTER 4 SERVICE CLASSIFICATION 38
4.1 SERVICE EXCHANGE FOR VALUE CO-PRODUCTION AS BENEFIT EXCHANGE FOR SYMBIOSIS 38
4.2 COLLABORATIVE SERVICE SYSTEM CLASSIFICATION UNDERLYING SYMBIOSIS 39
4.3 COLLABORATIVE SERVICE SYSTEMS (CSS) CLASSIFICATION 41
4.4 IDESIGN-BASED CSS APPLICATIONS 44
CHAPTER 5 INTELLIGENT SERVICE MACHINE (ISM) 48
5.1 METAPHOR: MACHINE AND SERVICE PRODUCTIVITY 48
5.2 SOCIO-TECHNICAL SYSTEMS (STS) 49
5.3 SIMPLE SERVICE MACHINE (SSM) 50
5.4 INTELLIGENT SERVICE MACHINE (ISM) 52
CHAPTER 6 EXPERIENCE QUALITY EVALUATION MODEL (E-QUAL) 55
6.1 ANTECEDENT OF ECOSYSTEM : FROM MUTUALISTIC EVOLUTION TO VALUE CO-PRODUCTION 55
6.2 MENTAL MODEL OF E-QUAL 59
6.3 EXTENSION OF SERVICE QUALITY MODELS 60
6.4 SERVICE SYSTEM EVALUATION AND SERVICE QUALITY MANAGEMENT USING E-QUAL 62
6.5 MUTUALISM: SERVICE PERFORMANCE ASSESSMENT FOR TESTING PARTNERSHIP 63
6.6 ADAPTABILITY ─ FITNESS ASSESSMENT FOR OBSERVING INTERACTION 66
6.7 THE ENCOUNTER FACTORS OF INTERACTIVE FITNESS 70
6.8 SERVICE QUALITY MANAGEMENT USING E-QUAL 71
6.9 EXEMPLIFYING E-QUAL BY COLLABORATIVE SERVICE SYSTEMS 72
6.10 DISCUSSION 74
CHAPTER 7 EVIDENCE TO E-QUAL 76
7.1 PRIMITIVE SUCCESS EVIDENCE OF DESIGNSTORMING 76
7.2 PRIMITIVE SUCCESS EVIDENCE OF IINTERIORDESIGN 81
7.3 PRIMITIVE SUCCESS EVIDENCE OF IMOBILEDESIGN 84
CHAPTER 8 THE METHOD-DRIVEN IDESIGN FOR COLLABORATIVE SERVICE SYSTEM DESIGN 91
8.1 PHASE I : CLASSIFYING AND POSITIONING SERVICE CATEGORY 93
8.2 PHASE II : MODELING AND AUTOMATING COLLABORATIVE SERVICE SYSTEMS 95
8.3 PHASE III : EVALUATING AND MANAGING EXPERIENCE IN COLLABORATIVE SERVICE SYSTEMS 101
CHAPTER 9 CASE STUDY OF IINTERIORDESIGN FOR COLLABORATIVE SERVICE SYSTEMS 105
9.1 THE CASE STUDY METHODOLOGY 106
9.1.1 Scientific Case Study Methodology 106
9.1.2 Case Study Research Strategy 108
9.1.3 Theory Building in a Social System of Management 109
9.2 RESOURCE DEPENDENT THEORY (RDT) 110
9.2.1 Interdependence Relationship of Resource Dependence Theory (RDT) 111
9.3 EXAMINE COLLABORATIVE SERVICE SYSTEMS (CSS) BY THE RESOURCE DEPENDENT THEORY (RDT) 113
9.3.1 Basic Assumption of RDT 114
9.3.2 Predicting The RDT 119
9.3.3 Implications of RDT Implementation 122
9.4 DISCUSSION 125
CHAPTER 10 MANAGERIAL IMPLICATION 129
10.1 IMPLICATIONS ON SERVICE INNOVATION 129
10.2 IMPACT ON SERVICE SYSTEM DESIGN 131
CHAPTER 11 CONCLUSIONS 135
11.1 RESEARCH QUESTION AND PURPOSE 135
11.2 VALUE OF RESEARCH AND CONTRIBUTIONS 135
11.3 RESULTS OF RESEARCH 137
11.4 RESEARCH LIMITATIONS AND FUTURE WORKS 139
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dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0093356505en_US
dc.subject (關鍵詞) 智慧型服務設計zh_TW
dc.subject (關鍵詞) 經驗品質模型zh_TW
dc.subject (關鍵詞) 智慧型服務機器zh_TW
dc.subject (關鍵詞) 系統化服務創新zh_TW
dc.subject (關鍵詞) 價值共創zh_TW
dc.subject (關鍵詞) 服務生產力zh_TW
dc.subject (關鍵詞) iDesignen_US
dc.subject (關鍵詞) E-QUALen_US
dc.subject (關鍵詞) ISMen_US
dc.subject (關鍵詞) Systematic servcie innovationen_US
dc.subject (關鍵詞) value co-productionen_US
dc.subject (關鍵詞) service productivityen_US
dc.title (題名) 共生依存關係之協同服務系統設計方法研究zh_TW
dc.title (題名) iDesign : Collaborative Service System Design Methodology Underlying Symbiotic Interdependence Relationshipen_US
dc.type (資料類型) thesisen
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