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| Title | 電子化服務傳遞之協同式定價模式研究 iPrice: A Collaborative Pricing Model for e-Service Bundle Delivery |
| Creator | 張瑋倫 Chang,Wei-Lun |
| Contributor | 苑守慈 Yuan,Soe-Tsyr 張瑋倫 Chang,Wei-Lun |
| Key Words | 資訊產品定價 馬可夫鏈 ERG理論 展望理論 Information Goods Pricing Markov Chain ERG Theory Prospect Theory |
| Date | 2006 |
| Date Issued | 18-Sep-2009 20:15:41 (UTC+8) |
| Summary | Information goods pricing is an essential and emerging topic in the era of information economy. Myriad researchers have devoted considerable attention to developing and testing methods of information goods pricing. Nevertheless, in addition; there are still certain shortcomings as the challenges to be overcome. This study encompasses several unexplored concepts that have attracted research attention in other disciplines lately, such as collaborative prototyping, prospect theory, ERG theory, and maintenance from design, economic, psychological, and software engineering respectively. This study proposes a novel conceptual framework for information goods pricing and investigates the impact of three advantages: (1) provides collaborative process that could generate several prototypes via trial and error in pricing process, (2) deliberates the belief of consumer and producer by maximizing utility and profit, and (3) offers an appropriate service bundle by interacting with consumer and discovering the actual needs. Due to the unique cost structure and product characteristics of information goods, conventional pricing strategies are unfeasible, and a differential pricing strategy is crucial. Nevertheless, few models exist for pricing information goods in the e-service industry. This study proposes a novel collaborative pricing model in which customers are active participants in determining product prices and adopt prices and services that meet their changing needs. This study also shows that the collaborative pricing model generates an optimal bundle price at equilibrium with optimal profit and utility. Theoretical proofs and practical implications justify this pricing model, which is essential for future information goods pricing in information economy. Moreover, we apply iCare e-service delivery as an exemplar and scenario for our system. The objective of iCare is to provide quality e-services to the elderly people anywhere and anytime. The new pricing method will go beyond the current iCare e-service delivery process which furnishes personalized and collaborative bundles. iPrice system for pricing information goods fills the gap among previous literatures which only considers consumers or providers. Different from existing works, iPrice system is novel in integrating distinctively important concepts yielding more benefits to consumers and profits to more providers. Thus, iPrice also guides and provides a roadmap for information goods pricing for future research. Information goods pricing is an essential and emerging topic in the era of information economy. Myriad researchers have devoted considerable attention to developing and testing methods of information goods pricing. Nevertheless, in addition; there are still certain shortcomings as the challenges to be overcome. This study encompasses several unexplored concepts that have attracted research attention in other disciplines lately, such as collaborative prototyping, prospect theory, ERG theory, and maintenance from design, economic, psychological, and software engineering respectively. This study proposes a novel conceptual framework for information goods pricing and investigates the impact of three advantages: (1) provides collaborative process that could generate several prototypes via trial and error in pricing process, (2) deliberates the belief of consumer and producer by maximizing utility and profit, and (3) offers an appropriate service bundle by interacting with consumer and discovering the actual needs. Due to the unique cost structure and product characteristics of information goods, conventional pricing strategies are unfeasible, and a differential pricing strategy is crucial. Nevertheless, few models exist for pricing information goods in the e-service industry. This study proposes a novel collaborative pricing model in which customers are active participants in determining product prices and adopt prices and services that meet their changing needs. This study also shows that the collaborative pricing model generates an optimal bundle price at equilibrium with optimal profit and utility. Theoretical proofs and practical implications justify this pricing model, which is essential for future information goods pricing in information economy. Moreover, we apply iCare e-service delivery as an exemplar and scenario for our system. The objective of iCare is to provide quality e-services to the elderly people anywhere and anytime. The new pricing method will go beyond the current iCare e-service delivery process which furnishes personalized and collaborative bundles. iPrice system for pricing information goods fills the gap among previous literatures which only considers consumers or providers. Different from existing works, iPrice system is novel in integrating distinctively important concepts yielding more benefits to consumers and profits to more providers. Thus, iPrice also guides and provides a roadmap for information goods pricing for future research. |
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| Description | 博士 國立政治大學 資訊管理研究所 91356507 95 |
| 資料來源 | http://thesis.lib.nccu.edu.tw/record/#G0913565071 |
| Type | thesis |
| dc.contributor.advisor | 苑守慈 | zh_TW |
| dc.contributor.advisor | Yuan,Soe-Tsyr | en_US |
| dc.contributor.author (Authors) | 張瑋倫 | zh_TW |
| dc.contributor.author (Authors) | Chang,Wei-Lun | en_US |
| dc.creator (作者) | 張瑋倫 | zh_TW |
| dc.creator (作者) | Chang,Wei-Lun | en_US |
| dc.date (日期) | 2006 | en_US |
| dc.date.accessioned | 18-Sep-2009 20:15:41 (UTC+8) | - |
| dc.date.available | 18-Sep-2009 20:15:41 (UTC+8) | - |
| dc.date.issued (上傳時間) | 18-Sep-2009 20:15:41 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0913565071 | en_US |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/36953 | - |
| dc.description (描述) | 博士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 資訊管理研究所 | zh_TW |
| dc.description (描述) | 91356507 | zh_TW |
| dc.description (描述) | 95 | zh_TW |
| dc.description.abstract (摘要) | Information goods pricing is an essential and emerging topic in the era of information economy. Myriad researchers have devoted considerable attention to developing and testing methods of information goods pricing. Nevertheless, in addition; there are still certain shortcomings as the challenges to be overcome. This study encompasses several unexplored concepts that have attracted research attention in other disciplines lately, such as collaborative prototyping, prospect theory, ERG theory, and maintenance from design, economic, psychological, and software engineering respectively. This study proposes a novel conceptual framework for information goods pricing and investigates the impact of three advantages: (1) provides collaborative process that could generate several prototypes via trial and error in pricing process, (2) deliberates the belief of consumer and producer by maximizing utility and profit, and (3) offers an appropriate service bundle by interacting with consumer and discovering the actual needs. Due to the unique cost structure and product characteristics of information goods, conventional pricing strategies are unfeasible, and a differential pricing strategy is crucial. Nevertheless, few models exist for pricing information goods in the e-service industry. This study proposes a novel collaborative pricing model in which customers are active participants in determining product prices and adopt prices and services that meet their changing needs. This study also shows that the collaborative pricing model generates an optimal bundle price at equilibrium with optimal profit and utility. Theoretical proofs and practical implications justify this pricing model, which is essential for future information goods pricing in information economy. Moreover, we apply iCare e-service delivery as an exemplar and scenario for our system. The objective of iCare is to provide quality e-services to the elderly people anywhere and anytime. The new pricing method will go beyond the current iCare e-service delivery process which furnishes personalized and collaborative bundles. iPrice system for pricing information goods fills the gap among previous literatures which only considers consumers or providers. Different from existing works, iPrice system is novel in integrating distinctively important concepts yielding more benefits to consumers and profits to more providers. Thus, iPrice also guides and provides a roadmap for information goods pricing for future research. | zh_TW |
| dc.description.abstract (摘要) | Information goods pricing is an essential and emerging topic in the era of information economy. Myriad researchers have devoted considerable attention to developing and testing methods of information goods pricing. Nevertheless, in addition; there are still certain shortcomings as the challenges to be overcome. This study encompasses several unexplored concepts that have attracted research attention in other disciplines lately, such as collaborative prototyping, prospect theory, ERG theory, and maintenance from design, economic, psychological, and software engineering respectively. This study proposes a novel conceptual framework for information goods pricing and investigates the impact of three advantages: (1) provides collaborative process that could generate several prototypes via trial and error in pricing process, (2) deliberates the belief of consumer and producer by maximizing utility and profit, and (3) offers an appropriate service bundle by interacting with consumer and discovering the actual needs. Due to the unique cost structure and product characteristics of information goods, conventional pricing strategies are unfeasible, and a differential pricing strategy is crucial. Nevertheless, few models exist for pricing information goods in the e-service industry. This study proposes a novel collaborative pricing model in which customers are active participants in determining product prices and adopt prices and services that meet their changing needs. This study also shows that the collaborative pricing model generates an optimal bundle price at equilibrium with optimal profit and utility. Theoretical proofs and practical implications justify this pricing model, which is essential for future information goods pricing in information economy. Moreover, we apply iCare e-service delivery as an exemplar and scenario for our system. The objective of iCare is to provide quality e-services to the elderly people anywhere and anytime. The new pricing method will go beyond the current iCare e-service delivery process which furnishes personalized and collaborative bundles. iPrice system for pricing information goods fills the gap among previous literatures which only considers consumers or providers. Different from existing works, iPrice system is novel in integrating distinctively important concepts yielding more benefits to consumers and profits to more providers. Thus, iPrice also guides and provides a roadmap for information goods pricing for future research. | en_US |
| dc.description.tableofcontents | CHAPTER 1. INTRODUCTION 1 1.1. Background 1 1.1.1. Experience Economy 1 1.1.2. Service Science in Experience Economy 4 1.2. Research Questions and Objectives 5 1.3. Contributions 6 1.4. Content Organization 7 CHAPTER 2. STATE-OF-THE-ART FOR PRICING METHODS 10 2.1. Introduction 10 2.1.1. Information Goods Offering e-Service 11 2.1.2. The Market of Information Goods 12 2.1.3. Pricing Issues 12 2.2. A Unifying Framework of Pricing Methods 13 2.2.1. Tactic 15 2.2.2. Versioning 17 2.2.3. Bundling 19 2.2.4. Society 22 2.2.5. Individual 23 2.2.6. Perception 24 2.2.7. Decision 26 2.3. Discussion 27 2.4. Summary 28 CHAPTER 3. METHODOLOGY 32 3.1. Research Framework 32 3.2. Research Process 33 3.3. System Framework 33 3.3.1. Pricing Process 33 3.3.2. System Modules 35 3.4. Platform and Architecture 36 CHAPTER 4. GRAPHIC USER INTERFACE DESIGN 39 4.1. Introduction 39 4.2. Versioning Ontology 39 4.3. Consumer Involvement 41 4.4. Service Quality 42 4.5. Service Coordination 43 4.6. Service Attribute 44 CHAPTER 5. COLLABORATIVE PROTOTYPING DESIGN 46 5.1. Introduction 46 5.2. Theoretical Foundation 47 5.2.1. Prototyping 47 5.2.2. ERG Theory 51 5.3. Model 56 5.4. Method 60 5.5. Evaluation 66 5.5.1. Assumptions 66 5.5.2. Simulation 67 5.5.3. Performance Measurement 69 5.6. Summary 76 CHAPTER 6. OPTIMAL-PRICE ESTIMATION DESIGN 86 6.1. Introduction 86 6.2. Theoretical Foundation 86 6.2.1. Prospect Theory 86 6.2.2. Mental Account 91 6.3. Model 93 6.4. Method 96 6.5. Evaluation 103 6.5.1. Assumptions 103 6.5.2. Simulation 104 6.5.3. Performance Measurement: Utility 104 6.5.4. Performance Measurement: Profit 110 6.5.5. Performance Measurement: Social Welfare 111 6.6. Summary 117 CHAPTER 7. VERSION REVISIONARY DESIGN 120 7.1. Introduction 120 7.2. Theoretical Foundation 120 7.2.1. Software Maintenance 120 7.2.2. Mean Error Rate 121 7.3. Model 123 7.4. Method 126 7.5. Evaluation 127 7.5.1. Assumptions 127 7.5.2. Simulation 128 7.5.3. Performance Measurement: Linear Regression 129 7.5.4. Performance Measurement: Recommendations 131 7.6. Summary 132 CHAPTER 8. iCare E-SERVICE DELIVERY 134 8.1. Introduction 134 8.1.1. Foundations of the iCare Framework 136 8.2. Literature 137 8.2.1. Home Technology 138 8.2.2. Care Technology 139 8.3. Framework of Ambient i-Care e-Services 141 8.3.1. Taxonomy of iCare e-Services 143 8.3.2. Ontology of iCare e-Services 144 8.3.3. iCare e-Sevice Provision Quality Model 146 8.3.4. Collective Decision for Service Recommendation 147 8.4. A Prototype Implementation of iCare Home Portal 148 8.4.1. Case-Based Reasoning Model 150 8.4.2. Brainstorming Model 151 8.4.3. Garbage-Can Model 152 8.5. A Case Scenario 153 8.6. Summary 155 CHAPTER 9. CONCLUDING REMARKS 157 9.1. Contributions 157 9.2. Comparison of Related Works 158 9.3. Limitations and Future Research 160 9.4. Managerial Implications 161 9.5. Conclusions 164 REFERENCES 166 | zh_TW |
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| dc.format.mimetype | application/pdf | - |
| dc.format.mimetype | application/pdf | - |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0913565071 | en_US |
| dc.subject (關鍵詞) | 資訊產品定價 | zh_TW |
| dc.subject (關鍵詞) | 馬可夫鏈 | zh_TW |
| dc.subject (關鍵詞) | ERG理論 | zh_TW |
| dc.subject (關鍵詞) | 展望理論 | zh_TW |
| dc.subject (關鍵詞) | Information Goods Pricing | en_US |
| dc.subject (關鍵詞) | Markov Chain | en_US |
| dc.subject (關鍵詞) | ERG Theory | en_US |
| dc.subject (關鍵詞) | Prospect Theory | en_US |
| dc.title (題名) | 電子化服務傳遞之協同式定價模式研究 | zh_TW |
| dc.title (題名) | iPrice: A Collaborative Pricing Model for e-Service Bundle Delivery | en_US |
| dc.type (資料類型) | thesis | en |
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