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題名 電子化服務傳遞之協同式定價模式研究
iPrice: A Collaborative Pricing Model for e-Service Bundle Delivery
作者 張瑋倫
Chang,Wei-Lun
貢獻者 苑守慈
Yuan,Soe-Tsyr
張瑋倫
Chang,Wei-Lun
關鍵詞 資訊產品定價
馬可夫鏈
ERG理論
展望理論
Information Goods Pricing
Markov Chain
ERG Theory
Prospect Theory
日期 2006
上傳時間 18-Sep-2009 20:15:41 (UTC+8)
摘要 Information goods pricing is an essential and emerging topic in the era of information economy. Myriad researchers have devoted considerable attention to developing and testing methods of information goods pricing. Nevertheless, in addition; there are still certain shortcomings as the challenges to be overcome. This study encompasses several unexplored concepts that have attracted research attention in other disciplines lately, such as collaborative prototyping, prospect theory, ERG theory, and maintenance from design, economic, psychological, and software engineering respectively. This study proposes a novel conceptual framework for information goods pricing and investigates the impact of three advantages: (1) provides collaborative process that could generate several prototypes via trial and error in pricing process, (2) deliberates the belief of consumer and producer by maximizing utility and profit, and (3) offers an appropriate service bundle by interacting with consumer and discovering the actual needs.
Due to the unique cost structure and product characteristics of information goods, conventional pricing strategies are unfeasible, and a differential pricing strategy is crucial. Nevertheless, few models exist for pricing information goods in the e-service industry. This study proposes a novel collaborative pricing model in which customers are active participants in determining product prices and adopt prices and services that meet their changing needs. This study also shows that the collaborative pricing model generates an optimal bundle price at equilibrium with optimal profit and utility. Theoretical proofs and practical implications justify this pricing model, which is essential for future information goods pricing in information economy.
Moreover, we apply iCare e-service delivery as an exemplar and scenario for our system. The objective of iCare is to provide quality e-services to the elderly people anywhere and anytime. The new pricing method will go beyond the current iCare e-service delivery process which furnishes personalized and collaborative bundles. iPrice system for pricing information goods fills the gap among previous literatures which only considers consumers or providers. Different from existing works, iPrice system is novel in integrating distinctively important concepts yielding more benefits to consumers and profits to more providers. Thus, iPrice also guides and provides a roadmap for information goods pricing for future research.
Information goods pricing is an essential and emerging topic in the era of information economy. Myriad researchers have devoted considerable attention to developing and testing methods of information goods pricing. Nevertheless, in addition; there are still certain shortcomings as the challenges to be overcome. This study encompasses several unexplored concepts that have attracted research attention in other disciplines lately, such as collaborative prototyping, prospect theory, ERG theory, and maintenance from design, economic, psychological, and software engineering respectively. This study proposes a novel conceptual framework for information goods pricing and investigates the impact of three advantages: (1) provides collaborative process that could generate several prototypes via trial and error in pricing process, (2) deliberates the belief of consumer and producer by maximizing utility and profit, and (3) offers an appropriate service bundle by interacting with consumer and discovering the actual needs.
Due to the unique cost structure and product characteristics of information goods, conventional pricing strategies are unfeasible, and a differential pricing strategy is crucial. Nevertheless, few models exist for pricing information goods in the e-service industry. This study proposes a novel collaborative pricing model in which customers are active participants in determining product prices and adopt prices and services that meet their changing needs. This study also shows that the collaborative pricing model generates an optimal bundle price at equilibrium with optimal profit and utility. Theoretical proofs and practical implications justify this pricing model, which is essential for future information goods pricing in information economy.
Moreover, we apply iCare e-service delivery as an exemplar and scenario for our system. The objective of iCare is to provide quality e-services to the elderly people anywhere and anytime. The new pricing method will go beyond the current iCare e-service delivery process which furnishes personalized and collaborative bundles. iPrice system for pricing information goods fills the gap among previous literatures which only considers consumers or providers. Different from existing works, iPrice system is novel in integrating distinctively important concepts yielding more benefits to consumers and profits to more providers. Thus, iPrice also guides and provides a roadmap for information goods pricing for future research.
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描述 博士
國立政治大學
資訊管理研究所
91356507
95
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0913565071
資料類型 thesis
dc.contributor.advisor 苑守慈zh_TW
dc.contributor.advisor Yuan,Soe-Tsyren_US
dc.contributor.author (Authors) 張瑋倫zh_TW
dc.contributor.author (Authors) Chang,Wei-Lunen_US
dc.creator (作者) 張瑋倫zh_TW
dc.creator (作者) Chang,Wei-Lunen_US
dc.date (日期) 2006en_US
dc.date.accessioned 18-Sep-2009 20:15:41 (UTC+8)-
dc.date.available 18-Sep-2009 20:15:41 (UTC+8)-
dc.date.issued (上傳時間) 18-Sep-2009 20:15:41 (UTC+8)-
dc.identifier (Other Identifiers) G0913565071en_US
dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/36953-
dc.description (描述) 博士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 資訊管理研究所zh_TW
dc.description (描述) 91356507zh_TW
dc.description (描述) 95zh_TW
dc.description.abstract (摘要) Information goods pricing is an essential and emerging topic in the era of information economy. Myriad researchers have devoted considerable attention to developing and testing methods of information goods pricing. Nevertheless, in addition; there are still certain shortcomings as the challenges to be overcome. This study encompasses several unexplored concepts that have attracted research attention in other disciplines lately, such as collaborative prototyping, prospect theory, ERG theory, and maintenance from design, economic, psychological, and software engineering respectively. This study proposes a novel conceptual framework for information goods pricing and investigates the impact of three advantages: (1) provides collaborative process that could generate several prototypes via trial and error in pricing process, (2) deliberates the belief of consumer and producer by maximizing utility and profit, and (3) offers an appropriate service bundle by interacting with consumer and discovering the actual needs.
Due to the unique cost structure and product characteristics of information goods, conventional pricing strategies are unfeasible, and a differential pricing strategy is crucial. Nevertheless, few models exist for pricing information goods in the e-service industry. This study proposes a novel collaborative pricing model in which customers are active participants in determining product prices and adopt prices and services that meet their changing needs. This study also shows that the collaborative pricing model generates an optimal bundle price at equilibrium with optimal profit and utility. Theoretical proofs and practical implications justify this pricing model, which is essential for future information goods pricing in information economy.
Moreover, we apply iCare e-service delivery as an exemplar and scenario for our system. The objective of iCare is to provide quality e-services to the elderly people anywhere and anytime. The new pricing method will go beyond the current iCare e-service delivery process which furnishes personalized and collaborative bundles. iPrice system for pricing information goods fills the gap among previous literatures which only considers consumers or providers. Different from existing works, iPrice system is novel in integrating distinctively important concepts yielding more benefits to consumers and profits to more providers. Thus, iPrice also guides and provides a roadmap for information goods pricing for future research.		zh_TW
dc.description.abstract (摘要) Information goods pricing is an essential and emerging topic in the era of information economy. Myriad researchers have devoted considerable attention to developing and testing methods of information goods pricing. Nevertheless, in addition; there are still certain shortcomings as the challenges to be overcome. This study encompasses several unexplored concepts that have attracted research attention in other disciplines lately, such as collaborative prototyping, prospect theory, ERG theory, and maintenance from design, economic, psychological, and software engineering respectively. This study proposes a novel conceptual framework for information goods pricing and investigates the impact of three advantages: (1) provides collaborative process that could generate several prototypes via trial and error in pricing process, (2) deliberates the belief of consumer and producer by maximizing utility and profit, and (3) offers an appropriate service bundle by interacting with consumer and discovering the actual needs.
Due to the unique cost structure and product characteristics of information goods, conventional pricing strategies are unfeasible, and a differential pricing strategy is crucial. Nevertheless, few models exist for pricing information goods in the e-service industry. This study proposes a novel collaborative pricing model in which customers are active participants in determining product prices and adopt prices and services that meet their changing needs. This study also shows that the collaborative pricing model generates an optimal bundle price at equilibrium with optimal profit and utility. Theoretical proofs and practical implications justify this pricing model, which is essential for future information goods pricing in information economy.
Moreover, we apply iCare e-service delivery as an exemplar and scenario for our system. The objective of iCare is to provide quality e-services to the elderly people anywhere and anytime. The new pricing method will go beyond the current iCare e-service delivery process which furnishes personalized and collaborative bundles. iPrice system for pricing information goods fills the gap among previous literatures which only considers consumers or providers. Different from existing works, iPrice system is novel in integrating distinctively important concepts yielding more benefits to consumers and profits to more providers. Thus, iPrice also guides and provides a roadmap for information goods pricing for future research.		en_US
dc.description.tableofcontents CHAPTER 1. INTRODUCTION 1
1.1. Background 1
1.1.1. Experience Economy 1
1.1.2. Service Science in Experience Economy 4
1.2. Research Questions and Objectives 5
1.3. Contributions 6
1.4. Content Organization 7
CHAPTER 2. STATE-OF-THE-ART FOR PRICING METHODS 10
2.1. Introduction 10
2.1.1. Information Goods Offering e-Service 11
2.1.2. The Market of Information Goods 12
2.1.3. Pricing Issues 12
2.2. A Unifying Framework of Pricing Methods 13
2.2.1. Tactic 15
2.2.2. Versioning 17
2.2.3. Bundling 19
2.2.4. Society 22
2.2.5. Individual 23
2.2.6. Perception 24
2.2.7. Decision 26
2.3. Discussion 27
2.4. Summary 28
CHAPTER 3. METHODOLOGY 32
3.1. Research Framework 32
3.2. Research Process 33
3.3. System Framework 33
3.3.1. Pricing Process 33
3.3.2. System Modules 35
3.4. Platform and Architecture 36
CHAPTER 4. GRAPHIC USER INTERFACE DESIGN 39
4.1. Introduction 39
4.2. Versioning Ontology 39
4.3. Consumer Involvement 41
4.4. Service Quality 42
4.5. Service Coordination 43
4.6. Service Attribute 44
CHAPTER 5. COLLABORATIVE PROTOTYPING DESIGN 46
5.1. Introduction 46
5.2. Theoretical Foundation 47
5.2.1. Prototyping 47
5.2.2. ERG Theory 51
5.3. Model 56
5.4. Method 60
5.5. Evaluation 66
5.5.1. Assumptions 66
5.5.2. Simulation 67
5.5.3. Performance Measurement 69
5.6. Summary 76
CHAPTER 6. OPTIMAL-PRICE ESTIMATION DESIGN 86
6.1. Introduction 86
6.2. Theoretical Foundation 86
6.2.1. Prospect Theory 86
6.2.2. Mental Account 91
6.3. Model 93
6.4. Method 96
6.5. Evaluation 103
6.5.1. Assumptions 103
6.5.2. Simulation 104
6.5.3. Performance Measurement: Utility 104
6.5.4. Performance Measurement: Profit 110
6.5.5. Performance Measurement: Social Welfare 111
6.6. Summary 117
CHAPTER 7. VERSION REVISIONARY DESIGN 120
7.1. Introduction 120
7.2. Theoretical Foundation 120
7.2.1. Software Maintenance 120
7.2.2. Mean Error Rate 121
7.3. Model 123
7.4. Method 126
7.5. Evaluation 127
7.5.1. Assumptions 127
7.5.2. Simulation 128
7.5.3. Performance Measurement: Linear Regression 129
7.5.4. Performance Measurement: Recommendations 131
7.6. Summary 132
CHAPTER 8. iCare E-SERVICE DELIVERY 134
8.1. Introduction 134
8.1.1. Foundations of the iCare Framework 136
8.2. Literature 137
8.2.1. Home Technology 138
8.2.2. Care Technology 139
8.3. Framework of Ambient i-Care e-Services 141
8.3.1. Taxonomy of iCare e-Services 143
8.3.2. Ontology of iCare e-Services 144
8.3.3. iCare e-Sevice Provision Quality Model 146
8.3.4. Collective Decision for Service Recommendation 147
8.4. A Prototype Implementation of iCare Home Portal 148
8.4.1. Case-Based Reasoning Model 150
8.4.2. Brainstorming Model 151
8.4.3. Garbage-Can Model 152
8.5. A Case Scenario 153
8.6. Summary 155
CHAPTER 9. CONCLUDING REMARKS 157
9.1. Contributions 157
9.2. Comparison of Related Works 158
9.3. Limitations and Future Research 160
9.4. Managerial Implications 161
9.5. Conclusions 164
REFERENCES 166		zh_TW
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dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0913565071en_US
dc.subject (關鍵詞) 資訊產品定價zh_TW
dc.subject (關鍵詞) 馬可夫鏈zh_TW
dc.subject (關鍵詞) ERG理論zh_TW
dc.subject (關鍵詞) 展望理論zh_TW
dc.subject (關鍵詞) Information Goods Pricingen_US
dc.subject (關鍵詞) Markov Chainen_US
dc.subject (關鍵詞) ERG Theoryen_US
dc.subject (關鍵詞) Prospect Theoryen_US
dc.title (題名) 電子化服務傳遞之協同式定價模式研究zh_TW
dc.title (題名) iPrice: A Collaborative Pricing Model for e-Service Bundle Deliveryen_US
dc.type (資料類型) thesisen
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