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題名 台灣醫療旅遊群聚
Taiwan medical tourism cluster
作者 蔡少鳳
Choi, Sieu Fon
貢獻者 吳文傑
Wu, Jack
蔡少鳳
Choi, Sieu Fon
關鍵詞 醫療旅遊
日期 2008
上傳時間 18-Sep-2009 20:28:06 (UTC+8)
摘要 台灣醫療旅遊群聚
Medical Tourism is an emerging phenomenon wherein patients travel across national borders to receive medical treatment. The medical tourism is recently one of the fastest-growing industries around the world, with healthcare tourism in Asia rising at more than 20% per year. It is estimated that this industry’s revenue will rise from about US$60 billion in 2006 to about US$100 billion worldwide by 2012. For the benefit of economic growth and the development of the medical industry, Taiwan where medical care can be delivered with high medical quality and technology at reasonable cost, wants a slice of this pie and endeavors to become a global medical tourism hub.

.Aim of this thesis is to provide a descriptive and analytical overview of Taiwan medical tourism cluster and its potential for growth in the global medical tourism. The cluster and Porter’s diamond analysis of Taiwan medical tourism clarifies that successful development of healthcare and tourism clusters, individually and jointly, is crucial to gain competitive advantage in Asia.
參考文獻 REFERENCES
1. Asian Medical Tourism Analysis (2008-2012). June 2008. RNCOS E-Services Pvt. Ltd.
2. Bruce Einhorn. 13 March 2004. Outsourcing the Patients. Businessweek. http://www.businessweek.com/magazine/content/08_12/b4076036777780.htm
3. Christine Lee, Michael Spisto. April 2007. Medical Tourism, the Future of Health Services.
4. Dan Cormany. November 2008. Taking a Pulse on Potential Medical Tourism Destination. Medical Tourism Magazine, Issue 7.
5. Daniel Ong Kian Hong. 7 May 2009. Taiwan Expects Revenue From China Tourism To Exceed NT$60 Billion/Year. Dow Jones Newswires.
6. David Albert. November 2008. Medical Tourism: Progress and Prospects. Medical Tourism Magazine Issue 7.
7. David Young. 1 May 2009. 4-year medical care plan to create 300,000 new jobs. The China Post.
8. Department of Health, Executive Yuan, R.O.C. (Taiwan). http://www.doh.gov.tw.
9. Devon M. Herrick. November 2007. Medical Tourism: Global Competition in Health Care. NCPA policy Report No. 304
10. Directorate-General of Budget, Accounting and Statistics, Executive Yuan, R.O.C. (Taiwan). http://eng.dgbas.gov.tw/mp.asp?mp=2.
11. Government Information Office, Republic of China (Taiwan). 2009. http://www.gio.gov.tw/mp.asp?mp=807.
12. Harvard Business School. 2008. Competition and Economic Development, Institute for Strategy and Competitiveness, Harvard Business School http://www.isc.hbs.edu/economicdevelopment.htm
13. Healthcare Tourism: Opportunities in India. Export-Import Bank of India. 2008 http://www.eximbankindia.com/ht/Exe%20Summary.pdf
14. Indrajit Hazarika. October 2008. The Potential Impact of Medical Tourism on Health Workforce and Health Systems in India. http://www.aaahrh.org/3rd_conf_2008/paper_and_presentations/Indrajit_hazarika.doc
15. Immigration reforms to create friendlier society. 12 April 2008. Taiwan Journal
16. Janson Yap, Sim Siew Chen, Nelson Nones. 2008. Medical Tourism: The Asian Chapter. Deloitte Consulting Pte Ltd.
17. Jason Yap Chin Huat. May 2006. Medical Tourism / Medical Travel (Part One). Globalisation of Medicine, Vol. 38
18. Jason Yap Chin Huat. May 2006. Medical Tourism/Medical Travel (Part Two). SMA News. Vol 38 (5)
19. Jean Yeh. November 2008. Medical exhibit gets top marks. Taiwan Journal. http://taiwanjournal.nat.gov.tw/site/Tj/ct.asp?xItem=46088&CtNode=122
20. Joint Commission International. http://www.jointcommissioninternational.org.
21. Josef Woodman. September 2008. Patients Beyond Borders Taiwan Edition. Healthy Travel Media.
22. Kuei-Lin Chang. October 2008. Industrial Clusters in Taiwan – Towards Global Competitiveness -. Dept. Of Urban and Housing Development CEPD.
23. Liao Kun-jung. 10 April 2008. Developing ‘co-opetitive’ tourism. Taipei Times.
24. Manuel De Vera, Bill Huang, Omar Khan, Zhongguang Qin, Adele Tan. May 2008. Medical Tourism in the Philippines. Microeconomics of Competitiveness: Firms, Clusters and Economic Development, Harvard Business School.
25. Matthew Hingerty, Jennifer Woodbridge, Brett Wilson. May 2008. Destination: Health – Australia and the global Medical Travel sector. Australian Tourism Export Council.
26. Mattoo Aaditya and Randeep Rathindran. July 2005. Does Health Insurance Impede Trade in Health Care Services? World Bank Policy Research Working Paper 3667.
27. Medical Tourism in Taiwan. www.Thaiwebsites.com.
28. Mei-Hui Yang. 2008. A Study on the Marketing Strategy Research of Medical Tourism Industry Development in Taiwan. National Taiwan University.
29. Michael D. Horowitz and Jeffrey A. Rosensweig. 8 February 2008. Medical Tourism vs. Traditional International Medical Travel: A Tale of Two Models. IMTJ – International Medical Travel Journal.
30. Michael Porter. Clusters and Cluster Development. Institute for Strategy and Competitiveness. Harvard Business School. http://www.isc.hbs.edu/econ-clusters.htm
31. Ming-Yen Wu. September 2007. A New Blue Ocean Strategy for Taiwan’s Medical Sector The Internationalization of Medical Care Services. Smile Newsletter.
32. Ming-Yen Wu. 2008. Appropriate Business Models of International Medical Travel for Taiwan. Taiwan Nongovernmental Hospitals & Clinics Association.
33. Monica Harryono, Yu-Feng (Tom) Huang, Koichi Miyazawa, Vijak Sethaput. May 2006. Thailand Medical Tourism Cluster. Microeconomics of Competitiveness, Harvard Business School.
34. Oscar Chung. February 2008. Tourism for the Health of It. Taiwan Review. Vol. 58 No. 11 Nov. 2008
35. Ozgur Tore. 27 May 2008. Taiwan Urged To Focus on Medical Tourism. Focus on Travel News.
36. Paul H. Keckley, Howard R. Underwood. Medical Tourism: Consumers in Search of Value. 2008. Deloitte Center for Health Solutions. Deloitte Development LLC.
37. Seeing Taiwan: Medical Tourism Set To Arrive. Topics Archive 2008, Vol. 38- No.3. American Chamber of Commerce.
38. SenCare 2008. Beauty & Leisure for a graying generation.. 28 April 2008. http://www.taipeitradeshows.com.tw/sencare2008/presscenter/news_view.shtml?docno=2526
39. Steven Crook. 20 January, 2006. Seeing clearly the advantages of medical tourism in Taiwan. Taiwan Journal
40. Taiwan Health Care Reform Foundation. http://www.thrf.org.tw/EN/index.asp.
41. Taiwan Nongovernmental Hospitals & Clinics Association. http://www.nhca.org.tw/.
42. Taiwan Joint Commission on Hospital Accreditation. http://www.tjcha.org.tw.
43. Taiwan’s Economic Situation and Outlook. March 2009. Council for Economic Planning and Development. http://www.cepd.gov.tw/encontent/.
44. Taiwan Task Force for Medical Travel. http://medicaltravel.org.tw/en/index.aspx.
45. The Global Competitiveness Report 2008-2009. 2008. World Economic Forum.
46. The International Society for Quality in Health Care Ltd. http://www.isqua.org/.
47. The Republic of China Yearbook 2008. 2008. Government Information Office. http://www.gio.gov.tw/taiwan-website/5-gp/yearbook/home.html.
48. The Travel & Tourism Competitiveness Report 2009. 2009. World Economic Forum.
49. Tourism & Recreation Industry: Analysis & Investment Opportunities. 2008. Department of Investment Services, Ministry of Economic Affairs.
50. Tourism Bureau, M.O.T.C. Republic of China (Taiwan). http://admin.taiwan.net.tw/indexc.asp
51. Wikipedia. http://en.wikipedia.org/wiki/Diamond_model
52. 2008-2009 Position Papers. October 2008. Euroview. The European Chamber of Commerce Taipei p.244-253
53. 陳文華，「如何建立國際醫療商業模式」，國立臺灣大學商學研究所，民國97年10月
54. 吳明彥，「醫界新藍海---醫療服務國際化之策略規劃」，台灣私立醫療院所協會，民國96年03月
55. 朱子斌華，「人市場及大陸市場國際醫療之開拓」， 臺北醫學大學進修推廣部 主任， 民國97年10月
描述 碩士
國立政治大學
國際經營管理碩士班(IMBA)
95933055
97
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0095933055
資料類型 thesis
dc.contributor.advisor 吳文傑zh_TW
dc.contributor.advisor Wu, Jacken_US
dc.contributor.author (Authors) 蔡少鳳zh_TW
dc.contributor.author (Authors) Choi, Sieu Fonen_US
dc.creator (作者) 蔡少鳳zh_TW
dc.creator (作者) Choi, Sieu Fonen_US
dc.date (日期) 2008en_US
dc.date.accessioned 18-Sep-2009 20:28:06 (UTC+8)-
dc.date.available 18-Sep-2009 20:28:06 (UTC+8)-
dc.date.issued (上傳時間) 18-Sep-2009 20:28:06 (UTC+8)-
dc.identifier (Other Identifiers) G0095933055en_US
dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/37013-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理碩士班(IMBA)zh_TW
dc.description (描述) 95933055zh_TW
dc.description (描述) 97zh_TW
dc.description.abstract (摘要) 台灣醫療旅遊群聚zh_TW
dc.description.abstract (摘要) Medical Tourism is an emerging phenomenon wherein patients travel across national borders to receive medical treatment. The medical tourism is recently one of the fastest-growing industries around the world, with healthcare tourism in Asia rising at more than 20% per year. It is estimated that this industry’s revenue will rise from about US$60 billion in 2006 to about US$100 billion worldwide by 2012. For the benefit of economic growth and the development of the medical industry, Taiwan where medical care can be delivered with high medical quality and technology at reasonable cost, wants a slice of this pie and endeavors to become a global medical tourism hub.

.Aim of this thesis is to provide a descriptive and analytical overview of Taiwan medical tourism cluster and its potential for growth in the global medical tourism. The cluster and Porter’s diamond analysis of Taiwan medical tourism clarifies that successful development of healthcare and tourism clusters, individually and jointly, is crucial to gain competitive advantage in Asia.		en_US
dc.description.tableofcontents TAIWAN MEDICAL TOURISM CLUSTER
TABLE OF CONTENTS

LIST OF TABLES V
LIST OF CHARTS V

1 INTRODUCTION 1

2 COUNTRY ANALYSIS 3
2.1 Society Overview 3
2.2 Economy Overview 5
2.3 Competitiveness 7

3 CLUSTER ANALYSIS 9
3.1 Definition and Description of Medical Tourism 9
3.2 Diamond Analysis of Medical Tourism 14
3.2.1 Factor Conditions 15
3.2.2 Demand Conditions 15
3.2.3 Related and Supported Industries 16
3.2.4 Firm Strategy, Structure, and Rivalry 16
3.2.5 Government 17
3.3 Overview of Taiwan Medical Tourism 17
3.4 Competitive Position in Asia 21
3.5 SWOT Analysis 22
3.5.1 Strengths 22
3.5.2 Opportunities 25
3.5.3 Weakness 26
3.5.4 Threats 28
3.5.5 Suggestions 29
3.6 Taiwan Medical Tourism Cluster Map 30
3.7 Taiwan Medical Tourism Cluster Diamond Analysis 33
3.7.1 Factor Conditions 33
3.7.2 Demand Conditions 35
3.7.3 Related and Supported Industries 37
3.7.4 Firm Strategy, Structure, and Rivalry 37

4 STRATEGIC ISSUES & RECOMMENDATIONS 38

5 CONCLUSION 45

REFERENCES 47

APPENDIX 51
A Taiwan’s Ranking Results in the Global Competitiveness 2008-2009 51
B. Ranking Results of Taiwan’s Travel & Tourism Competitiveness 53
C Sources of the consolidated data of Table 3 55

LIST OF CHARTS

Chart 1 Taiwan Population by Age
Chart 2 Evolution of the GDP Contribution by Economy Sector
Chart 3 Pie of Six Categories of Medical Tourists and the Four Components with its Relative Impact on Each
Chart 4 Porter’s Diamond Model
Chart 5 Taiwan Medical Tourism Cluster Map


LIST OF TABLES

Table 1 Factors of Each Destination Component that Impact the Medical Tourist
Table 2 Summary of Medical Services Internationalization in Five Local Hospitals
Table 3 Number of International Medical Visitors with its Relevant Earnings
Table 4: Cost Comparison of Medical Services in Taiwan and Other Destinations		zh_TW
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dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0095933055en_US
dc.subject (關鍵詞) 醫療旅遊zh_TW
dc.title (題名) 台灣醫療旅遊群聚zh_TW
dc.title (題名) Taiwan medical tourism clusteren_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) REFERENCESzh_TW
dc.relation.reference (參考文獻) 1. Asian Medical Tourism Analysis (2008-2012). June 2008. RNCOS E-Services Pvt. Ltd.zh_TW
dc.relation.reference (參考文獻) 2. Bruce Einhorn. 13 March 2004. Outsourcing the Patients. Businessweek. http://www.businessweek.com/magazine/content/08_12/b4076036777780.htmzh_TW
dc.relation.reference (參考文獻) 3. Christine Lee, Michael Spisto. April 2007. Medical Tourism, the Future of Health Services.zh_TW
dc.relation.reference (參考文獻) 4. Dan Cormany. November 2008. Taking a Pulse on Potential Medical Tourism Destination. Medical Tourism Magazine, Issue 7.zh_TW
dc.relation.reference (參考文獻) 5. Daniel Ong Kian Hong. 7 May 2009. Taiwan Expects Revenue From China Tourism To Exceed NT$60 Billion/Year. Dow Jones Newswires.zh_TW
dc.relation.reference (參考文獻) 6. David Albert. November 2008. Medical Tourism: Progress and Prospects. Medical Tourism Magazine Issue 7.zh_TW
dc.relation.reference (參考文獻) 7. David Young. 1 May 2009. 4-year medical care plan to create 300,000 new jobs. The China Post.zh_TW
dc.relation.reference (參考文獻) 8. Department of Health, Executive Yuan, R.O.C. (Taiwan). http://www.doh.gov.tw.zh_TW
dc.relation.reference (參考文獻) 9. Devon M. Herrick. November 2007. Medical Tourism: Global Competition in Health Care. NCPA policy Report No. 304zh_TW
dc.relation.reference (參考文獻) 10. Directorate-General of Budget, Accounting and Statistics, Executive Yuan, R.O.C. (Taiwan). http://eng.dgbas.gov.tw/mp.asp?mp=2.zh_TW
dc.relation.reference (參考文獻) 11. Government Information Office, Republic of China (Taiwan). 2009. http://www.gio.gov.tw/mp.asp?mp=807.zh_TW
dc.relation.reference (參考文獻) 12. Harvard Business School. 2008. Competition and Economic Development, Institute for Strategy and Competitiveness, Harvard Business School http://www.isc.hbs.edu/economicdevelopment.htmzh_TW
dc.relation.reference (參考文獻) 13. Healthcare Tourism: Opportunities in India. Export-Import Bank of India. 2008 http://www.eximbankindia.com/ht/Exe%20Summary.pdfzh_TW
dc.relation.reference (參考文獻) 14. Indrajit Hazarika. October 2008. The Potential Impact of Medical Tourism on Health Workforce and Health Systems in India. http://www.aaahrh.org/3rd_conf_2008/paper_and_presentations/Indrajit_hazarika.doczh_TW
dc.relation.reference (參考文獻) 15. Immigration reforms to create friendlier society. 12 April 2008. Taiwan Journalzh_TW
dc.relation.reference (參考文獻) 16. Janson Yap, Sim Siew Chen, Nelson Nones. 2008. Medical Tourism: The Asian Chapter. Deloitte Consulting Pte Ltd.zh_TW
dc.relation.reference (參考文獻) 17. Jason Yap Chin Huat. May 2006. Medical Tourism / Medical Travel (Part One). Globalisation of Medicine, Vol. 38zh_TW
dc.relation.reference (參考文獻) 18. Jason Yap Chin Huat. May 2006. Medical Tourism/Medical Travel (Part Two). SMA News. Vol 38 (5)zh_TW
dc.relation.reference (參考文獻) 19. Jean Yeh. November 2008. Medical exhibit gets top marks. Taiwan Journal. http://taiwanjournal.nat.gov.tw/site/Tj/ct.asp?xItem=46088&CtNode=122zh_TW
dc.relation.reference (參考文獻) 20. Joint Commission International. http://www.jointcommissioninternational.org.zh_TW
dc.relation.reference (參考文獻) 21. Josef Woodman. September 2008. Patients Beyond Borders Taiwan Edition. Healthy Travel Media.zh_TW
dc.relation.reference (參考文獻) 22. Kuei-Lin Chang. October 2008. Industrial Clusters in Taiwan – Towards Global Competitiveness -. Dept. Of Urban and Housing Development CEPD.zh_TW
dc.relation.reference (參考文獻) 23. Liao Kun-jung. 10 April 2008. Developing ‘co-opetitive’ tourism. Taipei Times.zh_TW
dc.relation.reference (參考文獻) 24. Manuel De Vera, Bill Huang, Omar Khan, Zhongguang Qin, Adele Tan. May 2008. Medical Tourism in the Philippines. Microeconomics of Competitiveness: Firms, Clusters and Economic Development, Harvard Business School.zh_TW
dc.relation.reference (參考文獻) 25. Matthew Hingerty, Jennifer Woodbridge, Brett Wilson. May 2008. Destination: Health – Australia and the global Medical Travel sector. Australian Tourism Export Council.zh_TW
dc.relation.reference (參考文獻) 26. Mattoo Aaditya and Randeep Rathindran. July 2005. Does Health Insurance Impede Trade in Health Care Services? World Bank Policy Research Working Paper 3667.zh_TW
dc.relation.reference (參考文獻) 27. Medical Tourism in Taiwan. www.Thaiwebsites.com.zh_TW
dc.relation.reference (參考文獻) 28. Mei-Hui Yang. 2008. A Study on the Marketing Strategy Research of Medical Tourism Industry Development in Taiwan. National Taiwan University.zh_TW
dc.relation.reference (參考文獻) 29. Michael D. Horowitz and Jeffrey A. Rosensweig. 8 February 2008. Medical Tourism vs. Traditional International Medical Travel: A Tale of Two Models. IMTJ – International Medical Travel Journal.zh_TW
dc.relation.reference (參考文獻) 30. Michael Porter. Clusters and Cluster Development. Institute for Strategy and Competitiveness. Harvard Business School. http://www.isc.hbs.edu/econ-clusters.htmzh_TW
dc.relation.reference (參考文獻) 31. Ming-Yen Wu. September 2007. A New Blue Ocean Strategy for Taiwan’s Medical Sector The Internationalization of Medical Care Services. Smile Newsletter.zh_TW
dc.relation.reference (參考文獻) 32. Ming-Yen Wu. 2008. Appropriate Business Models of International Medical Travel for Taiwan. Taiwan Nongovernmental Hospitals & Clinics Association.zh_TW
dc.relation.reference (參考文獻) 33. Monica Harryono, Yu-Feng (Tom) Huang, Koichi Miyazawa, Vijak Sethaput. May 2006. Thailand Medical Tourism Cluster. Microeconomics of Competitiveness, Harvard Business School.zh_TW
dc.relation.reference (參考文獻) 34. Oscar Chung. February 2008. Tourism for the Health of It. Taiwan Review. Vol. 58 No. 11 Nov. 2008zh_TW
dc.relation.reference (參考文獻) 35. Ozgur Tore. 27 May 2008. Taiwan Urged To Focus on Medical Tourism. Focus on Travel News.zh_TW
dc.relation.reference (參考文獻) 36. Paul H. Keckley, Howard R. Underwood. Medical Tourism: Consumers in Search of Value. 2008. Deloitte Center for Health Solutions. Deloitte Development LLC.zh_TW
dc.relation.reference (參考文獻) 37. Seeing Taiwan: Medical Tourism Set To Arrive. Topics Archive 2008, Vol. 38- No.3. American Chamber of Commerce.zh_TW
dc.relation.reference (參考文獻) 38. SenCare 2008. Beauty & Leisure for a graying generation.. 28 April 2008. http://www.taipeitradeshows.com.tw/sencare2008/presscenter/news_view.shtml?docno=2526zh_TW
dc.relation.reference (參考文獻) 39. Steven Crook. 20 January, 2006. Seeing clearly the advantages of medical tourism in Taiwan. Taiwan Journalzh_TW
dc.relation.reference (參考文獻) 40. Taiwan Health Care Reform Foundation. http://www.thrf.org.tw/EN/index.asp.zh_TW
dc.relation.reference (參考文獻) 41. Taiwan Nongovernmental Hospitals & Clinics Association. http://www.nhca.org.tw/.zh_TW
dc.relation.reference (參考文獻) 42. Taiwan Joint Commission on Hospital Accreditation. http://www.tjcha.org.tw.zh_TW
dc.relation.reference (參考文獻) 43. Taiwan’s Economic Situation and Outlook. March 2009. Council for Economic Planning and Development. http://www.cepd.gov.tw/encontent/.zh_TW
dc.relation.reference (參考文獻) 44. Taiwan Task Force for Medical Travel. http://medicaltravel.org.tw/en/index.aspx.zh_TW
dc.relation.reference (參考文獻) 45. The Global Competitiveness Report 2008-2009. 2008. World Economic Forum.zh_TW
dc.relation.reference (參考文獻) 46. The International Society for Quality in Health Care Ltd. http://www.isqua.org/.zh_TW
dc.relation.reference (參考文獻) 47. The Republic of China Yearbook 2008. 2008. Government Information Office. http://www.gio.gov.tw/taiwan-website/5-gp/yearbook/home.html.zh_TW
dc.relation.reference (參考文獻) 48. The Travel & Tourism Competitiveness Report 2009. 2009. World Economic Forum.zh_TW
dc.relation.reference (參考文獻) 49. Tourism & Recreation Industry: Analysis & Investment Opportunities. 2008. Department of Investment Services, Ministry of Economic Affairs.zh_TW
dc.relation.reference (參考文獻) 50. Tourism Bureau, M.O.T.C. Republic of China (Taiwan). http://admin.taiwan.net.tw/indexc.aspzh_TW
dc.relation.reference (參考文獻) 51. Wikipedia. http://en.wikipedia.org/wiki/Diamond_modelzh_TW
dc.relation.reference (參考文獻) 52. 2008-2009 Position Papers. October 2008. Euroview. The European Chamber of Commerce Taipei p.244-253zh_TW
dc.relation.reference (參考文獻) 53. 陳文華，「如何建立國際醫療商業模式」，國立臺灣大學商學研究所，民國97年10月zh_TW
dc.relation.reference (參考文獻) 54. 吳明彥，「醫界新藍海---醫療服務國際化之策略規劃」，台灣私立醫療院所協會，民國96年03月zh_TW
dc.relation.reference (參考文獻) 55. 朱子斌華，「人市場及大陸市場國際醫療之開拓」， 臺北醫學大學進修推廣部 主任， 民國97年10月zh_TW