dc.contributor.advisor | 吳文傑 | zh_TW |
dc.contributor.advisor | Wu, Jack | en_US |
dc.contributor.author (Authors) | 蔡少鳳 | zh_TW |
dc.contributor.author (Authors) | Choi, Sieu Fon | en_US |
dc.creator (作者) | 蔡少鳳 | zh_TW |
dc.creator (作者) | Choi, Sieu Fon | en_US |
dc.date (日期) | 2008 | en_US |
dc.date.accessioned | 18-Sep-2009 20:28:06 (UTC+8) | - |
dc.date.available | 18-Sep-2009 20:28:06 (UTC+8) | - |
dc.date.issued (上傳時間) | 18-Sep-2009 20:28:06 (UTC+8) | - |
dc.identifier (Other Identifiers) | G0095933055 | en_US |
dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/37013 | - |
dc.description (描述) | 碩士 | zh_TW |
dc.description (描述) | 國立政治大學 | zh_TW |
dc.description (描述) | 國際經營管理碩士班(IMBA) | zh_TW |
dc.description (描述) | 95933055 | zh_TW |
dc.description (描述) | 97 | zh_TW |
dc.description.abstract (摘要) | 台灣醫療旅遊群聚 | zh_TW |
dc.description.abstract (摘要) | Medical Tourism is an emerging phenomenon wherein patients travel across national borders to receive medical treatment. The medical tourism is recently one of the fastest-growing industries around the world, with healthcare tourism in Asia rising at more than 20% per year. It is estimated that this industry’s revenue will rise from about US$60 billion in 2006 to about US$100 billion worldwide by 2012. For the benefit of economic growth and the development of the medical industry, Taiwan where medical care can be delivered with high medical quality and technology at reasonable cost, wants a slice of this pie and endeavors to become a global medical tourism hub..Aim of this thesis is to provide a descriptive and analytical overview of Taiwan medical tourism cluster and its potential for growth in the global medical tourism. The cluster and Porter’s diamond analysis of Taiwan medical tourism clarifies that successful development of healthcare and tourism clusters, individually and jointly, is crucial to gain competitive advantage in Asia. | en_US |
dc.description.tableofcontents | TAIWAN MEDICAL TOURISM CLUSTERTABLE OF CONTENTSLIST OF TABLES VLIST OF CHARTS V1 INTRODUCTION 12 COUNTRY ANALYSIS 32.1 Society Overview 3 2.2 Economy Overview 5 2.3 Competitiveness 73 CLUSTER ANALYSIS 9 3.1 Definition and Description of Medical Tourism 9 3.2 Diamond Analysis of Medical Tourism 14 3.2.1 Factor Conditions 15 3.2.2 Demand Conditions 15 3.2.3 Related and Supported Industries 16 3.2.4 Firm Strategy, Structure, and Rivalry 16 3.2.5 Government 17 3.3 Overview of Taiwan Medical Tourism 17 3.4 Competitive Position in Asia 21 3.5 SWOT Analysis 22 3.5.1 Strengths 22 3.5.2 Opportunities 25 3.5.3 Weakness 26 3.5.4 Threats 28 3.5.5 Suggestions 29 3.6 Taiwan Medical Tourism Cluster Map 30 3.7 Taiwan Medical Tourism Cluster Diamond Analysis 33 3.7.1 Factor Conditions 33 3.7.2 Demand Conditions 35 3.7.3 Related and Supported Industries 37 3.7.4 Firm Strategy, Structure, and Rivalry 374 STRATEGIC ISSUES & RECOMMENDATIONS 385 CONCLUSION 45REFERENCES 47APPENDIX 51A Taiwan’s Ranking Results in the Global Competitiveness 2008-2009 51B. Ranking Results of Taiwan’s Travel & Tourism Competitiveness 53C Sources of the consolidated data of Table 3 55 LIST OF CHARTSChart 1 Taiwan Population by AgeChart 2 Evolution of the GDP Contribution by Economy SectorChart 3 Pie of Six Categories of Medical Tourists and the Four Components with its Relative Impact on EachChart 4 Porter’s Diamond ModelChart 5 Taiwan Medical Tourism Cluster MapLIST OF TABLESTable 1 Factors of Each Destination Component that Impact the Medical TouristTable 2 Summary of Medical Services Internationalization in Five Local HospitalsTable 3 Number of International Medical Visitors with its Relevant EarningsTable 4: Cost Comparison of Medical Services in Taiwan and Other Destinations | zh_TW |
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dc.language.iso | en_US | - |
dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0095933055 | en_US |
dc.subject (關鍵詞) | 醫療旅遊 | zh_TW |
dc.title (題名) | 台灣醫療旅遊群聚 | zh_TW |
dc.title (題名) | Taiwan medical tourism cluster | en_US |
dc.type (資料類型) | thesis | en |
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