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題名 綠島觀光永續發展：如何符合遊客期望與需求之良機
Green Island development: An opportunity meeting customer expectations
作者 孫守源
Zachary M. Pafford
貢獻者 吳文傑
Jack, Wu
孫守源
Zachary M. Pafford
關鍵詞 永續發展
日期 2008
上傳時間 18-Sep-2009 20:28:28 (UTC+8)
摘要 綠島觀光永續發展
None
參考文獻 None
描述 碩士
國立政治大學
國際經營管理碩士班(IMBA)
96933029
97
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0096933029
資料類型 thesis
dc.contributor.advisor 吳文傑zh_TW
dc.contributor.advisor Jack, Wuen_US
dc.contributor.author (Authors) 孫守源zh_TW
dc.contributor.author (Authors) Zachary M. Pafforden_US
dc.creator (作者) 孫守源zh_TW
dc.creator (作者) Zachary M. Pafforden_US
dc.date (日期) 2008en_US
dc.date.accessioned 18-Sep-2009 20:28:28 (UTC+8)-
dc.date.available 18-Sep-2009 20:28:28 (UTC+8)-
dc.date.issued (上傳時間) 18-Sep-2009 20:28:28 (UTC+8)-
dc.identifier (Other Identifiers) G0096933029en_US
dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/37015-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理碩士班(IMBA)zh_TW
dc.description (描述) 96933029zh_TW
dc.description (描述) 97zh_TW
dc.description.abstract (摘要) 綠島觀光永續發展zh_TW
dc.description.abstract (摘要) Noneen_US
dc.description.tableofcontents TABLE OF CONTENTS

1 Executive Summary..……………………………………………3
1.1 The Market..………………………………………………..3
1.2 The Company..……………………………………………..3
1.3 Objectives…………………………………………………..4
1.4 Mission Statement………………………………………….4
1.5 The Proposal………………………………………………..5
2 Company Overview and Strategy………………………………..6
2.1 History and Background……………………………………6
2.2 Name of Restaurant………………………………………...6
2.3 Product Offering……………………………………………6
2.4 Entry Strategy………………………………………………7
2.5 Initial Location..…………………………………………….8
2.6 Service Setting……………………………………………...8
2.7 Sourcing…………………………………………………….9
2.8 Pricing Strategy……………………………………………..9
2.9 Sales Strategy……………………………………………….10
2.10 Sales Literature……………………………………………..10
2.11 Promotional Strategy………………………………………..10
3 Market Review……...……………………………………………12
3.1 Overall Industry……………………………………………..12
3.2 Consumer Expectation………………………………………13
3.3 Consumer Behavior…………………………………………13
3.4 Competitive Environment…………………………………...14
3.5 Business Economics…………………………………………14
4 Potential Risks……....…………………………………………….17
5 Financial Projections……………………………………………...18
5.1 Projected Cash Flows………………………………………..18
5.2 Monthly Cash Flows……………………………...…………19
5.3 Income Statement……………………………………………23
5.4 Break Even Analysis……………………………………...…24
6 Appendixes………………………………………………………..25		zh_TW
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dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0096933029en_US
dc.subject (關鍵詞) 永續發展zh_TW
dc.title (題名) 綠島觀光永續發展：如何符合遊客期望與需求之良機zh_TW
dc.title (題名) Green Island development: An opportunity meeting customer expectationsen_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) Nonezh_TW